What Nice does

Nice Corporation (ナイス株式会社, TSE: 8089) is a 75-year-old Japanese building-materials distribution and wooden-construction group founded in 1950 and headquartered in Tsurumi, Yokohama. It operates a dual-segment B2B/B2C model: the Building Materials Platform segment distributes lumber, processed wood products (including the proprietary Gywood® and ObiRED® lines), and housing equipment to homebuilders, trading companies and developers through a nationwide network of 76+ sales locations spanning all 47 prefectures; the Wooden Construction segment provides non-residential design-build services for commercial, public, healthcare and educational buildings using proprietary construction methods such as Power Build and Techno Structure. The Housing segment, run under the Nice Su-mai brand, sells new condominiums, detached homes and custom-built houses, and provides real-estate brokerage, renovation, rental and condominium management services through branded showrooms and the house.jp portal.

The company monetizes the integrated value chain through transaction fees on materials distribution, one-time sales on housing development, project-based professional-services fees on wooden construction contracts, and hardware sales on renewable-energy equipment such as residential solar. Customer segments span homebuilders, public-sector and institutional developers, individual homebuyers, condominium associations and energy-conscious households. Distribution combines direct enterprise field sales, channel partners including trading companies and home centers, branded retail showrooms, and a direct e-commerce platform; marketing is supported by a proprietary business newsletter, ESG reporting and sponsorships including Yokohama DeNA BayStars. Group capital allocation emphasizes growth, with ¥187B of combined capex and M&A spend over FY2024–FY2025 and the Road to 2030 plan targeting ¥300B of revenue, ¥75B of operating profit and cumulative ¥420B of EBITDA by FY2030.

Name

Nice

Legal name

ナイス株式会社 (Nice Corporation)

Website

https://nice.co.jp

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nice Corporation (ナイス株式会社, TSE: 8089) is a 75-year-old Japanese public company that distributes building and wood materials to homebuilders nationwide and develops housing, wooden non-residential construction and property-management services across 76+ Japanese locations.

Ownership category

akta.pro rank

Product category

Building Materials Distribution & Wooden Construction

NAICS

Wood Product Manufacturing (321), Softwood Veneer and Plywood Manufacturing (321212), Engineered Wood Member Manufacturing (321215), New Housing For-Sale Builders (236117)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

akta.pro secondary industries

Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Softwood Plywood Manufacturing (IMAMACAA), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Building materials distribution
• Wooden construction services
• Timber processing materials
• Residential housing development
• Real estate brokerage

Headquarters

HQ city

Tsurumi

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Building Materials Distribution (建築資材事業): Distribution of wood, building materials, and housing equipment nationwide through a network of domestic logistics and sales bases. Handles procurement, manufacturing, and sales of structural timber, processed wood products (including proprietary Gywood® and ObiRED®), building materials, and housing equipment. Core segment generating the majority of group revenues.
2. Housing Sales & Development (住宅事業): New condominium and detached housing development for sale to individual consumers; custom-built home contracting; real estate brokerage and intermediary services; renovation and remodeling; property management for managed condominiums; rental property management services.
3. Wooden Construction Services (木造建設事業): Design, engineering, procurement, and construction of non-residential wooden buildings (commercial, public, healthcare, educational facilities) using proprietary and third-party construction methods. Project-based one-time contract revenue.
4. Renewable Energy Solutions: Supply of solar photovoltaic systems and energy-related products for residential and commercial self-consumption; installation services; FIT (Feed-in Tariff) power generation operations at company-owned solar sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Nice Corporation is a Japanese wood and building materials group that distributes lumber, building materials, and housing equipment nationwide to homebuilders, contractors, and trading companies through a 76+ location sales network. It also develops and sells new condominiums, detached homes, custom homes, and provides real estate brokerage, renovation, property management, and non-residential wooden construction services, anchored by proprietary wood processing brands Gywood® and ObiRED®. Revenue is generated primarily through B2B building materials distribution supplemented by B2C housing sales and construction project contracts.

Product overview

Nice (ナイス株式会社) operates as a dual-segment B2B/B2C company centered on wood and building materials. The Building Materials (建築資材) Platform segment provides nationwide distribution of lumber, building materials, and housing equipment through a multi-platform network spanning all 47 prefectures, featuring proprietary materials Gywood® (surface-densified wood) and ObiRED® (high-durability cedar), alongside the Nice Support System® comprehensive builder support platform. The Housing (住宅) segment covers residential development and services under the Nice Sumah brand, including new condominium sales, detached houses, custom homes, real estate brokerage, renovation, and property management. The Wooden Construction (木造建設) business provides non-residential wooden building construction and woodization services. These three segments are interconnected through the Nice Support System®, which bridges materials supply and housing operations, and through shared domestic wood sourcing and logistics infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Gywood®: 独自技術による压密处理国产針葉樹のオリジナル木材製品。表層を圧密して高密度化させることで、針葉樹の軽さや衝撃吸収性を維持しつつ表面硬度和形状安定性を向上させたハイブリッドな無垢材。
• 凸凹Gywood®
• ObiRED®
• 东莞市産ヒノキGywood
• ナイスサポートシステム®
• ナイスの森®
• 木と住まいの大博博会
• ナイスサポートシステム®
• Gywood®

