Modernism Week

Name

Modernism Week

Legal name

MADE

Website

https://modernismweek.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architecture & Cultural Event Festivals

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Architecture & Urban Design Tours (THAJAAAD), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Architecture festivals
• Midcentury design tours
• Cultural event programming
• Preservation education
• Guided architecture tours

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Ticket Sales: Individual event tickets sold for tours, films, lectures, home tours, bus tours, walking tours, entertainment and social events. Ticket proceeds benefit Modernism Week and local preservation organizations.
2. Sponsorships: Corporate sponsorships at multiple tiers (Grand, Civic Presenting, Premier, Platinum, Diamond, Gold, Silver, Media) providing brand visibility and promotion during events and online.
3. Scholarship Program Donations: Scholarship awards funded through event proceeds to support Coachella Valley students in architecture and design-related fields.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modernism Week operates two signature annual festivals—an 11-day February festival and a 4-day October festival—featuring bus tours, home tours, walking tours, films, lectures, and curated cultural experiences celebrating midcentury modern architecture in Palm Springs. The organization also runs year-round Modernism Week Architecture Tours (October through May) on a 22-seat climate-controlled mini-coach, and directs a portion of ticket proceeds to local preservation and community organizations as a 501(c)(3) nonprofit.

Product overview

Modernism Week is a nonprofit organization that operates two signature annual festivals - an 11-day February festival and a 4-day October festival - celebrating midcentury architecture, design, art and culture in Palm Springs. The organization also operates Modernism Week Architecture Tours, seasonal guided bus tours running October through May showcasing iconic modernist homes and buildings. Additional offerings include Gift Cards for event purchases and a Scholarship Program supporting students in architecture and design fields. The portfolio centers on event-based experiences including home tours, walking tours, bus tours, films and presentations, and special experiences such as dinners at historic homes.

Differentiator

Problem solved

Functional benefit

Products and services

• February Festival (Modernism Week Annual Festival) Signature 11-day annual festival celebrating midcentury and modern architecture, design, art, and culture in Palm Springs, featuring bus tours, home tours, walking tours, films, lectures, and curated special experiences.
• October Festival (Modernism Week – October) A smaller 4-day festival held each October featuring an array of tours, educational programs, and special events celebrating modernist architecture and design.
• Modernism Week Architecture Tours (Seasonal Bus Tours) Seasonal bus tours running October through May in a comfortable, climate-controlled 22-seat mini-coach, offering expert-guided explorations of Palm Springs' world-famous modernist homes and neighborhoods.
• Home Tours Exclusive access to iconic private residences and historic homes designed by renowned midcentury architects.
• Walking Tours Guided walking tours through historic neighborhoods made famous by architects who designed them and famous residents who lived there.
• Films & Presentations Engaging lectures and presentations by leading architects and designers, plus film screenings offering personal glimpses into the lives of modernists and their work.
• Experiences (Curated Experiences) Special curated experiences including dinners and cocktail hours at restaurants and historic homes, and the popular opening night party with live music, food, drinks, and dancing.
• Entertainment & Social Events Social events including the opening night party and evening gatherings featuring live music, food, drinks, and dancing to celebrate modernist culture.
• Gift Cards Gift cards available for purchase in various denominations that can be used for current and future Modernism Week activities and programs; gift cards never expire.
• Scholarship Program Scholarship program providing financial support to Coachella Valley students pursuing college educations in architecture and design-related fields, offered in partnership with OneFuture Coachella Valley. Awards include up to $1,000 for community college and up to $5,000 for university.
• Bus Tours (Festival Bus Tours) Guided architectural bus tours across Palm Springs led by knowledgeable guides providing history and stories behind iconic buildings of the midcentury modernist era.

Quantifiable outcome

• 130,000+ annual attendees and $68M economic impact for the Coachella Valley region
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and major.

• Modernism Show & SalecoreStrategic or Co-development PartnerFounding partner organization that contributed to the origin of Modernism Week, originally organizing the Palm Springs Modernism Show & Sale at the convention center.
• Palm Springs Preservation FoundationcoreStrategic or Co-development PartnerFounding partner organization and prime beneficiary of Modernism Week programs, focused on preserving modernist architecture.
• Palm Springs Modern CommitteecoreStrategic or Co-development PartnerFounding partner organization dedicated to preserving and promoting Palm Springs midcentury modern architecture.
• Palm Springs Historical SocietycoreStrategic or Co-development PartnerFounding partner organization focused on preserving the historical heritage of Palm Springs.
• Palm Springs Art MuseumcoreStrategic or Co-development PartnerFounding partner whose Architecture and Design Council originally organized the annual design symposium that contributed to Modernism Week's origins.
• OneFuture Coachella ValleycoreStrategic or Co-development PartnerPartnership providing matching funds for scholarships and engaging the community to improve student achievement through education in the Coachella Valley region.
• Dunn Edward PaintsflagshipGTM or Marketing PartnerGrand Sponsor of Modernism Week providing brand visibility during events and online.
• City of Palm SpringsflagshipGTM or Marketing PartnerCivic Presenting Sponsor and key partner city for Modernism Week events and activities.
• Fleetwood Windows & DoorsmajorGTM or Marketing PartnerPlatinum Sponsor providing sponsorship support for Modernism Week events.
• Hyatt Palm SpringsmajorGTM or Marketing PartnerPlatinum Sponsor and lodging partner offering accommodations for Modernism Week attendees.
• Architectural RecordmajorGTM or Marketing PartnerMedia sponsor providing editorial coverage and promotion to architecture industry audience.
• Palm Springs LifemajorGTM or Marketing PartnerRegional luxury lifestyle publication serving as media sponsor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AIA Conference on Architecture: The American Institute of Architects' annual flagship conference, which Modernism Week itself cites as offering AIA continuing education credits for design professionals attending tours and lectures. Comparable professional audience and educational programming around architectural practice.
• Maison & Objet: A biannual Paris-based trade fair and design event focused on home decoration, interior design, and lifestyle. Comparable high-design enthusiast and professional audience, though oriented toward commercial product sourcing rather than architectural preservation and tours.
• Salone del Mobile.Milano (Milan Design Week): The world's largest annual design week, held each April in Milan, featuring furniture exhibitions, brand showcases, and city-wide design events. Comparable to Modernism Week as a flagship annual gathering of design enthusiasts, though much larger scale and broader (furniture/commercial design) rather than architectural preservation focus.
• NYCxDESIGN: An annual citywide design festival held each May in New York, aggregating hundreds of design events, showrooms, exhibitions, and programming across the five boroughs. Comparable multi-venue festival structure with curated design programming, though broader commercial-design scope.
• London Design Festival: An annual citywide design festival held each September across London, featuring hundreds of events including installations, exhibitions, and tours. Comparable as a multi-venue design festival model that depends on partner institutions and curated programming—similar festival architecture to Modernism Week.

Direct peers

• Design Miami: A collectible design fair held biannually in Miami (and historically Basel) that coincides with art/design weeks and serves design collectors, professionals, and enthusiasts with both trade and public programming. Comparable high-design audience and intersection of commerce, education, and curated experience.
• Open House London: The flagship Open House event offering free/sponsored access to hundreds of buildings across London over one weekend each September. Directly comparable model to Modernism Week's signature February festival—curated building access, volunteer-driven, broad public engagement with architectural heritage.
• Open House Worldwide: A global network of Open House city-based events (London, New York, Dublin, etc.) that open architecturally significant buildings to the public through ticketed, curated tours and programs. Most directly comparable to Modernism Week in format (ticketed architecture access events) and audience (design enthusiasts, professionals, curious public).
• Palm Springs Modernism Show & Sale: A long-running vintage modern furniture and decorative arts show held annually in Palm Springs, originally co-organized by founding partners of Modernism Week. Direct peer in the Coachella Valley modernism ecosystem, sharing audiences and overlapping programming during the February festival week.
• Chicago Architecture Biennial: The largest international architecture exhibition in North America, held every two years across Chicago venues with public programming, exhibitions, and tours. Comparable as a marquee architecture festival emphasizing both public education and design culture, with a peer institutional (nonprofit) operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/modernismweek
• Facebookfacebook.com/modernismweek
• LinkedInlinkedin.com/company/modernism-week

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modernism Week