Texas Tech University - Rawls College of Business

What Texas Tech University - Rawls College of Business does

Texas Tech University's Jerry S. Rawls College of Business Administration is a public research university college located in Lubbock, Texas, operating as part of the Texas Tech University System, a government state entity. The college delivers undergraduate and graduate business education across accounting, finance, management, marketing, and supply chain management, including professional MBA, master's, and doctoral programs. It operates as one of 13 colleges and schools within the broader Texas Tech institution, which was founded in 1923 as Texas Technological College and renamed in honor of alumnus Jerry S. Rawls in 1990 following a significant contribution.

Instructional delivery spans on-campus programs at the main Lubbock campus, regional campuses in El Paso, Waco, and Brownwood, and the TTU Online+ accelerated online platform. The college relies on standard educational technology infrastructure including the Curriculog curriculum management system, Acalog ACMS catalog system, SmartEvals course evaluation platform, and learning management systems aligned with C-RAC, SACSCOC, SC, and QM standards for distance education. Computing support is provided in-house through BA Computing Services (BACS).

The business model is that of a public state university: tuition and fees are regulated by the Texas Higher Education Coordinating Board and vary by residency status, program level, and college. Funding flows from state appropriations, tuition, federal grants and research contracts, and private donations; revenue figures are not publicly disclosed. The institution maintains research output through centers including the International Center for Agricultural Competitiveness (ICAC), the Center for Science & Engineering of Cyber Security (CSECS), the Global Laboratory for Energy Asset Management and Manufacturing (GLEAMM), the P3E Center for Pulsed Power and Power Electronics, and the Cotton Economics Research Institute collaboration. The West Texas Rural Education Partnership covers 45 rural districts, 9 community colleges, and 3 universities for teacher talent development.

Name

Texas Tech University - Rawls College of Business

Legal name

Texas Tech University

Website

https://depts.ttu.edu

Company type

Public

Founded year

1923

Operating status

Operating

Short description

Texas Tech University's Jerry S. Rawls College of Business Administration is a public research university college in Lubbock, Texas, offering undergraduate and graduate business degrees in accounting, finance, management, marketing, and supply chain across on-campus, regional, and online formats.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Business education
• Higher education
• Undergraduate programs
• Graduate programs
• Executive education

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Distribution channels4 records

Marketing channels5 records

Core offering

The Jerry S. Rawls College of Business Administration is a public academic college within Texas Tech University that delivers undergraduate business degrees, graduate business degrees (including MBA and doctoral programs), executive education, and business research. It is one of thirteen colleges within the Texas Tech University System and serves students through on-campus instruction in Lubbock, regional campuses, and the TTU Online+ distance learning platform.

Product overview

Texas Tech University's Rawls College of Business is a college within the university system offering business education at undergraduate and graduate levels. The college provides academic programs through its departments, supported by student organizations like the Rawls Ambassadors, research facilities such as the Rawls Research Lab, and computing services through BACS (BA Computing Services).

Differentiator

Problem solved

Functional benefit

Brands

• Rawls Ambassadors: Student ambassador organization representing Rawls College of Business
• International Center for Agricultural Competitiveness (ICAC)
• Office of Institutional Research

Products and services

• Rawls College of Business (Jerry S. Rawls College of Business Administration) The overarching academic college offering undergraduate and graduate business education in accounting, finance, management, marketing, and supply chain management at Texas Tech University. For prospective undergraduate and graduate students, working professionals seeking advanced credentials, and employer partners engaging with talent and research.
• International Center for Agricultural Competitiveness (ICAC) Research center within Texas Tech that creates and disseminates knowledge about U.S. and global agricultural competitiveness, producing publications such as cotton reports and the Global Cotton Outlook, and collaborating with the Cotton Economics Research Institute (CERI). For agricultural industry stakeholders, policy researchers, and trade analysts.
• Office of Institutional Research University office that facilitates institutional planning and decision-making by providing strategic data and analytics to university administration, including data analytics, institutional effectiveness, and compliance reporting for IPEDS, THECB, SACSCOC, and other regulatory bodies. For internal university administrators and external regulators/accreditors.
• Global Vision Awards Program Annual awards ceremony run by the Office of International Affairs recognizing faculty, staff, students, and community partners for contributions to international engagement through categories including Global Lifetime Achievement, Donald R. Haragan Study Abroad, Faculty International Scholarship, Campus Internationalization, Global Community, International Engaged Scholarship, and Student International Research.

