Tobaksgaarden

What Tobaksgaarden does

Tobaksgaarden is a multi-venue cultural centre located in a converted 1682 tobacco factory at Tobaksgården 7 in Assens, Denmark (Tobaksgården 6 is the registered administration address of Den Selvejende Institution Tobaksgaarden, CVR 27 06 52 28). Opened on 1 October 2004 after a ~20 million DKK renovation financed jointly by Assens Municipality (6 million DKK) and approximately 85 local and regional businesses and foundations, the ~3,000 m² facility houses Jacob Gade Salen, a 400-seat concert hall with a professional production rig (Tannoy VQ100 PA, Yamaha QL5 console, GrandMA 3 Wing lighting, Yamaha Rio stagebox, LAB PLM amplification), a 104-seat cinema with Panasonic E-Vision Laser 5000 projection, a 120-seat café-restaurant, a ~140 m² art exhibition hall, meeting and event rooms (Rasmus Nyerup, Sovseriet, Dankvart Dreyer Salen, Ambrosius Stub Salen, Royal Lounge), and the Assens Kommunale Musikskole.

The institution operates as a self-governing non-profit recognised as a regional spillested (music venue) under a 2015 municipal recommendation and the 2017-2020 (and continuing) FYN LIVE partnership with Musikhuset Posten/Dexter Odense, Kulturmaskinen Odense and Spillestedet Harders Svendberg. Programming spans concerts, cinema, theatre, comedy, talks, visual art, the annual DRIVKRAFT festival (DRIVKRAFT'26 set for 13-15 August 2026), and the planned TSIGANE Jacob Gade experience project (14.9 million DKK total financing). Operations are supported by ~9 paid core staff and approximately 120 volunteers coordinated by a Frivilligkoordinator, with technical infrastructure managed in-house.

Revenue is generated through a hybrid model: an annual operating subsidy from Assens Kommune, ticket sales processed through Billetten A/S and Ebillet A/S (concert tickets 150-455 DKK, cinema 80-120 DKK plus a 30 DKK/7 DKK fee and 25 DKK door surcharge), an annual Årskort membership (450 DKK standard, 300 DKK reduced), gift cards valid for three years, venue rental (260-9,500 DKK tiered by space and customer type), Café Tobaksgaarden F&B, the VIP Club 2.0 corporate membership programme, and cinema advertising via FS2 Reklame A/S and BookAScreen. Distribution combines the company's website, email newsletter, social media, the Assens Bio mobile app and the FYN LIVE regional network.

Name

Tobaksgaarden

Legal name

Den Selvejende Institution Tobaksgaarden

Website

https://tobaksgaarden.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Tobaksgaarden is a self-governing non-profit cultural centre in Assens, Denmark, operating a ~3,000 m² multi-venue facility that houses a 400-seat concert hall, 104-seat cinema, café, art exhibition space and meeting rooms, serving the Funen region with concerts, cinema, festivals and the planned TSIGANE Jacob Gade experience project.

Ownership category

akta.pro rank

Product category

Performing Arts & Cultural Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Restaurants and Other Eating Places (72251)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), VIP, Hospitality & Premium Experiences (MPAGAAAK), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live concert venue
• Cinema screenings
• Art exhibition space
• Cultural event hosting
• Venue rental services

Headquarters

HQ city

Assens

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Municipal Subsidy: Annual operational subsidy from Assens Kommune as the primary public funding source, supplemented by municipal support for the regional music venue (spillested) designation.
2. Annual Membership (Årskort): Annual pass sold for 450 kr (standard) / 300 kr (pensioners, students, under-25). Provides ticket discounts, free entry to art exhibitions, and reduced café pricing.
3. Ticket Sales: Ticket revenue for concerts, shows, and cinema screenings. Tickets sold online via Billetten/Ebillet platforms with fees. Concert prices range ~150-455 kr; cinema ~80-120 kr. Door sales at +25 kr surcharge.
4. Café Food & Beverage: Café Tobaksgaarden generates revenue from food service (sandwiches, burgers, salads, à la carte), evening menus, events catering, selskaber (celebrations), brunch, meeting packages, and takeaway. Café open daily with evening menus Thu-Sat.
5. Venue Rental: Rental income from multiple rooms and halls to associations, municipal entities, and commercial businesses. Key venues: Jacob Gade Salen (380 persons), biograf (102 persons), Royal Lounge, Dankvart Dreyer Salen, Ambrosius Stub Salen, and meeting rooms. Prices range from 260-9,500 kr per booking depending on venue and customer category.
6. Gift Cards: Gift cards sold as unique codes for use at ticket purchases, valid for 3 years from issue date. Can be applied to concerts and shows online or at administration.
7. Cinema Advertising: Revenue from cinema advertising through partnership with FS2 Reklame A/S and BookAScreen. Local businesses can advertise on the big screen before films.
8. VIP Club 2.0 Business Membership: Corporate members (VIP Club 2.0) pay membership to support culture and gain networking benefits. Tiers include: Exclusive Partner, Top Partner, Partner, Business, I Lovet IT, Basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Tobaksgaarden is a multi-venue cultural centre in Assens, Denmark, operating a concert hall (Jacob Gade Salen, ~380 seats), a 104-seat cinema (Biograf), art exhibition spaces (~140 m²), Café Tobaksgaarden, meeting and event rooms, and the Assens Municipal Music School under a single ~3,000 m² facility. It sells tickets to concerts, cinema, theatre, comedy, talks, and exhibitions, and rents its spaces to associations, municipal entities, and commercial clients for events and meetings.

Product overview

Tobaksgaarden is a multi-venue cultural center and event venue operating a single unified facility (not a platform-plus-modules architecture). The portfolio is anchored by two core in-person venues: Jacob Gade Salen (a concert hall seating up to 400) and a cinema (104 seats), supplemented by a café/restaurant, a 140 m² art exhibition hall, and meeting/event rooms available for rental. These physical venues are supported by a membership product (Årskort annual pass), a gift voucher product (Gavekort), a VIP business club (VIP Club 2.0), and a cinema advertising service (Biografreklamer). The venue also hosts recurring programming including the annual DRIVKRAFT Festival and rotating concerts, cinema screenings, art exhibitions, comedy, theater, and talks. A planned future offering is TSIGANE, an experience/museum project about composer Jacob Gade.

Differentiator

Problem solved

Functional benefit

Brands

• Cafe Tobaksgaarden: On-site restaurant and cafe serving food and beverages for venue guests.
• Jacob Gade Salen
• TSIGANE
• Jacob Gade

Products and services

• Jacob Gade Salen (Concert Hall) The primary concert hall of Tobaksgaarden, named after composer Jacob Gade, with capacity for up to 380–400 audience members and equipped with a full professional PA, lighting, and stage system. It is the venue's anchor space for live concerts, the DRIVKRAFT festival, and rented corporate events.
• Biograf (Cinema) A 104-seat cinema hall screening films daily for children and adults, with tickets sold via the Assens Bio mobile app (iOS/Android) and third-party ticketing platforms. It also serves as a rentable event space (Biografsal) and a venue for cinema advertising shown before films.
• Café Tobaksgaarden On-site café and restaurant open daily (Mon–Sat 11–21, Sun 11–16) offering à la carte dining, brunch, event catering, celebrations/parties, meeting packages, and takeaway. Evening menus are served Thursday–Saturday during the high season, and the café is the required catering provider for venue rentals.
• Kunstudstillinger (Art Exhibitions) Rotating art exhibitions held in the venue's ~140 m² exhibition hall, featuring works by various Danish and international artists, with free entry for Årskort (annual pass) holders.
• Årskort (Annual Membership Pass) An annual membership card priced at 450 kr/year (standard) or 300 kr/year (pensioners, students, and under-25) that provides discounted concert and cinema tickets, free admission to art exhibitions, reduced café pricing (e.g., 20 kr for coffee/tea), and membership of Den Selvejende Institution Tobaksgaarden.
• Gavekort (Gift Vouchers)

Quantifiable outcome

• Venue opened 1 October 2004; ~3,000 m²; established as regional music venue (spillested) designation since 2015/2017.
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Musikhuset Posten / Dexter (Odense)coreStrategic or Co-development Partner · 1 January 2015Regional spillested (music venue) partnership agreement covering 2017-2020 and beyond, with Tobaksgaarden as part of the Fyn music venue network. Joint focus on developing music life, talent, growth layer, and niche genres.
• EbberupminorGTM or Marketing PartnerListed as a VIP Club 2.0 member — a local business partner providing sponsorship and support to Tobaksgaarden in exchange for brand visibility and association with the cultural venue.
• Apotek (Assens)minorGTM or Marketing PartnerListed as a VIP Club 2.0 member (local pharmacy business partner).
• Sydbank (Assens)minorGTM or Marketing PartnerListed as a VIP Club 2.0 member — a local bank partner.
• BDOminorGTM or Marketing PartnerListed as a VIP Club 2.0 partner.
• Royal UnibrewminorGTM or Marketing PartnerListed as a VIP Club 2.0 partner (brewery/beverage company).
• Billetten A/ScoreTechnology or IntegrationProvides ticketing systems for ticket sales, booking, membership management, website, and e-marketing. Critical operational partner for all ticket transactions.
• Ebillet A/ScoreTechnology or IntegrationProvides ticketing systems used for ticket sales management.
• Kulturmaskinen (Odense)coreStrategic or Co-development PartnerPart of FYN LIVE collaboration between Posten/Dexter Odense, Kulturmaskinen Odense, Tobaksgaarden Assens, and Spillestedet Harders Svendborg, focused on talent development and youth music on Funen.
• Spillestedet Harders (Svendborg)minorStrategic or Co-development PartnerPart of FYN LIVE network focused on talent development and growth layer musicians on Funen.
• FS2 Reklame A/SminorChannel Partner/ Reseller/ DistributorCinema advertising partner producing and managing cinema ads shown before films. Connected to BookAScreen platform for sales.
• Assens Købstad (forening)minorStrategic or Co-development PartnerLocal association involved in developing the TSIGANE Jacob Gade experience project.
• Jacob Gades LegatminorStrategic or Co-development PartnerJacob Gade's foundation supporting the TSIGANE project.
• Yoke (København)minorImplementation/ SI/ Consulting PartnerDesign company providing professional design services for the TSIGANE Jacob Gade experience project.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kulturværftet (Helsingør): Multi-disciplinary Danish cultural house combining concert hall, cinema, exhibitions, restaurant, and conferences in a converted industrial building. Strongly comparable to Tobaksgaarden's heritage-building, multi-venue cultural hub model.
• Kulturmaskinen (Odense): Funen-based cultural institution participating in the FYN LIVE network alongside Tobaksgaarden. Operates music, performance, and cultural programming in Odense under a comparable municipal/institutional sponsorship model, with shared talent-development objectives on Funen.
• Train (Aarhus): Aarhus mid-capacity music venue operating on a similar concert hall basis. Comparable as a Danish provincial concert venue serving a regional catchment through mixed programming.
• Spillestedet Harders (Svendborg): Regional spillested on southern Funen and named FYN LIVE partner of Tobaksgaarden. Runs live music and cultural events on a similar concert-hall-plus-municipal-support footprint, directly comparable on venue profile, geography, and governance.
• VEGA (Copenhagen): Denmark's flagship mid-sized music venue in Copenhagen. Comparable as a professionally equipped concert venue (analogous role to Jacob Gade Salen) and F&B operation embedded in a multi-room venue, though at significantly larger scale.
• VoxHall (Aarhus): Established Aarhus-based live music venue and bar. Closely comparable on the concert hall + bar/F&B combination and Danish regional venue footprint, anchoring touring artist stops outside Copenhagen.
• Godset (Roskilde): Roskilde-based multi-purpose cultural house combining live music, café/bar, cinema, and community programming. Closely comparable to Tobaksgaarden on the combined concert/cinema/café/community cultural hub template and Danish provincial-town catchment.
• Musikhuset Posten / Dexter (Odense): The other named spillested on Funen under the regional music venue agreement with Tobaksgaarden. Operates a concert hall in Odense, runs theatre, comedy, concerts, and conferences on a similar event-driven, municipally-supported institutional model — directly comparable as the larger sibling venue on the same island.

Regional players

• Radar (Copenhagen): Mid-capacity Copenhagen music venue with bar and event programming. Comparable on per-event ticketing and F&B economics, though urban rather than provincial catchment versus Tobaksgaarden.
• Aalborg Kongres & Kultur Center: Major multi-purpose venue in Aalborg offering concerts, conferences, and exhibitions. Comparable on the diversified event programming and venue rental model, though at larger scale and with a more dominant commercial-rental orientation than Tobaksgaarden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tobaksgaarden
• LinkedInlinkedin.com/company/tobaksgaarden---assens

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobaksgaarden