Name

Reetail

Legal name

Concurrent Equity LLC

Website

https://reetail.store

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription plans (Pro Monthly $15/month, Pro Yearly $150/year). Customers pay a flat monthly price with no transaction fees charged by Reetail. Free plan available with upgrade path to Pro.
2. Zero Transaction Fees Model: Reetail charges 0% transaction fees - customers keep every dollar earned. Revenue comes from subscriptions only, not per-transaction take rate. Note: Stripe charges 2.9% + $0.30 per transaction separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reetail is a no-code online store builder delivered as an official Stripe Marketplace app, enabling indie and small businesses to launch branded e-commerce storefronts with 0% platform transaction fees. Products, orders, customers, and taxes are managed through Stripe after a single connection, with features including local pickup, in-store QR codes, multi-currency support across 135+ currencies, subscription and one-time product sales, Apple Pay/Google Pay checkout, and 5 customizable storefront themes. The platform is offered as a free plan plus a Pro plan at $15/month or $150/year.

Product overview

Reetail is a single unified no-code e-commerce platform delivered as an official Stripe Marketplace app. It consists of a free entry-level store builder and a paid Pro plan ($15/month or $150/year) that adds subscription sales, custom domain, and AI-powered marketing capabilities (unlimited AI marketing ideas and AI ads) on top of the free tier. Both tiers share the same core storefront builder with 5 handcrafted themes, local pickup, in-store QR codes, multi-currency support (135+ currencies), and Apple Pay/Google Pay checkout — all with 0% transaction fees from Reetail.

Differentiator

Problem solved

Functional benefit

Products and services

• Reetail Online Store Builder Reetail is a no-code online store builder delivered as an official Stripe Marketplace app for indie and small businesses. It enables users to launch a branded e-commerce storefront with custom domain, local pickup, in-store QR codes, multi-currency support (135+ currencies), subscription and one-time sales, and Apple Pay/Google Pay checkout. Products, orders, customers, and taxes are managed through the Stripe dashboard with no plugins or CSV imports. Reetail charges 0% transaction fees (Stripe's standard 2.9% + $0.30 per transaction applies separately).

Quantifiable outcome

• Launch in 2 minutes with no technical knowledge
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationReetail is an official Stripe Marketplace app that adds online store capability to the Stripe dashboard. When users connect their Stripe account, products appear automatically and orders, customers, and taxes are handled through Stripe without plugins or CSV imports. Reetail is positioned as the store-building layer on top of Stripe's payment infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigCommerce: Headless and SaaS e-commerce platform serving SMB and mid-market merchants. Comparable headless commerce and Stripe-integration story with multi-currency support, though positioned further upmarket than Reetail's indie focus.
• Sellfy: E-commerce platform for creators selling digital products, subscriptions, and physical goods. Closely comparable pricing model and indie-creator target segment, with overlapping subscription and digital-goods features.
• Gumroad: Creator-economy commerce platform. Reetail specifically names Gumroad as a competitor taking a percentage of every sale. Both target indie sellers looking for low-friction storefronts, though Reetail is built for physical-goods and local-retail use cases too.
• Shopify: Leading SMB e-commerce platform. Reetail explicitly calls out Shopify's per-transaction fees in its value proposition, positioning itself as the cheaper, simpler alternative for indie sellers — directly competing for the same small-business merchant.
• Square Online: Square's no-code online store builder integrated with Square payments — the closest structural analogue to Reetail's relationship with Stripe. Targets the same local/SMB merchant segment with payment-rail-native store building.
• Wix: No-code website builder with built-in e-commerce for SMBs. Directly comparable on the no-code, self-serve, store-builder axis for indie and small businesses, with overlapping themes/customization and subscription-product features.
• WooCommerce: Open-source WordPress-based e-commerce platform used by indie and SMB merchants. Represents the open-source, low-fee alternative to Reetail for sellers willing to self-host and manage more technical complexity.
• Ecwid: No-code e-commerce widget/builder for SMBs, often added on top of existing websites. Competes for the small-merchant segment with similar Stripe-compatible payments and multi-channel selling (including in-store QR/POS).
• Squarespace: Website builder with integrated commerce for SMBs and creators. Competes with Reetail for no-code, design-forward storefronts aimed at small businesses, though Squarespace targets a broader creative-professional segment.
• Lemon Squeezy: Merchant-of-record commerce platform for creators and small sellers. Reetail explicitly compares against LemonSqueezy's transaction-fee model and competes for the same indie/SMB merchant segment with subscription and digital product support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reetail