National Institute of Agricultural Marketing (NIAM), Jaipur

What National Institute of Agricultural Marketing (NIAM), Jaipur does

Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS NIAM) is an autonomous body established in August 1988 by the Government of India under the Ministry of Agriculture and Farmers Welfare, headquartered in Jaipur, Rajasthan. It is the only national-level institute in India exclusively dedicated to specialized training, research, education, and consultancy in agricultural marketing, with a statutory governance structure in which the Union Minister for Agriculture serves as President of the General Body and the Secretary of the Department of Agriculture chairs the Executive Committee.

The institute delivers three AICTE-approved, two-year, full-time Post Graduate Diploma in Management (PGDM) programmes — PGDM-ABM in Agri-Business Management (launched 2001; total fee Rs. 9,00,000), PGDM-IEV in Innovation, Entrepreneurship and Venture Development (total fee Rs. 6,10,000–Rs. 9,34,000 with boarding), and PGDM-SAM in Sustainable Agricultural Management (total fee ~Rs. 9 lakhs) — alongside a three-month Online Program on Cyber Security in Agriculture. Curriculum is delivered fully on-campus at Jaipur through 119 credits of coursework (ABM) and 104 credits each for IEV and SAM, supported by partnerships with international universities (UC Davis, Michigan, Wageningen), Indian agricultural bodies (ICAR, MANAGE, NAARM, NABARD), and industry associations (CII, FICCI, ASSOCHAM). The technology platform comprises a website (ccsniam.gov.in), active social media presence, video conferencing, and 24-hour internet-enabled campus infrastructure; there is no proprietary software product.

Revenue is sourced from three streams: tuition and hostel fees from PGDM cohorts, paid training and consultancy contracts for senior government officers from state agricultural marketing boards, cooperatives, and central departments, and core operational grants from the parent Ministry of Agriculture and Farmers Welfare. Ancillary activities include the NIAM-NABI agri-business incubator providing co-working space to startups, the Indo-German AMD collaboration, policy research for the central government, and a publications programme spanning the CCS NIAM Journal, e-Bulletins, and FPO directories. The institute also conducts triangular cooperation training programmes for the governments of Kenya, Malawi, Liberia, and Bhutan.

Name

National Institute of Agricultural Marketing (NIAM), Jaipur

Legal name

Chaudhary Charan Singh National Institute of Agricultural Marketing

Website

https://ccsniam.gov.in

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

CCS NIAM is a Government of India autonomous institute under the Ministry of Agriculture and Farmers Welfare, delivering AICTE-approved PGDM programmes (ABM, IEV, SAM) plus training, consultancy, and agri-incubation services from its Jaipur campus, serving graduate students, government officers, and the Indian agri-business sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Education Programs: Revenue from tuition fees, hostel fees, and other academic charges for PGDM programs (ABM, IEV, SAM). Programs are fully residential two-year courses with annual fee structures ranging from Rs. 4-9 lakhs depending on the program.
2. Training and Consultancy: Revenue from organizing training programs for government officials, agricultural marketing functionaries, and agribusiness professionals. The institute conducts specialized programs funded by various government ministries and international organizations.
3. Government Funding: Core operational funding as an autonomous body under Ministry of Agriculture and Farmers Welfare, Government of India.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CCS NIAM is a government autonomous institute that delivers postgraduate management education (PGDM-ABM, PGDM-IEV, PGDM-SAM), an online program on Cyber Security in Agriculture, short-term training programs for government officials, agricultural consultancy to state and central departments, research publications, and agri-startup incubation through NIAM-NABI. All offerings focus on agricultural marketing, agribusiness management, innovation, entrepreneurship, and sustainable agriculture.

Product overview

CCS NIAM operates as a multi-product educational institute offering three AICTE-approved PGDM programs: PGDM-ABM (Agri-Business Management), PGDM-IEV (Innovation, Entrepreneurship and Venture Development), and PGDM-SAM (Sustainable Agricultural Management). The institute also provides an Online Program on Cyber Security in Agriculture, alongside training programs, consultancy services, research publications, and agri-incubation facilities through NIAM-NABI. The programs share a common focus on agricultural marketing and sustainable development but serve distinct career paths: management careers in agribusiness, entrepreneurship development, and sustainability-focused agricultural management. All programs are backed by the Ministry of Agriculture and Farmers Welfare, Government of India.

Differentiator

Problem solved

Functional benefit

Brands

• NIAM-NABI: Agri-business incubator under CCS NIAM for supporting agri-prenuers and startups
• PGDM-ABM
• PGDM-IEV
• PGDM-SAM

Products and services

• PGDM-ABM (Post Graduate Diploma in Management - Agri-Business Management) A two-year fully residential AICTE-approved programme (119 credits) that prepares agriculture and allied graduates for management careers in agri-processing, input/output marketing, pharmaceuticals, plantation, export-import, commodity trading, microfinance, banking, and retail sectors. Total programme fee Rs. 9,00,000 (First Year Rs. 4,55,000; Second Year Rs. 4,45,000).
• PGDM-IEV (Post Graduate Diploma in Innovation, Entrepreneurship and Venture Development) AICTE-approved, full-time, two-year non-residential programme (104 credits) combining management education with incubation and acceleration support for aspiring entrepreneurs to develop ventures. Total fee Rs. 6,10,000 without boarding or Rs. 9,34,000 with boarding (includes Rs. 25,000 registration fee).
• PGDM-SAM (Post Graduate Diploma in Sustainable Agricultural Management) A pioneering two-year programme (104 credits) designed to equip future leaders with knowledge and skills in sustainable agriculture, emphasizing sustainability, agribusiness management, climate-smart practices, and innovative technologies. Total fee approximately Rs. 9 lakhs (First Semester with boarding Rs. 4,01,000; without boarding Rs. 2,93,000).
• Online Program on Cyber Security in Agriculture A three-month online program focusing on protecting agricultural data, preventing cyber threats, and ensuring secure digital farming practices through modules on IoT security, drone security, and cloud security.
• Training Programs Short-term specialized training programs in agricultural marketing and allied areas for senior and middle-level officers from State Governments, Cooperatives, Marketing Boards, and Agribusiness Entrepreneurs. Includes annual training calendar (FY 2025-26).
• Consultancy Services Consultancy services offered to state and central departments, public-sector undertakings, and cooperatives in preparation of master plans for states, market infrastructure projects, and integrated value chains.
• Publications and Research Research publications, CCS NIAM Journal, e-Bulletins, and reports on agricultural marketing including Farmer Producer Organization directories, eNAM performance studies, and global best practices.
• NIAM-NABI Agri-Incubation Agri-business incubation program providing co-working space, mentorship, and support for agri-prenuers to develop innovative agricultural ventures.
• IND-GER AMD (Indo-German Agriculture Management Development) Indo-German collaboration program focused on agriculture management development.

