Proyecto CAN
Proyecto CAN is a Guatemala-based non-profit nutrition education center that combats child malnutrition through the C.A.N. (Cooking-Agriculture-Nutrition) methodology, delivering free multilingual educational materials, training programs, and consulting to NGOs, clinics, schools, and families across 7 departments.
- Company typePrivate
- Founded2019
- HeadquartersAntigua Guatemala, Guatemala
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Proyecto CAN does
Proyecto CAN (legal name: PROYECTO CAN) is a Guatemala-registered non-profit nutrition education center founded in 2019 and headquartered in Antigua Guatemala. It operates the proprietary C.A.N. methodology—Cocina (cooking), Agricultura (agriculture), and Nutrición (nutrition)—to combat child malnutrition in rural and indigenous communities of Guatemala, where the organization states that 1 in 2 children under 5 and up to 80% in rural indigenous areas are affected. Its core products are educational recipe books, posters, and videos (covering topics such as the food rainbow, the first 1000 days of life, super proteins, and nutritious local herbs), a 4-module "Comidas saludables, Familias saludables" training program, a free 5-day/35-step online course, and customized C.A.N. Consulting services for organizations. All educational materials are free and distributed in seven languages including six indigenous Guatemalan languages (Kaqchikel, Tzutujil, Qanjobal, Quiché, Ixil).
The organization serves four primary customer segments—NGOs and nonprofits, clinics and health centers, schools and educational institutions, and a secondary corporate segment—along with end-beneficiary families and caregivers of children under 5. Distribution is community-led through direct consulting, in-person workshops, a self-serve online course platform, and a network of 31 partner organizations. The business model is hybrid: consulting and training fees are negotiable and undisclosed, the online course is free, and the majority of funding is raised through donations processed via Miracles in Action, a US 501(c)(3) co-founded by Proyecto CAN co-founder Penny Rambacher, via PayPal. Between 2020 and 2024 the organization reports training 2,569 people and distributing 3,539 educational materials across 7 Guatemalan departments.
The team is intentionally lean at 1–10 people, anchored by co-founders Andrea Guzmán Abril (Guatemalan nutritionist) and Penny Rambacher (US Registered Dietitian and Miracles in Action president), coordinator Trish Ward (nutritionist), consultant José Casia (The Vader Studio), and a five-person advisory board spanning INCAP, the Academy of Nutrition and Dietetics, Wuqu' Kawoq, and Guatemalan gastronomy. Operational technology is a Wix-hosted website with Google Drive–hosted downloadable resources and embedded videos; no proprietary software, mobile app, or API is disclosed.
Proyecto CAN firmographics
Firmographics- Name
- Proyecto CAN
- Legal name
- PROYECTO CAN
- Website
- https://www.proyectocan.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proyecto CAN is a Guatemala-based non-profit nutrition education center that combats child malnutrition through the C.A.N. (Cooking-Agriculture-Nutrition) methodology, delivering free multilingual educational materials, training programs, and consulting to NGOs, clinics, schools, and families across 7 departments.
- Ownership category
- akta.pro rank
Proyecto CAN industry classification
Industry- Product category
- Nutrition Education and Consulting Services
- NAICS
- Community Food Services (624210), Educational Services (611), Educational Support Services (61171)
- akta.pro primary industry
- Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)
- akta.pro secondary industries
- Maternal, Infant & Young Child Nutrition (MIYCN) Programs (BPADAJAC), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA), School Feeding & Child Nutrition Programs (BPADAJAD), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)
Keywords
Where Proyecto CAN is headquartered
LocationHeadquarters
- HQ city
- Antigua Guatemala
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Proyecto CAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Professional consulting services for NGOs, clinics, schools, and companies to design and execute nutrition programs. Price is negotiable.
- Nutrition Training Programs: In-person and online nutrition training programs for health promoters and organizations. 4-hour sessions at negotiable pricing.
- Donations: Donations received through Miracles in Action, a 501(c)3 organization registered in the United States, processed via PayPal. Donations fund educational materials, workshop subsidies, and administrative costs.
- Free Online Courses: Free online nutrition and cooking courses available through their platform, serving as lead generation for consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free online nutrition course - Comidas saludables, familias saludables |
| Other | Multi-year contract | In-person nutrition training program - 4 hours |
| Other | Multi-year contract | Consulting services for organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Proyecto CAN product offering
Product offeringCore offering
Proyecto CAN is a nutrition education center that delivers the C.A.N. (Cocina-Agricultura-Nutrición) methodology to combat child malnutrition in Guatemala. It provides consulting services and workshops to NGOs, clinics, schools, and companies, supported by a free library of multilingual recipe booklets, posters, and videos, plus a 4-module nutrition training program and free online courses.
Product overview
Proyecto CAN is a nutrition education organization in Guatemala that operates as a resource center and consulting service rather than a traditional software product. The core offering is the "Comidas saludables, Familias saludables" (Healthy Meals, Healthy Families) nutrition program, supported by a portfolio of educational materials and services. The product portfolio includes: (1) Recipe booklets (Recetarios) such as "Recetas fáciles y económicas para tu bebé" with 13 baby recipes and "Recetas saludables con hierbas nutritivas" with 15 herb-based recipes; (2) Educational posters covering topics like the Food Rainbow (Arco Iris Alimenticio), Super Proteins, Nutritious Herbs, and complementary feeding for children 6 months to 2 years; (3) Educational videos including the multilingual Food Rainbow video (available in Spanish and 6 indigenous languages), webinars, and recipe videos for carrot puree, potato with herbs, and mango drinks; (4) A 4-module nutrition program with topics on food colors, first 1000 days nutrition, super proteins, and nutritious herbs; (5) C.A.N. Consulting services providing professional advisory, program design, and execution for organizations; and (6) Online courses for self-paced learning. The materials and programs work together to combat malnutrition in Guatemala through education in Cooking (recipes), Agriculture (gardens), and Nutrition (healthy eating), targeting families and children under 5 years old.
Differentiator
Problem solved
Functional benefit
Products and services
- Programa de nutrición "Comidas saludables, Familias saludables" 4-module nutrition training program for health promoters covering food rainbow/colorful plate diversity, first 1000 days of life feeding, super proteins, and nutritious herbs; each module includes theory, activities, and practical cooking sessions.
- Consultoría C.A.N. Professional consulting where the C.A.N. team advises, designs, and executes nutrition programs for NGOs, clinics, schools, and companies, including survey development for impact measurement and data analysis.
- Curso en línea "Programa de nutrición y cocina: comidas Saludables, Familias Saludables" Online 5-day course with 35 steps that strengthens knowledge, skills, and practices in nutrition and cooking to improve dietary diversity of families, especially children under 5 years old; free of charge with certificate upon completion.
- Talleres educativos adaptados Educational workshops adapted to the needs of each organization, covering cooking, agriculture, and nutrition topics.
Quantifiable outcome
- 2,569 people trained (mothers, fathers, teachers, students, directors) from 2020-2024
- +4 more outcomes
Companies that use Proyecto CAN
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Proyecto CAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Proyecto CAN partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered minor, core and major.
- Amigos de Santa CruzminorCommunity organization in Santa Cruz, Guatemala.
- Universidad Rafael LandívarminorPrivate Jesuit university in Guatemala City.
- Miracles in ActioncoreMiracles in Action is a 501(c)3 organization based in Naples, FL that empowers Guatemalans living in extreme poverty through sustainable projects improving education, nutrition, vocational skills, and job creation. They serve as the donation channel for Proyecto CAN, receiving donations via PayPal and directing them to educational materials, workshop subsidies, and administrative costs.
- The Ripple Effect Inc.coreInternational nonprofit organization that partners with Proyecto CAN for nutrition education programs. They have received help structuring nutrition workshops for mothers and trained CAN ambassadors to promote nutrition in their communities.
- Listo GuatemalamajorGuatemalan social enterprise that develops ready-to-consume foods addressing nutritional gaps. Partner in addressing malnutrition through food innovation.
- Mayan Health Alliance (Wuqu' Kawoq)majorHealthcare organization focused on building high-impact, culturally and linguistically appropriate health and development programs in Guatemala. Co-founded by advisor Anne Kraemer Diaz.
- Well Kind GuatemalaminorPartner organization working on health and community development in Guatemala.
- Primeros PasosminorPartner organization serving children and families in Guatemala.
- Asociación BPDminorPartner organization listed among the 20+ organizations that have trusted Proyecto CAN.
- Hospitalito AtitlanminorHealthcare facility serving communities around Lake Atitlan in Guatemala.
- 32 VolcanesminorPartner organization working in Guatemala.
- ODIMminorPartner organization listed among the 20+ organizations that have trusted Proyecto CAN.
- Pequeños Ángeles de MaríacoreChild development nonprofit that has received nutrition training from Proyecto CAN for teachers to become nutrition promoters in their communities. testimonial from Director Edwin Mendoza.
- Planting Seeds InternationalminorInternational nonprofit organization working in Guatemala.
- Aldea MayaminorPartner organization listed among the 20+ organizations that have trusted Proyecto CAN.
- ECHOminorChristian humanitarian organization serving smallholder farmers worldwide.
- El DirectoriominorPartner organization listed among the 20+ organizations that have trusted Proyecto CAN.
- Catholic Relief ServicesmajorInternational Catholic humanitarian agency working in Guatemala on development and relief programs.
- Antigua Green SchoolminorEducational institution in Antigua Guatemala focused on sustainability.
- Antigua International SchoolminorInternational school in Antigua Guatemala.
- Horizontes Sin LímitesminorPartner organization listed among the 20+ organizations that have trusted Proyecto CAN.
- SeresminorPartner organization listed among the 20+ organizations that have trusted Proyecto CAN.
- Cultivate AbundanceminorOrganization working on food security and nutrition.
- Lilli Ebner-Stoll (Advisory)majorAdvisory consultant who developed the social business Listo Maní+ at INCAP (Institute of Nutrition of Central America and Panama). Holds a master's degree with honors from European Business School Germany. Dedicated her life to fighting malnutrition.
- Jennifer Brewer, RDN (Advisory)majorAdvisory consultant, US-registered dietitian with experience incorporating agriculture with nutrition. 6 years of global nutrition experience advising projects to reduce malnutrition in Guatemala. Current president of the Academy of Nutrition and Dietetics global group.
- Julie Trone (Advisory)minorAdvisory consultant with experience as nutrition education consultant and wellness program coordinator in Fort Collins, Colorado. Created and coordinated programs, events, and educational materials on nutrition topics.
- Anne Kraemer Diaz (Advisory)majorAdvisory consultant who co-founded Mayan Health Alliance | Wuqu' Kawoq and has been Executive Director since 2009. Cultural anthropologist with a master's degree from University of Kansas. Passionate about building high-impact, culturally and linguistically appropriate health programs in Guatemala.
- Eduardo González (Advisory)minorAdvisory consultant, recognized Guatemalan chef with 22 years of experience in the culinary arts. Advisor on gastronomic projects in Quetzaltenango, Antigua Guatemala, and Guatemala City. Recipes featured in documentaries, TV programs, and web platforms. Recognized as one of the most charismatic chefs on Guatemalan television.
- The Vader Studio (José Casia)minorCreative marketing studio and audiovisual production company founded by José Casia. Graphic designer with studies in marketing and psychology. More than 10 years of experience working with NGOs, with first-hand knowledge of the challenges organizations and beneficiaries face daily.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Proyecto CAN competitors and assessment
Company assessmentDirect peers
- Wuqu' Kawoq / Maya Health Alliance: A Guatemalan health NGO providing culturally and linguistically appropriate healthcare in indigenous communities, with overlapping focus on nutrition and maternal/child health. Proyecto CAN's co-founder Anne Kraemer Diaz advisory ties and direct partnership make it the closest comparable peer in mission, geography, and beneficiary profile.