Products and services

• Gywood® (表層圧密木材) A proprietary surface-densified domestic softwood material that retains the lightness and shock absorbency of coniferous wood while achieving high surface hardness and shape stability. Used in interior, exterior, furniture, and structural applications for construction companies, homebuilders, and end consumers.
• ObiRED® (飫肥スギ赤身材) A high-durability red-heart Japanese cedar material sourced from large-diameter obi cedar in Miyazaki Prefecture, featuring natural extractives that provide exceptional decay and termite resistance and proprietary preservation treatment for exterior, structural, and architectural applications.
• Nice Support System® (ナイサポートシステム) Integrated support platform providing total support for housing construction companies, encompassing materials supply, technical consulting, estimate and design support, and business management tools across the Building Materials Distribution and Housing business segments.
• Nice Sumah (ナイス住暮) Housing Brand Residential brand offering new condominiums, detached houses, custom homes, real estate brokerage, rental management, and renovation services for individual consumers, with end-to-end housing solutions from purchase through after-sales management.
• Wooden Construction Services (木造建設事業) Design, engineering, procurement, and construction of non-residential wooden buildings (commercial, public, healthcare, educational facilities) using proprietary Power Build and Techno Structure methods, plus interior/exterior woodization, for municipalities, healthcare, education, and commercial developers.
• Nice Sumah Information Centers (ナイス住まいの情報館) Branded physical showroom network providing in-person comprehensive housing consultation services — new/pre-owned condominiums, detached houses, custom homes, real estate brokerage, and renovation services — for individual consumers in major Japanese metropolitan areas.
• Renewable Energy Solutions (Solar PV systems and FIT generation) Solar photovoltaic systems and energy-related products for residential and commercial self-consumption, plus installation services and FIT-certified power generation at the company-owned Kisarazu Logistics Center Solar Power Plant. Targeted at energy-conscious homeowners, businesses, and ZEH (net-zero energy house) projects.

Quantifiable outcome

• FY2025 revenue of ¥243 billion, up 7.6% year-on-year, demonstrating consistent growth trajectory toward FY2030 ¥300 billion target
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Reene Co., Ltd. (株式会社リエネ)coreStrategic or Co-development Partner · 14 May 2026Nice and Reene (a Tokyu Properties group company) agreed to introduce a renewable energy supply scheme using FIT Special Wholesale制度. Nice's company-owned solar power plant in Kisarazu (Kisarazu Logistics Center Solar Power Plant) generates renewable electricity and environmental certificates (tracking-certified FIT non-fossil certificates) which Reene supplies as 'Reene Denki' to Nice's headquarters building. This enables Nice to consume renewable energy from its own physically distant power generation assets — a 'substantive self-consumption model' achieving energy group internal circulation and environmental load reduction.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Daiwa House Industry: Japan's largest homebuilder and a major non-residential developer with significant involvement in building materials distribution, prefabricated housing, and wooden construction. Comparable in housing scale and B2B/B2C breadth, though significantly larger; serves similar homebuilder-channel customers and property-developer segments.
• Sekisui House: Japan's leading custom-built and community-development homebuilder with an extensive supply chain network for housing construction materials. Overlaps with Nice in housing materials procurement and residential development; differs by being primarily a downstream homebuilder rather than a wood-focused distributor.
• Sumitomo Forestry: Japan's largest integrated wood products and housing company, with operations spanning timber trading, housing construction (custom-built homes), wooden non-residential construction, and real estate development. Directly comparable to Nice as a peer across virtually all segments, with global scale and stronger residential brand recognition through Sumitomo Forestry Home.

Emerging players

• Haseko Corporation: Japanese general contractor and property developer involved in condominium construction, leasing, and housing-related real estate services. Overlaps with Nice's Housing Sales & Development segment (condominiums, detached homes) and partially with building materials supply to large developers.
• Misawa Homes: Japanese homebuilder with residential construction operations and prefab housing systems. Comparable to Nice in housing sales and wooden construction, though primarily a downstream homebuilder rather than a materials distributor.

Regional players

• Marudai Mokuzai (Marunaka): Japanese regional wood products and building materials distributor with operations concentrated in the Kansai area. Provides context as a regional peer in wood distribution to homebuilders, though with limited geographic scope versus Nice's nationwide 47-prefecture network.

Direct peers

• Eidai Co., Ltd. Japanese building materials manufacturer producing wood-based products including particleboard, flooring, and decorative panels for housing and construction. Directly comparable as a wood-based materials manufacturer supplying the Japanese housing value chain, with overlap on engineered wood panels.
• Nippon Forestry Holdings: Japanese forestry-to-housing integrated company with timber sourcing, lumber processing, wooden construction, and homebuilding business lines. Directly comparable to Nice's upstream-forestry-through-to-housing-delivery vertical integration model, with similar policy exposure to domestic timber promotion.
• Wood One: Japanese wood products manufacturer specializing in processed lumber, flooring, interior building materials, and wooden construction. Highly comparable to Nice as a focused wood-materials peer with overlapping product portfolios in processed wood, and direct competition in distribution channels and housing materials.

Others

• Aica Kogyo Company: Japanese building materials manufacturer producing adhesives, decorative boards, and resin-based building products for housing and interior markets. Adjacent comparison as a Japanese specialty building materials supplier in the housing value chain, though focused on chemical/composite materials rather than wood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=b5XUztmnkpo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice