What Wild Olive Artisans does

Wild Olive Artisans is a private, founder-led artisan brand that designs, handcrafts, and sells 100% natural botanical perfumes, soaps, bath products, body care, home fragrances, and accessories. The product portfolio is anchored by eleven signature perfume extracts released between 2013 and 2022 (Rosaria, Plantifolia Lignosa, Flora Capensis, Vetiveria Citrata, Citrusdal, San Original People, Erde, Verda, Florae, Cederberg, Terra Flora), each tied to a specific South African or African botanical and cultural narrative, and a Discovery Set that bundles all 11 scents. Core production is based on double-milled olive oil soaps aged six months and handcrafted botanical extraction methods drawing on three decades of soap-making expertise. The company also operates an artist-collaboration program (notably with landscape architect JO Gibbons RDI on the Erde/Verda project and illustrator Anca Popa on illustrated glass diffusers) and runs a content platform called WildObout Zine.

The business is run as a direct-to-consumer e-commerce operation with two country-specific storefronts: wildolive.eu for Romania (accompanied by a physical showroom and pickup location in Bucharest) and wildoliveartisans.com for South Africa. Pricing is denominated in Romanian Lei across a catalog of approximately 40 SKUs, ranging from 50 lei (bar soaps) to 720 lei (perfume bottles and the Discovery Set). Products are marketed primarily through the owned e-commerce sites, an Instagram presence, and the company's blog, targeting individual consumers seeking natural, botanical, and African-inspired personal care and home fragrance products. The operating entity is Wild Olive Artizans Romania (primary) with a separate South African presence, and there is no disclosed venture capital, private equity backing, or parent company.

Name

Wild Olive Artisans

Legal name

Wild Olive Artisans

Website

https://wildolive.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Olive Artisans is a private South African-rooted artisan brand that handcrafts and sells 100% natural botanical perfumes, body care, soaps, and home fragrances directly to individual consumers via country-specific e-commerce sites in Romania (wildolive.eu) and South Africa (wildoliveartisans.com).

Ownership category

akta.pro rank

Product category

Natural Fragrances & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Natural botanical perfumes
• Artisan bar soaps
• Handmade body care
• Botanical home fragrances
• African-inspired fragrance

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: One-time product sales through e-commerce storefront. Products include perfumes, soaps, bath products, body care, home fragrances, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wild Olive Artisans designs, handcrafts, and sells natural botanical perfume extracts, artisanal bar soaps, bath products, body care, and home fragrances inspired by African flora. The brand sells directly to consumers through owned online storefronts in Romania and South Africa, supplemented by a physical pickup showroom in Bucharest. Core SKUs include 11 signature perfumes (e.g., Rosaria, Flora Capensis, Erde, Verda), double-milled olive oil pebble soaps aged 6 months, body butters, illustrated glass diffusers, and complementary accessories.

Product overview

Wild Olive Artisans is a perfume and body care company offering natural, botanical products primarily inspired by African flora. The product portfolio centers on a collection of 11 perfume extracts (Parfums) released between 2013-2022, including signature scents like Rosaria (African rose), Flora Capensis (Cape flora), Florae (multi-floral), Citrusdal (citrus), Cederberg (cedar), Vetiveria Citrata (savannah), Terra Flora (earth), San Original People, Plantifolia Lignosa (vanilla forest), Erde (soil), and Verda (nature cycles). These perfume extracts extend across multiple product lines including bath products (soaps, bath salts, foam bath, bath oils, shampoos, conditioners), body products (body butters, hand cream, eye & lip balm, serum), home fragrance products (glass diffusers with artist illustrations, lavender bags), accessories (silk scarves, toiletry bags, wallets), and a Discovery Set containing all 11 perfumes. The company also collaborates with artists and artisans on limited edition illustrated diffusers and maintains a South African presence alongside its Romanian operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Set A collection containing all 11 perfume extracts (3ml x 11) in one box, allowing customers to experience the entire Wild Olive Artisans perfume collection.
• Plantifolia Lignosa Parfum Perfume extract with dominant notes of dense wood, East African resins, and 7-year-old Madagascan bourbon vanilla vintage, with touches of yellow flowers and fine citruses.
• Rosaria Parfum Perfume extract capturing the ephemeral beauty of an African rose, inspired by Mrs. Gwen Fagan's book Roses at the Cape of Good Hope.
• Flora Capensis Parfum Perfume extract reminiscing of a walk in the forests around Table Mountain on a warm spring evening, representing the Flora of the Cape.
• Florae Parfum Multi-floral perfume extract inspired by Queen Maria of Romania's love for flowers, revealing jasmine, rose, tuberose, neroli, green leaves, and golden fruit notes.
• Vetiveria Citrata Parfum Perfume extract evoking African savannah with vetiver, frankincense, hyraceum, lemon, neroli, and opoponax notes.
• Cederberg Parfum Warm cedar perfume extract dedicated to the endangered Clanwilliam Cedar Tree, with neroli, petitgrain, lemon, orange, hyrax, and frankincense notes.
• Citrusdal Parfum Crisp and elegant perfume extract capturing all parts of the citrus tree from the Citrusdal region, including bark, leaves, twigs, flowers, and fruit.
• Terra Flora Parfum Perfume extract for clarity of mind and balance, with sandalwood, orange flower absolute, frankincense, neroli, jasmine sambac, and lime notes.
• San Original People Parfum Perfume extract inspired by the spirit of the San people, with notes of rooibos, buchu, pelargoniums, fynbos, orchids, and ericas.
• Erde Parfum Earth-scented perfume extract created in collaboration with landscape architect JO Gibbons RDI, capturing the scent of soil and decomposing forests.
• Verda Parfum Perfume extract capturing processes of germination and growth with earthy notes of Hyraceum, lemon, mandarin, geosmin, and oakmoss.
• Bar Soaps Collection Handmade olive oil bar soaps perfumed with various perfume collections including Rosaria, Florae, Flora Capensis, Vetiveria Citrata, and Plantifolia Lignosa. Aged 6 months.
• Pebble Soap Double milled olive oil pebble soap handmade with olive oil from Paarl, aged 6 months. Mild and creamy, suitable for sensitive skin.
• Exfoliator Pebble Soap Olive oil pebble soap with ground coffee for light exfoliation and mocha coffee fragrance, aged 6 months.
• Charcoal Pebble Soap Double milled olive oil pebble soap with activated charcoal, handmade and aged 6 months. Made with olive oil from Paarl.
• Flora Capensis Bath Salts Refill 600g refill bag of bath salts made with sun-dried Kalahari Desert salt with minerals and botanical oils including omumbiri, geranium, cape may, cape snowbush, african wormwood, and buchu.
• Flora Capensis Foam Bath Natural foaming gel with botanical ingredients for toning and regenerative properties, perfumed with Flora of the Cape of Africa. Includes porcelain measuring vessel.
• Flora Capensis Shampoo Botanical shampoo with pH 7 (tear-free) suitable for all hair types and children, perfumed with Flora of the Cape of Africa.
• Flora Capensis Conditioner Hair conditioner that softens hair and protects its integrity, part of the Flora Capensis hair care collection.
• Bath Oil Collection Collection of botanical perfume extracts for the bath including Terra Flora, Vetiveria Citrata, Citrusdal, Florae, Rosaria, and Plantifolia Lignosa variants, with regenerative and aroma-therapeutic properties.
• Body Butter Collection Body butters made with shea, marula, olive oil, argan, and kalahari melon that melt into skin while releasing elegant perfumes. Available in multiple scent variants.
• Rosaria Hand Cream Hand cream made with marula oil, shea butter, and olive oil for moisturising and restoring hands while releasing perfume of an African rose.
• Eye & Lip Balm Protective, hydrating, regenerative, and antioxidant balm for eyes and lips made with organic waxes, oils, and extracts including shea butter, olive, marula, argan, jojoba, apricot kernel, rosehip, and carrot seed oil.
• Serum Absolute Bioactive serum containing vitamins, minerals, fatty acids, omega, phytonutrients, and antioxidants to protect skin from environmental damage. Suitable for mature, dehydrated, and sun-damaged skin.
• Karoo Lavender Glass & Reeds Diffuser 500ml glass diffuser with ratan reeds featuring illustration by Anca Popa from 'Lavender Field under African Starry Night Sky'. Bottle sold empty.
• Carissa Macrocarpa Diffuser Limited edition glass diffuser with ratan reeds featuring illustration by Anca Popa depicting Nomnom bushes and Sugarbirds at the Cape of Good Hope. Bottle sold empty.
• Orange Orchard Diffuser Glass diffuser with ratan reeds featuring illustration by Anca Popa titled 'The Orange Pickers'.
• Pelargonium Flowers Diffuser Glass diffuser with ratan reeds featuring illustration of pelargonium flowers.
• Diffuser Refills Refill bottles for fragrance diffusers including Karoo Lavender, Orange Orchard, and Vetiveria variants.
• Lavender Bag Set of Five Set of five lavender bags for home fragrance.
• Soap Dish Pebble soap dish for proper soap care and drainage.
• Gift Card Digital gift card for Wild Olive Artisans products.
• Silk Scarf Ndebele Silk scarf with Ndebele-inspired design.
• Silk Scarf Shweshwe Silk scarf with Shweshwe-inspired design.
• Canvas Toiletry Bag Canvas toiletry bag for travel and storage.
• Ostrich Leather Toiletry Bag Luxury toiletry bag made from ostrich leather.
• Accordion Wallet Accordion-style wallet for organized storage.
• Card Holder Compact card holder for essential cards.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• JO Gibbons RDIcoreStrategic or Co-development Partner · 1 January 2022Four-year sensory journey collaboration with landscape architect JO Gibbons RDI to create Erde Parfum - a perfume capturing the scent of soil and nature. This collaboration represents the company's passion for preserving nature.
• Lily Vetch StudiominorStrategic or Co-development PartnerFilm collaboration for ERDE project, creating visual content for the perfume collaboration with JO Gibbons.
• Anca PopacoreStrategic or Co-development PartnerCommissioned illustrator who created artwork for the illustrated diffuser collection in 2020. Original works are part of the company's permanent art collection, featuring African botanical illustrations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lush: Global handmade cosmetics and bath/body care brand built on natural ingredients, fresh formulations, and a strong brand narrative. Closely comparable to Wild Olive's handcrafted, botanical, and ethically positioned bath and body product line.
• Aesop: Australian luxury beauty brand offering botanical skincare, fragrances, and body care with a minimalist, ingredient-led positioning. Directly comparable to Wild Olive's premium natural positioning, botanical sourcing, and oeuvre of perfume extracts.
• Diptyque: French luxury fragrance and home scents brand offering perfumes, candles, and body care with strong botanical and artistic identity. Comparable to Wild Olive's extension of signature fragrances into bath, body, and home diffuser categories.
• SheaMoisture (Sundial Brands): Natural personal care brand built around African and global botanical ingredients (shea, African black soap) with hair and body care products. Comparable in ingredient sourcing, mission-driven branding, and product extension across body categories.
• Fresh: Premium natural beauty brand offering soaps, bath, body care, and fragrances rooted in natural ingredients. Comparable to Wild Olive's combination of artisanal soap craft, botanical bath care, and signature fragrance lines.
• Africology: South African natural skincare and body care brand using indigenous African botanicals such as rooibos and marula. A direct regional peer with overlapping product categories, ingredient sourcing, and ethical positioning.
• Le Labo: NYC-based niche perfumery offering hand-blended, small-batch fragrances with botanical and unconventional notes. Comparable to Wild Olive's artisanal, narrative-driven approach to perfume extracts and premium pricing.
• Santa Maria Novella: Heritage Italian apothecary brand producing natural perfumes, soaps, and body care with centuries-old botanical formulations. Comparable to Wild Olive's positioning as a heritage-style artisan brand with natural botanical extracts across fragrance and bath lines.

Emerging players

• Maison Margiela Replica: Luxury fragrance line built around place-and-memory-inspired scents with natural and unconventional notes. Comparable to Wild Olive's landscape-inspired perfumes (Rosaria, Citrusdal, Cederberg) and premium niche positioning.
• Memo Paris: Niche French perfumery known for travel-inspired fragrances with unconventional natural notes (e.g., oud, leather, earth). Comparable to Wild Olive's geography-and-landscape-driven perfume narrative and ingredient-led formulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wildoliveartisans
• Xx.com/wildoliveafrica
• Facebookfacebook.com/wildoliveartisans
• LinkedInlinkedin.com/company/wild-olive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Olive Artisans