What Rodenburg Makelaars does

Rodenburg Makelaars is a privately held Dutch real estate brokerage founded in 1930 and headquartered in Apeldoorn, Netherlands. The firm operates four physical offices across Apeldoorn, Zwolle, Deventer, and Epe, and is self-described as the regional market leader with 25–30 specialists serving residential and commercial clients. Its core offering is split between two divisions: Woningmakelaars (residential brokerage) and Bedrijfsmakelaars (commercial brokerage), with additional services spanning buyer representation (aankoopbegeleiding), new construction advisory, rental intermediation, investment property brokerage (beleggingsobjecten), and a luxury residential sub-brand (Exclusief Wonen). Volume signals include 332 residential properties sold/rented and 153 commercial properties sold/rented over the trailing twelve months, supported by a 9.3/10 average rating across 123 customer reviews on Funda.

The company's underlying technology stack is conventional rather than differentiated: it relies on NVM-affiliated tooling including Move.nl for the customer dossier portal and Flux for commercial appraisal reporting, with property listings syndicated through Funda, Luxevastgoed.com, and the Dynamis Exclusief platform. Quarterly market research publications (Sprekende Cijfers) are produced using Dynamis network data covering housing, office, retail, and industrial segments for the Apeldoorn–Deventer–Zwolle region. The firm holds NVM, NRVT, RICS, VastgoedCert, and NWWI credentials, with certified appraisers producing reports accepted by 99.9% of Dutch banks.

Revenue is generated almost entirely through transaction-based commissions on property sales and rentals, complemented by fee-based residential and commercial appraisal services. A complimentary property valuation (gratis waardebepaling) is offered as a lead-generation funnel for residential sellers, while buyer representation pricing is structured around negotiated outcomes. GTM is sales-led and field-driven through office locations and the corporate site (rodenburg.nl), with the Dynamis network providing cross-regional referrals and shared research. The customer base is dominated by individual consumers and SMBs across the East Netherlands, with no disclosed enterprise anchors.

Name

Rodenburg Makelaars

Legal name

Rodenburg Makelaars

Website

https://rodenburg.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodenburg Makelaars is a 90+ year Dutch real estate brokerage headquartered in Apeldoorn, operating four offices across Apeldoorn, Zwolle, Deventer, and Epe. It provides residential and commercial property sales, rentals, valuations, and buyer representation services through the Dynamis national broker network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Property valuations
• Rental intermediation

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales, typically percentage-based on transaction value
2. Property Rental Services: Revenue from rental intermediation for residential and commercial properties
3. Property Valuations: Fee-based valuation and appraisal services for residential and commercial properties, including mortgage-required appraisals
4. Buyer Representation Services: Aankoopbegeleiding (buyer representation) services with compensation based on negotiated outcomes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rodenburg Makelaars is a full-service real estate brokerage operating in the Apeldoorn, Zwolle, Deventer, and Epe regions of the Netherlands. The firm provides residential property sales, purchases, rentals, valuations, new construction services, and buyer representation through its Woningmakelaars division, and commercial property transactions, appraisals, consultancy, and rental indexation through its Bedrijfsmakelaars division. All services are delivered through field agents at four physical offices supported by Funda listings, Move.nl client portals, and Dynamis research data.

Product overview

Rodenburg Makelaars is a full-service real estate brokerage operating as a single unified offering across two divisions: Woningmakelaars (residential brokerage) and Bedrijfsmakelaars (commercial brokerage). The residential division covers buying, selling, renting, and appraising homes, including new construction and exclusive properties. The commercial division handles commercial property transactions, business premises appraisals, consultancy, research, and rental indexation. The company operates across multiple locations and is part of the Dynamis network. Rodenburg Makelaars also publishes market research reports (Sprekende Cijfers) and offers corporate brochures for business clients.

Differentiator

Problem solved

Functional benefit

Brands

• Rodenburg Makelaars (Woningmakelaars): Residential real estate brokerage services including buying, selling, valuation, and new construction.
• Rodenburg Bedrijfsmakelaars

Products and services

• Woningmakelaars (Residential Brokerage) Full-service residential real estate brokerage covering the buying, selling, renting, and appraisal of homes in the Apeldoorn, Zwolle, Deventer, and Epe regions. Serves individuals and families.
• Bedrijfsmakelaars (Commercial Brokerage) Commercial real estate brokerage covering the purchase, sale, rental, and appraisal of business premises, offices, retail, and industrial properties in the Deventer, Apeldoorn, and Zwolle regions. Serves businesses and investors.
• Exclusief Wonen (Exclusive Residential Service) Premium residential real estate service for high-value properties, featuring specialized marketing tools, professional photography, and access to the Luxevastgoed.com and Dynamis Exclusief platforms. Targets high-net-worth individuals.
• Gratis Waardebepaling (Free Property Valuation) Complimentary property valuation service providing an indicative market value to help homeowners decide whether to sell. Serves residential property owners as a lead-generation offering.
• Woningaanbod (Residential Property Listings Platform) Online searchable database of residential properties available for sale or rent, with filtering by price, location, size, and property type. Serves home buyers and renters in the region.
• Bedrijfsaanbod (Commercial Property Listings Platform) Online searchable database of commercial properties including offices, retail, industrial, and investment properties available for purchase or lease. Serves businesses and investors.
• Woning Taxatie (Residential Property Appraisal) Independent residential property appraisal required for mortgage applications, providing a certified valuation report accepted by Dutch banks. Serves homeowners applying for mortgages.
• Taxaties & Consultancy (Commercial Appraisals) Commercial real estate appraisal and consultancy services for financing, acquisitions, disposals, fiscal purposes, and financial reporting, using certified appraisers. Serves businesses, investors, and financial institutions.
• Aankoopbegeleiding (Buyer Representation) Buyer representation and purchase assistance service helping clients find properties, negotiate, and navigate the buying process, often before listings appear on Funda. Compensation based on negotiated outcomes.
• Nieuwbouw Kopen (New Build Purchase Service) New construction purchase service assisting clients with buying newly built homes and plots, with separate websites for Apeldoorn and Zwolle new-build projects.
• Beleggingsobjecten (Investment Properties) Investment property listings for buy-to-let and commercial real estate investment opportunities. Targets real estate investors seeking rental properties and commercial investments.
• Huurindexering (Rental Indexation) Rental indexation tool providing percentage-based rent adjustments for commercial properties using CBS CPI data, with base year 2015 and 2025 calculations. Serves commercial landlords and tenants.
• Research & Sprekende Cijfers (Market Research Reports) Quarterly market research reports (Sprekende Cijfers) covering residential, office, and industrial real estate markets for the Apeldoorn, Deventer, and Zwolle region.

Quantifiable outcome

• 9.3/10 average customer rating based on 123 reviews
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DynamiscoreStrategic or Co-development PartnerRodenburg is one of 13 regional broker partners in the Dynamis network, providing access to 50 offices nationwide. This partnership enables national reach while maintaining local expertise, shared research data, and marketing resources.
• Dynamis ExclusiefcoreGTM or Marketing PartnerExclusive luxury real estate marketing partnership bringing together the most exclusive properties from Rodenburg and other Dynamis partners across the Netherlands through a dedicated platform.
• Verhuur Centrum Apeldoorn (VCA)minorStrategic or Co-development PartnerJoint venture between Rodenburg Makelaars and Hunink & Holtrigter for rental housing services in Apeldoorn, specializing in both private rental and new construction rental properties under the vacancy law.
• Nieuwbouw Centrum ApeldoornminorGTM or Marketing PartnerSeparate website partnership for new construction offerings in Apeldoorn region, directing customers to dedicated new build property listings.
• Woonfabriek ZwolleminorGTM or Marketing PartnerDedicated new construction platform for Zwolle area, directing customers to new build opportunities in the Zwolle region.
• Luxevastgoed.comminorGTM or Marketing PartnerLuxury real estate platform listing exclusive Rodenburg properties on Netherlands' largest luxury property marketplace.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Van der Sande Makelaars: Mid-sized Dutch regional real estate brokerage with comparable residential and commercial brokerage, valuations, and NVM affiliation; directly comparable in scale, service mix, and target customer segments.
• Boekweit & Partners Makelaars: Dutch regional brokerage offering similar buy/sell/valuation services for residential and commercial property with NVM-certified appraisers; closely matches Rodenburg's full-service, locally anchored model.
• Kock van Leeuwen Makelaars: Dutch regional full-service brokerage providing residential sales, rentals, appraisals, and commercial services; comparable headcount, multi-office footprint, and NVM-aligned positioning.
• Ditters Makelaars: Dutch regional real estate firm offering residential and commercial brokerage plus certified valuations; operates across comparable mid-sized Dutch cities with NVM/NWWI certifications.
• ERA Contour: Dutch franchise of the global ERA real estate brand; competes head-on in residential sales, rentals, and brokerage across Dutch regional markets with similar target customers.
• Honders Makelaars: Dutch regional brokerage offering comparable NVM-certified residential and commercial services, appraisals, and personalized advisory; similar scale and customer base to Rodenburg.

Broad incumbents

• RE/MAX Nederland: Large global franchise with substantial Dutch footprint; offers overlapping residential/commercial brokerage but at materially larger scale and with standardized franchise economics.
• NVM (Nederlandse Coöperatieve Vereniging van Makelaars en Taxateurs): The Dutch cooperative association of brokers/appraisers to which Rodenburg belongs; an ecosystem participant that defines professional standards, Funda listing access, and ethical codes that shape competitive dynamics.

Emerging players

• Makelaarsland: Dutch discount online brokerage competing on low fixed fees; operates in the same residential segment as Rodenburg but with a fundamentally different, technology-led, low-touch business model.

Others

• Funda: Dominant Dutch property listing platform through which virtually all Dutch brokerages distribute listings; an ecosystem dependency rather than a direct competitor, but central to Rodenburg's GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rodenburgmak
• Facebookfacebook.com/rodenburgmakelaars
• LinkedInlinkedin.com/company/rodenburg-makelaars

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodenburg Makelaars