Amsterdam University of Applied Sciences

What Amsterdam University of Applied Sciences does

Amsterdam University of Applied Sciences (Hogeschool van Amsterdam, AUAS) is a public Dutch higher-education institution founded in 1993 and headquartered at Wibautstraat 5a, Amsterdam. It delivers 98 Bachelor's, Master's, and Associate degree programmes across seven faculties to approximately 46,928 students drawn from 181 nationalities, supplemented by 62 English-taught minors, short courses, exchange programmes, and professional/Executive education for working professionals. Teaching and research span applied fields including business, technology, health, creative industries, and social sciences, with a defined focus on practice-based learning tied to urban and metropolitan challenges.

The institution operates 55 research groups and seven Centres of Expertise (Applied AI, City Net Zero, Economic Transformation, Just City) that integrate education with real-world urban problem-solving. Notable technology and research assets include Project Stella Maris (a quantum sensor system for maritime 'dark vessel' detection commissioned by the Dutch Ministry of Infrastructure and Water Management), AI-driven projects such as SAISMO (open-source AI for public media), REHABOT (geriatric-rehabilitation AI assistant), and HARRy (social robot for primary-school math anxiety), plus the Master Applied Quantum Technology and Master Digital Design programmes. It is GDPR-compliant and operates under Dutch educational governance with no parent company or private-equity ownership.

AUAS generates revenue through two primary streams: tuition fees (statutory rates for EU/EEA students and higher institutional rates for non-EU/EEA students, billed annually) and research funding from Dutch Research Council (NWO), Taskforce for Applied Research (SIA), Erasmus+, Interreg, Horizon 2020, and Horizon Europe. The go-to-market model combines direct-to-consumer recruitment (open days, virtual open days, career-coach consultations, social media, and peer networks such as the Global Connection Programme, HvAnti, HvAPride, Limitless, FLOOR, SESI) with community-led engagement. Auxiliary student-services revenue includes AUAS Housing (rents €370-€1,150 per month). The institution is a founding full partner of the U!REKA European University Alliance (6 full partners, 26 associate partners) and participates in the UASNL collaboration of 17 Dutch Universities of Applied Sciences, including through a Brussels EU office.

Name

Amsterdam University of Applied Sciences

Legal name

Hogeschool van Amsterdam

Website

https://amsterdamuas.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amsterdam University of Applied Sciences (Hogeschool van Amsterdam) is a public Dutch higher-education institution serving roughly 46,928 students across seven faculties with 98 degree programmes, supplemented by 55 research groups and seven Centres of Expertise tackling Amsterdam metropolitan challenges.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI)

akta.pro secondary industries

Short-Term Exchange & Visiting Student Programs (EDAIABAG), Research & Lab-Based Short-Term Programs (Undergraduate/Graduate) (EDAIAIAF), Faculty & Staff Exchange Programs (EDAIABAB), Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led) (EDAIAIAJ)

Keywords

• Higher professional education
• Applied sciences research
• Professional bachelors programs
• University masters programs
• Practice-based education

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees: International students pay institutional tuition fees while EU/EEA students pay statutory tuition fees. Additional programme-specific costs may apply.
2. Research Funding: Government and EU research funding through Dutch Research Council (NWO), Taskforce for Applied Research (SIA), Erasmus+, Interreg, Horizon 2020, and Horizon Europe programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AUAS offers Bachelor's, Master's, and Associate degree programmes alongside exchange programmes, minors, and short courses across seven faculties, taught in Dutch and English to roughly 46,928 students. It also conducts practice-based applied research through 55 research groups and seven Centres of Expertise, supported by dedicated student services including housing, immigration, and career coaching.

Product overview

Amsterdam University of Applied Sciences (AUAS) is a university of applied sciences offering educational programmes and conducting applied research. The institution provides a portfolio of Bachelor's, Master's, Associate degree, exchange programmes, minors, and short courses across seven faculties. Key educational products include the Master Applied Quantum Technology and Master Digital Design programmes, alongside short courses like Smart Robotic Production and Business English and Artificial Intelligence. AUAS operates four Centres of Expertise (Applied AI, City Net Zero, Economic Transformation, Just City) and 55 research groups addressing urban challenges. The institution also develops specialized technology through research projects such as Project Stella Maris, a quantum sensor system for maritime detection. Student support services include housing assistance, immigration support, and career services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor's Degree Programmes Full-time, part-time, and dual undergraduate professional degree programmes across seven faculties, taught in Dutch and English, preparing students for immediate entry into professional careers in fields such as business, technology, health, creative industries, and social sciences.
• Master's Degree Programmes Graduate-level professional Master's programmes including Master Applied Quantum Technology, Master Digital Design (Interaction Design and Digital Fashion Technology), and Master Digital Driven Business, alongside part-time Master's for working professionals.
• Associate Degree Programmes Two-year Associate degree programmes offered as part of AUAS's 98 degree portfolio, providing a faster route into professional practice.
• Exchange Programmes Credit-bearing exchange courses across all seven faculties for students from U!REKA, Erasmus+, and bilateral partner universities, applied through the home institution.
• English-Taught Minors A portfolio of 62 English-taught minors (15-30 ECTS each) offered across faculties, taken as elective concentrations within degree programmes.
• Short Courses Standalone short courses ranging from one-day refreshers to one-year retraining programmes, including Smart Robotic Production and Business English and Artificial Intelligence, available to professionals and individuals.
• Professional and Executive Education Part-time Bachelor's and Master's degrees, short courses, and Executive programmes aimed at working professionals seeking career advancement, delivered flexibly to fit around employment.
• AUAS Student Housing Services Housing services for international students providing application support, room allocation, and rental contracts across AUAS Housing locations at €370 to €1,150 per calendar month depending on room type, plus administrative fees, refundable deposit, and local taxes.

Quantifiable outcome

• 91% of alumni find jobs within three months of graduation
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature1 record

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• U!REKA (European University Alliance)flagshipStrategic or Co-development Partner · 1 January 2024U!REKA is a European University Alliance that unites 6 full partner higher education institutions and 26 associate partners including universities, cities and regional councils. AUAS is a founding member that evolved from a 2016 network to official Erasmus+ alliance in 2024.
• UASNLcoreStrategic or Co-development Partner · 1 January 2024Collaboration of 17 (later 19) Dutch Universities of Applied Sciences working together to strengthen European research profile. Through EU office in Brussels, contributes to policy developments, builds European partnerships, and demonstrates value of applied research.
• Erasmus+coreStrategic or Co-development Partner · 1 January 2024EU programme supporting education, training, youth and sport with €14.7 billion budget. AUAS actively participates in European research projects subsidised through Erasmus+, including SCORES, Cities including children, and STARTING 11.
• Saxion University of Applied SciencescoreStrategic or Co-development Partner · 1 September 2023Collaborating partner in Project Stella Maris, a quantum sensor system to detect 'dark vessels' at sea. The project combines photonics, optical systems, and quantum sensing techniques to improve detection accuracy in challenging maritime conditions.
• Rotterdam University of Applied SciencescoreStrategic or Co-development Partner · 1 September 2023Collaborating partner in Project Stella Maris alongside Saxion UAS and High Tech Alliance. Contributing to quantum sensing research for maritime detection capabilities.
• High Tech AlliancecoreStrategic or Co-development Partner · 1 September 2023SME firm collaborating on Project Stella Maris quantum sensor development for maritime detection of non-transmitting vessels.
• Dutch Ministry of Infrastructure and Water ManagementcoreStrategic or Co-development Partner · 1 September 2023Commissioning body for Project Stella Maris, the quantum sensor system to detect dark vessels at sea. The Ministry commissioned the initiative to improve maritime safety and security.
• Dutch Research Council (NWO)coreStrategic or Co-development PartnerNational research funding body; key focus for securing research funding at national level alongside Taskforce for Applied Research (SIA).
• Taskforce for Applied Research (SIA)coreStrategic or Co-development PartnerNational funding body for applied research; key partner for research funding alongside Dutch Research Council (NWO).
• Innovation eXchange Amsterdam (IXA)coreTechnology or IntegrationInnovation support organisation connecting AUAS researchers with companies and organisations. Helps with research collaborations, protecting intellectual property, starting companies, and knowledge sharing.
• UAS4EUROPEminorStrategic or Co-development PartnerNetworking and knowledge exchange platform for applied research and innovation, representing some 450 European universities of applied sciences.
• Horizon EuropecoreStrategic or Co-development PartnerCurrent EU framework programme for research and innovation (2021-2027). AUAS involved in CrAFt (Creating Actionable Futures under New European Bauhaus initiative) and EPIC-WE projects.
• InterregcoreStrategic or Co-development PartnerEuropean research instrument with €10.1 billion budget (2014-2020) boosting cross-regional partnerships. AUAS participates in SEE4-CITY, ABCitiEs, HeatNet, Cool Towns, and Empower 2.0 projects.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eindhoven University of Technology (TU/e): Major Dutch technical university whose engineering, AI, and quantum activities intersect with AUAS's Applied AI, quantum, and smart-production programmes; comparable on emerging-tech research funding rather than teaching model.
• University of Amsterdam (UvA): Large Dutch research university co-located in Amsterdam and a U!REKA partner; overlaps with AUAS on research themes and talent, but operates a broader academic model including doctoral education.
• Vrije Universiteit Amsterdam (VU): Amsterdam-based research university whose professional and applied programmes overlap with parts of AUAS's portfolio; a broader incumbent with deeper research mandate and shared urban-challenge focus.

Direct peers

• Fontys University of Applied Sciences: One of the largest Dutch UAS institutions and fellow UASNL/UAS4EUROPE member; comparable scale and applied-research portfolio, particularly in technology, engineering, and health programmes.
• NHL Stenden University of Applied Sciences: Dutch UAS formed from the merger of NHL and Stenden, with international campuses and a practice-based model similar to AUAS; directly comparable on internationalisation strategy and UASNL positioning.
• The Hague University of Applied Sciences: Dutch UAS focused on professional higher education and applied research; competes with AUAS for domestic and international students, especially in business, technology, and public-sector programmes.
• Saxion University of Applied Sciences: Dutch UAS partnering with AUAS on the Stella Maris quantum-sensing project and a fellow UASNL member; directly comparable on applied-research model, faculty structure, and target student segments.
• Hanze University of Applied Sciences: Large Dutch UAS with comparable UASNL membership, multi-faculty structure, and applied-research centres; a direct comparator on programme breadth, research-group model, and Northern European student recruitment.
• Utrecht University of Applied Sciences (HU): Major Dutch UAS operating under the same hogeschool governance and UASNL collaboration as AUAS; closely comparable scale, programme mix, and applied-research positioning in a different major Dutch metropolitan area.
• Rotterdam University of Applied Sciences: Another large Dutch University of Applied Sciences and a direct collaborator with AUAS on Project Stella Maris; it offers a comparable portfolio of bachelor's, master's, and applied-research programmes and competes for the same Dutch and international student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_BQ9HN4MckwAUnWBfGdboQ
• Facebookfacebook.com/IBSHvA
• LinkedInlinkedin.com/company/hogeschoolvanamsterdam
• Instagraminstagram.com/auas.amsterdam
• Xx.com/HvA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amsterdam University of Applied Sciences