What Cross Plus does

Cross Plus is a publicly traded Japanese apparel manufacturing and lifestyle company headquartered in Nagoya, Aichi Prefecture, founded in 1951 and listed on the Tokyo Stock Exchange (tyo:3320). The company operates as an integrated apparel manufacturer handling planning, production, and logistics with annual production capacity of approximately 55 million garments through partner factories, employing 501-1000 staff and supporting a 200+ person design and merchandise planning team across ladies', men's, and kids' apparel plus fashion accessories.

The business is structured around three core revenue streams: (1) B2B apparel manufacturing and wholesale (ODM/OEM) serving mass merchandisers, drugstores, variety stores, and department stores in Japan; (2) direct-to-consumer (D2C) operations through proprietary e-commerce sites (crossplus.jp, crossmarche.jp, rosemadame.jp, bizcos.jp, dashingdiva.jp) and marketplaces including ZOZOTOWN, Rakuten, and Amazon; and (3) brand licensing and import-distribution of international brands including DASHING DIVA nail products. The company manages 80+ brands spanning functional fashion (CROSS FUNCTION, Yoki, HOGUSU), beauty (DERMASHARE, DASHING DIVA), sustainable apparel (for/c), plus-size (anyfee), and lifestyle categories.

Core technology centers on proprietary functional textiles including UV-cut fabrics achieving 99%+ cutoff and UPF50+, the HOGUSU recovery-wear functional fiber blend registered as a general medical device in Japan, and the DASHING DIVA patented nail adhesive technology registered in Korea, the United States, and Japan. Distribution reaches 20,000+ retail stores domestically and 30,000+ globally via the DASHING DIVA subsidiary ISL Inc. Key strategic milestones include investment in Neural Group (January 2024), subsidiary acquisition of Charuzu (May 2026), and a comprehensive five-pillar partnership with Kaizu City (May 2026). The company's medium-term management plan targets JPY 68 billion in consolidated net sales and JPY 2 billion in operating profit by the fiscal year ending January 2028.

Name

Cross Plus

Legal name

クロスプラス株式会社 (CROSS PLUS INC.)

Website

https://crossplus.co.jp

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cross Plus is a Japanese public apparel manufacturer (ticker tyo:3320) that designs, produces, and distributes functional fashion, beauty, and lifestyle products through 80+ brands including CROSS FUNCTION, DASHING DIVA, HOGUSU, and Yoki across wholesale, D2C e-commerce, and licensed international channels serving Japanese and global consumers.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing & Lifestyle Brands

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Plus Size & Extended Sizes Apparel Retail (CRAAABAJ)

Keywords

• Apparel manufacturing
• Functional fashion
• Wholesale apparel
• Nail products retail
• Lifestyle brands

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Manufacturing & Wholesale (ODM/OEM): Core B2B business designing and producing approximately 55 million garments annually for specialty retailers and various distribution channels. Functions as a comprehensive apparel manufacturer handling planning, production, and logistics.
2. Direct-to-Consumer (D2C) E-commerce & Retail: Proprietary e-commerce sites (crossplus.jp, crossmarche.jp, rosemadame.co.jp, bizcos.jp) plus owned retail locations. D2C brands include CROSS FUNCTION, Yoki, HOGUSU, DECOY, ELLEgirl, DERMASHARE, and KEEP GUARD. Revenue target of JPY 68 billion by January 2028.
3. Brand Licensing & Wholesale Distribution: Licensed brands and import-distribution of international brands including DASHING DIVA (nail products, Korea/US origin), distribution through drugstores, variety chains (Loft, Plazastyle), mass merchandisers, and department stores across Japan.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Cross Plus is a Japanese apparel manufacturing company that designs, produces, and distributes an 80+ brand portfolio spanning ladies', men's, and kids' apparel, fashion accessories, beauty products, and lifestyle goods. Its core businesses include ODM/OEM apparel manufacturing producing 55 million+ garments annually for retail chains, plus proprietary D2C brands (CROSS FUNCTION, Yoki, HOGUSU, DASHING DIVA, DERMASHARE, PASTEL MASK, bizcos) sold through wholesale, owned e-commerce, and marketplaces.

Product overview

Cross Plus is a lifestyle creation company offering an extensive portfolio of fashion brands and functional products. The core offering centers on CROSS FUNCTION, a functional fashion brand featuring weather-responsive, easy-care, and beauty-enhancing clothing including the innovative air-conditioned clothing (HOGU-SU recovery wear, air-conditioned mountain jackets). The company operates multiple sub-brands spanning women's fashion (NORC, DECOY, ALPHA CUBIC, JUNKO SHIMADA, ATZURO TAYAMA), sustainable fashion (for/c), plus-size fashion (anyfee), and lifestyle products (NeOchi PillOw gaming pillow, PASTEL MASK, TRIP.INN). Subsidiary brands include DASHING DIVA (nail products) and DERMASHARE (Korean skincare). The company also offers healthcare products like KEEP GUARD men's wellness pants, warmth/cooling activity brands (温活本舗, 涼活本舗), and fan culture merchandise (推部屋plus). Recent additions include Yoki functional fashion and ELLEgirl for younger demographics.

Differentiator

Problem solved

Functional benefit

Brands

• NORC: Neo-standard brand for adult women
• DERMASHARE (ダーマシェア)
• CROSS FUNCTION (クロスファンクション)
• DECOY
• Yoki (ヨキ)
• JUNKO SHIMADA
• ATSURO TAYAMA
• ALPHA CUBIC (アルファキュービック)
• for/c (フォーシー)
• ELLEgirl (エルガール)
• DASHING DIVA (ダッシングディバ)
• HOGUSU (ホグス)
• Petit Honfleur
• ROSE MADAME (ローズマダム)
• CROSS MARCHE (クロスマルシェ)
• ONKATSU RYOKATSU (温涼活)
• TRIP.INN
• bizcos (ビズコス)
• ReNorm
• anyfee (エニフィー)
• N.O.R.C
• LE SOUK HOLIDAY
• MUSEE COLLECTION
• 温活本舗
• 涼活本舗
• KEEP GUARD
• PASTEL MASK (パステルマスク)
• NeOchi PillOw (ねおちピロー)
• MEET
• ME KAIGO (ミーカイゴ)
• cocoro color (ココロカラー)
• HAT MIKKE (ハットミッケ)
• 推部屋plus (オヘヤプラス)
• おじテック
• maman et bebe
• LAFUKU (ラフク)

Products and services

• CROSS FUNCTION Functional fashion brand offering weather-responsive, easy-care, and beauty-enhancing clothing including air-conditioned jackets, UV-cut wear, recovery wear (HOGUSU), and everyday basic wear with functional properties, targeted at general consumers.
• DASHING DIVA Global self-nail brand operated by subsidiary IS Link, featuring magic press nail chips applied in 1 second with patented adhesive technology (patents in Japan, Korea, US), achieving 30M+ cumulative sales and presence in 30,000+ stores worldwide.
• Yoki Functional Fashion Functional fashion brand for women seeking UV protection, pollen protection, and other functional apparel with fashionable designs, featuring UV-cut rates of 94-99%+ and UPF50+ ratings.
• HOGUSU Recovery Wear Recovery wear registered as a general medical device in Japan, using proprietary functional fiber blend to promote blood circulation and support muscle fatigue recovery, available in full sets and individual pieces priced JPY 7,700-17,600.
• PASTEL MASK Washable 3D color mask series with 100M+ cumulative units sold by October 2021, distributed across 20,000+ stores in Japan, featuring cooling sensation, multiple sizes, and functional variants (COOL, Natural Oil, Liberty Print).
• NeOchi PillOw Gaming pillow designed for lying face-down during gaming and smartphone use, raised 14,000%+ on Makuake crowdfunding, sold 10,000+ units, with MINI version for desk use.
• bizcos Business Wear D2C business wear brand for men, launched May 2020, offering polo shirts and T-shirts that work for both business and casual settings under the 'Free wear, Stay Free' concept.
• for/c Sustainable Fashion Sustainable fashion brand with environmental and people-friendly approach, donating portion of sales to forest regeneration project 'Present Tree,' with family line 'for/c and.'
• DERMASHARE Korean Skincare Korean skincare brand focused on skin science offering fast-acting aging care products like the Red Tangerine series, achieving nationwide 500+ store distribution within 6 months of Japan launch.
• KEEP GUARD Men's Wellness Men's urinary incontinence pants under the 'Oji Tech' brand achieving 55,000+ cumulative sales, including premium line co-developed with BEAMS JAPAN and DRY&COOL summer version.
• anyfee Plus-Size Fashion Plus-size brand offering pants with extensive size range (LL-10L) and three silhouette options tailored to different body types (white peach, apple, pear), co-developed with la farfa magazine.
• Rose Madame Maternity & Nursing Maternity wear brand offering nursing-friendly clothing including nursing bras with water-absorbing pads, maternity pajamas, and lactation underwear with 25+ years of expertise.
• Air-Conditioned Clothing Clothing with built-in fan system providing cooling effect, available as all-weather UV mountain parka, with five adjustable fan speeds and converts between parka and vest configurations.
• ROPÉ PICNIC × Yoki UV Protection Series Co-branded UV protection apparel collaboration with JUNKO SHIMADA group's ROPÉ PICNIC, featuring hooded UV parkas with 99%+ UV cut rates distributed through ROPÉ PICNIC store network.
• ODM/OEM Apparel Manufacturing Service Comprehensive apparel manufacturing service designing and producing approximately 55 million garments annually for specialty retailers and distribution channels, handling planning, production, and logistics as a B2B supporting role for retail chains.

Quantifiable outcome

• PASTEL MASK achieved 100 million+ cumulative units sold by October 2021
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kaizu City, Gifu Prefecture (岐阜県海津市)coreStrategic or Co-development Partner · 28 May 2026Comprehensive partnership agreement covering five areas: (1) childcare support with exercise programs for nurseries, (2) citizen lifestyle enhancement with co-branded events and product development, (3) regional revitalization through outdoor/lifestyle events and upcycling using surplus fabric, (4) disaster prevention with facility provision during emergencies, and (5) human resource development through workshops and workplace experience programs.
• Uni Fiber Co., Ltd. (宇仁繊維株式会社)minorStrategic or Co-development Partner · 28 May 2026Partnered with Uni Fiber to supply surplus fabric for upcycling projects, including the 'Hatashimo Game' (しっぽとりゲーム) event where original toy tails were made from high-quality surplus fabric from department store brands.
• JUNKO SHIMADA (株式会社ジュン)coreGTM or Marketing Partner · 10 April 2026Partnership with ROPÉ PICNIC (operated by JUNKO SHIMADA) for UV protection apparel collaboration. Cross Plus designed and developed co-branded 'Won't Get Sunburnt' UV parka products distributed through ROPÉ PICNIC stores and J'aDoRe JUN ONLINE.
• Chars Co., Ltd. (株式会社シャルズ)minorOthers · 24 February 2026Cross Plus acquired shares in Chars Co., Ltd. to make it a subsidiary, expanding the group's brand portfolio and operational capabilities.
• ISL Inc. (アイエスリンク株式会社)coreTechnology or Integration · 28 November 2025Cross Plus subsidiary ISL Inc. (based in Kasugai City, Aichi Prefecture, CEO: Nakakita Yuzo) holds exclusive sales rights for DASHING DIVA nail brand in Japan and operates the global nail brand in the Japanese market. ISL partnered with IVE Wonyoung as brand muse for promotional campaigns.
• Yakuyu (薬王堂)minorStrategic or Co-development Partner · 6 November 2024Yakuyu (395 stores in Tohoku region) partnered with Cross Plus to co-develop employee uniforms, with employee feedback incorporated into the design process. Joint development of employee workwear leveraging Cross Plus's apparel expertise.
• Accel Entertainment Media (株式会社アクセルエンターメディア)minorStrategic or Co-development Partner · 12 May 2022Capital and business partnership for collaborative product development and market expansion initiatives.
• la farfa (ぽっちゃり女子のためのファッション誌)minorStrategic or Co-development Partner · 20 January 2021Japan's first 'plus-size女子' fashion magazine collaborated with Cross Plus's anyfee brand to co-develop the 'Good Pants' with body-type-specific silhouettes (peach, apple, pear body types) and extensive size range from LL to 10L.
• Nakajima Corporation (株式会社ナカジマコーポレーション)minorOthers · 27 January 2020Cross Plus entered a licensing agreement with Nakajima Corporation to develop and sell 'Pickles the Frog' character merchandise including baby pillows, 6-layer gauze blankets, and sleepers as the first baby product series.
• FINE Co., Ltd. (株式会社FINE)minorStrategic or Co-development Partner · 1 November 2019Joint upcycling project 'Rename X' using surplus fabric inventory and factory idle capacity. FINE provides the 'Rename' resale model for new apparel distribution while Cross Plus contributes surplus fabric and production capabilities to create circular economy solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fast Retailing Co., Ltd. Global Japanese apparel giant (UNIQLO, GU, Theory) operating at vastly larger scale with a strong functional-apparel and D2C proposition. Comparable to Cross Plus as a Japanese apparel incumbent with proprietary functional fabric technology (AIRism, UV Cut, HEATTECH) directly competing in the same UV-cut and comfort wear categories.

Direct peers

• World Co., Ltd. Japanese apparel company producing and distributing multiple in-house brands (UNTITLED, INDEX, etc.) and licensed brands through department stores and D2C. Closely comparable to Cross Plus in OEM/ODM-plus-brand manufacturer model, licensing relationships, and Japan-focused operations.
• Onward Holdings Co., Ltd. Japanese apparel holding company managing premium and mass-market fashion brands (Jil Sander, any SiS, 23区内, etc.) with domestic and international wholesale and retail. Comparable to Cross Plus in multi-brand structure, integrated planning-to-distribution operations, and Japan-centric base.
• Pal Group Holdings Co., Ltd. Japanese multi-brand apparel operator running 3COINS, Cia Cia Pan, etc. via subsidiaries, with a strong D2C and lifestyle product mix. Comparable to Cross Plus in lifestyle brand expansion, plus-size and family-oriented offerings, and Japan retail/wholesale duality.
• Baroque Japan Limited: Japanese multi-brand apparel company operating MOUSSY, SLY, and LAGUA GEM, with both wholesale and D2C. Comparable to Cross Plus in multi-brand ladies' apparel focus, ZOZOTOWN/online marketplace distribution, and Japan-centric business model.
• United Arrows Ltd. Japanese select-shop operator and apparel brand distributor with a strong curatorial retail presence and D2C channels. Comparable to Cross Plus in multi-brand sourcing, brand portfolio management, and Japan department store and e-commerce distribution.
• Adastria Co., Ltd. Japanese mid-cap multi-brand apparel company operating 30+ own brands (LOWRYS FARM, GLOBAL WORK, niko and...) across ladies', men's, and kids' with a mix of retail and wholesale channels. Highly comparable to Cross Plus in multi-brand portfolio management, Japan-centric D2C plus wholesale model, and target demographic.
• Sanyo Innovation Co., Ltd. (formerly Sanyo Shokai): Long-established Japanese apparel manufacturer of premium coats and outerwear (Burberry Japan license, MACKINTOSH PHILOSOPHY). Comparable to Cross Plus in apparel manufacturing heritage, licensed brand distribution, and Japan department store/wholesale focus.
• TSI Holdings Co., Ltd. Japanese apparel conglomerate that designs, manufactures, and distributes multiple fashion brands. Closely comparable to Cross Plus in operating as a multi-brand apparel group with B2B wholesale and D2C retail channels, and a similar revenue scale.
• Point Inc. Japanese apparel retailer/manufacturer behind LOWRYS FARM parent and lifestyle brands, with D2C plus mall and variety store wholesale. Comparable to Cross Plus in size, category mix, and Japan retail/wholesale distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dashingdiva__jp
• Xx.com/crossplusjp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Plus