SFIC Fiscal Services

What SFIC Fiscal Services does

SFIC Fiscal Services Pvt. Ltd. (DBA: SFIC Wealth) is a Kolkata-based, family-owned financial services distribution and wealth advisory firm founded on January 18, 1993 by Rohit Kumar Sonthalia. The company operates as an AMFI-registered mutual fund distributor (ARN-1487, valid until February 2028) and also distributes insurance products under IRDAI regulations. SFIC serves individual retail investors, families, and small businesses across India, offering a comprehensive but generalist product portfolio: mutual funds across 40+ AMCs (equity, debt, liquid, commodity, ELSS, and PMS), stock trading (intraday and delivery), general insurance (health, motor, personal accident, travel, marine, home, cyber, and specialty variants), life insurance (term, endowment, keyman, group), loans (personal, automobile, business, property), fixed deposits, corporate deposits/NCDs/bonds, and guaranteed plans.

The company's technology infrastructure is modest and built on a WordPress-based website (sficwealth.com), the third-party Investwell mobile application for portfolio management and login, and integrations with CAMS for online KYC processing and Google/Facebook for social login. No proprietary technology, AI/ML capabilities, or API platform are evident. SFIC operates with a sales-led, consultative GTM model offering free consultations via appointment booking, supported by content marketing across YouTube (@SFICspeaks), Facebook, Instagram, and LinkedIn.

SFIC earns revenue primarily through recurring trail commissions from mutual fund AMCs (rates ranging 0.01%-1.77% depending on category), insurance distribution commissions, loan referral/processing fees, and FD/bond distribution commissions. The firm is bootstrapped with no external investors, 1-10 employees, and operates exclusively in India with a single headquarters office in Kolkata. Leadership is Sonthalia-family controlled (Rohit K Sonthalia as Director, Devesh Sonthalia as CEO, Vinesh Sonthalia in leadership).

Name

SFIC Fiscal Services

Legal name

SFIC Fiscal Services Pvt. Ltd.

Website

https://www.sficwealth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SFIC Fiscal Services is a Kolkata-based, family-owned financial services distributor offering mutual funds, insurance, loans, and fixed deposit products to retail investors across India. Operating as an AMFI-registered distributor (ARN-1487), the firm partners with 40+ AMCs and serves individual clients through advisory-led sales.

Ownership category

akta.pro rank

Product category

Financial Advisory & Distribution

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Debt Advisory & Financing Advisory (FSAEAGAD)

akta.pro secondary industries

Debt Capital Raising Intermediation (Private Debt/Mezzanine/Bonds) (FSAEALAM), SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Mutual fund distribution
• Financial advisory
• Insurance distribution
• Wealth management
• Investment planning

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mutual Fund Distribution Commission: SFIC earns trail commissions from mutual fund companies (Asset Management Companies/AMCs) over the life of investments. Commission rates vary by AMC and fund type: Equity funds (0.14%-1.77%), Debt funds (0.05%-1.57%), Liquid funds (0.01%-0.25%), and ELSS funds (0.25%-1.75%). The company states that fund selection is not influenced by commission earned.
2. Insurance Distribution: Revenue generated from distributing various insurance products including term insurance, life insurance, health insurance, motor insurance, and other general insurance products. Commissions are earned from insurance companies for policies sold.
3. Loan Services: Facilitates personal loans, automobile loans, business loans, and property loans. SFIC acts as an intermediary connecting borrowers with lenders, potentially earning referral fees or processing fees.
4. Fixed Deposit and Bond Distribution: Distributes fixed deposits, corporate deposits, bonds, and guaranteed plans, earning distribution commissions from financial institutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SFIC Fiscal Services is an AMFI-registered mutual fund distributor (ARN-1487) that distributes mutual funds, stock trading services, general and life insurance, loans, fixed deposits, corporate deposits, bonds, and guaranteed plans from 40+ asset management companies and multiple insurance providers. The firm provides personalized, goal-based financial planning to retail investors, families, and small businesses across India, with a Kolkata-based headquarters and digital channels including website and mobile app.

Product overview

SFIC Fiscal Services is a financial services distributor and wealth management company operating as an AMFI-registered mutual fund distributor (ARN-1487). The company offers an integrated financial services platform combining multiple product categories: mutual funds (equity, debt, liquid, commodity, and PMS), stock trading (intraday and delivery), general insurance (health, motor, personal accident, fire & burglary, travel, marine, home, factory, building, cyber), life insurance (term, endowment, employer-employee, keyman, return plans, GRIP), loans (personal, automobile, business, property), and investment products (fixed deposits, corporate deposits, bonds, guaranteed plans). The core offering is centered on being a one-stop financial services destination for retail investors, offering both investment and protection products through partnerships with 40+ AMCs and multiple insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Distribution of mutual fund investments across equity, debt, liquid, and commodity asset classes, plus Portfolio Management Services (PMS), for retail investors through AMFI-registered distributor ARN-1487 with 40+ AMC partnerships.
• Stock/Share Trading Services Stock trading services offering both intraday trading for short-term market positions and delivery-based trading for long-term share investments, targeted at retail investors seeking equity market exposure.
• General Insurance Distribution Distribution of general insurance products including health insurance, motor insurance (2-wheeler and 4-wheeler), personal accident, fire & burglary, travel, marine, home, factory, building, and cyber insurance for individuals and businesses.
• Life Insurance Distribution Distribution of life insurance products including term insurance, endowment plans, employer-employee group insurance, keyman life insurance, return plans, and GRIP insurance for individuals and businesses.
• Loan Services Loan facilitation including personal loans, automobile loans, business loans, and property loans (mortgages), connecting borrowers with lenders to secure competitive interest rates and flexible repayment options.
• Fixed Deposit Distribution Distribution of fixed deposit investments with attractive interest rates, assured safety, and flexible tenure options including tax-saving FDs and senior citizen special schemes.
• Corporate Deposits, NCDs and Bonds Distribution of corporate fixed deposits, non-convertible debentures (NCDs), and bonds offering higher returns than traditional bank deposits with various term options and cumulative/non-cumulative interest payout structures.
• Guaranteed Plans Distribution of guaranteed insurance-linked investment plans providing assured returns along with life insurance protection over fixed tenures, including endowment plans, money-back plans, guaranteed income plans, and return of premium plans.
• Portfolio Management Services (PMS) Discretionary portfolio management services providing professionally managed investment portfolios tailored to individual investor goals and risk appetites.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

25 partnerships are on record, tiered minor.

• 360 ONE Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes mutual funds from 360 ONE Mutual Fund as an AMFI-registered distributor, earning trail commissions on equity (1.00%-1.25%), debt (0.25%), liquid (0.05%), and ELSS funds (0.25%).
• Aditya Birla Sun Life Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes mutual funds from Aditya Birla Sun Life Mutual Fund, earning commissions on equity (0.30%-1.25%), debt (0.10%-1.25%), liquid (0.10%), and ELSS funds (0.80%).
• AXIS MUTUAL FUNDminorChannel Partner/ Reseller/ DistributorSFIC distributes AXIS mutual funds, earning commissions on equity (0.14%-1.77%), debt (0.13%-1.57%), liquid (0.04%), and ELSS funds (0.90%).
• HDFC Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes HDFC Mutual Fund products, earning commissions on equity (0.20%-1.35%), debt (0.15%-1.10%), liquid (0.05%-0.10%), and ELSS funds (1.00%).
• ICICI Prudential Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes ICICI Prudential Mutual Fund products, earning commissions on equity (0.15%-1.35%), debt (0.10%-1.10%), liquid (0.05%-0.15%), and ELSS funds (0.95%).
• Kotak Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Kotak Mutual Fund products, earning commissions on equity (0.10%-1.63%), debt (0.05%-1.28%), liquid (0.10%), and ELSS funds (1.32%).
• Mirae Asset Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Mirae Asset Mutual Fund products, earning commissions on equity (0.05%-1.40%), debt (0.15%-0.85%), liquid (0.10%), and ELSS funds (0.85%).
• NIPPON INDIA MUTUAL FUNDminorChannel Partner/ Reseller/ DistributorSFIC distributes Nippon India Mutual Fund products, earning commissions on equity (0.17%-1.5%), debt (0.05%-1.2%), liquid (0.05%-0.07%), and ELSS funds (1.25%).
• SBI Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes SBI Mutual Fund products, earning commissions on equity (0.20%-1.55%), debt (0.15%-1.22%), liquid (0.08%-0.10%), and ELSS funds (1.04%).
• Tata Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Tata Mutual Fund products, earning commissions on equity (0.20%-1.65%), debt (0.20%-1.45%), liquid (0.05%-0.08%), and ELSS funds (1.25%).
• UTI MUTUAL FUNDminorChannel Partner/ Reseller/ DistributorSFIC distributes UTI Mutual Fund products, earning commissions on equity (0.1%-1.5%), debt (0.1%-1.25%), liquid (0.05%-0.1%), and ELSS funds (1.15%).
• Bajaj Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Bajaj mutual funds, earning commissions on equity (1.60%), debt (0.3%-0.4%), and liquid funds (0.05%-0.12%).
• Bandhan Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Bandhan Mutual Fund products, earning commissions on equity (0.5%-1.65%), debt (0.07%-1.3%), liquid (0.09%-0.14%), and ELSS funds (1.20%).
• Edelweiss Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Edelweiss Mutual Fund products, earning commissions on equity (0.30%-1.75%), debt (0.15%-0.70%), liquid (0.05%-0.25%), and ELSS funds (1.75%).
• Franklin Templeton Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Franklin Templeton Mutual Fund products, earning commissions on equity (0.38%-1.48%), debt (0.15%-1.39%), liquid (0.04%-0.07%), and ELSS funds (1.12%).
• HSBC Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes HSBC Global mutual funds, earning commissions on equity (0.20%-1.50%), debt (0.20%-1.35%), liquid (0.10%), and ELSS funds (1.30%).
• LIC MUTUAL FUNDminorChannel Partner/ Reseller/ DistributorSFIC distributes LIC Mutual Fund products, earning commissions on equity (0.02%-1.3%), debt (0.05%-1.00%), liquid (0.05%), and ELSS funds (1.30%).
• Motilal Oswal Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Motilal Oswal mutual funds, earning commissions on equity (0.35%-1.50%), debt (0.07%-0.80%), liquid (0.15%), and ELSS funds (1.15%).
• DSP Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes DSP mutual funds, earning commissions on equity (0.15%-1.35%), debt (0.10%-0.70%), liquid (0.05%), and ELSS funds (0.95%).
• Canara Robeco Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Canara Robeco mutual funds, earning commissions on equity (1.05%-1.55%), debt (0.25%-1.25%), liquid (0.01%-0.08%), and ELSS funds (1.10%).
• Baroda BNP Paribas Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Baroda BNP Paribas mutual funds, earning commissions on equity (0.80%-1.85%), debt (0.15%-1.45%), liquid (0.05%-0.12%), and ELSS funds (1.65%).
• Quant MFminorChannel Partner/ Reseller/ DistributorSFIC distributes Quant mutual funds, earning commissions on equity (0.9%-1.75%), debt (0.9%-1.15%), liquid (0.1%-0.25%), and ELSS funds (1%).
• Sundaram Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Sundaram mutual funds, earning commissions on equity (0.55%-1.60%), debt (0.10%-1.25%), liquid (0.10%-0.15%), and ELSS funds (1.35%).
• PGIM India Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes PGIM India mutual funds, earning commissions on equity (0.60%-1.65%), debt (0.15%-1.00%), liquid (0.05%-0.10%), and ELSS funds (1.65%).
• Union Mutual FundminorChannel Partner/ Reseller/ DistributorSFIC distributes Union mutual funds, earning commissions on equity (1.25%-1.75%), debt (0.10%-0.85%), liquid (0.10%), and ELSS funds (1.75%).

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• NJ Wealth (NJ India Invest): One of India's largest mutual fund distributors (sub-brokers and IFAs); very directly comparable to SFIC as a multi-AMC, multi-product (MF + insurance + loans) wealth distributor relying on trail commissions and advisor networks across India.
• Prabhudas Lilladher: India-headquartered financial services firm offering mutual fund distribution, equity broking, insurance, and wealth advisory across retail and HNI segments — directly comparable in product breadth and distribution-led model.
• Motilal Oswal Wealth Management: Indian wealth advisory and mutual fund distributor serving retail and HNI clients with a multi-product shelf (MF, PMS, insurance, loans); directly comparable distribution-driven model targeting Indian retail savings.

Broad incumbents

• IIFL Securities: Large established Indian financial services group offering broking, mutual fund distribution, insurance, loans, and wealth management; a broader incumbent whose MF distribution and wealth arm overlap directly with SFIC's core activities.
• ICICI Securities (ICICI Direct): Bank-affiliated full-service Indian broker and MF distributor offering equity, mutual fund, insurance, FD, and loan products under one platform; broader incumbent with overlapping retail wealth distribution activities.
• HDFC Securities: Subsidiary of HDFC Bank offering broking, mutual fund distribution, and investment products to retail Indians; broader incumbent whose MF distribution arm competes with SFIC for the same retail savers.
• Kotak Securities: Indian bank-affiliated broker and MF distributor offering equity, derivatives, mutual funds, and other investment products; comparable incumbent serving retail investors across India.

Emerging players

• Groww: India's leading direct-mutual-fund and equity investment app enabling self-serve retail investors to bypass traditional distributors; a key emerging threat/competing channel for SFIC's mutual fund distribution business.
• Kuvera: Direct-mutual-fund platform offering commission-free MF investing and financial planning tools; comparable as a digital-first alternative channel competing for the same retail investors SFIC targets.
• INDmoney (Finology): Indian super-app for mutual funds, stocks, and personal finance; an emerging digital wealth platform whose direct-investing model competes with traditional distributors like SFIC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SFICspeaks
• Facebookfacebook.com/SficWealth
• LinkedInlinkedin.com/company/sfic-fiscal-services-pvt-ltd
• Instagraminstagram.com/sficspeaks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFIC Fiscal Services