The Location Guide
The Location Guide is a London-based online directory and information platform connecting global film, TV, and advertising production professionals with production service companies, film commissions, and locations across 220 countries, monetized via tiered annual membership subscriptions.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Location Guide does
The Location Guide Limited is a privately held UK company headquartered at 124 City Road, London, that operates an online directory and information centre for the global screen entertainment industry. Its core product is a searchable directory of thousands of production service companies, film commissions, studios, equipment rental firms, location scouts, and film-friendly locations, organized by country and category. The platform is complemented by an Industry News section with 6,000+ editorial articles, a series of Spotlight Reports covering specific destinations and themes, the twice-yearly makers magazine distributed at Cannes, Cannes Lions, Berlinale, and the company's own FOCUS event, and the FOCUS annual trade show held at London's Business Design Centre.
The Location Guide firmographics
Firmographics- Name
- The Location Guide
- Legal name
- The Location Guide Limited
- Website
- https://thelocationguide.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Location Guide is a London-based online directory and information platform connecting global film, TV, and advertising production professionals with production service companies, film commissions, and locations across 220 countries, monetized via tiered annual membership subscriptions.
- Ownership category
- akta.pro rank
The Location Guide industry classification
Industry- Product category
- Film Production Directory and Services Marketplace
- NAICS
- Convention and Trade Show Organizers (561920), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Locations Services (Scouting, Permits, Management) (MPADAFAE)
- akta.pro secondary industry
- Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)
Keywords
Where The Location Guide is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Location Guide business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: The primary revenue stream comes from annual subscription fees for tiered membership packages. Four tiers are offered: Free (basic listing), Enhanced ($360/year - tier 3 priority, company statement, logo, hero image), Silver ($550/year - tier 2 priority, 80 images, 6 published articles), and Gold ($680/year - top tier priority, 80 images, 12 articles, 4 showreels, featured business promotion). Subscriptions are billed annually with tiered pricing based on visibility and feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | FREE - Basic company listing with essential contact information |
| Subscription | Annual | ENHANCED - $360/year - Tier 3 priority listing with additional visibility features |
| Subscription | Annual | SILVER - $550/year - Tier 2 priority listing with article publishing |
| Subscription | Annual | GOLD - $680/year - Top tier priority listing with maximum features and showreels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Location Guide product offering
Product offeringCore offering
The Location Guide operates a global online directory and information centre for the screen entertainment industry, listing thousands of production service companies, film commissions, studios, location scouts, equipment rentals, and film-friendly locations searchable by country and category. Service providers pay tiered annual membership subscriptions (Free, Enhanced, Silver, Gold) for visibility and promotional features, while production professionals use the platform to find contacts for filming worldwide. The core offering is complemented by the makers magazine (twice-yearly publication), the FOCUS annual trade event in London, and an industry news and spotlight reports editorial section.
Product overview
The Location Guide is a multi-product platform for the global screen entertainment industry, consisting of a searchable online directory for finding production services and locations, a news and editorial section with industry coverage and spotlight reports, a twice-yearly magazine publication (makers), and an annual trade event (FOCUS). The core directory product lists thousands of service providers searchable by country and category, while the membership tiers (Free, Enhanced, Silver, Gold) provide graduated levels of promotional features and visibility. The companion products work together to serve the production community through content, community events, and professional networking.
Differentiator
Problem solved
Functional benefit
Brands
- makers: A twice-yearly publication for the international production community featuring interviews, comment and opinion from leading figures in production from around the world.
- FOCUS
Products and services
- The Location Guide Directory Global online searchable directory listing thousands of service companies, film commissions, studios, film laboratories, location scouts, location managers and finders, equipment rentals, and film-friendly locations, searchable by country and category. Designed for film, TV, advertising, and digital production professionals seeking contacts and services worldwide.
- makers Magazine Twice-yearly print and digital publication for the international production community featuring interviews, commentary, and opinion from leading figures in film, commercials, and TV production. Distributed for free at Cannes Film Festival, Cannes Lions, FOCUS, and Berlinale, with additional online ordering available for UK and rest of world readers.
- FOCUS Trade Event Annual trade event held at the Business Design Centre in London for professionals involved in the creation, production, and promotion of on-screen entertainment. Attracts audiovisual professionals from over 100 countries and features conference sessions, networking events, and exhibition opportunities.
- Industry News Editorial Section Editorial section featuring updates, interviews, incentive coverage, technology news, and location briefings from across the global film production landscape. Includes more than 6,000 articles and a twice-monthly curated newsletter with 48% open rate distributed to 27,000+ subscribers across 90+ countries.
- Spotlight Reports In-depth editorial reports covering specific topics such as Cannes Lions coverage, production destinations (Arizona, Hungary, Saudi Arabia), technology in location scouting, sustainability in production, and European studios. Available as standalone report products on the website.
Quantifiable outcome
- 48% newsletter opening rate (industry average is 21%)
- +3 more outcomes
Companies that use The Location Guide
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
The Location Guide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Location Guide partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
The Location Guide competitors and assessment
Company assessmentBroad incumbents
- Variety Intelligence Platform: Variety is a leading global entertainment trade media brand covering film, TV, and digital production. It overlaps with TLG's editorial and directory role for entertainment-industry professionals and is a broader incumbent in the same information ecosystem.
- Screen International: Screen International (and Screen Daily) is an established trade publication and news outlet covering the global film industry. Comparable to The Location Guide as a film-industry information and editorial brand serving producers and production-services decision makers.
- IMDbPro: IMDbPro is the industry-tier subscription service from IMDb providing contact and biographical data on cast, crew, and companies across film and TV. It competes indirectly by serving a portion of the same production-research workflow and offers overlapping people/company lookup.
Direct peers
- ProductionHUB: ProductionHUB operates a global online directory of production services, crew, and locations for film, TV, and advertising productions. It competes most directly with The Location Guide as a paid-listing directory serving the same producer and location-manager audience with comparable freemium/featured tiers.
- Mandy.com: Mandy.com is a long-standing global directory connecting film and TV production professionals with crew, services, and opportunities. It overlaps with The Location Guide on production-services discovery and uses a similar listing/subscription model targeting producers and freelancers.
- KFTV (Knowledge From the Video Industry): KFTV is an online directory and resource site specifically for the global commercials and video production services industry, listing crew, equipment, and locations. It is a close direct peer focused on the commercials production vertical that TLG also serves.
- Celluloid Junkie: Celluloid Junkie is a trade news and community site for the cinema exhibition industry, including coverage of production, distribution, and location matters. It is comparable as a niche film-industry editorial/community site with directory-adjacent coverage of production-services news.
Emerging players
- Stage 32: Stage 32 is a community and education platform for film, TV, and content creators offering networking, job boards, and pitch opportunities. It is comparable as an emerging production-industry marketplace ecosystem that intersects with directory and event-driven community services.
Regional players
- Creative England (formerly Screen England): Creative England and successor UK film agencies support production with regional incentives, crew directories, and location resources. Comparable to the film-commission members served by TLG, and operates in the same UK/European production-discovery context.
Others
- Film Commission directories (e.g., AFCI / Global Film Commission Network): AFCI and the Global Film Commission Network aggregate film commissions worldwide and publish incentive and location information for productions. They overlap thematically with TLG's film-commission listings but operate as association/ecosystem participants rather than paid commercial directories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Location Guide social profiles
Digital presenceThe Location Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Location Guide leadership team
Management profileNumber of profiles
The Location Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Location Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Location Guide
What does The Location Guide do?
The Location Guide operates a global online directory and information centre for the screen entertainment industry, listing thousands of production service companies, film commissions, studios, location scouts, equipment rentals, and film-friendly locations searchable by country and category. Service providers pay tiered annual membership subscriptions (Free, Enhanced, Silver, Gold) for visibility and promotional features, while production professionals use the platform to find contacts for filming worldwide. The core offering is complemented by the makers magazine (twice-yearly publication), the FOCUS annual trade event in London, and an industry news and spotlight reports editorial section.
Is The Location Guide a public or private company?
The Location Guide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Location Guide founded?
The Location Guide was founded in 1997. It employs 11 to 50 people.
Where is The Location Guide based?
The Location Guide is headquartered in London, United Kingdom, in the Europe region.
How does The Location Guide make money?
One revenue line is on record: membership Subscriptions.
Who are The Location Guide's main competitors?
Broad incumbents on record are Variety Intelligence Platform, Screen International and IMDbPro. Direct peers are ProductionHUB, Mandy.com, KFTV (Knowledge From the Video Industry) and Celluloid Junkie. Stage 32 is listed as an emerging player. Creative England (formerly Screen England) is listed as a regional player. Film Commission directories (e.g., AFCI / Global Film Commission Network) is listed as an others.
Does The Location Guide have an API?
No public API is recorded for The Location Guide.
What industry is The Location Guide in?
The Location Guide's product category is Film Production Directory and Services Marketplace. Its primary akta.pro industry code is MPADAFAE, Locations Services (Scouting, Permits, Management), with a secondary code of MPAAAMAG, Studios, Stages & Location Services (Facilities, Location Scouting/Permits). Its NAICS code is 561920 and its SIC code is 7819.