Quantifiable outcome

• 100% Placements reported for PGDM-ABM program
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• USAIDcoreStrategic or Co-development PartnerInternational development partner providing support for agricultural marketing programs and capacity building initiatives. Collaboration under SAMS Programme with US universities.
• USDAcoreStrategic or Co-development PartnerUS Department of Agriculture collaborating on agricultural marketing research and training programs.
• World BankcoreStrategic or Co-development PartnerInternational financial institution supporting agricultural marketing reforms and infrastructure development projects.
• NABARDcoreStrategic or Co-development PartnerNational Bank for Agriculture and Rural Development - key partner for agricultural credit, rural infrastructure and FPO financing. Also NABARD Consultancy Services (NABCONS) for consultancy assignments.
• CIIminorStrategic or Co-development PartnerConfederation of Indian Industry - industry partnership for curriculum design, corporate interactions, and placement support.
• FICCIminorStrategic or Co-development PartnerFederation of Indian Chambers of Commerce and Industry - collaboration for industry-academia linkage.
• ASSOCHAMminorStrategic or Co-development PartnerAssociated Chambers of Commerce of India - industry partnership for business connections and placement facilitation.
• FAOcoreStrategic or Co-development PartnerFood and Agriculture Organization of the United Nations - international collaboration for agricultural marketing policy and research.
• Wageningen University, NetherlandsminorStrategic or Co-development PartnerAcademic partnership for knowledge exchange in sustainable agriculture and agricultural marketing research.
• Asian Productivity Organization, JapanminorStrategic or Co-development PartnerInternational organization collaboration for productivity improvement in agricultural marketing.
• University of California, Davis and Michigan UniversityminorStrategic or Co-development PartnerAcademic partnerships under SAMS Programme for agricultural marketing education and research exchange.
• State Agricultural Marketing BoardscoreStrategic or Co-development PartnerPartnership with State Agricultural Marketing Boards across India for training programs and consultancy services.
• APEDAcoreStrategic or Co-development PartnerAgricultural and Processed Food Products Export Development Authority - collaboration for agricultural export promotion research and training.
• ICARcoreStrategic or Co-development PartnerIndian Council of Agricultural Research - apex body for agricultural research with 100+ institutes, providing research guidance and academic collaboration.
• Indian Institute of Foreign Trade (IIFT)minorStrategic or Co-development PartnerAcademic collaboration for international trade education and research in agricultural exports.
• National Centre for Cold Chain Development (NCCD)minorStrategic or Co-development PartnerCollaboration on cold chain infrastructure and post-harvest management research.
• NCDCcoreStrategic or Co-development PartnerNational Cooperative Development Corporation - partnership for cooperative marketing development and training.
• MANAGEcoreStrategic or Co-development PartnerNational Institute of Agricultural Extension Management - sister institute collaboration for agricultural extension and marketing training.
• NAARMcoreStrategic or Co-development PartnerNational Academy of Agricultural Research Management - research and academic collaboration in agricultural management education.
• World Union of Wholesale MarketsminorStrategic or Co-development PartnerInternational organization for wholesale market development and knowledge sharing.
• Government of Kenya, Malawi and LiberiaminorStrategic or Co-development PartnerInternational government partnerships for agricultural marketing training and capacity building under triangular cooperation programs.
• Royal Government of BhutanminorStrategic or Co-development PartnerNeighboring country partnership for agricultural marketing knowledge exchange.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MANAGE (National Institute of Agricultural Extension Management): A sister autonomous institute under the Ministry of Agriculture that also delivers PGDM (Agri-Business Management) and training programs for agricultural professionals. Most directly comparable peer in scope, mission, and government backing.
• VAMNICOM (Vaikunth Mehta National Institute of Cooperative Management): Pune-based institute under the Ministry of Cooperation offering PGDM programs in cooperative management and agribusiness. Directly comparable in government-backed specialized management education for agricultural value chains.
• NAARM (National Academy of Agricultural Research Management): Hyderabad-based autonomous institute under ICAR offering management education, training, and research for agricultural research professionals. Comparable in its agricultural management education mandate and government affiliation.

Broad incumbents

• XLRI Xavier School of Management: Top-tier Indian B-school offering BM (Business Management) with sustainability and rural management electives. Competes for postgraduate talent and recruiter interest in agriculture and sustainability-related roles.
• Indian Institute of Foreign Trade (IIFT): Autonomous body under the Ministry of Commerce offering specialized MBA in International Business with relevance to agricultural exports. Faculty collaboration partner with CCS NIAM and competes for similar international trade candidates.
• IIM Ahmedabad: India's premier management institute with a well-known Agri-Business Management program and far larger scale. Competes for the same top-tier agri-business students and recruiters, though it is a broad incumbent rather than a niche specialist.
• Symbiosis Institute of Business Management (SIBM): Pune-based management institute offering MBA programs with agri-business and sustainability tracks. Comparable as a private-sector benchmark for placement and curriculum design.

Emerging players

• Xavier Institute of Social Service: Ranchi-based institute offering PGDM programs with a focus on rural management and development. Comparable emerging player in management education for agricultural and rural sectors.
• Amity University (Agribusiness Management programs): Large private university offering B.Sc. and MBA programs in agri-business management. Comparable as a scalable private alternative drawing applicants from the same pool of agriculture graduates.

Others

• NABARD Consultancy Services (NABCONS): Consultancy arm of NABARD, a key CCS NIAM partner. Comparable as an adjacent ecosystem participant offering agricultural consultancy services to government and development sector clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-institute-of-agricultural-marketing-jaipur-niam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Institute of Agricultural Marketing (NIAM), Jaipur