Star Marine

What Star Marine does

Star Marine is a Mexican authorized marine power and service company founded in 2004 and headquartered in San Carlos Nuevo Guaymas, Sonora. The business sells and services premium marine propulsion and equipment under brand authorizations that include Volvo Penta (for which it acts as the authorized Power Center for all of Mexico), Suzuki Marine (authorized distributor across Sonora, Sinaloa, Nayarit, and Jalisco), ZF marine transmissions, Kohler marine generators, Dometic marine air conditioning, Hempel coatings, and West System epoxies. Underlying core technology consists of integrated inboard propulsion (12hp-1,000hp), outboard propulsion (2.5hp-300hp), marine generators (6kWe-500kWe), transmissions (10kW-12,000kW), and onboard climate systems, supported by computerized multi-brand diagnostics and shipyard infrastructure including a 125-ton Travelift and dry dock capacity for vessels up to 38 meters.

The company operates a multi-revenue business model spanning hardware sales (motors, parts, accessories, consumables), professional services (preventive and corrective maintenance, mechanical/electrical/electronic/navigation repair), managed services (dry marina storage at Marina Riviera Nayarit and Marina San Carlos), and logistics (land transport of vessels domestically and across the U.S.-Mexico border). Distribution and service reach is delivered through 13+ owned locations spanning Baja California Sur, Sonora, Sinaloa, Nayarit, Jalisco, Guerrero, Quintana Roo, and other coastal markets, augmented by a network of authorized subrogado dealers (e.g., Virsa Marine in Veracruz) and promoters (Ensenada, Cabo San Lucas, Mérida).

Star Marine serves two primary customer segments: recreational and pleasure boat owners (the dominant segment) and commercial maritime operators including fisheries, independent fishermen, charter operators, and ferry services. Go-to-market combines enterprise field sales through multi-site physical locations with a channel-partner motion (subrogados and promoters) for territories outside direct coverage. Marketing channels are predominantly organic — website, Facebook, Instagram, and WhatsApp for inquiries and direct customer service — consistent with a regionally anchored, relationship-driven B2B/B2C distribution business.

Name

Star Marine

Legal name

Star Marine

Website

http://starmarine.mx

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Star Marine is a Mexican authorized marine power and service distributor (headquartered in San Carlos Nuevo Guaymas, 51-100 employees, 13+ locations) operating as the Volvo Penta Power Center for all of Mexico and as an authorized Suzuki Marine distributor, serving recreational boat owners and commercial maritime operators with propulsion, parts, maintenance, shipyard, dry storage, and transport services across Mexico's Pacific and Southeast coasts.

Ownership category

akta.pro rank

Product category

Marine Equipment Distribution and Services

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Outfitting & Interior Refurbishment (TLAKAKAL)

akta.pro secondary industry

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine propulsion systems
• Marine equipment distribution
• Shipyard repair services
• Boat motor sales
• Marine generator supply

Headquarters

HQ city

Guaymas

HQ country

Mexico

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Marine Motor Sales: Sales of Volvo Penta inboard motors (12hp-1,000hp), Suzuki outboard motors (2.5hp-300hp), and marine generators (6kWe-500kWe) to pleasure and commercial vessels.
2. Maintenance and Repair Services: Preventive and corrective maintenance services for mechanical, electrical, electronic, and navigation components through shipyards and service workshops.
3. Parts and Accessories: Sale of genuine parts, consumables, marine accessories, fishing equipment, cleaning products, and specialized marine supplies.
4. Dry Marina and Storage: Temporary boat storage services at Marina Riviera Nayarit in La Cruz and Marina San Carlos facilities.
5. Transport and Logistics: Land transportation services for boats within Mexico and to/from the United States, including launching and recovery operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Star Marine is a Mexican marine equipment distributor and service provider that sells and services marine propulsion systems (Volvo Penta inboard 12hp-1,000hp, Suzuki outboard 2.5hp-300hp), marine transmissions (ZF), diesel generators (Kohler), and air conditioning (Dometic). It operates a full-service shipyard with 125-ton Travelift, multi-brand diagnostic workshops, dry marina storage, marine retail stores, and land-based boat transportation across 13+ locations in Mexico.

Product overview

Star Marine is a maritime products and services company operating as an authorized distributor and service provider for major marine propulsion and equipment brands. The core offering centers on Volvo Penta inboard propulsion systems and Suzuki Marine outboard motors, complemented by ZF marine transmissions, Kohler generators, and Dometic air conditioning systems. The company provides integrated services including a shipyard with 125-ton travelift capacity, service workshops, a retail marine store, dry marina storage, and vessel transportation. Star Marine serves both recreational and commercial maritime sectors across Mexico's Pacific and Southeast regions through multiple service locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Volvo Penta Propulsion Systems Complete marine propulsion systems including inboard engines from 12hp to 1,000hp, IPS propulsion systems, marine generators from 70kWe to 480kWe, steering systems, and electronic controls for pleasure and commercial vessels across Mexico.
• Suzuki Marine Outboard Motors Outboard motors from 2.5hp to 300hp available in 2-stroke and 4-stroke configurations, including parts, accessories, installation, and maintenance services for recreational and commercial users in Sonora, Sinaloa, Nayarit, and Jalisco.
• ZF Marine Transmissions Marine transmissions, propellers, thrusters, and electronic controls with power ranges from 10kW to 12,000kW, supplied for both pleasure and commercial vessels.
• Kohler Marine Generators Diesel-powered marine generators for recreational applications (6kWe to 200kWe) and commercial maritime applications (40kWe to 500kWe), designed for demanding maritime energy generation.
• Dometic Marine Air Conditioning Climate control and air conditioning systems for vessels operating at 115V and 230V, with heating and cooling options, zone-based climate control, temperature support up to 60°C, and 4,000 to 7,000 BTU capacity.
• Shipyard Services (Astillero) Full-service shipyard offering preventive and corrective maintenance including engine and propeller service, lamination, welding, carpentry, upholstery, teak, gelcoat, non-slip coating, painting, fiberglass repair, structural and aesthetic repairs, hull washing and waxing, metal parts care, and vessel launching/recovery via 125-ton travelift with haul-out capacity up to 125 feet (38m).
• Service Workshop (Taller de Servicio) Multi-brand diagnostic and maintenance services including mechanical repairs, electronic navigation systems maintenance, computer-based multi-brand diagnostics, cooling system service, and engine repowering for inboard and outboard motors.
• Marine Retail Store (Tienda) Retail store offering sports fishing equipment, marine accessories, cleaning and maintenance equipment, cables, parts, tools, genuine Volvo Penta and Suzuki Marine parts, anodes, epoxy resin, paint, and marine outboard and inboard motors at multiple locations across Mexico.
• Dry Marina Storage (Marina Seca) Temporary dry storage services for vessels at Marina Riviera Nayarit in La Cruz de Huanacaxtle, Nayarit, and Marina San Carlos in Guaymas, Sonora.
• Vessel Transportation Services Land transportation services for vessels within Mexico and between Mexico and the United States, including launching and recovery operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Volvo PentacoreChannel Partner/ Reseller/ DistributorAuthorized Volvo Penta Power Center for all of Mexico, providing sales, service, and maintenance for Volvo Penta inboard motors (12hp-1,000hp), generators (70kWe-480kWe), and complete propulsion systems including IPS and transmission systems.
• Suzuki MarinecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Suzuki Marine outboard motors (2.5hp-300hp), including 2-stroke and 4-stroke engines, parts, accessories, installation, and maintenance services in Sonora, Sinaloa, Nayarit, and Jalisco states.
• ZF MarinecoreChannel Partner/ Reseller/ DistributorDistributor for ZF marine transmissions (10kW-12,000kW), propellers, thrusters, and electronic controls for both pleasure and commercial vessels.
• KohlercoreChannel Partner/ Reseller/ DistributorDistributor for Kohler marine generators: 6kWe-200kWe for recreational applications and 40kWe-500kWe for commercial maritime applications, powered by diesel.
• DometicsupportingChannel Partner/ Reseller/ DistributorDistributor for Dometic marine air conditioning and climate control systems: 4,000-7,000 BTU models with 115V and 230V options, heating/cooling capability, and zone climate control.
• HempelsupportingChannel Partner/ Reseller/ DistributorDistributor for Hempel marine paints and coatings for hull protection and maintenance.
• West SystemsupportingChannel Partner/ Reseller/ DistributorDistributor for West System epoxy products used in marine repair and construction applications.
• Virsa MarinesupportingChannel Partner/ Reseller/ DistributorSubrogado (authorized dealer) partner located in Boca del Río, Veracruz, providing service workshop and retail store operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarineMax: MarineMax is the largest recreational boat retailer and service provider in North America, combining new and used boat sales, financing, parts, service and storage. Its integrated dealership-plus-service model is the closest publicly traded analog to Star Marine's one-stop marine retail and service offering, although at substantially larger scale and with proprietary brands.
• OneWater Marine: OneWater Marine operates a network of boat dealerships across the U.S. offering new and pre-owned boats, parts, service, repair and storage. Its distributed dealership-and-service model and reliance on OEM manufacturer relationships directly mirror Star Marine's authorized-dealer-plus-shipyard business.
• West Marine: West Marine is a North American specialty retailer of marine parts, accessories, and supplies, plus boat service. Its retail-plus-service model for marine consumables and parts overlaps directly with Star Marine's marine store (Tienda) and parts distribution offering.

Broad incumbents

• Brunswick Corporation: Brunswick is a major marine conglomerate that owns Mercury Marine, Sea Ray, Boston Whaler and other boat brands, plus a global service dealer network. As the parent of competing propulsion brands, it sits one layer above Star Marine but competes for the same Mexican recreational and commercial marine customers.
• Yamaha Motor Corporation, USA (Marine Division): Yamaha is one of the world's largest outboard motor OEMs and runs its own authorized dealer and service network across the Americas. It competes with Star Marine's Suzuki outboard franchise and pursues the same Mexican coastal dealer footprint Star Marine currently occupies with Suzuki and Volvo Penta.
• Suzuki Motor Corporation (Marine Division): Suzuki Marine manufactures the outboard motors that Star Marine distributes in four Mexican states. As the OEM, it controls the franchise territory, pricing, and service requirements that effectively define Star Marine's addressable market for that product line.
• Volvo Penta: Volvo Penta is the global marine propulsion OEM whose entire Mexican authorized Power Center network Star Marine leads. As the franchisor, Volvo Penta sets service standards and could at any time restructure or expand its Mexican distribution model around Star Marine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/starmarinemexico
• Instagraminstagram.com/starmarinemx
• LinkedInlinkedin.com/company/starmarine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Marine