PopUp
PopUp is a Philippines-based integrated digital marketing services agency serving enterprise and mid-market brands across multiple verticals with strategy, creative, social media management, technology, and influencer marketing services on a project/retainer basis.
- Company typePrivate
- Founded2010
- HeadquartersMakati, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PopUp does
PopUp (also doing business as PopUp Digital) is a privately held integrated digital marketing services agency headquartered in Mandaluyong City, Metro Manila, Philippines. Founded in 2010, the company employs between 11 and 50 people and serves enterprise and mid-market clients exclusively in the Philippines across a broad horizontal set of verticals including food and beverage, aviation, fashion and apparel, beverage, banking, luxury spirits, real estate, sports, retail, cosmetics, and technology. Named clients include Jollibee, Air Asia, Converse, Evian, Pepsi, Metrobank, The Macallan, Shiseido, Epson, and Pradera, among a roster of 30+ brands.
The company's offering is organized into four integrated service lines: Strategy Services (research, brand planning, CRM, digital/content/social strategy, channel and media planning, media placement), Creative Services (brand evaluation, conceptualization, logo design, copywriting, graphics, video and audio production), Social Media Management (platform setup, content creation, reporting, digital PR campaigns), and Technology Services (SEO, SEM, web development, CMS, e-commerce platforms, mobile and application development, data and analytics). An Influencer Marketing service line connects brands with social media experts, bloggers, celebrities, and YouTube creators. PopUp does not operate proprietary technology platforms; its technology stack consists of standard digital marketing tools used for execution. The agency also maintains an active blog and Facebook/Instagram social channels as a top-of-funnel content marketing channel.
PopUp operates a sales-led go-to-market model, acquiring enterprise clients through direct engagement and leveraging its high-profile client roster as social proof. Revenue is generated on a professional-services basis through project-based and retainer engagements; no pricing is publicly disclosed and no revenue figures are available. The company has a referral/affiliate relationship with Forthinkerinc consulting firm, providing a mid-funnel channel for client cross-referral. PopUp is privately held with no disclosed funding rounds, investors, parent company, or executive leadership team in the source data, and the most recent visible content on its website dates to 2018.
PopUp firmographics
Firmographics- Name
- PopUp
- Legal name
- PopUp
- Website
- https://popup.digital
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PopUp is a Philippines-based integrated digital marketing services agency serving enterprise and mid-market brands across multiple verticals with strategy, creative, social media management, technology, and influencer marketing services on a project/retainer basis.
- Ownership category
- akta.pro rank
PopUp industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)
- akta.pro secondary industries
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where PopUp is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
PopUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: PopUp generates revenue through providing integrated digital marketing services including strategy, creative development, social media management, and technology solutions. Services are delivered to enterprise and mid-market clients on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PopUp product offering
Product offeringCore offering
PopUp is an integrated digital marketing services agency providing strategy, creative, social media management, technology, and influencer marketing services to enterprise and mid-market brands in the Philippines. The agency delivers digital communications integration, content development, social connections, and brand empowerment to transform client ideas into rewarding digital experiences.
Product overview
PopUp is an Integrated Digital Marketing Services Company providing a unified portfolio of digital communications, content development, social connections, and brand empowerment services. The core offering consists of four integrated service lines: Strategy Services (strategic planning and media placement), Creative Services (content development and branding), Social Media Management (social media management and digital PR campaigns), and Technology Services (SEO, SEM, web development, and mobile development), supplemented by Influencer Marketing services. Rather than a standalone software product, PopUp operates as a digital agency delivering these services directly to clients, with the services working together to transform client ideas into rewarding digital experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategic planning including research, brand planning, customer relations management, digital strategy, content strategy, social media strategy, and channel and media planning, plus media placement services for targeted advertising. Delivered to enterprise and mid-market brand clients.
- Creative Services Content development including brand evaluation, conceptualization, logo design, copywriting, graphics, video and audio production, and other marketing collaterals. Delivered to enterprise and mid-market brand clients.
- Social Media Management Social media management covering platform setup, ongoing management, content creation, and reporting, plus digital PR campaigns including strategy, digital media marketing, websites, and influencer marketing. Delivered to enterprise and mid-market brand clients.
