Dock35 Media

What Dock35 Media does

Dock35 Media B.V. is a Dutch full-service media and marketing bureau headquartered in Doetinchem, Netherlands. Founded in 2016, the company operates with a small team of account managers, marketeers, content specialists, support staff, and designers. It serves two primary client constituencies: (1) Dutch publishers (uitgeverijen) and professional associations (beroepsverenigingen) seeking to acquire advertisers and sponsors for their trade media, events, and communication channels, and (2) advertisers and organizations needing marketing advice, campaign development, digital content creation, and channel development to reach defined target audiences such as healthcare professionals, seniors, B2B/trade readers, trade union members, and the agricultural sector. Named clients include UNICEF, ANVR, Vereniging Eigen Huis, Scheepvaartkrant, HISWA-RECRON, Zorggroep Charim, ID&T, and The Bradford Exchange.\n\nThe company's core technology is Dockly, a proprietary SaaS content management system used internally by its Traffic department to manage advertising workflows. Dockly accepts advertiser-uploaded PDF files, checks them for technical print-readiness, and certifies or rejects them — embedding Dock35 in the production loop of the trade publications it represents. Adjacent product offerings include a digital magazine platform (with interactive features, video embedding, and mobile-responsive views), custom-branded magazine apps with subscriber login, custom website development with SEO optimization, and end-to-end publishing advisory covering magazine management, prepress, print coordination, digitization, and logistics.\n\nDock35's business model rests on four revenue streams: advertising services (media mix planning and purchasing of advertising space at external media on behalf of advertisers), marketing services (strategy, content, and campaign execution), publishing services (advisory and magazine management for publishers), and IT services (websites, apps, Dockly CMS licensing, and hosting). Pricing is custom quote-based with multi-year contracts and net-30 payment terms. The go-to-market is sales-led and relationship-driven, with named account managers (Frank Roosenbeek, Klaasjan Rosenberg, Martijn Penning) maintaining direct contact with advertisers and publishers. Geographic scope is domestic Netherlands; no international expansion is indicated in the data.

Name

Dock35 Media

Legal name

Dock35 Media B.V.

Website

https://dock35media.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dock35 Media is a Dutch full-service media and marketing bureau that helps publishers and professional associations acquire advertisers and sponsors, and provides marketing, publishing, and IT services to advertisers. It serves Dutch B2B clients using its proprietary Dockly CMS.

Ownership category

akta.pro rank

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services (Advertentiediensten): Helping advertisers select effective media mix and plan campaigns. Services include purchasing advertising space at external media and making it available to advertisers, as well as designing advertisements.
2. Marketing Services (Marketingdiensten): Marketing advice, campaign development, digital channel development, and digital content creation to reach (potential) customers.
3. Publishing Services (Uitgeefdiensten): Advisory and consultancy services related to publishing processes and activities, including publishing advice, magazine management, annual and partial planning, budget monitoring, and coordination of various external parties in the publishing process.
4. IT Services (IT-diensten): IT services including website and app development, use of the Dockly content management system, and hosting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dock35 Media is a Dutch full-service media and marketing bureau that helps publishers and professional associations acquire advertisers and sponsors for their trade media, events, and communication channels. It also delivers end-to-end marketing services (strategy, content, campaigns, SEO/SEA, social media) and publishing services (magazine management, digital magazines, apps, website development) to organisations seeking to reach specific professional target audiences. Its proprietary Dockly platform underpins advertisement workflow management across the publications it represents.

Product overview

Dock35 Media operates as a full-service media and marketing bureau offering a unified portfolio of services centered around three core areas: advertising services (media sales and campaign planning for trade media), marketing services (strategy, content, digital marketing, SEO/SEA, social media), and publishing services (advisory, magazine management, digital magazines, magazine apps, website development). Their proprietary Dockly platform serves as the technical foundation for advertisement management and content management workflows. The company represents various trade publications and offers end-to-end services from advisory through production and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Sales & Sponsorship Acquisition (Adverteren) Advertising sales and sponsorship acquisition services for trade media, events, and communication channels. Includes account management, building advertiser relationships, media mix planning, and campaign planning on behalf of publishers and professional associations.
• Marketing Services (Marketing) Comprehensive marketing services including strategy, content creation, campaigns, and channel development. Covers analysis, design, blogs, social media marketing, marketing plans, positioning, online marketing, newsletters, web copy, content strategy, and SEO/SEA.
• Publishing Advisory & Magazine Management (Uitgeven) Consulting and management services for publishing processes and member communication, including publishing advice, magazine management, media sales, content production and creation, design and prepress, print preparation, printing coordination, digitization, and logistics coordination.
• Digital Magazine Platform Platform for creating and delivering interactive digital magazines with embedded video, mobile-responsive article views, and PDF-to-XML conversion for an enhanced user experience.
• Magazine Apps Custom-branded mobile applications for publishing digital magazines alongside news feeds, social media integration, banners, and other digital content, with subscriber login and an archived issue library.
• Website Development Custom website design and development services including SEO optimization, UX design, and functional specifications, delivered as a usage license during the contract term.

Quantifiable outcome

• Scheepvaartkrant: Reaches 75,000+ readers with 26,000 circulation newspaper
• +7 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TamTam: Dutch independent full-service marketing and communications agency offering strategy, content, and digital services to B2B clients. Comparable to Dock35 in providing integrated marketing services in the Netherlands with a similar SME-style operating model.
• Springbok Agency: Dutch digital agency providing creative, content, and marketing technology services. Comparable to Dock35 in serving Dutch B2B clients with full-service marketing and digital publishing capabilities.
• ACE Amsterdam: Dutch independent creative and brand-building agency. Comparable to Dock35 in offering brand strategy and creative services to Dutch clients, though with greater emphasis on advertising creative than media representation.
• N=5: Dutch independent brand, content, and media agency. Comparable to Dock35 as a Dutch mid-sized agency offering brand-building, content production, and campaign development for B2B clients.

Broad incumbents

• Dept Agency: Larger Dutch-headquartered digital agency offering marketing, technology, and creative services globally. Comparable in service portfolio but operates at materially greater scale across broader geographies than Dock35's Netherlands-only focus.
• Dentsu (Netherlands): Global media and advertising network with Dutch operations offering media buying, planning, and representation. Comparable to Dock35's media sales and advertising services but at significantly larger scale with global client reach.
• GroupM (Netherlands): WPP's media investment group operating in the Netherlands, providing media planning, buying, and representation across channels. Comparable in advertising representation function but at global holding-company scale rather than Dock35's boutique scope.
• VMLY&R (Netherlands): Global brand and marketing agency network with Dutch operations providing advertising, content, and customer experience services. Comparable in offering integrated marketing services but at network scale beyond Dock35's boutique scope.

Others

• DPG Media: Major Dutch publisher operating consumer magazines, newspapers, and digital media. Related to Dock35 as a potential client/competitor in Dutch publishing services rather than a direct peer; comparable in the trade media ecosystem where Dock35 operates.
• Sanoma (Netherlands): Finnish-headquartered media group with significant Dutch publishing operations (magazines, news). Connected to Dock35 as a publisher-side counterpart rather than a direct peer; both operate in the Dutch consumer/professional publishing value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dock35media
• Facebookfacebook.com/dock35media
• LinkedInlinkedin.com/company/dock35-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dock35 Media