SportWays

What SportWays does

SportWays is a Dutch-based sports education company that organizes hockey camps, clinics, and tournaments for youth players aged 5-18, founded in 1989 as Amsterdamsche hockey camp and rebranded in 2019. The company operates two core product lines: day camps (3-5 day programs during school vacations) offered across 15+ countries in Europe and beyond, and overnight camps (week-long residential programs) hosted at prestigious European hockey clubs in Amsterdam, Antwerp, and Barcelona. The overnight camp portfolio is tiered into multiple sub-products by intensity level, including Original Hockey Camps, Top Hockey Camps, Elite Prep Hockey Camps, Elite Hockey Camps, Antwerp Hockey Camps, Barcelona Hockey Camp, and Drijver Goalie Camps (specialized goalkeeper training in partnership with Drijver Goalie Academy). Supplementary offerings include Coach the Coach educational sessions for club coaches, custom hockey tours for international teams, airport transfer services, and optional travel and cancellation insurance.

The company's underlying methodology is a proprietary coaching programme developed over 35+ years, with exercises and drills refreshed annually in collaboration with international top coaches and technical directors via the SportWays Lab, an international coaches community. The company holds official partnerships with the International Hockey Federation (FIH) and the European Hockey Federation (EHF), providing federation-level credibility, and has been certified by the Steunpunt Kindervakanties quality standard since 2018. SportWays operates as a private Dutch limited company (SportWays b.v.) based in Amsterdam.

The business model is primarily direct-to-consumer, with revenue generated from one-time camp registration fees ranging from €619 to €929+ per participant for overnight camps, supplemented by ancillary services (airport transfers at €30-€50 each way, insurance at €25, optional coaching education). Distribution combines self-serve online registration via a multi-language website with a channel partner model for club-hosted day camps. The company operates with a small core team of 11-50 employees plus hundreds of seasonal staff recruited internationally, serving approximately 6,000 participants annually.

Name

SportWays

Legal name

SportWays b.v.

Website

https://sportways.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

SportWays is a Dutch-based sports education company that organizes hockey camps, clinics, and tournaments for youth players aged 5-18 across 15+ countries, serving approximately 6,000 participants annually through day camps and overnight residential programs at prestigious European hockey clubs.

Ownership category

akta.pro rank

Product category

Youth Sports Camps

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Youth hockey camps
• Sports training services
• Hockey coaching programs
• Overnight sports camps
• Youth athletic development

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camp Registration Fees: Primary revenue from participant registration fees for day camps and overnight hockey camps. Pricing varies by camp type, duration, and intensity level. Includes overnight stay, meals, drinks, snacks, and SportWays t-shirt.
2. Airport Transfer Service: Optional airport pickup and drop-off service from Schiphol Amsterdam (€30 each way), Brussels Zaventem (€50 each way), and Barcelona airports for overnight camp participants.
3. Travel and Accident Insurance: Optional insurance offering sports coverage for €25.00 per camp, offered to Dutch and Belgian participants through Hienfeld b.v.
4. Cancellation Risk Insurance: Cancellation risk surrender option available for 6% of Travel Sum per participant, enabling full refund for valid cancellation reasons with written proof.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SportWays organizes youth hockey day camps (3-5 days during school vacations) and overnight hockey camps (week-long residential programs at prestigious European clubs) for players aged 5-18 across 15+ countries. Camps combine 5+ hours of daily training using a proprietary SportWays Hockey Programme with tournaments, clinics, video analysis, goalie-specific sessions, and social activities. The company also delivers Coach the Coach education sessions and custom hockey tours for partner clubs.

Product overview

SportWays is a global hockey camp organization offering a portfolio of camp programs for players aged 5-18. The core offering consists of Day Camps (3-5 day sessions during school vacations) and Overnight Camps (week-long residential programs at European hockey clubs). These are differentiated into multiple camp types: Original Hockey Camps (standard intensity themed camps), Antwerp Hockey Camps (high intensity at KHC Dragons), Drijver Goalie Camps (specialized goalkeeper training with Martijn Drijver), Top Hockey Camps (competitive skill advancement), Barcelona Hockey Camp (standard intensity with cultural activities), Elite Prep Hockey Camps (high intensity preparation), and Elite Hockey Camps (extreme intensity for Olympic aspirants). Supplementary offerings include Coach the Coach educational sessions, custom hockey tours, airport transfer services, and optional travel insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Camps

Quantifiable outcome

• 6,000+ participants annually across 15+ countries
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• European Hockey Federation (EHF)coreStrategic or Co-development Partner · 1 January 1995Official partnership established in 1995 for joint organization of camps throughout Europe. EHF endorsement provides credibility and access to European hockey network. Collaboration on standards and coach education.
• International Hockey Federation (FIH)coreStrategic or Co-development PartnerFIH World Hockey Camps branding and collaboration. SportWays Lab facilitation of FIH Level 1 coaching courses. FIH experts contribute to annual programme development. Provides highest-level credibility in hockey world.
• Hockey Dreams FoundationminorStrategic or Co-development PartnerLong-standing partnership supporting Hockey Dreams Foundation's mission to create better futures through sports. Enables coaches from Zambia, Malawi and Uganda to join SportWays camps annually for education and personal development. Donation support through website links.
• Drijver Goalie AcademycoreTechnology or IntegrationGoalie programme powered by Drijver Academy at overnight camps. Martijn Drijver and his team provide specialized goalkeeper training for technique, tactics, speed and reflexes. Unique to SportWays goalie camps.
• Hienfeld b.v.minorOthersTravel and accident insurance with extensive sports coverage offered to Dutch and Belgian participants for €25.00 per camp. Contact person: Sem Vosters handles policy information and claims.
• Royal Dutch Hockey Association (KNHB)minorStrategic or Co-development PartnerPartnership supporting Dutch hockey development. KNHB logo displayed among partner organizations. Collaboration on standards and hockey programming.
• AH&BC (Amstelveen BuienHOOG Hockey & Business Club)coreChannel Partner/ Reseller/ DistributorHost venue for Elite Hockey Camp and other overnight camps in Amsterdam. One of the greatest hockey clubs in Europe. Participants sleep in tents on premises.
• THC HurleycoreChannel Partner/ Reseller/ DistributorHost venue for overnight camps in Amsterdam. Transformed into hockey temple during summer camps. Provides facilities for eating, sleeping, and playing hockey.
• K.H.C. Dragons AntwerpcoreChannel Partner/ Reseller/ DistributorPrestigious Belgian hockey club hosting Antwerp Hockey Camps. Main pitch used for training. Transformed into hockey heaven during camps.
• Atlètic Terrassa H.C. (ATHC)coreChannel Partner/ Reseller/ DistributorHost venue for Barcelona Hockey Camp. One of the most beautiful hockey clubs in the world. Provides facilities including sports hall for sleeping, pool, and padel courts.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International Hockey Federation (FIH): Governing body for international hockey and an active partner of SportWays. Comparable in that it runs the FIH Hockey Academy, FIH World Hockey Camps, and Level 1 coaching certification that overlap with SportWays' programming.
• Total Hockey: Large US-based hockey retailer and training operator offering clinics, camps, and instructional content. Comparable as a hockey-focused training and camp provider serving youth players, though with a primarily retail-distributed model.
• European Hockey Federation (EHF/EuroHockey): European hockey governing body and official SportWays partner since 1995. Comparable as a hockey-development organiser offering coaching education and tournament infrastructure across Europe.

Emerging players

• Hockey Dreams Foundation: Dutch-registered foundation developing hockey talent in Zambia, Malawi, and Uganda. Comparable in mission alignment with SportWays and as a co-developer of grassroots hockey programmes in emerging markets.
• LEAD Field Hockey: Field-hockey-specific training organisation offering clinics, camps, and instructional content. Listed partner of SportWays; comparable in targeting youth field hockey players with premium skill-development offerings.

Direct peers

• Drijver Goalie Academy: Specialised goalkeeper training academy led by Martijn Drijver, integrated into SportWays' overnight camps. Comparable in providing specialist hockey instruction to youth goalies, with overlapping content and shared customer base.
• Juvigo: European camp booking platform featuring youth sports and adventure camps. Comparable as a multi-country camp aggregator and listed partner of SportWays, competing for parent-driven camp registrations in the same European market.
• Nike Hockey Camps (US Sports Camps): Operates branded sports camps across the US, including Nike Hockey Camps. Directly comparable as a multi-country sports camp operator selling residential and day experiences to youth athletes with tiered pricing.

Regional players

• Hockeytotaal: Dutch hockey training provider offering clinics and team sessions for clubs and youth players. Comparable as a Netherlands-based hockey instruction operator competing for the same Dutch youth market.
• KNHB (Royal Dutch Hockey Association): Dutch national hockey federation and SportWays partner. Comparable in developing youth hockey talent and running talent identification/development programmes in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SportWays
• LinkedInlinkedin.com/company/sportways-amsterdam-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportWays