What Koffiemax does

KoffieMax B.V. is a Dutch B2B workplace coffee service provider headquartered in Breda, founded in 2007 by Dennis Mulder. The company supplies, installs, and maintains office coffee machines, complementary tea, and adjacent break-room equipment for more than 2,000 organizations across the Netherlands and Belgium, employing 70+ staff including a dedicated Belgium Account Manager. Notable customers include Bol.com, Coolblue, BMW dealer Severs Breeman, HelloFresh, Volvo dealer Bluekens, Actief Zorg, Cornelissen Group, and The Butchers Group.

The core product stack spans bean-to-cup and capsule machines from Schaerer and proprietary KoffieMax Aguila Caps lines (Zia Touch, Uno Touch, Nio Touch), supported by the tiered KoffieCare service program (Super Care, Daily Care, Intensive Care) that bundles preventive maintenance and consumables. The offering has been extended into vending machines, water coolers, and hot water dispensers, and Koffiemax offsets the environmental footprint via Rainforest Alliance and Fairtrade certified coffee, Groenbalans CO2 Neutral certification, and FSC packaging, reporting 844 tons of CO2 compensated in 2024. Equipment financing is supplied through the in-house subsidiary Leasemax B.V.

The business model is a recurring-revenue B2B service model: quote-based machine placement contracts paired with multi-year consumable supply and maintenance agreements, monetized through equipment sale or lease, recurring bean/capsule/consumable orders, and service-plan fees. Distribution is direct via in-house route operators and account managers rather than dealers, and the company is privately held and bootstrapped with no disclosed external funding rounds.

Name

Koffiemax

Legal name

KoffieMax BV

Website

https://koffiemax.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

KoffieMax B.V. is a privately held Dutch B2B workplace coffee service provider, founded 2007 and based in Breda, supplying, installing, and maintaining office coffee machines and consumables for 2,000+ organizations across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Machines and Service: Full-service coffee solutions for office environments including machine placement, maintenance, cleaning, and supply of coffee, tea, and accessories. The KoffieCare service is included with every coffee provision.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Koffiemax is a Dutch B2B office coffee solutions provider that supplies professional coffee machines, premium coffee beans, tea, cocoa, water coolers, and vending machines to more than 2,000 organizations across the Netherlands and Belgium. The company bundles equipment provision with the KoffieCare maintenance program (Super Care, Daily Care, and Intensive Care tiers) covering repairs, consumables replenishment, and on-site service visits.

Product overview

Koffiemax is a Dutch professional coffee service company offering a comprehensive office coffee solution centered on its bundled KoffieCare program, which combines equipment rental/maintenance (KoffieCare Super Care, Daily Care, and Intensive Care tiers) with consumable supply and delivery. The product portfolio spans five coffee machine series (Zia Touch Series, Uno Touch Series, Nio Touch Series, Schaerer Koffiemax Edition, and Schaerer Koffiemax Soul 10), a capsule-based KoffieMax Aguila Caps system, and diverse consumables including coffee beans (Barista, Creme, Espresso Intense, Espresso, Decaf, Biologisch Fairtrade), ground coffee (Goud Merk, Rood Merk, Decaf), instant coffee, and 6 capsule varieties (Espresso Forte, Lungo Forte, Lungo, Espresso Decaffeinato, Ristretto). Complementing the core coffee range, Koffiemax offers tea brands (Sunleaf and Tea of Life, both Fairtrade certified), milk and cocoa products (Oatly Barista oat milk, Alpro soy milk, Globe dairy, Koffiemax Cappuccino Topping, Choc-mix, Appellation Chocolat), sustainable coffee cups (Duurzame Koffiebeker, Supercup), hot water dispensers (KoffieMax Heetwatertap), water coolers (KoffieMax Waterkoeler), and vending machines (Stockwell, Vision). The sustainability offering is further supported by the KoffieMax Confettimaker, a cup shredding machine that compacts cups for recycling. All core ingredients are 100% Rainforest Alliance or Fairtrade certified, CO2 neutral verified by Groenbalans, and packaged in FSC-certified aluminum-free packaging since 2020.

Differentiator

Problem solved

Functional benefit

Brands

• KoffieCare: A service concept offered exclusively with KoffieMax that includes cleaning, maintenance, and personal delivery of coffee machines - free of charge. Includes modules: Super Care, Daily Care, and Intensive Care.

Products and services

• KoffieCare Service Program Bundled maintenance and support contract offered alongside Koffiemax equipment, with tiers (Super Care, Daily Care, Intensive Care) covering repair response, preventive servicing, and consumables replenishment for B2B customers in the Netherlands and Belgium.
• Office Coffee Machines (Schaerer, Zia, Nio, Uno series) Professional fully automatic and bean-to-cup espresso machines (Schaeser-series, Zia, Nio, Uno) supplied to offices for staff and visitor beverages.
• Coffee Beans, Ground Coffee and Capsules Range of coffee consumables including beans, ground coffee, and capsule formats, available in Rainforest Alliance and Fairtrade certified varieties, supplied to office customers on recurring delivery routes.
• Tea and Cocoa Products Tea and cocoa assortments offered to complement office coffee installations for staff and visitors.
• Vending Machines Self-service vending machines for unattended coffee, tea, and snack dispensing at office and reception locations.
• Water Coolers Office water cooler units with on-site filtration supplied as part of the broader office beverage portfolio.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Rainforest AlliancecoreOthersRainforest Alliance certification for all coffee beans, ensuring sustainable farming practices and environmental protection.
• FairtradecoreOthersFairtrade certification for coffee and tea products ensuring fair wages and good working conditions for farmers and their communities.
• GroenbalanscoreOthersCO2 compensation partner through which KoffieMax compensates 844 tons of CO2 annually for its coffee production and roasting operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Bravilor Bonamat: Dutch manufacturer of professional coffee and hot beverage equipment serving offices and hospitality. Comparable to KoffieMax's equipment portfolio but operates as a B2B equipment supplier rather than a managed-service operator.
• Schaerer AG: Swiss manufacturer of professional coffee machines (including the Schaerer Koffiemax Edition and Soul 10 sold by KoffieMax). Functions as an upstream equipment supplier and ecosystem partner rather than direct competitor.
• Franke Coffee Systems: Swiss-based supplier of professional coffee machines and bean-to-cup systems to offices and foodservice operators. Comparable ecosystem supplier to KoffieMax's hardware range, but not a direct service competitor.

Broad incumbents

• Selecta Group: European vending and office refreshments incumbent operating across coffee, vending, and water services. Larger and broader than KoffieMax, but competes directly in the office coffee and vending segments across the same Benelux geographies.
• Nestlé Professional: Nestlé's out-of-home foodservice division offering coffee, beverage, and culinary solutions across hospitality and offices globally. Operates as a broad incumbent whose coffee programs overlap with KoffieMax's office coffee and vending offerings.

Direct peers

• JDE Professional (Douwe Egberts Professional): The professional/institutional arm of JDE Peet's (Douwe Egberts), supplying office coffee solutions across the Netherlands and Europe. Competes head-to-head with KoffieMax in Benelux enterprise coffee contracts with comparable machine-plus-beans service models.
• Pelican Rouge: Dutch-headquartered B2B office coffee and vending service provider with a comparable full-service model (machine + bean + maintenance) across Benelux. Direct competitor to KoffieMax in the same regional office-coffee category.
• Coffee Fresh: Dutch office coffee service company providing coffee machines and full-service maintenance to businesses across the Netherlands. Directly comparable to KoffieMax in target market, product offering, and SMB/enterprise segment focus.
• Nespresso Professional: Nestlé Nespresso's B2B division providing premium capsule-based coffee solutions to offices and hotels globally. Competes with KoffieMax for premium enterprise accounts in Benelux with a similar machine-plus-capsule service model.
• Lavazza Professional: The HoReCa and office coffee arm of Italian coffee giant Lavazza, offering espresso machines and coffee programs to offices across Europe. A premium-positioned direct competitor to KoffieMax in the B2B office coffee category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Koffiemax
• LinkedInlinkedin.com/company/koffiemax-b-v-
• Instagraminstagram.com/koffiemax
• Xx.com/KoffiemaxBV

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koffiemax