Den Hertog Uitgeverij en Boekhandel

What Den Hertog Uitgeverij en Boekhandel does

Den Hertog Uitgeverij en Boekhandel B.V. is a privately held Dutch company founded in 1912, operating as an integrated Christian bookstore and publisher headquartered in Houten, Netherlands, with a second physical store in Middelburg. The company serves the Dutch Reformed and Protestant Christian community, offering theology, Bibles (across multiple Dutch translations including Statenvertaling, HSV, NBV, NBV21, and Naardense Bijbel), Christian fiction, youth books, devotionals, sermon preparation materials, and church history. It also sells ancillary products including music (CDs, sheet music), greeting cards, gift items, games, toys, and Christian magazines (Sestra, MUS).

The company operates three intertwined business lines: (1) bookstore retail via two physical storefronts and an e-commerce website at hertog.nl with same-day shipping, (2) an in-house publishing imprint (Uitgeverij Den Hertog) producing original Dutch-language Christian titles including an e-book line, and (3) a curated antiquarian/second-hand book division covering Reformation, Puritan, Calviniana, Lutherana, and patristic works. Distribution is direct-to-consumer across the Netherlands, with phone/WhatsApp consultation and online account management. Items are sold at unit retail prices (e.g., EUR 8.95-34.99 for new books, EUR 5.00-250.00 for antiquarian books, EUR 12.95-29.99 for music), all VAT-inclusive, with no subscription or membership pricing disclosed.

The company is a Dutch private limited company (B.V.) with KVK registration 30097155, employs 11-50 people, and has no disclosed institutional investors, parent company, subsidiaries, partnerships, patents, or awards. Its technology stack is not described as proprietary; the website functions as a standard e-commerce storefront. Marketing is conducted through its own website, newsletter, Facebook (boekhandeldenhertog), and Instagram (denhertogboeken). Revenue is not publicly disclosed.

Name

Den Hertog Uitgeverij en Boekhandel

Legal name

Den Hertog Uitgeverij en Boekhandel B.V.

Website

https://hertog.nl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Den Hertog Uitgeverij en Boekhandel is a privately held Dutch bookstore and publisher (founded 1912) serving the Dutch Reformed and Protestant Christian community with Bibles, theological works, Christian fiction, music, gifts, and a dedicated antiquarian book inventory across two physical stores and an e-commerce site.

Ownership category

akta.pro rank

Product category

Christian Book Retail

NAICS

Book Publishers (513130), Book Retailers and News Dealers (45921), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Religious & Spiritual Books Retail (CRALAAAE)

akta.pro secondary industries

Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras) (MPAJAHAA), Used, Rare & Antiquarian Bookstores (CRALAAAB), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

Keywords

• Christian book retail
• Religious publishing
• Bible retail
• Theological literature
• Christian media sales

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Book Retail: Retail sales of new books, e-books, antiquarian/second-hand books across categories including theology, Bibles, novels, youth books, and general literature through physical stores and e-commerce platform.
2. Publishing Revenue: Publishing and sale of books under own imprint Den Hertog, including theology, devotionals, sermons, and Christian fiction titles.
3. Music and Media Sales: Sale of music products including music books, sheet music, CDs, and DVDs.
4. Gifts and Non-Book Products: Sale of greeting cards, gift items, games, toys, office supplies, and magazines/periodicals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Den Hertog Uitgeverij en Boekhandel operates a specialized Christian bookstore and publishing business in the Netherlands, selling new books, Bibles in multiple Dutch translations, antiquarian/second-hand theological works, Christian fiction, youth books, music (CDs, sheet music), e-books, magazines, greeting cards, gifts, games, and toys through two physical stores (Houten and Middelburg) and an e-commerce website. The company also publishes original Dutch-language Reformed/Protestant Christian titles under the Den Hertog imprint (Uitgeverij Den Hertog) for sale through its own channels.

Product overview

Den Hertog Uitgeverij en Boekhandel operates as both a publisher (Uitgeverij) and bookstore (Boekhandel) in the Netherlands. The company offers a comprehensive range of Christian literature and media products centered around theological publications, Bibles, and religious books. The core product portfolio includes books (theology, novels, youth books, antiquarian), Bibles in various Dutch translations (Statenvertaling, HSV, NBV, NBV21), music (CDs, sheet music), e-books, magazines, antiquarian/second-hand books, and gift items. The company operates physical stores in Houten and Middelburg, and an online e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Uitgeverij Den Hertog: The publishing division of Den Hertog, responsible for publishing books under the Den Hertog imprint. Separate website at uitgeverij.hertog.nl.

Products and services

• Boeken (Books)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• De Slegte: De Slegte is a Dutch antiquarian and second-hand bookstore chain operating physical locations and online retail focused on rare and out-of-print books. Directly comparable to Den Hertog's antiquarian book business in product category, customer overlap with collectors, and pricing tiers.
• Grace Books International: Grace Books is an international Reformed and evangelical Christian bookseller specializing in rare and out-of-print theological titles, including Puritan and Reformed works. Closely comparable to Den Hertog's antiquarian segment in customer base, catalog focus, and theological niche.
• Kok Boekencentrum: Kok Boekencentrum is one of the largest Dutch Protestant Christian publishers and retailers, publishing theology, Bibles, and Christian living titles with its own bookstore channels. Directly comparable to Den Hertog as a vertically integrated Dutch Reformed publisher-retailer serving the same confessionally-aligned customer base.
• Uitgeverij Ten Have: Ten Have is a Dutch Christian publisher of theology, devotionals, and Bible study materials, with strong roots in the Reformed tradition. Comparable to Den Hertog's publishing arm (Uitgeverij Den Hertog) in producing Dutch-language Christian content for faith communities.
• Christianbook.com: Christianbook.com is a large US-based online retailer of Christian books, Bibles, music, gifts, and church supplies. Directly comparable in product mix (Bibles, theology, music, gifts, curriculum) though operating at much larger scale and primarily serving English-speaking customers.
• Uitgeverij Vuurbaak: Vuurbaak is a Dutch Christian publisher producing devotionals, Christian living books, and Bible-related content for the Dutch market. Operates as a peer publisher in the same Dutch Reformed/evangelical publishing space.

Broad incumbents

• bol.com: bol.com is the dominant online retailer in the Netherlands and Belgium, carrying a vast catalog that includes Bibles, theology books, and Christian media. Comparable as a Dutch book distribution channel competing for the same online book purchases, though operating at vastly greater scale across all categories.
• Bruna: Bruna is the largest general bookstore chain in the Netherlands, operating physical stores and online retail across multiple categories including a small religious books section. Comparable to Den Hertog as a Dutch book retailer but at far greater scale and broader category coverage.
• Libris: Libris is a Dutch bookstore chain representing hundreds of independent booksellers under a shared brand, including some with Christian specialty. Comparable as a Dutch book retailer with overlapping customer segments, though far broader in product mix.
• American Book Center (ABC): American Book Center operates large Dutch bookstores in Amsterdam, The Hague, and Utrecht offering English-language and general interest books. Comparable as a Dutch physical bookstore competitor with broader category focus and significantly larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boekhandeldenhertog
• Instagraminstagram.com/denhertogboeken
• LinkedInlinkedin.com/company/den-hertog-uitgeverij-en-boekhandel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Den Hertog Uitgeverij en Boekhandel