Wingo

What Wingo does

Wingo is a Swiss digital-first telecommunications brand that provides mobile, internet, and TV subscription services to residential customers across Switzerland. Founded in 2015, it operates exclusively on the network infrastructure owned by its parent, Swisscom (Schweiz) AG, leveraging 5G, 4G/LTE, and fiber connectivity with coverage of approximately 99% of Switzerland. The brand targets value-conscious Swiss consumers seeking affordable alternatives to incumbent telecom pricing, offering mobile plans ranging from CHF 13.95 to CHF 49.95 per month, internet tiers from 100 Mbit/s to 10 Gbit/s fiber, and an IPTV package with up to 290 channels, recording, and streaming-app integrations (Netflix, Disney+, blue TV).

The product stack includes a self-service myWingo customer portal and mobile app, the Wingo Cockpit for roaming management, eSIM activation, a Second SIM for wearables, and the Full Speed 5G option enabling up to 2 Gbit/s. Revenue is generated through monthly recurring mobile, internet, and TV subscriptions; prepaid Flat Pass plans; device installment sales; and value-added add-ons (Data/Voice/Message Travel, Replay Max, sport packages). Distribution is primarily digital via wingo.ch, supplemented by a 0800 hotline, WhatsApp support, ten physical Wingo Shops across Swiss cities, and pop-up retail locations introduced from April 2025. The Red generative-AI chatbot provides 24/7 multilingual support. Wingo's go-to-market emphasizes no minimum contract terms on standard mobile plans, free activation promotions, and lifetime price discounts, differentiating on price and digital convenience within the Swisscom group portfolio.

Name

Wingo

Legal name

Swisscom (Schweiz) AG

Website

https://wingo.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Wingo is a Swiss digital-first telecom brand (founded 2015) owned by Swisscom, offering mobile, internet, and TV subscriptions to residential customers across Switzerland on Swisscom's 5G and fiber network, with monthly plans starting from CHF 13.95.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Mobile Subscription Services: Monthly recurring subscription fees for mobile plans. Plans include unlimited calls/SMS within Switzerland and varying data allowances with optional roaming packages. No minimum contract duration for most plans. Revenue generated through postpaid billing with various payment methods including eBill, TWINT, LSV+/DD.
2. Internet Subscription Services: Monthly fees for home internet services ranging from 100 Mbit/s to 10 Gbit/s fiber connections. Includes optional TV and fixed-line telephony add-ons. Some promotional plans have 24-month minimum commitment.
3. TV Services: Additional TV subscriptions including Wingo TV Max with 290 channels, Replay Max for ad-skipping, and sports packages (blue Sport, MySports). Revenue generated through add-on subscription fees.
4. Prepaid Services: Prepaid mobile services with pay-as-you-go model. Flat Pass option provides unlimited data, calls, and SMS for fixed durations (7, 30, or 365 days) paid upfront via credit or PostFinance card.
5. Device Sales: Smartphone sales with monthly installment payment plans. Phones sold at promotional prices with 24-month installment option. One-time full payment also available. eSIM exchange to physical SIM costs 59 CHF.
6. Value-Added Options: Optional add-ons including Data Travel for international roaming, Full Speed 5G for premium speeds, International Calls, Message Travel, Voice Travel, and National Data 1GB top-up (5 CHF per 1GB).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels13 records

Core offering

Wingo is a Swiss consumer telecom brand that sells mobile subscription plans (postpaid and prepaid), home internet connections (up to 10 Gbit/s fiber), and IPTV services (up to 290 channels) over Swisscom's 5G and fiber network. All offerings target Swiss residential customers, with most mobile plans carrying no minimum contract duration and aggressive promotional lifetime pricing.

