Macrocognition
- Company typePrivate
- Founded2006
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Macrocognition firmographics
Firmographics- Name
- Macrocognition
- Legal name
- MacroCognition LLC
- Website
- https://macrocognition.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Macrocognition industry classification
Industry- Product category
- Cognitive Science Consulting and Research
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning, Training & Corporate Education Consulting (BPAHAGAE)
Keywords
Where Macrocognition is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macrocognition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government Research Contracts: MacroCognition receives funding from government agencies including DARPA and Air Force Research Laboratory (AFRL) for research and applied cognition projects.
- Commercial Consulting Services: Consulting engagements with commercial clients for organizational support, multinational training, and cognitive task analysis services.
- Training Programs: Custom training programs including ShadowBox method training, cognitive task analysis workshops, and specialized scenario-based training for various domains.
- Book Publications: Revenue from published books on decision making, insights, naturalistic decision making, and cognitive task analysis sold through retail channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Macrocognition product offering
Product offeringCore offering
MacroCognition LLC is a research and consulting firm that applies cognitive science and naturalistic decision-making research to help government, military, and commercial clients improve expert performance and decision-making. Its core deliverables include the ShadowBox experiential training method, Cognitive Task Analysis (CTA) services, and the Cultural Lens Model for cross-cultural decisions.
Product overview
MacroCognition LLC is a research and consulting firm offering cognitive training, decision-making methodologies, and expertise capture solutions. The core offerings include the ShadowBox Method (a scenario-based cognitive skills training tool now available as Android tablet software), Cognitive Task Analysis services and workshops, the Cultural Lens Model for multinational contexts, and healthcare self-management training programs. The company publishes books on naturalistic decision making, macrocognition, and insight. MacroCognition operates as a unified portfolio where the ShadowBox Method, Cognitive Task Analysis, Discovery Logic, and Cultural Lens Model work together as complementary methodologies for improving decision making under complex, ambiguous conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- ShadowBox Method A scenario-based experiential training methodology that uses guided exercises to help experts and trainees improve decision-making; used by government, military, and commercial clients.
- Cognitive Task Analysis (CTA) A research-based service that captures and codifies expert knowledge to inform training and system design; delivered to government and commercial clients.
- Cultural Lens Model A methodology for analyzing and improving cross-cultural decision-making, applied in consulting engagements.
- Healthcare Self-Management Training Training programs and educational materials that help patients manage their own health decisions, offered to healthcare providers and patient programs.
- Books and Publications Published books and articles by MacroCognition's researchers on naturalistic decision-making and cognitive science topics, sold through standard book channels.
Quantifiable outcome
- About 2/3rds of people with type 2 diabetes fail to control their blood glucose levels under current medical approaches
- +1 more outcomes
Companies that use Macrocognition
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Macrocognition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Macrocognition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BBN (BBN Technologies)majorMacroCognition is consulting with BBN to apply cognitive task analysis findings from the Good Stranger project to design a beyond-the-state-of-the-art interaction simulation for military and police training. BBN is a defense contractor known for work on ARPANET and other advanced technologies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Macrocognition competitors and assessment
Company assessmentDirect peers
- Radiance Technologies: Radiance Technologies provides human-performance and human-intelligence research for defense and intelligence clients, including cognitive task analysis and decision-support work that overlaps with MacroCognition's CTA and government services portfolio.
- SA Technologies: SA Technologies is a human-factors and cognitive-engineering consulting firm that performs cognitive task analysis, training research, and human-performance work for defense and commercial clients, with overlap in CTA methodology and DARPA-adjacent programs.
- Aptima Inc. Aptima applies human-centered engineering and cognitive science to improve human performance, with offerings in cognitive augmentation, training, and human-systems integration for defense and commercial customers that map directly to MacroCognition's ShadowBox and CTA work.
- Raytheon BBN Technologies: BBN Technologies is MacroCognition's named collaborator on the DARPA SSIM (Good Strangers) program, designing interaction simulations for military and police. Both firms operate in cognitive modeling, simulation, and defense training, and BBN brings AI/simulation scale MacroCognition does not have in-house.
- SoarTech: SoarTech develops cognitive models and intelligent training systems, including AI-based decision support and human-autonomy teaming for defense, sharing MacroCognition's focus on naturalistic decision making, expertise capture, and DARPA research.
Broad incumbents
- Wilson Learning: Wilson Learning is a global corporate training and learning consultancy delivering research-driven sales, leadership, and decision-making programs to multinational enterprises—a broader incumbent commercializing methodologies similar in spirit to MacroCognition's training offerings.
- Applied Research Associates (ARA): Applied Research Associates is a large defense and aerospace R&D firm that acquired Klein Associates (Gary Klein's prior company) in 2005. ARA now houses much of the predecessor's cognitive task analysis and decision-making capability for federal clients, making it the closest broad incumbent competing for the same DARPA/AFRL programs.
- Kepner-Tregoe: Kepner-Tregoe is a management consulting and training firm specializing in structured problem solving and decision making across industries, commercializing a proprietary decision-making methodology to large enterprises in much the same shape as MacroCognition's CTA and PreMortem offerings, but at far larger scale.
Emerging players
- Cognitive Edge: Cognitive Edge (Dave Snowden) is a sense-making and complexity-navigation consultancy using the Cynefin framework. It targets very similar macrocognitive problems—decision making under complex, ambiguous conditions—but with a complementary methodology rather than cognitive task analysis.
- Design Interactive: Design Interactive builds adaptive training and cognitive-readiness solutions for military and commercial customers, with a focus on operator performance, workload management, and scenario-based learning—an adjacent but smaller-scale version of MacroCognition's ShadowBox approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Macrocognition social profiles
Digital presenceMacrocognition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macrocognition leadership team
Management profileNumber of profiles
Profiles2 records
Macrocognition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macrocognition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macrocognition
What does Macrocognition do?
MacroCognition LLC is a research and consulting firm that applies cognitive science and naturalistic decision-making research to help government, military, and commercial clients improve expert performance and decision-making. Its core deliverables include the ShadowBox experiential training method, Cognitive Task Analysis (CTA) services, and the Cultural Lens Model for cross-cultural decisions.
Is Macrocognition a public or private company?
Macrocognition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macrocognition founded?
Macrocognition was founded in 2006. It employs 1 to 10 people.
Where is Macrocognition based?
Macrocognition is headquartered in Washington, United States, in the North America region.
How does Macrocognition make money?
Four revenue lines are on record. Government Research Contracts are the primary driver. The others are commercial Consulting Services, training Programs and book Publications.
Who are Macrocognition's main competitors?
Direct peers on record are Radiance Technologies, SA Technologies, Aptima Inc., Raytheon BBN Technologies and SoarTech. Broad incumbents are Wilson Learning, Applied Research Associates (ARA) and Kepner-Tregoe. Emerging players are Cognitive Edge and Design Interactive.
Does Macrocognition have an API?
No public API is recorded for Macrocognition.
What industry is Macrocognition in?
Macrocognition's product category is Cognitive Science Consulting and Research. Its primary akta.pro industry code is BPAHAGAE, Learning, Training & Corporate Education Consulting. Its NAICS code is 54161 and its SIC code is 8742.