- Technology Services Technology solutions including Search Engine Optimization (SEO), Search Engine Marketing (SEM), web development, Content Management Systems, e-commerce platforms, mobile development, application development, systems implementation and maintenance, installation and experience, technical consulting, data and analytics, and audit and goal-setting. Delivered to enterprise and mid-market brand clients.
- Influencer Marketing Support for PR and communications through public figures and thought leaders including social media experts, bloggers, famous people, and popular YouTube users to create brand empowerment and positive market impact. Delivered to enterprise and mid-market brand clients.
Companies that use PopUp
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
PopUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PopUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ForthinkerincminorReferral/affiliate relationship with Forthinkerinc consulting firm. PopUp website links to Forthinkerinc website (forthinkerinc.com). Relationship appears to be a mutual referral network for business services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
PopUp competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising holding company whose agencies (Ogilvy, VMLY&R, GroupM) deliver strategy, creative, media, and digital services to enterprise clients worldwide, including APAC. Comparable to PopUp as an integrator of marketing capabilities but at holding-company scale.
- Havas: Global advertising network with creative, media, and digital practices serving enterprise brands worldwide. Comparable to PopUp across the full-service marketing agency value chain but at significantly larger global scale.
- Dentsu: Japanese-headquartered global advertising network with deep APAC presence including the Philippines. Provides integrated marketing services across creative, media, digital, and CX that overlap with PopUp's full-service agency model, but at far larger scale.
- Ogilvy: Global creative advertising network offering integrated brand strategy, creative, content, digital, and influencer services to enterprise clients across APAC. Directly comparable to PopUp as a full-service digital marketing agency but at vastly larger scale and broader geographic footprint.
- Publicis Groupe: Global advertising holding company operating Leo Burnett, Saatchi & Saatchi, Digitas, and other agency brands. Offers integrated marketing and digital services comparable in category to PopUp, but operates globally and across every major APAC market.
- MullenLowe Group: Global creative advertising network providing integrated brand, digital, media, and influencer services to enterprise clients across multiple regions. Comparable to PopUp's full-service integrated agency model.
- Hakuhodo: Japan-headquartered advertising agency network with strong APAC operating presence including Southeast Asia. Delivers integrated digital and creative services to enterprise clients comparable in scope to PopUp's offerings.
- BBDO Worldwide: Global creative advertising network offering brand strategy, creative development, content production, and integrated digital services. Comparable to PopUp as a full-service creative-led agency but at significantly larger global scale.
Regional players
- COMCO Southeast Asia: Philippines-headquartered PR, communications, and digital marketing firm serving enterprise brands across Southeast Asia. Comparable to PopUp in integrated marketing services, regional SEA footprint, and similar scale/talent profile.
Emerging players
- AnyMind Group: Asia-based marketing, e-commerce enablement, and influencer marketing platform operating across APAC including SEA. Comparable to PopUp in regional APAC scope and in integrating influencer marketing with broader digital services, at a similar growth-stage scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
PopUp social profiles
Digital presencePopUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
PopUp leadership team
Management profileNumber of profiles
PopUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PopUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PopUp
What does PopUp do?
PopUp is an integrated digital marketing services agency providing strategy, creative, social media management, technology, and influencer marketing services to enterprise and mid-market brands in the Philippines. The agency delivers digital communications integration, content development, social connections, and brand empowerment to transform client ideas into rewarding digital experiences.
Is PopUp a public or private company?
PopUp is a private company. It is classified as unknown and is currently operating.
When was PopUp founded?
PopUp was founded in 2010. It employs 11 to 50 people.
Where is PopUp based?
PopUp is headquartered in Makati, Philippines, in the Asia region.
How does PopUp make money?
One revenue line is on record: digital Marketing Services.
Who are PopUp's main competitors?
Broad incumbents on record are WPP, Havas, Dentsu, Ogilvy, Publicis Groupe, MullenLowe Group, Hakuhodo and BBDO Worldwide. COMCO Southeast Asia is listed as a regional player. AnyMind Group is listed as an emerging player.
Does PopUp have an API?
No public API is recorded for PopUp.
What industry is PopUp in?
PopUp's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAHAJ, Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads), with a secondary code of MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms. Its NAICS code is 5418 and its SIC code is 7311.