Buemes Viajes

What Buemes Viajes does

Buemes Viajes (legal name: El Arte de Viajar S.A.) is a privately held Uruguayan travel agency operating under the 5M Travel Group umbrella since 2011. The company sells flights, vacation packages, and hotel accommodations to both individual leisure travelers and corporate clients, while also running specialized sub-brands: Buemes Corporativo for business travel management, DMC Uruguay (Disfrute Uruguay) for inbound tourism and destination management, BuemesPET for pet-friendly travel, and Penca for event-driven travel packages. It is the exclusive Uruguayan representative of CWT (Carlson Wagonlit Travel) for global corporate travel, and holds IATA accreditation plus ISO 9001 certification. The business model is intermediation-based: Buemes earns commissions and service fees on bookings of flights, hotels, packages, transfers, car rentals, and travel insurance, with hotel inventory partially fulfilled through an Expedia integration.

The go-to-market combines five physical branches in Montevideo (Centro, Pocitos, Carrasco, Punta Carretas, and on-site at the US Embassy) with a multi-brand digital presence — buemes.com.uy for core offerings, plus dedicated sub-brand websites for corporate, DMC, pet, and event travel. Distribution is offline-online hybrid, with named enterprise customers including Abbott, Boehringer Ingelheim, Andritz, and the US Embassy. The company employs 90+ professionals across various business areas and originates from a 70+ year-old family business, now positioned as a leader in the Uruguayan travel industry. Operationally, Buemes serves as a classic full-service traditional travel agency layered with multi-brand niche sub-brands, booking tech, and corporate travel management tools — no proprietary AI/ML capabilities are evident in the source data.

Name

Buemes Viajes

Legal name

El Arte de Viajar S.A.

Website

https://buemes.com.uy

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Buemes Viajes is a 70+ year-old Uruguayan full-service travel agency (part of 5M Travel Group) selling flights, packages, and hotels to leisure and corporate clients via five Montevideo branches, the CWT partnership, and sub-brands covering corporate, DMC, pet, and event travel.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Travel agency services
• Flight booking services
• Vacation package tours
• Corporate travel management
• Destination management services

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Travel Intermediation: Buemes Viajes acts as an intermediary between airlines, hotels, tour operators and customers. Revenue is generated through commissions and service fees on bookings of flights, hotels, packages, transfers, car rentals, and travel insurance.
2. Package Sales: Sale of bundled travel packages including flights, hotels, transfers, and travel insurance with margin built into package pricing
3. Corporate Travel Management: Dedicated corporate travel services with specialized tools for flight reservations and hotel self-management, generating revenue through service fees and corporate agreements

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Buemes Viajes is a full-service travel agency that intermediates between airlines, hotels, tour operators and end customers, retailing flights, hotel reservations, vacation packages, cruises, fly & drive combinations, group adventures, corporate travel management, inbound destination management in Uruguay, and pet-friendly travel arrangements. Revenue is generated primarily through commissions and service fees on these travel bookings across consumer and corporate channels.

Product overview

Buemes Viajes operates as a full-service travel agency with a platform-plus-sub-brands architecture. The core platform (buemes.com.uy) provides three main services: Vuelos (flight bookings), Paquetes (vacation packages combining flights, hotels, transfers, and insurance), and Hoteles (hotel reservations). These core offerings are complemented by specialized sub-brands including Buemes Corporativo for business travel management, DMC Uruguay for receptive tourism and destination services in Uruguay, and BuemesPET for pet-friendly travel solutions. Additional product lines include cruise packages, fly & drive combinations, and group adventure tours. The company serves both individual leisure travelers and corporate clients, positioning itself as a comprehensive travel solutions provider with over 70 years of experience in Uruguay's tourism market.

Differentiator

Problem solved

Functional benefit

Brands

• Buemes Viajes: Primary travel agency brand offering flights, packages, and hotels
• Buemes Corporativo
• DMC Uruguay (Disfrute Uruguay)
• BuemesPET

Products and services

• Vuelos (Flight Bookings) Retail flight booking service letting customers search and purchase round-trip economy air tickets from Montevideo to destinations including Rio de Janeiro, Santiago de Chile, Recife, Cartagena, Punta Cana, Madrid, Ushuaia, and multi-city routes such as London and Madrid, with flexible date options.
• Paquetes (Vacation Packages) Bundled vacation packages combining flights, hotels, transfers, travel insurance, and optional activities across categories such as cruises, all-inclusive resorts, circuits, escapes, terrestrial tours, adults-only, Uruguay-specific, and events, with package prices ranging from approximately USD 729 to USD 7,498.
• Hoteles (Hotel Reservations) Standalone hotel booking service at hoteles.buemes.com.uy offering accommodations across various destinations, with certain properties contracted through Expedia's Travelscape platform under separate terms and conditions.
• Buemes Corporativo (Corporate Travel Management)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• 5M Travel GroupflagshipStrategic or Co-development Partner · 1 January 2011Since 2011, Buemes Viajes has been part of 5M Travel Group, the largest tourism holding company in Uruguay. This partnership provides the company with significant backing, scale advantages, and integration with multiple tourism businesses across Uruguay.
• CWT (Carlson Wagonlit Travel)coreStrategic or Co-development Partner · 1 January 2004Since 2004, Buemes Viajes has been the only representative in Uruguay of CWT, the global corporate travel network. This partnership enables them to serve corporate clients with global travel management capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Expedia Group: Global OTA whose platform (Travelscape/EAN) is already integrated into Buemes's hotel booking flow. Competes broadly in consumer travel search and booking and supplies Buemes's hotel inventory.
• Booking Holdings: Largest global OTA. Represents the primary disintermediation threat to traditional agencies like Buemes in both leisure and corporate unmanaged travel segments.
• American Express Global Business Travel: One of the largest global TMCs; competes with Buemes Corporativo in multinational corporate accounts with global travel needs. A broader incumbent serving similar corporate travel use cases worldwide.

Direct peers

• BCD Travel: Global corporate travel management company serving similar enterprise clients to Buemes Corporativo. Compares on corporate travel technology, account management, and global service capabilities.
• Viajes Falabella: Major Latin American retail travel agency with strong Uruguay presence under the Falabella retail brand. Directly competes in leisure package and flight sales to Uruguayan consumers.
• Almundo: Regional travel agency/OTA operating across multiple Latin American markets including Uruguay. Comparable on hybrid retail-plus-online model and corporate/leisure dual segments.
• Despegar: Leading Latin American OTA with active Uruguayan operations. Directly competes with Buemes in online flight, hotel, and package bookings for Uruguayan outbound travelers.
• CWT (Carlson Wagonlit Travel): Global corporate travel network of which Buemes is the exclusive Uruguay representative. Operates TMC services worldwide and is the closest functional peer for Buemes Corporativo's corporate travel offering.

Emerging players

• Waha Travel (Grupo Waha): Regional travel distribution company focused on Latin America serving corporate and leisure agencies. Comparable as a B2B travel platform peer to Buemes's corporate division.

Others

• TBO Holidays / TBO Holidays LATAM: Travel distribution platform serving travel agencies in Latin America. Comparable as an enabler/competitor to traditional agencies in supplier connectivity and B2B travel distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BuemesViajes
• LinkedInlinkedin.com/company/buemesviajes
• Instagraminstagram.com/buemesviajes
• TikToktiktok.com/@buemesviajes
• Xx.com/ViajesBuemes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buemes Viajes