Quantifiable outcome

• West Texas Rural Education Partnership addresses teacher talent needs through collaboration with 3 universities, 9 community colleges, and 45 rural school districts

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• West Texas Rural Education Partnership (45 rural school districts)coreStrategic or Co-development PartnerCollaborative partnership consisting of 3 universities, 9 community colleges, and 45 rural districts focused on developing high-quality pathways for aspiring educators to earn education degrees and begin teaching careers in rural West Texas through 'grow your own' programs that allow residents to stay in their communities while completing educator preparation programs
• Community colleges (9 institutions)coreStrategic or Co-development PartnerPartnership with 9 community colleges in the West Texas Rural Education Partnership to facilitate teacher education pathways and workforce retention in rural communities
• Public and private partners (GLEAMM)coreStrategic or Co-development PartnerGlobal Laboratory for Energy Asset Management and Manufacturing (GLEAMM) tests, researches, and develops manufacturing of new electrical grid technologies and next-generation power electronic devices for public and private partners, including microgrid testing that translates power system technologies from prototype to field deployment
• Industry partners (semiconductor research)coreStrategic or Co-development PartnerSemiconductor research partnerships covering chip design, wide and ultrawide bandgap semiconductor processing, reliability testing, and simulation of semiconductor devices supporting national economic security
• SACSCOC (Southern Association of Colleges and Schools Commission on Colleges)coreOthersInstitutional accreditation through SACSCOC ensuring compliance with quality standards for higher education; peer group institutions established through SACSCOC membership
• THECB (Texas Higher Education Coordinating Board)coreOthersState regulatory coordination including accountability systems, CORE web center, and data reporting requirements for Texas public institutions
• IPEDS (Integrated Postsecondary Education Data System)coreOthersFederal education data collection system requiring annual institutional reporting on enrollment, graduation rates, student financial aid, and other operational metrics

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mays Business School (Texas A&M University): Public Texas business school offering undergraduate, professional MBA, and specialized master's programs. Comparable as a flagship Texas public business school competing for in-state talent and research funding.
• McCombs School of Business (University of Texas at Austin): Premier Texas public university business school offering undergraduate, MBA, and doctoral programs. Directly comparable as a peer public Texas business school competing for the same applicant and corporate partner pools within the state.
• Cox School of Business (Southern Methodist University): Private Dallas-based business school with undergraduate, MBA, and executive education programs. Comparable as a Texas-based business school competing for the same regional talent pool, with stronger urban positioning.
• C.T. Bauer College of Business (University of Houston): Public Texas business school serving a large urban student body with undergraduate and graduate programs. Comparable as a Texas public university business school with energy industry specializations similar to Rawls' GLEAMM research focus.
• Neeley School of Business (Texas Christian University): Private Texas business school with AACSB-accredited undergraduate and MBA programs. Comparable as a competitor for Texas-resident business students and corporate recruiting partnerships in the DFW region.

Broad incumbents

• Fisher College of Business (Ohio State University): Major Big Ten public university business school with strong supply chain management program comparable to Rawls' offerings. Comparable as a large public university business school with similar program breadth and applied research orientation.
• Broad College of Business (Michigan State University): Large public research university business school with supply chain and manufacturing specializations. Comparable as a Big Ten-tier public university business school with similar applied/industry-focused program positioning.
• Kelley School of Business (Indiana University): Major public university business school with strong online MBA and undergraduate programs. Comparable as a public research university business school competing in the national online and residential business education markets.
• Leeds School of Business (University of Colorado Boulder): Public research university business school offering undergraduate and MBA programs. Comparable as a Big 12 peer public university business school with similar research and undergraduate focus areas.

Emerging players

• W. P. Carey School of Business (Arizona State University): Public university business school with one of the largest online MBA programs nationally. Comparable as a direct competitor in the online business education space where Rawls is investing through TTU Online+.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/texastech
• YouTubeyoutube.com/user/texastech
• Facebookfacebook.com/TexasTechUniversity
• LinkedInlinkedin.com/companies/texas-tech-university
• Instagraminstagram.com/texastech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Tech University - Rawls College of Business