WiMedia
WiMedia operates a WiFi captive-portal advertising platform that serves targeted ads to users at public venues in exchange for free internet, monetizing through per-impression advertising and API licensing to ISPs and chain businesses across Armenia and four additional countries.
- Company typePrivate
- Founded2014
- HeadquartersYerevan, Armenia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WiMedia does
WiMedia is a Yerevan, Armenia-based WiFi advertising company that operates a captive-portal advertising platform connecting advertisers with audiences at public WiFi locations. Users connect to free WiFi at partner venues and view short, targeted advertisements in exchange for internet access; the platform supports multiple ad formats including HTML, GIF, video, and image, with targeting by physical venue, demographics, interests, device type, operating system, and time interval. The platform's core technology is a machine-learning-based ad selection system keyed to anonymized device MAC addresses rather than personally identifiable information, paired with a self-serve ad creator tool and a real-time analytics dashboard measuring CTR, CPV, CPC, and location fit.
The company's revenue model is two-sided and primarily advertising-based: advertisers pay per impression for ads served at venues, with revenue shared with venue/place owners who host the WiFi infrastructure. A secondary revenue stream is API-based licensing to ISPs and large chain businesses, enabling them to embed WiFi advertising into existing captive portal systems. Distribution combines a fully self-serve web platform (advertisers and venue owners register independently) with API-first integration for enterprise partners and direct venue partnerships. WiMedia operates across 600+ WiFi locations and 2,000+ access points spanning 30+ cities in 5 countries, with anchor venues including Zvartnots Airport, Yerevan Metro, and major Armenian shopping malls.
WiMedia is a private LLC, founded in 2015 as a spin-off of Eagma Technologies, with no disclosed institutional funding. The leadership team comprises co-founders Harutyun Nahapetyan (CEO), David Alanakyan (CTO), and Karen Melkumyan (Product Owner), supported by a small (11–50) employee base concentrated in Armenia. Customer logos publicly referenced are SMB-scale (Evocabank, FunnyMen Production, Lumiere Optics); venue-side partners include telecom operators (Vivacell MTS, Rostelecom), banks (Acba Bank, HSBC), transit (Yerevan Metro), and retail malls, providing the platform's advertising inventory. The company has accumulated approximately 6 million unique device connections over four years and offers its services in Armenian Dram by default.
WiMedia firmographics
Firmographics- Name
- WiMedia
- Legal name
- WiMedia, LLC
- Website
- https://wimedia.am
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WiMedia operates a WiFi captive-portal advertising platform that serves targeted ads to users at public venues in exchange for free internet, monetizing through per-impression advertising and API licensing to ISPs and chain businesses across Armenia and four additional countries.
- Ownership category
- akta.pro rank
Where WiMedia is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
WiMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- WiFi Advertising Impressions: WiMedia displays advertisements to users connecting to WiFi at partner venues. Advertisers pay based on impressions (views) shown to users. The platform supports multiple ad formats including HTML, GIF, Video, and Image. Revenue is shared with place owners who host the WiFi infrastructure.
- API Licensing to ISPs and Chains: ISPs and large chain businesses integrate WiMedia's WiFi advertising API into their existing captive portal infrastructure. This allows them to monetize their WiFi networks by serving targeted ads while providing free internet to users.
- Free Advertising for Place Owners: In some locations, WiMedia provides the free internet infrastructure itself, creating new monetization opportunities and expanding the network footprint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Auto-Postpay recurring payment accounts |
| Subscription | Monthly | Insertion Order accounts for larger clients |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WiMedia product offering
Product offeringCore offering
WiMedia operates a WiFi captive portal advertising platform that displays targeted ads to users connecting to free public WiFi at partner venues such as airports, malls, cafes, parks, and metro stations. The platform serves three audiences: advertisers seeking location-targeted mobile advertising, venue owners looking to monetize free WiFi traffic, and ISPs/chain businesses integrating via API. Advertisers pay based on ad impressions/views, with revenue shared with place owners hosting the WiFi infrastructure.
Product overview
WiMedia operates a WiFi advertising platform ecosystem comprising three main components: the core WiMedia Advertising Platform connecting advertisers with venue WiFi networks, the Ad Creator Tool enabling self-service ad creation with templates and animations, and the WiFi Advertising API for technical integration by ISPs and venue operators. Additional capabilities include analytics dashboards for campaign measurement. The platform serves both advertisers seeking location-based audience targeting and venue owners monetizing free internet traffic.
Differentiator
Problem solved
Functional benefit
Products and services
- WiMedia Advertising Platform A WiFi advertising platform that displays targeted ads to users connecting to free public WiFi at partner venues such as airports, malls, cafes, and parks. The platform serves both advertisers seeking to reach captive audiences and venue owners monetizing their internet traffic.
- Ad Creator Tool A built-in advertising design tool allowing advertisers to create mobile-friendly HTML ads with zero coding effort. Offers multiple templates with customizable text, images, animations, and responsive layouts optimized for mobile devices.
- WiFi Advertising API An API enabling ISPs and venue operators to transform existing WiFi networks into advertising distribution channels. Integrates targeted advertising directly into captive portal systems using MAC address-based targeting and machine learning for ad selection.
- Analytics Dashboard Campaign measurement and analytics tools providing metrics including CTR, CPV, CPC, location fit analysis, A/B testing capabilities, and custom report generation for advertisers and publishers.
Quantifiable outcome
- 6 million unique devices connected in 4 years
- +2 more outcomes
Companies that use WiMedia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
WiMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
WiMedia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Vivacell MTSminorTelecommunications partner providing WiFi advertising at their venues and potential subscriber reach.
- RostelecomminorTelecommunications partner for WiFi advertising services.
- Zvartnots AirportcoreMajor airport location providing WiFi advertising at one of Armenia's primary international airports with high traveler traffic.
- Yerevan MetrocoreUrban transit partner providing WiFi advertising coverage in Yerevan's metropolitan subway system.
- Dalma MallcoreMajor shopping mall partner with high foot traffic for WiFi advertising.
- MegamallcoreMajor shopping destination partner for WiFi advertising at retail locations.
- Yerevan MallcoreShopping center partner for WiFi advertising services.
- Acba BankminorFinancial institution partner for WiFi advertising.
- HSBCminorInternational banking partner for WiFi advertising at their Armenian locations.
- Segafredo CafescoreOriginal launch partner where WiMedia first deployed services before expanding to larger venues. Coffee chain with multiple café locations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WiMedia competitors and assessment
Company assessmentDirect peers
- Purple WiFi: Purple WiFi is a UK-based WiFi analytics and monetization platform that captures captive-portal data and serves location-based ads, directly comparable to WiMedia's model across venues and ISPs.
- Cloud4Wi: Cloud4Wi provides a cloud-based WiFi marketing and analytics platform with captive-portal monetization, location analytics, and APIs — the closest like-for-like competitor to WiMedia's venue + API stack.
- Zenreach: Zenreach (formerly ZenIQ) is a US WiFi marketing platform using guest WiFi to capture customer data and serve targeted ads at venues, comparable to WiMedia's advertiser/venue offering.
- Linkyfi: Linkyfi is a WiFi marketing and captive-portal advertising vendor serving ISPs, venues, and chain businesses — directly overlapping with WiMedia's three-sided GTM (advertisers, venues, ISPs/API).
- Wavespot: Wavespot provides guest WiFi marketing, analytics, and monetization tools for hospitality and retail venues, comparable to WiMedia's SMB venue monetization offering.
Broad incumbents
- Cisco (Connected Mobile Experiences / Cisco Spaces): Cisco's CMX/Cisco Spaces suite monetizes WiFi infrastructure with location analytics and venue analytics across enterprise and venue deployments — a much broader incumbent playing in WiMedia's space.
- HPE Aruba Networks: Aruba's Meridian and AirLocation apps add venue analytics and guest engagement on top of Aruba WiFi infrastructure, competing indirectly with WiMedia for enterprise venue monetization budgets.
- Yelp (WiFi / Ads): Yelp's WiFi Connect offering and broader location-based ads business overlaps with WiMedia's advertiser targeting of local venues and SMBs in physical locations.
- Google Ads (location/Performance Max): Google's location extensions, Performance Max, and proximity-based targeting compete for the same hyper-local advertiser budgets that WiMedia sells into, particularly among SMBs.
- Samba TV: Samba TV operates a cross-screen ad-tech and data platform with location-aware audience targeting, an adjacent but broader incumbent competing for the same location-based ad spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
WiMedia social profiles
Digital presenceWiMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiMedia leadership team
Management profileNumber of profiles
Profiles6 records
WiMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiMedia
What does WiMedia do?
WiMedia operates a WiFi captive portal advertising platform that displays targeted ads to users connecting to free public WiFi at partner venues such as airports, malls, cafes, parks, and metro stations. The platform serves three audiences: advertisers seeking location-targeted mobile advertising, venue owners looking to monetize free WiFi traffic, and ISPs/chain businesses integrating via API. Advertisers pay based on ad impressions/views, with revenue shared with place owners hosting the WiFi infrastructure.
Is WiMedia a public or private company?
WiMedia is a private company. It is classified as corporate owned and is currently operating.
When was WiMedia founded?
WiMedia was founded in 2014. It employs 11 to 50 people.
Where is WiMedia based?
WiMedia is headquartered in Yerevan, Armenia, in the Asia region.
How does WiMedia make money?
Three revenue lines are on record. WiFi Advertising Impressions are the primary driver. The others are API Licensing to ISPs and Chains and free Advertising for Place Owners.
Who are WiMedia's main competitors?
Direct peers on record are Purple WiFi, Cloud4Wi, Zenreach, Linkyfi and Wavespot. Broad incumbents are Cisco (Connected Mobile Experiences / Cisco Spaces), HPE Aruba Networks, Yelp (WiFi / Ads), Google Ads (location/Performance Max) and Samba TV.
Does WiMedia have an API?
Yes. WiMedia WiFi Advertising API enables captive portal systems and WiFi networks to integrate targeted advertising. The API accepts parameters including API key, place ID, user MAC address, optional callback URL, and optional login URL. When integrated, users connecting to WiFi are temporarily redirected to view a selected ad before being returned to the captive portal. The API supports both click-through and skip interactions, with optional automatic login credential submission via POST request. Developer documentation is at wimedia.am/wifi-advertising-api.