Star Track Tours

What Star Track Tours does

Star Track Tours is a privately held, small-scale tour operator based in Hollywood, Los Angeles, offering celebrity home and Hollywood sightseeing tours to tourists and visitors in Los Angeles, Beverly Hills, and Santa Monica. The company runs 13-seat open-window vans and luxury tour buses equipped with 32-inch onboard TVs that display interior views of celebrity homes and scenes from films shot at the locations being passed. It also operates dynamic routing based on real-time celebrity sighting intelligence, and claims to be the only Hollywood tour company offering nighttime celebrity excursions. Its product portfolio spans Day Tours, Night Tours, Private Tours, a Hollywood Sign Tour, a Beach Tour, and combo packages with Warner Bros. Studio, the Academy Museum of Motion Pictures, and Universal Studios.

Revenue is generated through one-time ticket sales booked primarily via the FareHarbor booking engine embedded in the company's own website, with phone reservations and walk-up boarding at its 6735 Hollywood Blvd headquarters. Distribution is supplemented by Tiqets, a third-party ticketing reseller that sells combo packages to international tourists. Marketing is conducted through organic social (Facebook, Instagram, YouTube, LinkedIn, Pinterest), a content blog, and customer reviews. The company serves tourists, families, and cruise ship passengers on shore excursions, with multi-language website support (Chinese, German, Spanish) signaling intent to capture international demand.

The firm is privately held with no disclosed funding rounds, parent company, or management team details. Headcount is stated as 1-10 employees, and no revenue figures are publicly disclosed. The operating footprint is domestic-only (Los Angeles metropolitan area), with no global expansion claims beyond reseller distribution.

Name

Star Track Tours

Legal name

Star Track Tours

Website

https://www.startracktours.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Track Tours is a Hollywood tour operator offering celebrity home, Hollywood Sign, and Los Angeles sightseeing excursions in 13-seat open-window vans with onboard video entertainment, targeting tourists, families, and cruise passengers in Los Angeles, Beverly Hills, and Santa Monica.

Ownership category

akta.pro rank

Product category

Sightseeing Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Literary, Film & Pop-Culture Location Tours (THAJAAAL)

akta.pro secondary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

Keywords

• Celebrity home tours
• Hollywood sightseeing tours
• Guided bus tours
• Beverly hills tours
• Tourist excursion services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Tickets: Revenue from selling tickets for various Hollywood, Beverly Hills, Los Angeles, and Santa Monica sightseeing tours including day tours, night tours, private tours, and combo packages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Star Track Tours provides guided celebrity home and Hollywood sightseeing tours of Los Angeles, Hollywood, Beverly Hills, and Santa Monica using open-window 13-seat vans and luxury tour buses with onboard video entertainment. Core offerings include Day Tours, Night Tours, Private Tours, Hollywood Sign Tours, Beach Tours, and combo packages with Warner Bros. Studio, Academy Museum, and Universal Studios, sold as individual tickets to tourists visiting Southern California.

Product overview

Star Track Tours is a tour operator company offering celebrity home tours, sightseeing excursions, and combo packages in Hollywood, Los Angeles, and Beverly Hills. The portfolio consists of core Day and Night Tours as the primary offerings, supplemented by Private Tours, Hollywood Sign Tours, Beach Tours, and various combo packages with partners like Warner Bros. Studio, Academy Museum, and Universal Studios. The company differentiates through exclusive features including 32-inch onboard video screens showing interior celebrity home views, and small 13-seat buses that can navigate streets larger vehicles cannot access. Services are booked through FareHarbor and Tiqets, with gift cards available as an add-on product.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tour Daytime celebrity home tour of Hollywood and Beverly Hills covering over 50 landmarks including celebrity mansions, Capitol Records, Walk of Fame, and Sunset Strip. Designed for tourists and visitors to Los Angeles.
• Night Tour Nighttime celebrity sighting tour of Hollywood and Beverly Hills showing stars' homes illuminated after dark, including exclusive views like Mulholland Drive overlooking downtown LA. Marketed as the only nighttime celebrity tour offering in Hollywood.
• Private Tour Custom, private tour of Los Angeles and Hollywood areas with flexible itineraries, comfortable tour buses, and expert drivers and guides for a personalized experience. Targeted at families, groups, and visitors celebrating special occasions such as honeymoons or anniversaries.
• Hollywood Sign Tour Specialized tour providing close-up viewing and photo opportunities at the iconic Hollywood Sign, designed for visitors wanting a landmark photo experience.
• Beach Tour 5-hour combination tour including celebrity home viewing across Hollywood/Beverly Hills plus 2 hours at Santa Monica Beach, Third Street Promenade, and Santa Monica Pier, covering over 50 sights.
• Warner Bros. Studio Combo Tour Combo ticket combining Warner Bros. Studio Tour with Hollywood Star Tour for an entertainment package covering both studio and celebrity home sightseeing, distributed via Tiqets.
• Academy Museum Combo Tour Combo ticket combining Academy Museum of Motion Pictures admission with Hollywood Star Tour, offering a culture and celebrity sightseeing package distributed via Tiqets.

Quantifiable outcome

• Tours fill fast due to popularity

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• TiqetsminorChannel Partner/ Reseller/ DistributorTiqets is a third-party ticketing platform that resells Star Track Tours combo packages. The partnership allows Star Track Tours to reach international tourists booking attraction tickets online, specifically for Warner Bros. Studio Tour and Academy Museum of Motion Pictures combo packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Starline Tours: Long-established Hollywood and Los Angeles sightseeing tour operator running celebrity home, movie location, and city tours by bus — the closest direct competitor to Star Track Tours on product, route geography, and target tourist.
• TMZ Hollywood Tour: Branded celebrity-sighting bus tour focused on TMZ's Hollywood coverage; competes directly for tourist demand around celebrity homes and star-spotting in LA.
• Big Bus Tours Los Angeles: Open-top hop-on/hop-off sightseeing bus serving Hollywood, Beverly Hills, and Santa Monica — overlapping route and target tourist with Star Track, though at a larger city-tour scale.
• Hollywood Tours (LA): Independent LA operator offering Hollywood and celebrity home sightseeing tours with comparable van/bus vehicles and direct-to-consumer booking model.
• LA City Tours: Small-operator competitor running Hollywood, Beverly Hills, and LA city sightseeing tours targeting the same tourist segment via direct booking.
• Movie Tours (formerly Hollywood Movie Tours): Tour operator specializing in filming-location tours across Los Angeles — direct overlap on the 'film/TV pop-culture location tour' axis that anchors Star Track's content.

Emerging players

• Viator: Global online tour and experiences marketplace that aggregates LA sightseeing products including celebrity tours — a partial substitute and a potential distribution channel for Star Track.
• GetYourGuide: International experiences marketplace listing LA sightseeing tours; functions as both competitor (for direct bookings) and reseller channel analogous to Tiqets.

Others

• Warner Bros. Studio Tour Hollywood: Major partner attraction with whom Star Track bundles a combo ticket; not a direct competitor but a complementary Hollywood experience that shares the film/celebrity visitor.
• Universal Studios Hollywood: Theme-park attraction bundled into Star Track's Universal Studios combo tour; complementary rather than competitive, but draws the same tourist segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/startracktours
• YouTubeyoutube.com/channel/UCiRzKlntuwWHWznC1faUTmg
• Facebookfacebook.com/startracktourshollywood
• LinkedInlinkedin.com/company/startracktours
• Instagraminstagram.com/startracktours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Track Tours