W&R Plastics

Name

W&R Plastics

Legal name

W&R Plastics B.V.

Website

https://wenrplastics.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Masterbatch / Polymer Compounding

NAICS

All Other Plastics Product Manufacturing (326199), Plastics Product Manufacturing (3261)

SIC

Miscellaneous Plastics Products (3080), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)

akta.pro secondary industry

Polymer Compounds & Masterbatches (Compounding, Color/Fill/Additive Concentrates) (IMAEANAJ)

Keywords

• Colour masterbatches
• Additive masterbatches
• Mineral filler compounds
• Conductive compounds
• Bio-based masterbatches

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Masterbatch Product Sales: W&R generates revenue through the sale of color masterbatches, additive masterbatches, fillers, and conductive compounds to the plastics processing industry. Products are delivered in quantities ranging from 25 kg to full truckloads, with standard products available in 24-48 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

W&R Plastics B.V. develops and supplies colour masterbatches, additive masterbatches, mineral filler compounds, and conductive compounds in granule form for the plastics processing industry. Their portfolio includes standard products (colors, additives, white and black, bio-based solutions, ESD applications, fillers) and specialty solutions (NIR-detectable, fragrance, laser marking, antioxidants, WPC). They deliver from 25 kg to full truckloads across Europe, with standard products available in 24-48 hours, and maintain custom-produced products in stock for scheduled delivery.

Product overview

W&R Plastics is a masterbatch supplier offering a comprehensive portfolio of colour masterbatches, additive masterbatches, fillers, and conductive compounds for the plastics processing industry. The core product line consists of six main categories: Colours (custom colour matching with special effects), Additives (stabilising, functional, and processing additives), White and Black (titanium dioxide and carbon black compositions), BIO-Based Solutions (sustainable bio-plastic colourants), ESD Applications featuring CABELEC conductive compounds, and Filling Agents (mineral fillers for cost reduction and property improvement). These are complemented by specialty products including NIR-Detectable Masterbatches for recyclable black plastics, Fragrance Masterbatches, Laser Marking Additives, Antioxidants, and WPC Solutions. The company delivers from 25 kg to full truckloads, with standard products available within 24-48 hours, and also maintains custom products in stock for time-sensitive delivery across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Colours Colour masterbatches for any colour in any polymer type, including standard Pantone or RAL colours as well as special effects such as pearlescent, fluorescent, metallic, and glow-in-the-dark. Designed for plastics processors seeking consistent, customized colour solutions.
• Additives Additive masterbatches adding technical properties to plastics, including stabilising additives (UV stabilisers, antioxidants), functional additives (anti-static, flame retardant, UV protection), and processing additives (processing aids, release agents, cleaning agents). Used by plastics manufacturers to modify processing and end-use performance.
• White and Black Masterbatches White and black masterbatch solutions with various compositions using titanium dioxide and carbon black for colouring and protection of plastics, suitable for film, sheet, pipes, wires, cables, fibers, and injection molded parts.
• BIO-Based Solutions Sustainable masterbatch solutions for bio-based plastics that help reduce CO2 footprint, including colour masterbatches, additives, and compostable bio-filler compounds. Targeted at manufacturers in agricultural film, flexible packaging, bio waste bags, thermoforming, and injection molding.
• ESD Applications (CABELEC®) CABELEC® conductive compounds and concentrates for antistatic and static dissipative plastics that reduce the risk of electrical charging, offering lightweight, recyclable, and weather-resistant solutions. Available in Anti-Static (10^10 to 10^12 Ω), Dissipative (10^6 to 10^10 Ω), and Conductive (10^1 to 10^6 Ω) ranges. Used in electronics, packaging, and industrial applications.
• Filling Agents Mineral fillers including calcium carbonate (CaCo3), talc, China Clay (kaolin), moisture absorbers/desiccants, and CARBOMAX BIO for cost reduction and improvement of mechanical properties such as tensile strength, elasticity, impact resistance, and opacity.
• NIR-Detectable Masterbatches NIR-detectable and sortable colour-masterbatch solutions that enable proper recycling and sorting of plastics, free of carbon black, suitable for PE, PP, PS, and PET polymers in standard colours including grey, terracotta, brown, taupe, blue, and green. Targeted at plastics manufacturers and recyclers seeking recyclable black plastic solutions.
• Fragrance Masterbatches Special masterbatches for adding fragrance to polymers at high processing temperatures without compromising quality, suitable for injection moulding and extrusion of polyolefin (PE, PP, EVA). Used by plastics manufacturers producing scented consumer products.
• Laser Marking Additives Laser-sensitive additive masterbatches that exploit thermal and photochemical effects of laser radiation on polyolefins to create guaranteed long-lasting markings on plastic products. Customisable for specific resins and laser types. Used for traceability, branding, and identification marking.
• Antioxidants Additive solutions that improve long-term thermal stability and processability of virgin and recycled polyolefins (LDPE, LLDPE, PP, HDPE), enhancing melting flow and homogenising melting point. Used by polyolefin processors and recyclers.
• WPC Solutions Masterbatch solutions for Wood-Plastic Composite materials composed of natural wood fibers and plastic polymer (PVC, PP, HDPE), including colour solutions with UV and weather protection. Used by WPC manufacturers in building, construction, and outdoor product applications.

Quantifiable outcome

• Delivery within 24-48 hours throughout Europe
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• VIBAcoreStrategic or Co-development PartnerStrategic partnership with VIBA for development and offering of fragrance masterbatches. Together they offer a wide range of resistant fragrances requiring low dosages, making them cost-effective. VIBA and W&R organized joint team-building events (Naples) to strengthen cooperation and knowledge exchange.
• CABELEC®coreTechnology or IntegrationCABELEC® is a brand of conductive compounds and concentrates offered by W&R for ESD (Electrostatic Discharge) applications. The products guarantee quality, reliability, and high performance in electrostatic dissipative and conductive plastics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/w&r-plastics-b-v-/?isFollowingPage=true
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W&R Plastics