Wingo
Wingo is a Swiss digital-first telecom brand (founded 2015) owned by Swisscom, offering mobile, internet, and TV subscriptions to residential customers across Switzerland on Swisscom's 5G and fiber network, with monthly plans starting from CHF 13.95.
- Company typePrivate
- Founded2015
- HeadquartersBern, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wingo does
Wingo is a Swiss digital-first telecommunications brand that provides mobile, internet, and TV subscription services to residential customers across Switzerland. Founded in 2015, it operates exclusively on the network infrastructure owned by its parent, Swisscom (Schweiz) AG, leveraging 5G, 4G/LTE, and fiber connectivity with coverage of approximately 99% of Switzerland. The brand targets value-conscious Swiss consumers seeking affordable alternatives to incumbent telecom pricing, offering mobile plans ranging from CHF 13.95 to CHF 49.95 per month, internet tiers from 100 Mbit/s to 10 Gbit/s fiber, and an IPTV package with up to 290 channels, recording, and streaming-app integrations (Netflix, Disney+, blue TV).
The product stack includes a self-service myWingo customer portal and mobile app, the Wingo Cockpit for roaming management, eSIM activation, a Second SIM for wearables, and the Full Speed 5G option enabling up to 2 Gbit/s. Revenue is generated through monthly recurring mobile, internet, and TV subscriptions; prepaid Flat Pass plans; device installment sales; and value-added add-ons (Data/Voice/Message Travel, Replay Max, sport packages). Distribution is primarily digital via wingo.ch, supplemented by a 0800 hotline, WhatsApp support, ten physical Wingo Shops across Swiss cities, and pop-up retail locations introduced from April 2025. The Red generative-AI chatbot provides 24/7 multilingual support. Wingo's go-to-market emphasizes no minimum contract terms on standard mobile plans, free activation promotions, and lifetime price discounts, differentiating on price and digital convenience within the Swisscom group portfolio.
Wingo firmographics
Firmographics- Name
- Wingo
- Legal name
- Swisscom (Schweiz) AG
- Website
- https://wingo.ch
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wingo is a Swiss digital-first telecom brand (founded 2015) owned by Swisscom, offering mobile, internet, and TV subscriptions to residential customers across Switzerland on Swisscom's 5G and fiber network, with monthly plans starting from CHF 13.95.
- Ownership category
- akta.pro rank
Where Wingo is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices11 records
Markets served
Wingo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Mobile Subscription Services: Monthly recurring subscription fees for mobile plans. Plans include unlimited calls/SMS within Switzerland and varying data allowances with optional roaming packages. No minimum contract duration for most plans. Revenue generated through postpaid billing with various payment methods including eBill, TWINT, LSV+/DD.
- Internet Subscription Services: Monthly fees for home internet services ranging from 100 Mbit/s to 10 Gbit/s fiber connections. Includes optional TV and fixed-line telephony add-ons. Some promotional plans have 24-month minimum commitment.
- TV Services: Additional TV subscriptions including Wingo TV Max with 290 channels, Replay Max for ad-skipping, and sports packages (blue Sport, MySports). Revenue generated through add-on subscription fees.
- Prepaid Services: Prepaid mobile services with pay-as-you-go model. Flat Pass option provides unlimited data, calls, and SMS for fixed durations (7, 30, or 365 days) paid upfront via credit or PostFinance card.
- Device Sales: Smartphone sales with monthly installment payment plans. Phones sold at promotional prices with 24-month installment option. One-time full payment also available. eSIM exchange to physical SIM costs 59 CHF.
- Value-Added Options: Optional add-ons including Data Travel for international roaming, Full Speed 5G for premium speeds, International Calls, Message Travel, Voice Travel, and National Data 1GB top-up (5 CHF per 1GB).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wingo Swiss Mini - Budget option for Switzerland-only users |
| Subscription | Monthly | Wingo Swiss Go - Switzerland with light EU roaming |
| Subscription | Monthly | Wingo Red Swiss - Premium Switzerland plan |
| Subscription | Monthly | Wingo Red - International coverage with moderate roaming |
| Subscription | Monthly | Wingo Red Pro - Enhanced international roaming |
| Subscription | Monthly | Wingo Europe Go - Europe-focused plan |
| Subscription | Monthly | Wingo Europe Max - Full Europe coverage |
| Subscription | Monthly | Wingo International Pro - Maximum international coverage |
| Subscription | Monthly | Internet Light - Entry-level home internet |
| Subscription | Monthly | Internet Start - Mid-tier home internet |
| Subscription | Monthly | Internet Red - High-speed home internet |
| Subscription | Monthly | Internet Max - Premium fiber internet |
| Subscription | Monthly | Internet + TV Bundle |
| Usage-based | Pay-as-you-go | Wingo Prepaid Flat Pass 7 |
| Usage-based | Pay-as-you-go | Wingo Prepaid Flat Pass 30 |
| Usage-based | Pay-as-you-go | Wingo Prepaid Flat Pass 365 |
| Subscription | Monthly | Full Speed 5G Option |
| Usage-based | Pay-as-you-go | Data Travel Option |
| Usage-based | Pay-as-you-go | National Data 1GB |
| Subscription | Monthly | Replay Max |
| Subscription | Monthly | Sport Packages (blue Sport, MySports) |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels13 records
Wingo product offering
Product offeringCore offering
Wingo is a Swiss consumer telecom brand that sells mobile subscription plans (postpaid and prepaid), home internet connections (up to 10 Gbit/s fiber), and IPTV services (up to 290 channels) over Swisscom's 5G and fiber network. All offerings target Swiss residential customers, with most mobile plans carrying no minimum contract duration and aggressive promotional lifetime pricing.
Product overview
Wingo is a Swiss telecommunications provider and brand of Swisscom (Schweiz) AG, offering a comprehensive portfolio of mobile, internet, and TV services for residential customers across Switzerland. The product portfolio centers on three core service categories: (1) Wingo Mobile - mobile subscription plans ranging from budget (Wingo Swiss Mini at CHF 13.95/month) to premium international options (Wingo International Pro at CHF 49.95/month), all operating on Swisscom's 5G network; (2) Wingo Internet - home broadband with fiber speeds up to 10 Gbit/s and optional TV/landline bundles; and (3) Wingo TV - IPTV service with up to 290 channels, recording capabilities, and streaming apps. The offering is complemented by customer-facing digital tools including the myWingo customer portal/app, Wingo Cockpit for roaming management, and the Red AI chatbot for support. Add-on options span speed upgrades (Full Speed 5G), international services (Data/Voice/Message Travel, International Calls), device options (Second SIM, eSIM), and TV enhancements (Replay Max, sport packages via blue Sport/MySports). The brand positions itself as an affordable, digital-first alternative within the Swisscom group, emphasizing no minimum contract terms and lifetime discounts on promotional pricing.
Differentiator
Problem solved
Functional benefit
Brands
- myWingo: Customer portal and mobile app for managing Wingo subscriptions
- Wingo Red
- Wingo Europe
- Wingo TV
- Wingo Internet
- Wingo Cockpit
- Red
Products and services
- Wingo Mobile Mobile subscription service for Swiss residential consumers offering voice, SMS, and data plans ranging from Wingo Swiss Mini (CHF 13.95/month, 5 GB) to Wingo International Pro (CHF 49.95/month, unlimited Switzerland + EU/UK/USA/Canada/Turkey with unlimited calling). All plans run on Swisscom's 5G network with 99% Swiss coverage, most carry no minimum contract duration, and include unlimited in-Switzerland calls/SMS on higher tiers.
- Wingo Internet Home internet subscription service for Swiss households delivering speeds from 100 Mbit/s (Internet Light, CHF 34.95/month) through 500 Mbit/s (Internet Start/Red) up to 10 Gbit/s fiber (Internet Max, CHF 49.95/month). Includes a router without separate rental fees, optional fixed-line telephony (Wingo Fix), and free activation on promotional plans.
- Wingo TV IPTV service for Swiss consumers delivered over Wingo Internet with up to 290 channels, 600 hours of recording capacity, 7-day replay, and pre-installed streaming apps (Netflix, Disney+, blue TV). Runs on an Android TV set-top box with Google Assistant voice control, and supports add-on packages including Replay Max for ad-skipping, blue Sport (football), and MySports (ice hockey).
- Wingo Prepaid & Flat Pass Prepaid mobile service with pay-as-you-go credit plus Flat Pass bundles that provide unlimited data, calls, and SMS in Switzerland for fixed 7-, 30-, or 365-day periods. Payment is made upfront via credit card or PostFinance card; minimum sign-up age 18 (12+ with parental consent).
- Smartphones (Device Sales) Smartphone retail offering bundled with Wingo Mobile plans, available at promotional prices with optional 24-month installment financing or one-time full payment. Includes a 24-month warranty and access to eSIM exchange (CHF 59 fee) for physical SIM conversion.
Quantifiable outcome
- Price increase of only 1 CHF/month from July 2025 despite network upgrades to 5G
- +2 more outcomes
Companies that use Wingo
Customer profileSegments3 records
Ideal customer profiles3 records
Wingo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature8 records
Wingo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SwisscomcoreWingo is a wholly-owned brand of Swisscom (Schweiz) AG. All Wingo services operate on Swisscom's telecommunications infrastructure including 5G, 4G/LTE, and fiber optic networks. Swisscom provides network operations, maintenance, and infrastructure investments while Wingo handles marketing and customer service under the Swisscom umbrella.
- blue TV (Swisscom)coreWingo TV integrates Swisscom's blue TV platform, providing access to blue Sport (football), blue TV apps, and related content. Sports packages (blue Sport, MySports) are bookable through Wingo's customer portal.
- AwinminorAffiliate marketing network (awin1.com) used for tracking and commission payments for referred customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wingo competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Wingo social profiles
Digital presenceWingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wingo leadership team
Management profileNumber of profiles
Profiles9 records
Wingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wingo
What does Wingo do?
Wingo is a Swiss consumer telecom brand that sells mobile subscription plans (postpaid and prepaid), home internet connections (up to 10 Gbit/s fiber), and IPTV services (up to 290 channels) over Swisscom's 5G and fiber network. All offerings target Swiss residential customers, with most mobile plans carrying no minimum contract duration and aggressive promotional lifetime pricing.
Is Wingo a public or private company?
Wingo is a private company. It is classified as corporate owned and is currently operating.
When was Wingo founded?
Wingo was founded in 2015. It employs 101 to 250 people.
Where is Wingo based?
Wingo is headquartered in Bern, Switzerland, in the Europe region.
How does Wingo make money?
Six revenue lines are on record. Mobile Subscription Services are the primary driver. The others are internet Subscription Services, TV Services, prepaid Services, device Sales and value-Added Options.
Does Wingo have an API?
No public API is recorded for Wingo.