What Lavena does

Lavena AD is a Bulgarian public limited company headquartered in Shumen that manufactures and exports cosmetics and natural lavender oil. Founded in 1962 as an essential oil distillery, the company expanded into cosmetics in the 1980s and now operates a multi-profile production covering 12+ product groups including creams, oils, shampoos, soaps, toothpastes, cosmetic waters and sprays, gels, detergents and wet wipes, marketed under seven owned sub-brands: Bebble (baby care), Maternea (pregnancy), Footness (foot care), Hands@Work (hand care for workers), Sport Ready (sports cosmetics), MyRose (anti-aging with Rosa Damascena), and Moyata Priroda (natural soaps and creams).

The company's core technology is a vertically integrated production system anchored by its own lavender plantations, a steam-distillation distillery, and an in-house R&D and quality control laboratory performing chemical and gas chromatographic analyses. This closed-loop setup produces 100% pure natural Bulgarian lavender oil (Lavandula Angustifolia L.) at a capacity of over 50 tons per year under REACH registration and IFRA-IOFI Sustainability Charter compliance. Manufacturing is certified to ISO 9001:2015, GMP (ISO 22716:2007), and HACCP, with the company claiming over 500 quality inspections annually and 14+ million SKU units sold each year. Lavender oil is sold in bulk to major international perfume companies, while finished cosmetics are distributed through export partnerships in 40+ countries across 5 continents, supplemented by brand-specific websites.

Lavena generates revenue through B2B bulk lavender oil sales to global fragrance houses and B2C export of branded cosmetics via international distributors; pricing is not publicly disclosed. The company is publicly listed on the Bulgarian Stock Exchange (ticker 4L4, ISIN BG11LASUAT14) under majority ownership of CEO Konstantin Shalamanov, who holds approximately 76% directly and indirectly through Baltimore OOD. For 2025, the company reported net profit of 1.18 million euro and distributed a gross dividend of 0.04 euro per share.

Name

Lavena

Legal name

Lavena AD

Website

https://lavena.bg

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Lavena AD is a Bulgarian public company that manufactures and exports natural cosmetics and lavender oil from vertically integrated own plantations and a steam-distillation facility, serving global perfume houses and 40+ consumer markets via seven owned brands.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ)

Keywords

• Cosmetics manufacturing
• Lavender oil production
• Natural skincare products
• Baby care cosmetics
• Essential oil export

Headquarters

HQ city

Shumen

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Core offering

Lavena is a Bulgarian cosmetic manufacturer founded in 1962 that produces and sells natural cosmetics and 100% pure lavender oil under multiple sub-brands targeting distinct consumer segments. The company manufactures baby care (Bebble), pregnancy (Maternea), foot care (Footness), hand care (Hands@Work), sports cosmetics (Sport Ready), anti-aging (MyRose), and natural products (Moyata Priroda) lines, with raw materials sourced from its own lavender plantations.

Product overview

Lavena is a leading Bulgarian cosmetic manufacturer with over 60 years of experience, operating a multi-profile production covering 12+ types of product groups including creams, oils, shampoos, soaps, toothpastes, cosmetic waters and sprays, gels, detergents, wet towels and others. The company markets its products under seven distinct sub-brands: Bebble (baby care from 0+ months), Maternea (pregnancy skincare), Footness (foot care), Hands@Work (hand care for workers), Sport Ready (sports cosmetics), MyRose (anti-aging with Rosa Damascena), and Моята природа (natural creams and soaps). Additionally, Lavena produces 100% pure natural lavender oil from its own plantations and distillery, with a production capacity exceeding 50 tons per year. Products are sold in over 40 export markets across 5 continents.

Differentiator

Problem solved

Functional benefit

Brands

• Bebble: Baby care products dermatologically tested with carefully selected ingredients suitable from 0+ months. Covers bathing, skin care, household care and oral care for babies and kids.
• Maternea
• Footness
• Hands@Work
• Sport Ready
• MyRose
• Moyata Priroda (Моята природа)

Products and services

• Bebble Baby care cosmetics line for infants and young children, sold to parents and caregivers for daily baby skincare and hygiene.
• Maternea Cosmetics line formulated for use during pregnancy and the postpartum/nursing period, targeting expectant and new mothers.
• Footness Foot care cosmetics line for daily foot hygiene, moisturizing, and care, sold to adult consumers for personal use.
• Hands@Work Hand care cosmetics line for restorative and protective care of hands exposed to frequent washing, detergents, or harsh occupational conditions.
• Sport Ready Sports-oriented cosmetics line for athletes and physically active consumers, formulated for use before, during, or after athletic activity.
• MyRose Anti-aging skincare line marketed under rose-derived ingredient positioning for adult consumers seeking age-related skincare solutions.
• Moyata Priroda (My Nature) Natural-ingredient cosmetics line positioned for consumers seeking naturally formulated daily skincare and personal care products.
• Lavena Lavender Oil 100% pure natural lavender oil distilled from Lavena's own lavender plantations, sold as a standalone essential oil product.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Yves Rocher: Yves Rocher is a large French botanical beauty brand built around plant-based skincare, body care, and fragrances, with deep own-retail distribution. It is comparable to Lavena in its plant-based/naturals positioning and category breadth (skin, body, hair), but operates at a far larger scale.
• Weleda: Weleda is a long-established Swiss/German natural cosmetics brand combining essential oils, plant extracts, and holistic skincare/body care. It overlaps with Lavena's Hand & Body Care, baby care, and natural product lines, but operates at significantly greater international scale.
• Dr. Hauschka (WALA): Dr. Hauschka / WALA is an established German natural cosmetics manufacturer with a holistic, plant-based range covering face, body, and bath care. It is comparable to Lavena in naturals positioning and premium positioning, though it is materially larger and more internationally diversified.
• L'Occitane en Provence: L'Occitane is a global natural-beauty group whose core identity is built on lavender and Provençal botanicals. It is a broad incumbent in the same lavender-anchored naturals category that Lavena serves, but at much larger scale and with broader international retail reach.

Direct peers

• Klorane: Klorane is a French dermo-cosmetic brand (Pierre Fabre group) whose portfolio centers on plant-based personal care — notably hair care and body care derived from botanical actives. It is directly comparable to Lavena in botanical-ingredient personal care and in target categories such as hair, body, and baby care.
• Melvita: Melvita is a French organic beauty brand owned by L'Occitane that develops skincare, body care, and essential oils from organically grown botanicals. It is a direct comparable to Lavena's Moyata Priroda and lavender-oil-led positioning, with similar naturals/essential-oil DNA.
• Primavera Life: Primavera Life is a German aromatherapy and natural cosmetics specialist producing essential oils, body oils, creams, and natural personal care. It is a direct peer to Lavena in the integrated essential-oil-to-cosmetics value chain and naturals category.
• Biofresh: Biofresh is a Bulgarian manufacturer of natural and organic cosmetics built around Bulgarian botanical ingredients (rose, lavender, herbs). It is the closest direct peer to Lavena by geography (Bulgaria), category (natural personal care and essential oils), and product mix (creams, soaps, oils).

Emerging players

• Carner Barcelona: Carner Barcelona is an independent Spanish niche perfumery house that sources high-quality natural essential oils (including lavender) for its fragrance portfolio. It is comparable to Lavena as a downstream B2B / artisanal buyer of premium naturals and shares the essential-oil DNA at a smaller scale.
• Susanne Kaufmann: Susanne Kaufmann is an Austrian Alpine natural skincare brand developing botanical body, face, and baby care products. It is comparable to Lavena in the small-batch, plant-based premium naturals category and shares overlapping end-markets in body, hand, and baby care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavena