Sherpas

What Sherpas does

Sherpas is a privately held Czech digital agency founded in 2005 and headquartered in Prague. The company operates as a group of four wholly-owned subsidiaries (Sherpas Basecamp, Sherpas Experience, Sherpas Digital, and Sherpas Tech) each led by a named partner, collectively employing approximately 22 people organized around three service pillars: Branding, Websites and Applications, and Marketing. Its client base spans large enterprises (Česká spořitelna, AirBank, Vodafone, Czech Statistical Office, Svět rovnátek, Dentamed, Czech Games Edition, Golden Gate, Dr. Theiss), government institutions, and select SMBs, with notable long-tenured engagements including a 10-year UX research partnership with Vodafone.

The company differentiates itself through what it describes as the first dedicated UX research infrastructure among Czech digital agencies, enabling data-driven design and marketing decisions. Its core technology is centered on UX research methodology, design systems development, and turnkey digital transformation services rather than a proprietary software product. The company also operates Vysílačka, a proprietary podcast and content platform with 590+ posts, and serves as the expert guarantor of the WebTop100 conference and awards.

Sherpas generates revenue through project-based, turnkey digital agency engagements priced custom per scope, with some performance-based arrangements (e.g., Svět rovnátek). It is founder-/partner-led by CEO Luboš Plotěný alongside division heads Daniel Bohuslav, Michal Mládek, and Petr Cikán, with no disclosed external funding, parent company, or institutional investor. Its geographic focus is the Czech Republic, with distribution via direct client engagement, referrals, and inbound inquiries through its Prague office.

Name

Sherpas

Legal name

Sherpas, s.r.o.

Website

https://sherpas.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherpas is a Prague-based, 22-person digital agency founded in 2005 that delivers turnkey branding, web/app development, and digital marketing services to enterprise, government, and SMB clients across the Czech Republic, with proprietary in-house UX research infrastructure supporting design and marketing engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Sherpas generates revenue through project-based digital agency engagements including UX design, branding, web/app development, and digital marketing services. Projects are delivered comprehensively 'na klíč' (turnkey/custom). Some clients operate on performance-based models where compensation is tied to business results (e.g., Svět rovnátek).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sherpas is a Czech digital agency (Sherpas, s.r.o.) founded in 2005 in Prague that provides integrated branding, web/application development, digital marketing, and UX research services. The firm delivers turnkey digital solutions — combining strategy, design, technology, and performance marketing — for enterprises, government institutions, and B2B/B2C brands across the Czech Republic, supported by an in-house UX research lab.

Product overview

Sherpas is a Czech digital agency (Průvodci digitálním designem, marketingem a vývojem — Guides to digital design, marketing, and development) operating under multiple divisions: Sherpas Basecamp, s.r.o., Sherpas Experience, s.r.o., Sherpas Digital, s.r.o., and Sherpas Tech, s.r.o. The company offers three core service pillars — Branding, Websites and Applications (Weby a aplikace), and Marketing — delivered through dedicated divisions. Their service portfolio includes UX research, design systems, visual identity, web development, performance marketing, lead generation, retention campaigns, and e-commerce marketing. They also operate Vysílačka, their proprietary content platform featuring podcasts and articles on digital industry trends. Sherpas does not offer a standalone SaaS product; all offerings are service-based consulting and implementation engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Dobrý web: A project/initiative operated under Sherpas umbrella.
• WebTop100
• SherpasTech

Products and services

• Branding Full-service brand strategy and identity offering covering brand audits, naming, visual identity, and brand systems for corporate, public sector, and consumer clients.
• Weby a aplikace (Websites and Applications) Design, development, and launch of corporate websites, e-commerce platforms, mobile apps, and bespoke web applications for enterprise and public-sector organizations.
• Marketing Performance and digital marketing services including campaign strategy, media planning, SEO, PPC, social media, and content marketing, delivered on a performance-based model.
• Výzkum (UX Research) In-house UX research service offering usability testing, stakeholder interviews, and user validation studies to inform design and product decisions for client projects.

Quantifiable outcome

• Česká spořitelna redesign recognized as bank's best project with 2M monthly visits
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WebTop100coreStrategic or Co-development PartnerSherpas serves as the expert guarantor (odborný garant) for the WebTop100 conference and awards, a premier Czech digital industry recognition program. This partnership positions Sherpas as thought leaders in the Czech digital design and marketing community.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ogilvy: Global advertising and digital agency with a Prague presence. Comparable as a broad incumbent offering branding, marketing, and digital services that overlap with Sherpas' portfolio.
• Publicis Groupe: Global communications and digital services group with operations in Prague. Comparable as a broader incumbent competing in the same enterprise digital transformation and marketing RFPs.
• Dentsu: Global advertising and digital services group with a Czech presence. Comparable as a broader incumbent offering integrated digital marketing, branding, and technology services.
• Wunderman Thompson (VML): Global digital and creative agency network with a Prague office. Comparable as a broader incumbent offering overlapping digital transformation, branding, and performance marketing services across enterprise clients.

Emerging players

• DEPT: Global digital agency specializing in marketing, technology, and design at scale. Comparable as an emerging global player offering end-to-end digital services that overlap with Sherpas' integrated offering.
• Code and Theory: Global digital-first agency focused on transformation, design, and engineering. Comparable as an emerging player that competes with Sherpas for enterprise digital transformation and brand-to-product engagements.

Direct peers

• Symblaze: Czech digital agency with a focus on performance marketing, e-commerce, and analytics. Comparable as a competitor in the Czech performance marketing and digital services space.
• Ackee: Prague-based digital agency offering app development, web development, and design services. Comparable because both are Czech boutique agencies serving enterprise clients with custom digital product builds.
• Etnetera: Established Czech digital agency providing custom development, design, and digital transformation services. Comparable as a similar-sized Prague agency competing in the same enterprise digital market.
• BlueGhost: Czech digital agency focused on web development, e-commerce, and digital marketing. Comparable as a Prague-based agency offering similar integrated digital services to mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SherpasCZ
• LinkedInlinkedin.com/company/sherpascz
• Xx.com/sherpascz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherpas