Wellington Sports Med

What Wellington Sports Med does

Wellington Sports Med operates as a multi-location physiotherapy and sports medicine clinic in Wellington, New Zealand, and is one of three sub-brands under the WSM Group parent entity (alongside Willis Street Physiotherapy and The Physio Spot). Founded in 2011 and headquartered in Kilbirnie, Wellington, the group employs 11–50 Allied Health professionals — physiotherapists, occupational therapists, and wellbeing practitioners — who deliver general physiotherapy alongside specialized rehabilitation programmes covering concussion, ACL injury, cancer, neurological conditions, vestibular disorders, and TMJ disorders. Beyond core clinical care, the group offers a wellbeing line (running biomechanics, performance testing, breathing therapy, sex and gender-affirming care), workplace health services for corporate clients, residential care physiotherapy, and an in-home injury prevention programme delivered under contract.

The underlying technology layer is modest: clinical differentiation rests on proprietary treatment protocols (the WSM Group Concussion Protocol, RICEM, and ACL reconstruction milestone guidelines) and Advanced Practice Physiotherapy capability, while patient access is enabled through a Gensolve-powered online booking platform. No patents, certifications, or AI capabilities are disclosed.

WSM Group operates a direct-to-consumer professional services model. Revenue is generated from individual patient fees for physiotherapy and rehabilitation sessions, supplemented by contracted services billed to New Zealand's Accident Compensation Corporation (ACC) for accident- and work-related injuries, and by a smaller workplace health B2B stream. Patients access services through clinic walk-ins, phone bookings, online self-booking, and ACC/healthcare-provider referrals. The group is privately held, with no external institutional funding, no M&A history, and no disclosed management team.

Name

Wellington Sports Med

Legal name

WSM Group

Website

https://www.wellingtonsportsmed.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellington Sports Med, operating under WSM Group, is a Wellington, New Zealand physiotherapy and sports medicine clinic network serving individual patients, ACC-funded injury cases, and corporate clients across three sub-brands.

Ownership category

akta.pro rank

Product category

Physiotherapy and Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Physiotherapy services
• Sports medicine
• Injury rehabilitation
• Musculoskeletal care
• Concussion management

Headquarters

HQ city

Kilbirnie

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Physiotherapy Services: Revenue generated from individual physiotherapy sessions and rehabilitation treatments billed to clients, with ACC (Accident Compensation Corporation) contracted services providing additional revenue streams for work-related and accident-related injuries in New Zealand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WSM Group operates multi-location physiotherapy and sports medicine clinics in Wellington, New Zealand, under three clinic brands: Wellington Sports Med (flagship), Willis Street Physiotherapy, and The Physio Spot. The group delivers general physiotherapy, specialized rehabilitation (concussion, ACL, neurological, cancer, vestibular, TMJ), ACC contracted services, in-home injury prevention, wellbeing programs (running biomechanics, performance testing, breathing therapy, gender-affirming care), and workplace health services.

Product overview

WSM Group operates a multi-location physiotherapy and sports medicine practice with three clinic sub-brands: Wellington Sports Med (the flagship), Willis Street Physiotherapy, and The Physio Spot. The group offers comprehensive physiotherapy services ranging from acute injury treatment and chronic pain management to specialized programs including concussion care, ACL rehabilitation, vestibular physiotherapy, neurological physiotherapy, and cancer rehabilitation. Beyond clinical physiotherapy, WSM Group provides ACC contracted services, wellbeing programs (running biomechanics, performance testing, breathing therapy), and workplace health services. The organization functions as a unified healthcare platform where patients can access general physiotherapy across any clinic location or be referred to specialized services as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Concussion Service
• ACL Injury Rehabilitation and Return to Sport
• Cancer Rehabilitation Service
• Neurological Physiotherapy Service
• Vestibular Physiotherapy
• TMJ Service
• Advanced Practice Physiotherapy
• Integrated Care Pathway (ICP)
• Residential Care Physiotherapy
• ACC Contracted Services
• Active+ In-Home Injury Prevention
• Workplace Health Services
• Running Biomechanics
• Performance Testing
• Breathing Services
• Sex and Gender Affirming Service
• General Physiotherapy Services
• Urgent Help Physiotherapy

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ACC (Accident Compensation Corporation)coreStrategic or Co-development PartnerWSM Group is an ACC contracted provider delivering contracted services for patients with work-related and accident-related injuries. Services include Active+ In-Home Injury Prevention programs and standard ACC rehabilitation pathways.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habit Health: New Zealand's largest allied health and rehabilitation group operating multi-site physiotherapy, rehabilitation, and workplace health services across NZ — directly comparable multi-clinic platform with ACC contracting and corporate health exposure.
• TBI Health: NZ-based physiotherapy and rehabilitation provider with multi-clinic presence and ACC contracted services, serving musculoskeletal and pain-management pathways comparable to WSM's clinical focus.
• Proactive Health: New Zealand physiotherapy and sports medicine group offering multi-disciplinary rehabilitation services — comparable in service mix and target patient segments to WSM Group.
• APM New Zealand: Allied health and occupational rehabilitation provider in New Zealand offering physiotherapy, workplace health, and ACC-contracted services — comparable multi-disciplinary allied health platform.

Regional players

• Back In Motion Physiotherapy: Australia's largest physiotherapy network with multi-clinic model, sports injury focus, and structured rehabilitation programs — comparable multi-site physio platform operating across a similar clinical category in a neighboring market.
• LifeCare Physiotherapy: Australian multi-clinic physiotherapy and allied health group offering sports physiotherapy, occupational health, and rehabilitation — directly comparable clinical service mix to WSM in a neighboring geography.

Broad incumbents

• ATI Physical Therapy: Large US multi-clinic physical therapy chain offering sports medicine, workers' compensation, and specialty rehabilitation — broad incumbent demonstrating the scaled multi-site PT operating model WSM could evolve toward.
• Select Physical Therapy: US-based outpatient rehabilitation network within Select Medical, providing sports medicine and workplace injury services — broad incumbent reference point for the multi-site specialty PT operating model.
• U.S. Physical Therapy: Public US operator of outpatient physical therapy clinics including sports medicine and industrial injury programs — broad incumbent comparable through its multi-clinic roll-up model and specialty service mix.
• Concentra: US occupational health and injury care platform operating extensive clinic networks for workplace injury prevention and rehabilitation — broad incumbent comparable to WSM's workplace health and ACC injury pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellingtonSportsMed
• LinkedInlinkedin.com/company/wellington-sports-med

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellington Sports Med