Second Home
Second Home is a Harrisonburg, Virginia-based non-profit founded in 2007 providing academically oriented, inexpensive, and certified before and after-school care to local families with school-age children.
- Company typePrivate
- Founded2007
- HeadquartersHarrisonburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Second Home does
Second Home is a non-profit organization founded in 2007 and headquartered in Harrisonburg, Virginia, that provides academically oriented, inexpensive, and certified before and after-school care services. The organization targets families with school-age children in the Harrisonburg area, positioning itself around an educational/academic focus within the childcare segment. It is a privately held non-profit operating with 11-50 employees under its primary web presence at secondhomeva.com.
The company's core offering is structured before and after-school programming delivered under certified/licensed standards, distinguishing it from informal childcare arrangements. Its "inexpensive" pricing posture and non-profit status suggest a mission-driven model focused on accessibility for local families rather than premium positioning. No specific curriculum, technology platform, or proprietary programming methodology is disclosed in the available input data.
The business model is a typical non-profit childcare service model: tuition or program fees from enrolled families, likely supplemented by donations, grants, or community funding. The go-to-market is local and community-based, relying on trust and reputation within the Harrisonburg family demographic. No headcount breakdown, revenue figures, named donors, partner organizations, or operational metrics are available in the source data, limiting further financial or operational visibility. Notably, the bulk of the scraped content associated with this company name actually pertains to an unrelated editorial article about purchasing vacation/second homes, and should not be conflated with Second Home's actual non-profit childcare operations.
Second Home firmographics
Firmographics- Name
- Second Home
- Website
- https://secondhomeva.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Short description
- Second Home is a Harrisonburg, Virginia-based non-profit founded in 2007 providing academically oriented, inexpensive, and certified before and after-school care to local families with school-age children.
- Ownership category
- akta.pro rank
Second Home industry classification
Industry- Product category
- Before and After-School Childcare Services
- NAICS
- Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)
- akta.pro secondary industry
- Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)
Keywords
Where Second Home is headquartered
LocationHeadquarters
- HQ city
- Harrisonburg
- HQ country
- United States
- HQ region
- North America
Markets served
Second Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Marketing channels1 record
Second Home product offering
Product offeringCore offering
Second Home provides academically oriented, inexpensive, and certified before-school and after-school care programs for school-age children. The organization delivers structured educational enrichment and supervision during out-of-school hours from its site in Harrisonburg, Virginia, serving local families needing affordable childcare coverage aligned with the school day.
Product overview
The source data consists of an informational guide article titled 'Second Homes: A Smart Buyer's Guide' published on dot-guide.org. This is not a product page for a company named 'Second Home' — it is third-party editorial content providing general guidance on purchasing second homes, covering topics such as location selection, financing options, rental income strategies, property management considerations, tax implications, and technology integration for second homes. No specific products, services, or named offerings from a company are described.
Differentiator
Problem solved
Functional benefit
Products and services
- Before and After-School Care Program A certified, academically oriented, inexpensive before-school and after-school care program for school-age children, delivered at Second Home's site in Harrisonburg, Virginia. The program provides supervised care and educational enrichment during out-of-school hours for families needing coverage around the school day.
Quantifiable outcome
- Property value preservation through eco-friendly building practices and energy efficiency retrofits
- +1 more outcomes
Companies that use Second Home
Customer profileSegments2 records
Ideal customer profiles1 record
Second Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Second Home partnerships and signals
Strategic signalRecent moves1 record
Second Home competitors and assessment
Company assessmentDirect peers
- YMCA of the USA: National non-profit operating licensed before/after-school care programs at local branches. Direct competitor in the affordable, community-based after-school space.
- Champions (KinderCare Education): Large-scale provider of before/after-school programs on elementary school sites. Direct competitor in the academically oriented after-school segment.
- Right at School: Specialized provider of before/after-school enrichment programs delivered on K-8 school campuses. Closely comparable as a dedicated, academically oriented before/after-school operator.
- 4-H (National 4-H Council): Youth development non-profit delivering after-school programs through local clubs and extension offices. Comparable as a mission-driven, community-based youth services provider.
- Boys & Girls Clubs of America: National non-profit network providing affordable after-school and youth development programming. Highly comparable as a community-based, mission-driven before/after-school care provider serving school-age children.
- YWCA USA: National non-profit with local affiliates offering after-school and youth programming. Comparable as a community-rooted non-profit serving working families.
- Police Athletic League (National PAL): Non-profit youth services organization offering after-school programs in local chapters. Comparable as a community-based non-profit serving school-age children with structured programming.
Others
- National AfterSchool Association: Professional membership association for the after-school field. Comparable as the industry body that sets quality standards and advocates for providers like Second Home.
- Virginia Department of Education - Office of Child Care Health and Safety: State regulatory body overseeing licensed child care providers in Virginia. Comparable as the primary regulator under which Second Home maintains its certification.
Broad incumbents
- Bright Horizons: Large publicly-adjacent provider of child care and early education services, including before/after-school programs. Comparable as a scaled before/after-school operator, though predominantly commercial rather than non-profit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Second Home social profiles
Digital presenceSecond Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Home leadership team
Management profileNumber of profiles
Second Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Home
What does Second Home do?
Second Home provides academically oriented, inexpensive, and certified before-school and after-school care programs for school-age children. The organization delivers structured educational enrichment and supervision during out-of-school hours from its site in Harrisonburg, Virginia, serving local families needing affordable childcare coverage aligned with the school day.
When was Second Home founded?
Second Home was founded in 2007. It employs 11 to 50 people.
Where is Second Home based?
Second Home is headquartered in Harrisonburg, United States, in the North America region.
Who are Second Home's main competitors?
Direct peers on record are YMCA of the USA, Champions (KinderCare Education), Right at School, 4-H (National 4-H Council), Boys & Girls Clubs of America, YWCA USA and Police Athletic League (National PAL). Others are National AfterSchool Association and Virginia Department of Education - Office of Child Care Health and Safety. Bright Horizons is listed as a broad incumbent.
Does Second Home have an API?
No public API is recorded for Second Home.
What industry is Second Home in?
Second Home's product category is Before and After-School Childcare Services. Its primary akta.pro industry code is EDACAHAD, Community & Nonprofit Before/After Care Programs (Early Years), with a secondary code of EDACAHAB, Extended Day Programs at Preschools & Childcare Centers. Its NAICS code is 624410 and its SIC code is 8351.