HPB

What HPB does

HPB-nekretnine d.o.o. is a Croatian real estate services firm operating as a wholly-owned subsidiary of Hrvatska poštanska banka (Croatian Post Bank). Founded on July 26, 2005 and headquartered at Jurišićeva 4, Zagreb, the company delivers three core service lines: property valuations and engineering services, real estate brokerage/mediation, and property management. Adjacent offerings include real estate consulting, professional construction supervision, and mandatory energy certification for buildings and units. The client base is horizontal — homeowners, buyers, sellers, developers, investors, and HPB bank mortgage customers — served through a sales-led motion with walk-in consultations at the Zagreb office, a free telephone hotline (0800 472 472), email channels, online forms, and cross-referrals from HPB bank branches.

The firm's underlying technology is conventional: a web-based property listings and information platform with a currency conversion calculator using the fixed EU conversion rate of 1 euro = 7.53450 kuna and HNB middle exchange rate, plus an accessibility widget developed by Globaldizajn that supports text resizing, contrast adjustments, dyslexia-friendly fonts, and machine reading of selected text in Croatian. No APIs, mobile applications, or AI/ML components are disclosed; the company self-describes as a traditional real estate services firm rather than a technology platform.

Revenue is generated through transaction-based brokerage commissions (both exclusive and classic multi-agency contracts), professional service fees for valuations and feasibility studies, construction supervision fees, and energy certificate issuance fees. Pricing is quote-based and not publicly disclosed. The firm's 1–10 employee team is composed of credentialed professionals — permanent court experts for valuation, licensed mediators registered with HGK (agent No. 08/2008, broker No. 259/2009), authorized architects (HKA members), authorized civil engineers (HKIG members), and licensed energy certifiers — giving it the regulatory standing required to deliver mandatory services across the Croatian market.

Name

HPB

Legal name

HPB-nekretnine d.o.o.

Website

https://hpb-nekretnine.hr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

HPB-nekretnine d.o.o. is a Zagreb-based, wholly-owned subsidiary of Croatian Post Bank providing property valuations, brokerage, management, consulting, construction supervision, and energy certification services across Croatia.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Real estate brokerage
• Property valuation services
• Property management services
• Real estate consulting
• Energy certification services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage/Mediation Commissions: Commission-based fees for real estate mediation services. Offers both exclusive brokerage contracts (where only HPB Nekretnine sells the property) and classic brokerage contracts (where multiple agencies sell the property). Commission is charged for each property sold through their mediation according to signed brokerage contracts.
2. Property Valuation Services: Professional appraisal services for all types of real estate including market value assessments, re-valuations, opinions on third-party valuations, and feasibility studies for development projects. Conducted by permanent court experts and licensed appraisers in compliance with Croatian Property Valuation Law.
3. Property Management: Comprehensive property management services including expert supervision during construction in accordance with Construction Law and related regulations, conducted by supervising engineers on behalf of investors.
4. Real Estate Consulting: Consulting services including real estate market analysis, optimal project solution proposals, project feasibility analyses, and project management services.
5. Energy Certification Services: Energy certificate issuance for buildings and individual units, required before sale, rental, leasing, and must be presented to potential buyers/tenants and published in advertisements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HPB Nekretnine is a Croatian real estate services company and wholly-owned subsidiary of Hrvatska poštanska banka (Croatian Post Bank). The company delivers three core business lines: property valuations and engineering services, real estate mediation/brokerage, and property management, supported by add-on offerings in consulting, professional construction supervision, and energy certification.

Product overview

HPB Nekretnine is a specialized real estate services company and member of the Hrvatska poštanska banka (Croatian Post Bank) Group, founded in 2005. The company operates three core business lines: property valuations and engineering services, real estate mediation/brokerage, and property management. Additional services include real estate consulting, professional construction supervision, and energy certification. The product portfolio centers on facilitating real estate transactions from valuation through sale or lease, with properties listed including commercial buildings, residential units, houses, and land across Croatian cities. The company operates as a traditional real estate services firm rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Valuations (Procjene vrijednosti nekretnina)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hrvatska poštanska banka (Croatian Post Bank)coreStrategic or Co-development PartnerHPB Nekretnine is a 100% owned subsidiary of Hrvatska poštanska banka, part of HPB Group alongside HPB Invest. This parent company relationship provides brand credibility, financial backing, and cross-referral opportunities for bank customers seeking real estate services.
• Hrvatska gospodarska komora (Croatian Chamber of Commerce/HGK)coreStrategic or Co-development PartnerHPB Nekretnine is a registered broker in commerce registered at HGK under number 259/2009, with agent registered in Agent Registry under number 08/2008. Company is signatory of Code of Ethics in Business and Business Rules at Croatian Chamber of Commerce, guaranteeing quality and best results.
• Hrvatski savjet za zelenu gradnju (Croatian Green Building Council)minorStrategic or Co-development PartnerHPB Nekretnine is a proud member of the Croatian Green Building Council, supporting sustainable construction and green building practices.
• HPB InvestminorStrategic or Co-development PartnerHPB Invest is another member of the HPB Group alongside HPB Nekretnine, suggesting potential for integrated financial and real estate investment services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Engel & Völkers Croatia: German-headquartered real estate franchise operating in Croatia, competing in both standard and premium brokerage mandates with similar advisor-led service model.
• Sotheby's International Realty Croatia: Luxury-focused real estate brokerage present in Croatia, addressing overlapping high-end mediation and brokerage demand with similar agency-driven commission model.
• Coldwell Banker Croatia: International franchise providing real estate brokerage and management services across Croatian markets, with overlapping mediation, valuation-adjacent, and sales-led GTM.
• CENTURY 21 Croatia: Global residential real estate brokerage brand active in Croatia, competing for the same seller/buyer mediation mandates and property listings.
• RE/MAX Croatia: International real estate franchise operating brokerage services across Croatia, directly competing with HPB Nekretnine in residential and commercial listings and mediation commissions.

Broad incumbents

• Cushman & Wakefield: Global real estate services firm with valuation and brokerage practices in SEE; competes with HPB Nekretnine for larger Croatian commercial mandates.
• CBRE: Global real estate services firm offering valuation, brokerage, and property management at scale; competes with HPB Nekretnine on the institutional/Croatian enterprise side of valuation and consulting mandates.
• Knight Frank Croatia: International real estate consultancy with Croatia coverage offering valuation and brokerage services, comparable to HPB Nekretnine's full-service real estate platform.
• JLL: Global real estate services leader active across SEE providing valuation, advisory, and management; relevant broad incumbent peer for HPB Nekretnine's valuation and consulting services.
• Colliers International Croatia: Global real estate advisory with Croatian presence providing valuation, brokerage, and consulting, overlapping with HPB Nekretnine's service lines for larger institutional clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPB