InterForum
InterForum is a Moscow-based B2B conference organizer that runs ~17 recurring annual forums for Russian mid-to-senior executives across marketing, HR, procurement, PR, client service, product management, and related professional verticals, supplemented by enterprise corporate annual package subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What InterForum does
InterForum (OOO «Интер Форум») is a Moscow-based B2B conference and forum organizer that has operated for 10+ years as one of Russia's self-reported top-five business conference organizers. The company runs a portfolio of approximately 17 recurring annual conferences targeting mid-to-senior executives across professional verticals including marketing (B2B Marketing Forum, Marketing Data Analytics), HR (Corporate Training and Personnel Development), corporate procurement (VPROC), PR (PR+ Forum, B2B PR+ Forum), client service, product management, UX/UI design, project management, FMCG trade marketing, and personal assistants. Each event is capped at roughly 200 participants to enable executive-level networking, with practitioner-only speakers and real-world case studies as a stated differentiator.
The company's underlying technology stack is minimal — InterForum operates as an events business rather than a software platform, relying on a direct-registration website (interforums.ru), a personal account system for attendees, an SEO-optimized content blog segmented by topic category, email newsletters across 18+ topic verticals, and a Telegram channel (BizConfHub) for top-of-funnel demand capture. No proprietary software, AI/ML models, APIs, or mobile applications are disclosed.
The business model combines three revenue streams: (1) one-time individual conference registration fees (with a 10% early-bird discount on some events); (2) corporate annual packages — year-long subscription contracts that grant enterprise employees access to all InterForum events at negotiated corporate rates, creating a recurring revenue layer; and (3) sponsorship packages sold to companies seeking visibility at the conferences. Go-to-market is event-driven with an enterprise field-sales overlay for corporate packages, distributed entirely through direct channels (website registration and direct sales) with no resellers. Pricing is not publicly disclosed and requires sales inquiry.
InterForum firmographics
Firmographics- Name
- InterForum
- Legal name
- OOO «Интер Форум»
- Website
- https://interforums.ru
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InterForum is a Moscow-based B2B conference organizer that runs ~17 recurring annual forums for Russian mid-to-senior executives across marketing, HR, procurement, PR, client service, product management, and related professional verticals, supplemented by enterprise corporate annual package subscriptions.
- Ownership category
- akta.pro rank
InterForum industry classification
Industry- Product category
- Business Event Services
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Meeting & Conference Planning & Coordination (HSACADAA)
- akta.pro secondary industries
- Professional & Association Conferences (MPAGAGAB), Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where InterForum is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
InterForum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Conference Registration Fees: Individual conference registration fees for participants attending InterForum's business conferences and forums in Moscow. Fees vary by event and registration type.
- Corporate Annual Packages: Year-long corporate contracts allowing company employees to attend all InterForum events throughout the year at special corporate pricing rates. This creates recurring revenue from enterprise clients.
- Sponsorship Revenue: Companies can sponsor InterForum conferences and forums, gaining visibility and branding opportunities at these professional events. Sponsorship packages are offered at various levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Conference Registration |
| Subscription | Annual | Corporate Annual Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
InterForum product offering
Product offeringCore offering
InterForum organizes annual B2B business conferences and forums for executives, directors, and senior managers across multiple professional domains including marketing, HR, procurement, PR, client service, product management, project management, and UX/UI design. The company hosts these events in Moscow with practitioner-only speakers presenting real business case studies, capping attendance at roughly 200 participants per event to enable focused networking. A corporate annual package provides enterprises with year-long access to all InterForum events at negotiated corporate rates.
Product overview
InterForum is a business conference and forum organizer based in Moscow that conducts professional B2B events across multiple verticals. The company operates a portfolio of annual themed conferences covering Marketing (including Marketing Data Analytics, B2B Marketing), HR (Corporate Training, Internal Communications), Retail/E-commerce, Corporate Procurement (VPROC), Client Service, Project Management, Product Management, Interface Design (UX/UI), PR communications, and specialized forums for Personal Assistants. The portfolio includes approximately 120+ top-level conferences with over 19,600 attendees from 3,200+ companies over 10+ years. The core offering consists of themed conference events, supplemented by a corporate annual package service that provides year-round access to all events at negotiated corporate rates. Additional services include news/blog content, speaker networking, and participant personal accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Training and Personnel Development Forum (КОРПОРАТИВНОЕ ОБУЧЕНИЕ И РАЗВИТИЕ ПЕРСОНАЛА) IX Annual All-Russian Forum on corporate training and personnel development, addressing AI implementation and generational value changes; targeted at HR, L&D, and corporate training leaders.
- Economic Security of Business Forum (ЭКОНОМИЧЕСКАЯ БЕЗОПАСНОСТЬ БИЗНЕСА) III Annual All-Russian Forum on economic security of business and risk mitigation; for security, risk, and compliance leaders.
- Marketing Data Analytics Forum (MARKETING DATA ANALYTICS) VI Annual All-Russian Forum on data collection and analysis in marketing, covering topics from market analysis to personalized offerings; for marketing analytics and insight leaders.
- Operational Director Forum (ОПЕРАЦИОННЫЙ ДИРЕКТОР) All-Russian Forum on improving operational efficiency for operational directors and management professionals.
- Personal Assistants Forum + BEST PA AWARD (ФОРУМ ПЕРСОНАЛЬНЫХ АССИСТЕНТОВ) XIV Annual All-Russian Forum for assistants, aides, and secretaries of top executives, including the BEST PA AWARD; the largest professional forum in Russia and the CIS for personal assistants and secretaries of senior leadership.
- B2B Marketing Forum X Annual All-Russian Forum on B2B marketing, positioned as the main event for marketing directors.
- B2B PR+ Forum Annual All-Russian Forum on public relations in the B2B sphere; for B2B PR and communications leaders.
- PR+ Forum XI Annual All-Russian Forum for PR professionals; for PR directors, communications managers, and B2B and corporate PR specialists.
- Consumer Brand Forum (CONSUMER BRAND) II All-Russian Forum on creating and promoting strong FMCG brands; for FMCG brand and marketing leaders.
- FMCG & Retail Trade Marketing Forum X Annual All-Russian Forum on trade marketing in the FMCG sector; for trade marketing and category management leaders.
- VPROC — Procurement Directors and Supply Chain Forum X Annual All-Russian Forum of procurement directors and supply chain managers; for CPOs and supply chain leaders.
- UX/UI Forum Annual forum on interface design covering UX/UI, project management, product management, client service, and marketing topics; for UX/UI designers and product design leaders.
- Product Management Forum (УПРАВЛЕНИЕ ПРОДУКТОМ) Annual forum on product management and product development strategies; for product directors, product managers, and UX/UI designers.
- Client Service Forum Annual forum on client service excellence covering customer experience (CX) topics; for client service, CX, and service quality leaders.
- Project Management Forum Annual forum on project management practices and methodologies; for project directors, project managers, and operational executives.
- Corporate Annual Package (Корпоративный годовой пакет) Annual corporate subscription granting employees access to all InterForum events throughout the year at special corporate rates, with individualized development trajectories for team members across multiple functional verticals.
Quantifiable outcome
- 120+ top-level conferences conducted for Russian executives
- +3 more outcomes
Companies that use InterForum
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
InterForum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InterForum partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
InterForum competitors and assessment
Company assessmentBroad incumbents
- Informa: Global B2B events and exhibitions group operating thousands of trade shows and conferences worldwide, historically including Russia. Much larger incumbent with overlapping B2B conference capability.
- RX (Reed Exhibitions): Global B2B events organizer running industry exhibitions and conferences in multiple verticals with a historical Russian footprint. A broad incumbent comparable in business model and category.
- Messe Frankfurt: Major German trade-fair organizer with operations in Russia and the CIS. Broad incumbent running industry exhibitions in similar professional verticals.
Direct peers
- RBC Conferences: Russian business-media-affiliated conference organizer hosting executive forums across marketing, finance, retail, and HR. Direct competitor to InterForum for Russian corporate attendees and sponsors.
- Skolkovo Foundation Events: Innovation center running major business and tech conferences for Russian executives and startups. Comparable in audience profile and Moscow-based event operations.
- Vedomosti Conferences: Events arm of the major Russian business newspaper, running topical executive conferences and roundtables. Competes with InterForum for the same Moscow-based C-suite audience and B2B sponsors.
- CFO Forum Russia (Cifra Forum): Russian executive conference organizer focused on CFO, finance, and procurement audiences. Direct competitor for the same Moscow enterprise-attendee base.
- Cbonds Congress: Russian financial-information and events company hosting fixed-income and capital-markets conferences. Comparable Russian B2B event operator with similar practitioner-led format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
InterForum social profiles
Digital presenceInterForum compliance and trust
Trust signalCompliance1 record
InterForum financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterForum leadership team
Management profileNumber of profiles
InterForum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterForum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterForum
What does InterForum do?
InterForum organizes annual B2B business conferences and forums for executives, directors, and senior managers across multiple professional domains including marketing, HR, procurement, PR, client service, product management, project management, and UX/UI design. The company hosts these events in Moscow with practitioner-only speakers presenting real business case studies, capping attendance at roughly 200 participants per event to enable focused networking. A corporate annual package provides enterprises with year-long access to all InterForum events at negotiated corporate rates.
Is InterForum a public or private company?
InterForum is a private company. It is classified as unknown and is currently operating.
When was InterForum founded?
InterForum was founded in 2016. It employs 51 to 100 people.
Where is InterForum based?
InterForum is headquartered in Moscow, Russia, in the Europe region.
How does InterForum make money?
Three revenue lines are on record. Conference Registration Fees are the primary driver. The others are corporate Annual Packages and sponsorship Revenue.
Who are InterForum's main competitors?
Broad incumbents on record are Informa, RX (Reed Exhibitions) and Messe Frankfurt. Direct peers are RBC Conferences, Skolkovo Foundation Events, Vedomosti Conferences, CFO Forum Russia (Cifra Forum) and Cbonds Congress.
Does InterForum have an API?
No public API is recorded for InterForum.
What industry is InterForum in?
InterForum's product category is Business Event Services. Its primary akta.pro industry code is HSACADAA, Meeting & Conference Planning & Coordination, with a secondary code of MPAGAGAB, Professional & Association Conferences. Its NAICS code is 561920.