- Listo Guatemala: A Guatemalan social enterprise developing ready-to-consume foods that address nutritional gaps, founded by an INCAP veteran. Listed as a Proyecto CAN strategic partner and operates in the same malnutrition-prevention niche, combining product innovation with nutrition education for low-income Guatemalan families.
Broad incumbents
- Catholic Relief Services (CRS) Guatemala: A large international humanitarian agency with nutrition and food security programming across Guatemala. Functions as both a partner channel and a broader competitor for institutional donor funding, operating at a much larger scale than Proyecto CAN.
- Save the Children Guatemala: Major international NGO running nutrition, health, and education programs for children in Guatemala, including first-1000-days interventions. Competes for the same donor dollars and partner organizations in overlapping geographies.
- World Vision Guatemala: Large international child-welfare organization with extensive nutrition, health, and food security programming in rural Guatemala. Represents a much larger institutional player addressing overlapping beneficiary populations.
- Action Against Hunger (Acción contra el Hambre): Global humanitarian organization specializing in combating child malnutrition through direct nutrition programs, treatment of acute malnutrition, and nutrition-sensitive agriculture. Operates at significantly larger scale and pursues similar mission in Guatemala and Central America.
- UNICEF Guatemala: UN agency running national nutrition programs in Guatemala focused on child stunting, maternal nutrition, and first-1000-days interventions. A dominant institutional actor with overlapping mission and the ability to set national standards Proyecto CAN must align with.
- Helen Keller International: Global health organization with nutrition programs including vitamin A supplementation, homestead food production, and infant and young child feeding in Guatemala and similar LMICs. Comparable in targeting mothers and children under 5 with nutrition education and behavior-change approaches.
Emerging players
- GAIN (Global Alliance for Improved Nutrition): Global foundation focused on malnutrition reduction through food system and consumer behavior change, with programs in Latin America. Overlaps with Proyecto CAN on nutrition education and healthy-diets messaging, though at a multi-country programmatic scale.
- Nutrition International: International NGO focused on micronutrient deficiency and adolescent/maternal-child nutrition in low- and middle-income countries. Comparable in mission and beneficiary profile, though operates at institutional scale across many geographies rather than community-embedded education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Proyecto CAN social profiles
Digital presenceProyecto CAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proyecto CAN leadership team
Management profileNumber of profiles
Profiles4 records
Proyecto CAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proyecto CAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proyecto CAN
What does Proyecto CAN do?
Proyecto CAN is a nutrition education center that delivers the C.A.N. (Cocina-Agricultura-Nutrición) methodology to combat child malnutrition in Guatemala. It provides consulting services and workshops to NGOs, clinics, schools, and companies, supported by a free library of multilingual recipe booklets, posters, and videos, plus a 4-module nutrition training program and free online courses.
Is Proyecto CAN a public or private company?
Proyecto CAN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Proyecto CAN founded?
Proyecto CAN was founded in 2019. It employs 1 to 10 people.
Where is Proyecto CAN based?
Proyecto CAN is headquartered in Antigua Guatemala, Guatemala, in the Latin America region.
How does Proyecto CAN make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are nutrition Training Programs, donations and free Online Courses.
Who are Proyecto CAN's main competitors?
Direct peers on record are Wuqu' Kawoq / Maya Health Alliance and Listo Guatemala. Broad incumbents are Catholic Relief Services (CRS) Guatemala, Save the Children Guatemala, World Vision Guatemala, Action Against Hunger (Acción contra el Hambre), UNICEF Guatemala and Helen Keller International. Emerging players are GAIN (Global Alliance for Improved Nutrition) and Nutrition International.
Does Proyecto CAN have an API?
No public API is recorded for Proyecto CAN.
What industry is Proyecto CAN in?
Proyecto CAN's product category is Nutrition Education and Consulting Services. Its primary akta.pro industry code is HLAJAKAH, Nutrition & Food Security (Global Health) NGOs, with a secondary code of BPADAJAC, Maternal, Infant & Young Child Nutrition (MIYCN) Programs. Its NAICS code is 624210.