Qubo

Name

Qubo

Legal name

Qubo

Website

https://www.quboworld.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Smart Home and Automotive Security Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

akta.pro secondary industries

Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE), Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE), Intercom & Video Entry Integration with Smart Locks (HSAHAEAI), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)

Keywords

• Smart dashcams
• Security cameras
• Smart home automation
• Connected car devices
• AI-powered surveillance

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from sale of smart devices including dashcams, security cameras, smart door locks, video doorbells, air purifiers, GPS trackers, and tyre pressure inflators. Products sold at various price points from Rs. 2,690 to Rs. 22,990 across categories. One-time hardware purchase model with optional subscription services.
2. Subscription Services (CloudPlay): Recurring revenue from cloud storage subscription plans - AI Guard plans at Rs. 1,490/year, Rs. 2,490/year, and Rs. 3,990/year. Plans cover up to 4 cameras with varying storage durations and features. 4G dashcam includes 1 year CloudPlay subscription with options for 3-year extension.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Qubo designs, manufactures, and sells AI-powered IoT smart devices for connected home and automotive security, including dashcams, indoor and outdoor security cameras, smart door locks, video doorbells, smart air purifiers, and connected car accessories such as GPS trackers, tyre inflators, and bike cameras. All products are integrated through the proprietary Qubo Pro mobile app and the AI Guard security platform, with optional CloudPlay cloud-storage subscriptions sold alongside the hardware.

Product overview

Qubo is a Hero Group-backed smart devices company in India offering a connected ecosystem of smart home and automotive products. The product portfolio centers on three core categories: (1) Dashcams including Pro 4K, Pro 3K, Pro 2.7K, Pro 2K, Pro X, Trio 3-Channel, and 4G Live models ranging from essential to high-performance with AI Guard integration; (2) Smart Security Cameras including indoor (Smart Cam 360° 3MP/Pro) and outdoor (Smart Bullet Cam 3MP/Pro, Outdoor Cam 360 Pro) models with AI-powered person and motion detection, intruder alarms, and AI Guard technology; (3) Smart Entrance products including smart door locks (Ultra Wi-Fi, Select, Nova, Essential, Optima) and video doorbells (Video Doorbell Pro, InstaView). Additional offerings include smart air purifiers (Q200 through Q1000 Ultra), car accessories (GPS trackers, tyre inflators, Bike Cam, DashPlay infotainment), and smart home automation (plugs and bulbs). All products are integrated through the Qubo Pro App with AI Guard providing the proprietary AI technology layer for security cameras and dashcams.

Differentiator

Problem solved

Functional benefit

Brands

• AI Guard: Proprietary AI-powered technology for real-time threat detection, automatic alarms, and cloud-based footage backup for security cameras and dashcams.
• CloudPlay
• Night Pulse
• Qubo Pro App

Products and services

• Dashcam Pro 4K Premium dual-channel dashcam with 4K UHD+ resolution, Sony STARVIS IMX415 8MP sensor, 140-degree field of view, 3.16-inch IPS screen, ADAS driver assistance, G-sensor collision detection, and built-in supercapacitor. Targeted at Indian car owners seeking the highest-resolution recording for accident evidence.
• Dashcam Pro 3K Dual-channel dashcam with 3K resolution, Sony STARVIS 2 IMX675 5MP sensor, WDR, 140-degree front and 120-degree rear field of view, and 3.2-inch IPS screen. Designed for Indian drivers needing high dynamic range and superior night recording.
• Dashcam Trio 3-Channel Three-channel dashcam with 2K QHD front recording, 4MP sensor, and simultaneous coverage of front, cabin, and rear views at 140-degree front and 120-degree cabin/rear field of view. Includes built-in supercapacitor and supports up to 1TB storage. Targeted at ride-share drivers and families wanting complete cabin and road documentation.
• Dashcam Pro 2.7K Front and rear dashcam with 2.7K QHD+ resolution, 5MP HDR sensor, 140-degree front and 120-degree rear field of view, 2-inch LCD display, and built-in supercapacitor for extreme weather performance. Mid-tier option for Indian car owners wanting front-plus-rear coverage.
• Dashcam Pro 2K (Front + Rear) Dual-coverage dashcam with 2K (2304 x 1296) front resolution, 1080p rear camera, 3MP pixel sensor, 120-degree field of view on both lenses, 360-degree rotatable design, Wi-Fi connectivity, and G-sensor collision detection. Priced at Rs. 5,990 as an essential dual-channel option for Indian consumers.
• Dashcam Pro 2K Single-channel dashcam with 2K resolution (2304 x 1296p), 120-degree field of view, built-in Wi-Fi, G-sensor, supercapacitor, and Qubo Night Pulse low-light enhancement. Entry-level Pro model for cost-conscious Indian car owners.
• Dashcam Pro X Budget dashcam with 3MP FHD+ resolution (1296p), supercapacitor (5.4V 2.5F), advanced signal processing, and Qubo Night Pulse for low-light performance. Priced at Rs. 3,490 as the most affordable entry into the Qubo dashcam range.
• Dashcam 4G Live 4G-connected dashcam with remote live view and GPS tracking, 1080p resolution, 2MP pixel sensor, 130-degree field of view, RGB LED indicator, and bundled CloudPlay subscription for real-time monitoring without Wi-Fi range limits. Targeted at fleet operators and owners wanting always-connected vehicle visibility.
• N Series Parking Mode Dashcams Parking mode dashcam series with 24x7 monitoring capability, hardwired to the car battery for continuous recording when parked. Features battery protection with smart cutoff, instant G-sensor wake-up, dual voltage support (12V/24V), and dual power modes (Smart Saver and Turbo Mode). For users needing surveillance while parked.
• Smart Cam 360° Pro Indoor Wi-Fi security camera with 4MP sensor, 1440p resolution, 360-degree panoramic pan-tilt-zoom coverage, color night vision, AI person and motion detection, two-way talk, and intruder alarm. Compatible with microSD up to 1TB or CloudPlay cloud storage, and works with Google Assistant and Amazon Alexa.
• Smart Cam 360° 3MP Indoor Wi-Fi security camera with 3MP sensor, 1296p resolution, 360-degree pan-tilt-zoom coverage, AI person and motion detection, color night vision, two-way talk, and intruder alarm. First Qubo camera line to receive STQC government certification for data security. Supports microSD up to 1TB or cloud storage.
• Smart Bullet Cam Pro 4MP Outdoor security camera with 4MP sensor, 1296p resolution, IP66 weatherproof rating, AI-powered person detection, automatic spotlight and alarm, dual night vision (IR and colored), 130-degree ultra-wide coverage, and remote zoom via app. Built for Indian outdoor conditions and perimeter security.
• Smart Bullet Cam 3MP Outdoor Wi-Fi bullet camera with 3MP sensor, 2K QHD resolution, IP66 weatherproof rating, AI person and motion detection, spotlight, and alarm for perimeter security. Entry-level outdoor camera for Indian households.
• Smart Door Lock Ultra Wi-Fi Premium smart door lock with Wi-Fi connectivity, 5-bolt security, and four unlock methods including fingerprint, passcode, app, and access card. Designed for Indian households as part of the smart entrance ecosystem, integrates with Qubo video doorbells for remote see, talk, and unlock.
• Video Doorbell Pro Smart video doorbell with instant visitor video calls, AI-powered recordings, daily visitor log, wireless chime, and integration with smart door locks for remote see, talk, and unlock functionality through the Qubo app.
• InstaView Wireless Door Phone Wireless video door phone system designed as India's first wireless entrance solution. Enables see, talk, and unlock via the Qubo app without wiring between devices, intended for retrofit installations in existing Indian homes.
• Smart Air Purifiers (Q200, Q400, Q500, Q600, R250, R700, Q1000, Q1000 Ultra) Connected air purifier lineup with eight room-size variants (Q200, Q400, Q500, Q600, R250, R700, Q1000, and Q1000 Ultra) featuring HEPA filtration, air quality monitoring, smart app control, and integration with the Qubo connected ecosystem. Prices range from entry-level through premium Rs. 24,990 and above. Targeted at Indian households concerned with air quality and allergies.
• GPS Trackers Vehicle GPS tracker lineup comprising a wireless tracker with 12-month SIM and cloud service, a car tracker with immobilizer, and a bike tracker. Part of the Qubo connected auto ecosystem for individual owners and small fleet operators.
• Bike Cam Motorcycle and bicycle dashcam designed to record rides and provide security and accident evidence for two-wheeler riders in India, a category with significant accident rates and insurance claim complexity.
• Tyre Pressure Inflators Smart tyre pressure inflator range including standard, Pro, and Max variants with battery options for portable tyre inflation, plus a 2-in-1 jumpstarter and tyre pressure inflator combo. Targeted at Indian car owners for emergency and routine tyre maintenance.
• DashPlay In-Car Infotainment In-car infotainment systems under the DashPlay brand providing enhanced connected driving experience for Indian car owners, integrating with the broader Qubo connected ecosystem.
• Smart Plugs and Smart Bulbs Smart home lighting and control products including 10A and 16A smart plugs and multiple smart bulb variants (9WB22, 9WE27, 12WB22, 12WE27). Designed for Indian household sockets and bulb bases to extend the Qubo connected ecosystem.
• CloudPlay Subscription Service Recurring cloud subscription service providing end-to-end encrypted cloud storage for Qubo security cameras and dashcams, hosted on Indian servers with up to 28-day retention. Offered in three annual tiers (Rs. 1,490, Rs. 2,490, Rs. 3,990), each covering up to 4 cameras with varying storage duration and feature depth. Bundled free for 1 year with Dashcam 4G Live and available as a 3-year extension.

Quantifiable outcome

• 50-60% market share in India's dashcam market as of 2025
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CP Plus: CP Plus is the leading Indian CCTV and security surveillance brand, one of the key domestic competitors alongside Qubo in India's STQC-certified camera market, serving overlapping residential and commercial customers.
• Prama: Prama is an Indian security camera and surveillance brand that competes with Qubo in the domestic CCTV market, sharing the STQC-certified category and similar distribution through Indian dealers.
• 70mai: 70mai is a leading dashcam and connected car accessories brand that directly competes with Qubo in India's dashcam category, offering similar AI-powered features at overlapping price points.
• boAt (Imagine Marketing): boAt is an Indian consumer electronics brand that competes with Qubo in connected car accessories including dashcams and has expanded into smart home and wearables, targeting similar value-conscious Indian consumers.

Broad incumbents

• Xiaomi (Mi Home): Xiaomi sells a broad portfolio of Mi Home security cameras, smart plugs, and air purifiers across India at aggressive price points, competing with Qubo's smart home category through extensive offline and online distribution.
• Realme (TechLife): Realme has expanded its TechLife ecosystem into smart cameras, smart plugs, and home automation products in India, competing with Qubo on price and category breadth in the value segment.
• TP-Link (Tapo): TP-Link's Tapo brand offers a global lineup of Wi-Fi security cameras, video doorbells, and smart home devices, including a presence in India, with overlapping AI detection and subscription features comparable to Qubo's.
• Hikvision: Hikvision is the global leader in CCTV and video surveillance. While currently blocked from selling internet-connected cameras in India under STQC rules, it remains the dominant reference point and potential future competitor in the Indian market Qubo serves.
• Ring (Amazon): Ring is Amazon's smart doorbell and home security camera brand, offering cloud subscription services comparable to Qubo's CloudPlay, and a benchmark for AI-powered residential security ecosystems globally.

Regional players

• Vu (Vu Technologies): Vu is an Indian consumer electronics brand that has expanded into smart TVs, air purifiers, and connected home products, competing with Qubo's air purifier and smart home categories for the same Indian retail customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6ygB5M3qnUNzbvxnNf6IRQ
• LinkedInlinkedin.com/company/qubo-world
• Instagraminstagram.com/myqubo
• Xx.com/QuboWorld
• Facebookfacebook.com/quboworld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qubo