The Cleaning Crew
The Cleaning Crew is a privately held Dutch facility management and commercial cleaning company serving offices, VvE homeowners' associations, and dental/medical practices across Amsterdam and the Randstad with bundled cleaning, maintenance, day porter, handyman, and 24/7 emergency services.
- Company typePrivate
- Founded2009
- HeadquartersZwanenburg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Cleaning Crew does
The Cleaning Crew b.v. is a privately held Dutch facility management and commercial cleaning provider headquartered in Zwanenburg, operating since 2009 in the Amsterdam and broader Randstad region. The company delivers integrated facility services — including professional cleaning, day porter / concierge operations, facility management bundling, handyman maintenance, and 24/7 emergency/calamity response — to offices, homeowners' associations (VvE's), and dental/medical practices. Approximately 11–50 staff are deployed directly to client sites without resellers or marketplace intermediaries.
The company operates a purely services-based model with no proprietary software platform; its underlying 'technology' is operational — trained and certified employees (BHV/EHBO), ecological cleaning products, recurring quality checks, and a dedicated single-point-of-contact relationship model. Revenue is generated through customized multi-year contracts issued after on-site consultation, with no standardized price list published. Five service lines (cleaning, facility management, day porter, handyman, calamity/emergency response) are sold either standalone or bundled into managed contracts, with the bundled facility management offering positioned as the highest-value umbrella product.
The go-to-market is sales-led and consultative: prospects are acquired via a quote-request funnel (website, phone, email, WhatsApp), supported by Google Ads and a bilingual Dutch/English SEO-optimized website. The customer base mixes marquee enterprise references (Under Armour EMEA, Spotify, Snapchat, Workiva, Chaabi Bank, KidKraft, Brooks, Buck, Eigen-Haard, Beta-Boulders) with undisclosed smaller accounts in the office, HOA, and dental/medical vertical segments. Founder and owner Soufiane Jadid, an Aerospace Engineering graduate of TU Delft whose cleaning career began with aircraft cleaning at Schiphol, anchors the company's positioning around safety, precision, and quality discipline, supported by a 100% satisfaction guarantee.
The Cleaning Crew firmographics
Firmographics- Name
- The Cleaning Crew
- Legal name
- The Cleaning Crew b.v.
- Website
- https://thecleaningcrew.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cleaning Crew is a privately held Dutch facility management and commercial cleaning company serving offices, VvE homeowners' associations, and dental/medical practices across Amsterdam and the Randstad with bundled cleaning, maintenance, day porter, handyman, and 24/7 emergency services.
- Ownership category
- akta.pro rank
The Cleaning Crew industry classification
Industry- Product category
- Commercial Cleaning and Facility Management Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Post-Construction & Final Clean Services (BPABABAD), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)
Keywords
Where The Cleaning Crew is headquartered
LocationHeadquarters
- HQ city
- Zwanenburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Cleaning Crew business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Cleaning Services: Core recurring cleaning services for offices, dental/medical practices, HOAs (VvEs), and other commercial properties. Services include interior cleaning, window cleaning, floor maintenance and carpet cleaning, deep cleaning, supply of sanitary facilities, delivery and construction cleaning. Both recurring (weekly/monthly) and one-off/adhoc cleaning engagements are offered.
- Facility Management: Full-service facility management covering professional cleaning, professional maintenance, full supply of sanitary products, quick repairs, and 24/7 emergency service. Provided as a bundled managed service offering.
- Day Porter Services: Day porter / concierge services covering cleaning, maintenance and minor repairs, supplies/stocking, and staffing of common areas. Billed as a recurring service.
- Handyman/Handyman Services: Maintenance, installations, repairs and small jobs including painting, carpentry, electrician work, plumbing, and general odd jobs for commercial properties and HOAs. Offered both as a standalone service and as part of facility management contracts.
- Emergency/Calamity Services: 24/7 emergency response services for situations such as burglary, vandalism, water damage, fire damage, or storm damage. Includes first aid, risk assessment, insurance coordination, and discreet handling. Provided as an on-demand service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Cleaning Crew product offering
Product offeringCore offering
The Cleaning Crew provides professional commercial cleaning and integrated facility management services to businesses, homeowners' associations (VvE's), and dental/medical practices in the Amsterdam and Randstad region of the Netherlands. Its offering bundles recurring interior cleaning, window cleaning, floor and carpet maintenance, deep cleaning, sanitary supply replenishment, day porter/concierge support, handyman repairs, and 24/7 emergency calamity response under personalized, quote-based contracts. The company delivers all services directly with its own trained and certified staff, emphasizing ecological cleaning products, a 100% satisfaction guarantee, and a dedicated single-contact relationship model.
Product overview
The Cleaning Crew is a facility management and commercial cleaning company offering five core service lines: Cleaning Service, Facility Management, Day Porter Service, Emergency Service, and Handyman Service. The portfolio includes specialized services for dental/medical practices, offices, and homeowners' associations (VvE's). The Cleaning Service serves as the foundational offering covering interior cleaning, window cleaning, deep cleaning, floor/carpet maintenance, and sanitary supply. Facility Management provides full-service building care as the comprehensive umbrella offering. Day Porter Service delivers multi-deployable concierge capabilities combining cleaning, maintenance, repairs, and staffing. Emergency Service handles 24/7 calamity response. Handyman Service covers maintenance, electrical, and plumbing work. The company also provides employee training and safety certification services. Sub-services include construction cleaning, interior renovation cleaning, green space maintenance, and specialized cleaning for healthcare environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Schoonmaakservice (Cleaning Service) Core professional cleaning service for commercial properties covering interior cleaning, window cleaning, floor maintenance, carpet cleaning, deep cleaning, and supply of sanitary facilities. Uses eco-friendly cleaning products and is offered on both recurring (weekly/monthly) and one-off bases for businesses in the Amsterdam/Randstad region.
- Facility Management Full-service facility management bundling professional cleaning, maintenance, sanitary supply replenishment, quick repairs, and 24/7 emergency service coverage into a single managed contract for commercial properties.
- Day Porter Service Multi-deployable concierge service providing cleaning, maintenance, minor repairs, supplies/stocking, and staffing of common areas during operating hours. Day porters maintain building cleanliness and functionality throughout the business day.
- Calamiteitenservice (Emergency/Calamity Service) 24/7 on-demand emergency response service handling burglary, vandalism, water damage, fire damage, and storm damage situations. Includes coordination with insurance companies, first aid, risk assessment, and discreet handling of the emotional impact on occupants.
- Klusservice (Handyman Service) Comprehensive maintenance and repair service covering small jobs, general maintenance, painting, carpentry, electrical work, plumbing, and general odd jobs for commercial properties and homeowners' associations. Available standalone or as part of facility management contracts.
- Tandarts- & Medische Praktijken (Dental & Medical Practices) Specialized cleaning and facility support for dental and medical practices in Amsterdam, Amstelveen, Haarlem, Hoofddorp, and Zaandam. Covers treatment room cleaning, waiting area cleaning, common areas and sanitary facilities, supply replenishment, and discreet working outside opening hours.
- Kantoren (Offices) Office cleaning and daily facility support covering day porter services, sanitary supply management, internal mail handling, waste management, refrigerator and coffee machine maintenance, and ad-hoc tasks for office tenants in the Randstad region.
- VvE's (Homeowners' Associations) Cleaning and daily management services for Dutch homeowners' associations (VvE's) covering stairwells, entrances, corridors, elevators, and sanitary facilities, plus supervision and reporting of building conditions and light outdoor/landscaping tasks.
Quantifiable outcome
- 100% satisfaction guarantee — clients are promised full satisfaction or the issue is addressed
Companies that use The Cleaning Crew
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
The Cleaning Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cleaning Crew partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Cleaning Crew competitors and assessment
Company assessmentBroad incumbents
- Sodexo: Sodexo is a global facility management and food services group with Dutch operations covering cleaning, reception, and integrated workplace services. A broad incumbent competitor for large enterprise and public-sector FM contracts in the Randstad market.
- ISS A/S: ISS is a large global facility services provider with substantial Dutch operations, offering cleaning, workplace, and integrated FM to multinational enterprises. Competes for the same large enterprise accounts as The Cleaning Crew but operates across many more countries and service lines.
- Atalian: Atalian is a France-based global facility services group with significant Dutch operations covering cleaning, technical maintenance, security, and reception. Overlaps with The Cleaning Crew on commercial cleaning and integrated FM for offices and industrial clients in the Randstad.
Direct peers
- Schoonmaakbedrijf De Boer: De Boer is a mid-sized Dutch commercial cleaning company focused on office, VvE, and healthcare cleaning in the Randstad region. Closely comparable regional peer with a similar vertical mix and recurring contract model to The Cleaning Crew.
- CSU Total Care: CSU is the largest Dutch cleaning and facility services company, offering commercial cleaning, hospital cleaning, and integrated facility management across the Netherlands. Direct overlap with The Cleaning Crew on commercial office, VvE, and healthcare cleaning in the Randstad market, with CSU operating at significantly larger scale.
- EW Facility Services (Vebego): EW Facility Services is a Dutch facility services brand offering cleaning, reception, security, and integrated building management, with a strong office and commercial property focus. Direct overlap with The Cleaning Crew on multi-service FM bundling for office and VvE customers.
- Facilicom Group (Vebego): Facilicom is a leading Dutch integrated facility services group providing cleaning, security, catering, and building management under multiple brands. Comparable multi-service offering and Dutch market position to The Cleaning Crew, though operating at much greater scale and brand breadth.
- Gom Schoonmaak (Vebego): Gom is a major Dutch commercial cleaning brand within the Vebego family, providing office, healthcare, education, and industrial cleaning plus facility services. Highly comparable service portfolio and target verticals to The Cleaning Crew, particularly healthcare/medical and office cleaning.
- Asito Schoonmaak (Asito Group): Asito is a Dutch cleaning and facility services provider offering commercial cleaning, glass/window cleaning, and integrated FM to offices, VvEs, healthcare, and public-sector clients. Comparable mid-sized player with overlapping customer segments and a bundled service proposition similar to The Cleaning Crew.
- Hago (Vebego): Hago is a Dutch cleaning and facility services brand operating across office, industrial, and public-sector clients with day-to-day cleaning, window cleaning, and specialist services. Comparable recurring commercial cleaning model with emphasis on trained internal staff.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Cleaning Crew social profiles
Digital presenceThe Cleaning Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cleaning Crew leadership team
Management profileNumber of profiles
Profiles1 record
The Cleaning Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cleaning Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cleaning Crew
What does The Cleaning Crew do?
The Cleaning Crew provides professional commercial cleaning and integrated facility management services to businesses, homeowners' associations (VvE's), and dental/medical practices in the Amsterdam and Randstad region of the Netherlands. Its offering bundles recurring interior cleaning, window cleaning, floor and carpet maintenance, deep cleaning, sanitary supply replenishment, day porter/concierge support, handyman repairs, and 24/7 emergency calamity response under personalized, quote-based contracts. The company delivers all services directly with its own trained and certified staff, emphasizing ecological cleaning products, a 100% satisfaction guarantee, and a dedicated single-contact relationship model.
Is The Cleaning Crew a public or private company?
The Cleaning Crew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cleaning Crew founded?
The Cleaning Crew was founded in 2009. It employs 11 to 50 people.
Where is The Cleaning Crew based?
The Cleaning Crew is headquartered in Zwanenburg, Netherlands, in the Europe region.
How does The Cleaning Crew make money?
Five revenue lines are on record. Cleaning Services are the primary driver. The others are facility Management, day Porter Services, handyman/Handyman Services and emergency/Calamity Services.
Who are The Cleaning Crew's main competitors?
Broad incumbents on record are Sodexo, ISS A/S and Atalian. Direct peers are Schoonmaakbedrijf De Boer, CSU Total Care, EW Facility Services (Vebego), Facilicom Group (Vebego), Gom Schoonmaak (Vebego), Asito Schoonmaak (Asito Group) and Hago (Vebego).
Does The Cleaning Crew have an API?
No public API is recorded for The Cleaning Crew.
What industry is The Cleaning Crew in?
The Cleaning Crew's product category is Commercial Cleaning and Facility Management Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of BPABABAD, Post-Construction & Final Clean Services. Its NAICS code is 561720 and its SIC code is 4950.