Vibra

What Vibra does

Vibra is a Colombian entertainment media company operating the commercial FM radio station Vibra 104.9 FM in Bogotá, paired with a digital content platform at vibra.co that aggregates entertainment news, celebrity gossip, horoscopes, astrology, lifestyle, recipes, beauty, and wellness content for a Spanish-speaking Colombian audience. The offering includes live radio streaming via web and mobile, editorial programs such as "Vibra en las Mañanas" and music countdown show "Top de Max," a daily and weekly horoscope line authored by named contributor Gloria Díaz Salom, and branded live-event properties including Vibra Fest. Distribution extends across FM broadcast, web live stream, native iOS and Android apps, a WhatsApp listener line, and five major social platforms (Facebook, Instagram, X, YouTube, TikTok), with editorial content organized into roughly 15+ distinct verticals on the website.

The technical stack is a standard digital media build: a WordPress-class CMS (evidenced by content upload URLs), Google Analytics for traffic measurement, Facebook and X social plugins for sharing, Iubenda for privacy compliance, and Google AdX, AdWords, and Remarketing for monetization. The legal entity is Producciones Willvin S.A., and Vibra operates as part of the Radiopolis radio network in Colombia, which provides shared group-level advertising and broadcast infrastructure.

The business model is advertising-led, with listeners accessing content free of charge and Vibra monetizing through programmatic and direct digital advertising. Pricing is not publicly disclosed. Customer segments are horizontal, targeting general Colombian consumers interested in entertainment, celebrity culture, and spirituality. Headcount is reported at 1-10, indicating a lean core team that scales content production through contracted journalists and authors (named contributors include Érika Ibañez, Tatiana Carrillo, Katherin Rodríguez, Sara Salamanca Medina, Jhohann Sebastián Ángel, and Alejandro Navarro). No external funding rounds, investor information, or M&A activity is disclosed in the source material.

Name

Vibra

Legal name

PRODUCCIONES WILLVIN S.A.

Website

https://vibra.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vibra is a Colombian multimedia platform operating the Vibra 104.9 FM radio station in Bogotá alongside a digital content site covering entertainment news, horoscopes, lifestyle, recipes, and celebrity content for Spanish-speaking Colombian audiences.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Digital Media

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Music & Performance Broadcast Networks (MPABAAAK)

Keywords

• Radio broadcasting
• Digital entertainment
• Music streaming
• Content publishing
• Media platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Vibra generates revenue through advertising on its digital platform, including Google AdX, AdWords, and Google Remarketing. The platform displays targeted advertisements to its audience of entertainment news readers and radio listeners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vibra operates as a multimedia entertainment platform that combines live FM radio broadcasting (104.9 in Bogotá) with a digital content ecosystem. It delivers romantic and pop music programming alongside editorial content covering entertainment news, celebrity gossip, horoscopes, astrology, beauty, wellness, recipes, and lifestyle topics. Distribution spans FM radio, web live streaming, native iOS/Android apps, and major social media platforms, monetized primarily through digital advertising.

Product overview

Vibra is a Colombian entertainment media company operating as a radio station (Vibra 104.9 FM in Bogotá) with an integrated digital platform. The core offering consists of live radio broadcasting (online and FM) featuring romantic and pop music alongside entertainment news. The digital ecosystem includes the Vibra mobile app (iOS/Android), the Comunidad Vibra community platform for contests, and 15 distinct content verticals spanning horoscopes and spirituality (Horóscopo Diario, Horóscopo Semanal, Ángeles y Arcángeles, Astrología), entertainment news, curiosities, recipes, beauty, wellness, and lifestyle content. Programs like Vibra en las Mañanas and Top de Max provide morning and countdown programming, while Vibra Fest extends the brand into live events.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibra 104.9 FM
• Vibra Radio Online Live online radio streaming service accessible via web browser at vibra.co/radio-en-vivo/, enabling listeners to tune in from any internet-connected device.
• Vibra Mobile App Native mobile application available on Google Play and the Apple App Store for iOS and Android devices, enabling listeners to access live radio streaming and on-demand Vibra content on mobile devices.
• Comunidad Vibra Community platform for Vibra listeners featuring contests, giveaways, listener registration, and participation features to drive audience engagement and loyalty.
• Vibra Fest Annual festival brand organized by Vibra featuring live entertainment and music experiences that bring together the radio community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PRODUCCIONES WILLVIN S.A.coreOthersParent company of vibra.co and responsible entity for data treatment. The radio station operates under the legal entity Producciones Willvin S.A., which owns and operates the Vibra brand, website, and radio broadcast services.
• RadiopoliscoreOthersVibra is a radio station of the Radiopolis group, Colombia's radio broadcasting network. Radiopolis operates multiple radio stations across Colombia and manages digital platforms including vibra.co and publicidad.radiopolis.fm.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/vibra_co
• YouTubeyoutube.com/canalvibra?sub_confirmation=1
• Facebookfacebook.com/vibra
• Instagraminstagram.com/vibra.fm
• TikToktiktok.com/@vibra.co
• LinkedInlinkedin.com/company/vibra-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibra