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Second Home

Full company profile

uuid003j7e7

Namestring
Second Home
Company typeenum
Private
Founded yearint
2007
Descriptiontext

Second Home is a non-profit organization founded in 2007 and headquartered in Harrisonburg, Virginia, that provides academically oriented, inexpensive, and certified before and after-school care services. The organization targets families with school-age children in the Harrisonburg area, positioning itself around an educational/academic focus within the childcare segment. It is a privately held non-profit operating with 11-50 employees under its primary web presence at secondhomeva.com.

The company's core offering is structured before and after-school programming delivered under certified/licensed standards, distinguishing it from informal childcare arrangements. Its "inexpensive" pricing posture and non-profit status suggest a mission-driven model focused on accessibility for local families rather than premium positioning. No specific curriculum, technology platform, or proprietary programming methodology is disclosed in the available input data.

The business model is a typical non-profit childcare service model: tuition or program fees from enrolled families, likely supplemented by donations, grants, or community funding. The go-to-market is local and community-based, relying on trust and reputation within the Harrisonburg family demographic. No headcount breakdown, revenue figures, named donors, partner organizations, or operational metrics are available in the source data, limiting further financial or operational visibility. Notably, the bulk of the scraped content associated with this company name actually pertains to an unrelated editorial article about purchasing vacation/second homes, and should not be conflated with Second Home's actual non-profit childcare operations.

Short descriptiontext

Second Home is a Harrisonburg, Virginia-based non-profit founded in 2007 providing academically oriented, inexpensive, and certified before and after-school care to local families with school-age children.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHarrisonburg, United States
HQ citystring
Harrisonburg
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
after-school care, before-school care, childcare services, school-age childcare, academic enrichment
Industry2 codes
1Community & Nonprofit Before/After Care Programs (Early Years)
CodeEDACAHADPrimaryYes
2Extended Day Programs at Preschools & Childcare Centers
CodeEDACAHABPrimaryNo
NAICS code3 codes
  • Child Care Services624410
  • Child Care Services62441
  • Child Care Services6244
SIC code1 code
  • Services-Child Day Care Services8351
Product category
Before and After-School Childcare Services
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Second Home provides academically oriented, inexpensive, and certified before-school and after-school care programs for school-age children. The organization delivers structured educational enrichment and supervision during out-of-school hours from its site in Harrisonburg, Virginia, serving local families needing affordable childcare coverage aligned with the school day.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Property value preservation through eco-friendly building practices and energy efficiency retrofits
+1 more record
Product overview1 text field

The source data consists of an informational guide article titled 'Second Homes: A Smart Buyer's Guide' published on dot-guide.org. This is not a product page for a company named 'Second Home' — it is third-party editorial content providing general guidance on purchasing second homes, covering topics such as location selection, financing options, rental income strategies, property management considerations, tax implications, and technology integration for second homes. No specific products, services, or named offerings from a company are described.

Product and service1 record
1Before and After-School Care Program
CategoryBefore and After-School Childcare
Description

A certified, academically oriented, inexpensive before-school and after-school care program for school-age children, delivered at Second Home's site in Harrisonburg, Virginia. The program provides supervised care and educational enrichment during out-of-school hours for families needing coverage around the school day.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeDirect peer
Description

National non-profit operating licensed before/after-school care programs at local branches. Direct competitor in the affordable, community-based after-school space.

2Champions (KinderCare Education)
TypeDirect peer
Description

Large-scale provider of before/after-school programs on elementary school sites. Direct competitor in the academically oriented after-school segment.

TypeDirect peer
Description

Specialized provider of before/after-school enrichment programs delivered on K-8 school campuses. Closely comparable as a dedicated, academically oriented before/after-school operator.

TypeDirect peer
Description

Youth development non-profit delivering after-school programs through local clubs and extension offices. Comparable as a mission-driven, community-based youth services provider.

TypeOthers
Description

Professional membership association for the after-school field. Comparable as the industry body that sets quality standards and advocates for providers like Second Home.

TypeBroad incumbent
Description

Large publicly-adjacent provider of child care and early education services, including before/after-school programs. Comparable as a scaled before/after-school operator, though predominantly commercial rather than non-profit.

TypeDirect peer
Description

National non-profit network providing affordable after-school and youth development programming. Highly comparable as a community-based, mission-driven before/after-school care provider serving school-age children.

TypeDirect peer
Description

National non-profit with local affiliates offering after-school and youth programming. Comparable as a community-rooted non-profit serving working families.

TypeDirect peer
Description

Non-profit youth services organization offering after-school programs in local chapters. Comparable as a community-based non-profit serving school-age children with structured programming.

TypeOthers
Description

State regulatory body overseeing licensed child care providers in Virginia. Comparable as the primary regulator under which Second Home maintains its certification.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Second Home

Before and After-School Childcare Servicessecondhomeva.com

Second Home is a Harrisonburg, Virginia-based non-profit founded in 2007 providing academically oriented, inexpensive, and certified before and after-school care to local families with school-age children.

What Second Home does

Second Home is a non-profit organization founded in 2007 and headquartered in Harrisonburg, Virginia, that provides academically oriented, inexpensive, and certified before and after-school care services. The organization targets families with school-age children in the Harrisonburg area, positioning itself around an educational/academic focus within the childcare segment. It is a privately held non-profit operating with 11-50 employees under its primary web presence at secondhomeva.com.

The company's core offering is structured before and after-school programming delivered under certified/licensed standards, distinguishing it from informal childcare arrangements. Its "inexpensive" pricing posture and non-profit status suggest a mission-driven model focused on accessibility for local families rather than premium positioning. No specific curriculum, technology platform, or proprietary programming methodology is disclosed in the available input data.

The business model is a typical non-profit childcare service model: tuition or program fees from enrolled families, likely supplemented by donations, grants, or community funding. The go-to-market is local and community-based, relying on trust and reputation within the Harrisonburg family demographic. No headcount breakdown, revenue figures, named donors, partner organizations, or operational metrics are available in the source data, limiting further financial or operational visibility. Notably, the bulk of the scraped content associated with this company name actually pertains to an unrelated editorial article about purchasing vacation/second homes, and should not be conflated with Second Home's actual non-profit childcare operations.

Second Home firmographics

Firmographics
Name
Second Home
Website
https://secondhomeva.com
Company type
Private
Founded year
2007
Headcount range
11–50 employees
Short description
Second Home is a Harrisonburg, Virginia-based non-profit founded in 2007 providing academically oriented, inexpensive, and certified before and after-school care to local families with school-age children.
Ownership category
akta.pro rank

Second Home industry classification

Industry
Product category
Before and After-School Childcare Services
NAICS
Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)
SIC
Services-Child Day Care Services (8351)
akta.pro primary industry
Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)
akta.pro secondary industry
Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

  • After-school care
  • Before-school care
  • Childcare services
  • School-age childcare
  • Academic enrichment

Where Second Home is headquartered

Location

Headquarters

HQ city
Harrisonburg
HQ country
United States
HQ region
North America

Markets served

Second Home business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Others

Marketing channels1 record

Second Home product offering

Product offering

Core offering

Second Home provides academically oriented, inexpensive, and certified before-school and after-school care programs for school-age children. The organization delivers structured educational enrichment and supervision during out-of-school hours from its site in Harrisonburg, Virginia, serving local families needing affordable childcare coverage aligned with the school day.

Product overview

The source data consists of an informational guide article titled 'Second Homes: A Smart Buyer's Guide' published on dot-guide.org. This is not a product page for a company named 'Second Home' — it is third-party editorial content providing general guidance on purchasing second homes, covering topics such as location selection, financing options, rental income strategies, property management considerations, tax implications, and technology integration for second homes. No specific products, services, or named offerings from a company are described.

Differentiator

Problem solved

Functional benefit

Products and services

  • Before and After-School Care Program A certified, academically oriented, inexpensive before-school and after-school care program for school-age children, delivered at Second Home's site in Harrisonburg, Virginia. The program provides supervised care and educational enrichment during out-of-school hours for families needing coverage around the school day.

Quantifiable outcome

  • Property value preservation through eco-friendly building practices and energy efficiency retrofits
  • +1 more outcomes

Companies that use Second Home

Customer profile

Segments2 records

Ideal customer profiles1 record

Second Home technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Second Home partnerships and signals

Strategic signal

Recent moves1 record

Second Home competitors and assessment

Company assessment

Direct peers

  • YMCA of the USA: National non-profit operating licensed before/after-school care programs at local branches. Direct competitor in the affordable, community-based after-school space.
  • Champions (KinderCare Education): Large-scale provider of before/after-school programs on elementary school sites. Direct competitor in the academically oriented after-school segment.
  • Right at School: Specialized provider of before/after-school enrichment programs delivered on K-8 school campuses. Closely comparable as a dedicated, academically oriented before/after-school operator.
  • 4-H (National 4-H Council): Youth development non-profit delivering after-school programs through local clubs and extension offices. Comparable as a mission-driven, community-based youth services provider.
  • Boys & Girls Clubs of America: National non-profit network providing affordable after-school and youth development programming. Highly comparable as a community-based, mission-driven before/after-school care provider serving school-age children.
  • YWCA USA: National non-profit with local affiliates offering after-school and youth programming. Comparable as a community-rooted non-profit serving working families.
  • Police Athletic League (National PAL): Non-profit youth services organization offering after-school programs in local chapters. Comparable as a community-based non-profit serving school-age children with structured programming.

Others

Broad incumbents

  • Bright Horizons: Large publicly-adjacent provider of child care and early education services, including before/after-school programs. Comparable as a scaled before/after-school operator, though predominantly commercial rather than non-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Second Home social profiles

Digital presence

Second Home financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Second Home leadership team

Management profile

Number of profiles

Second Home funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Second Home M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Home

What does Second Home do?

Second Home provides academically oriented, inexpensive, and certified before-school and after-school care programs for school-age children. The organization delivers structured educational enrichment and supervision during out-of-school hours from its site in Harrisonburg, Virginia, serving local families needing affordable childcare coverage aligned with the school day.

When was Second Home founded?

Second Home was founded in 2007. It employs 11 to 50 people.

Where is Second Home based?

Second Home is headquartered in Harrisonburg, United States, in the North America region.

Who are Second Home's main competitors?

Direct peers on record are YMCA of the USA, Champions (KinderCare Education), Right at School, 4-H (National 4-H Council), Boys & Girls Clubs of America, YWCA USA and Police Athletic League (National PAL). Others are National AfterSchool Association and Virginia Department of Education - Office of Child Care Health and Safety. Bright Horizons is listed as a broad incumbent.

Does Second Home have an API?

No public API is recorded for Second Home.

What industry is Second Home in?

Second Home's product category is Before and After-School Childcare Services. Its primary akta.pro industry code is EDACAHAD, Community & Nonprofit Before/After Care Programs (Early Years), with a secondary code of EDACAHAB, Extended Day Programs at Preschools & Childcare Centers. Its NAICS code is 624410 and its SIC code is 8351.

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