Product overview

Wingo is a Swiss telecommunications provider and brand of Swisscom (Schweiz) AG, offering a comprehensive portfolio of mobile, internet, and TV services for residential customers across Switzerland. The product portfolio centers on three core service categories: (1) Wingo Mobile - mobile subscription plans ranging from budget (Wingo Swiss Mini at CHF 13.95/month) to premium international options (Wingo International Pro at CHF 49.95/month), all operating on Swisscom's 5G network; (2) Wingo Internet - home broadband with fiber speeds up to 10 Gbit/s and optional TV/landline bundles; and (3) Wingo TV - IPTV service with up to 290 channels, recording capabilities, and streaming apps. The offering is complemented by customer-facing digital tools including the myWingo customer portal/app, Wingo Cockpit for roaming management, and the Red AI chatbot for support. Add-on options span speed upgrades (Full Speed 5G), international services (Data/Voice/Message Travel, International Calls), device options (Second SIM, eSIM), and TV enhancements (Replay Max, sport packages via blue Sport/MySports). The brand positions itself as an affordable, digital-first alternative within the Swisscom group, emphasizing no minimum contract terms and lifetime discounts on promotional pricing.

Differentiator

Problem solved

Functional benefit

Brands

• myWingo: Customer portal and mobile app for managing Wingo subscriptions
• Wingo Red
• Wingo Europe
• Wingo TV
• Wingo Internet
• Wingo Cockpit
• Red

Products and services

• Wingo Mobile Mobile subscription service for Swiss residential consumers offering voice, SMS, and data plans ranging from Wingo Swiss Mini (CHF 13.95/month, 5 GB) to Wingo International Pro (CHF 49.95/month, unlimited Switzerland + EU/UK/USA/Canada/Turkey with unlimited calling). All plans run on Swisscom's 5G network with 99% Swiss coverage, most carry no minimum contract duration, and include unlimited in-Switzerland calls/SMS on higher tiers.
• Wingo Internet Home internet subscription service for Swiss households delivering speeds from 100 Mbit/s (Internet Light, CHF 34.95/month) through 500 Mbit/s (Internet Start/Red) up to 10 Gbit/s fiber (Internet Max, CHF 49.95/month). Includes a router without separate rental fees, optional fixed-line telephony (Wingo Fix), and free activation on promotional plans.
• Wingo TV IPTV service for Swiss consumers delivered over Wingo Internet with up to 290 channels, 600 hours of recording capacity, 7-day replay, and pre-installed streaming apps (Netflix, Disney+, blue TV). Runs on an Android TV set-top box with Google Assistant voice control, and supports add-on packages including Replay Max for ad-skipping, blue Sport (football), and MySports (ice hockey).
• Wingo Prepaid & Flat Pass Prepaid mobile service with pay-as-you-go credit plus Flat Pass bundles that provide unlimited data, calls, and SMS in Switzerland for fixed 7-, 30-, or 365-day periods. Payment is made upfront via credit card or PostFinance card; minimum sign-up age 18 (12+ with parental consent).
• Smartphones (Device Sales) Smartphone retail offering bundled with Wingo Mobile plans, available at promotional prices with optional 24-month installment financing or one-time full payment. Includes a 24-month warranty and access to eSIM exchange (CHF 59 fee) for physical SIM conversion.

Quantifiable outcome

• Price increase of only 1 CHF/month from July 2025 despite network upgrades to 5G
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SwisscomcoreTechnology or IntegrationWingo is a wholly-owned brand of Swisscom (Schweiz) AG. All Wingo services operate on Swisscom's telecommunications infrastructure including 5G, 4G/LTE, and fiber optic networks. Swisscom provides network operations, maintenance, and infrastructure investments while Wingo handles marketing and customer service under the Swisscom umbrella.
• blue TV (Swisscom)coreTechnology or IntegrationWingo TV integrates Swisscom's blue TV platform, providing access to blue Sport (football), blue TV apps, and related content. Sports packages (blue Sport, MySports) are bookable through Wingo's customer portal.
• AwinminorGTM or Marketing PartnerAffiliate marketing network (awin1.com) used for tracking and commission payments for referred customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfBtVZavu_ZA99vrTlZhFVw
• Facebookfacebook.com/WingoCH
• Instagraminstagram.com/Wingo_ch
• TikToktiktok.com/@wingo_ch
• Xx.com/wingo_de
• LinkedInlinkedin.com/company/wingo-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingo