Bonnewits

What Bonnewits does

Bonnewits is a Dutch family-owned value-added distributor and reseller of professional kitchen equipment, hospitality furniture, and interior solutions, founded in 1970 and now in its third generation of ownership. The company is headquartered at Industrieweg 37 in Berkel en Rodenrijs, Netherlands, where it operates a 3,000m² showroom and warehouse facility that stocks inventory for direct delivery. Bonnewits does not develop proprietary technology; instead, it curates, integrates, and distributes products from a portfolio of more than 15 leading international manufacturers — including Rational, Giorik, Hoshizaki, Angelo Po, Retigo, Roaster, Winterhalter, Hobart, Froster, Bizerba, Pedrali, and Liebherr — across cooking/frying equipment, combi steamers, refrigeration, dishwashing, ventilation, stainless steel work tables, and indoor/outdoor hospitality furniture. The company also markets a small own-brand line including the BonVacu400 vacuum packaging machine and Bonnewits-branded refrigerated work tables and RVS furniture.

The business model is project-based, sales-led direct sales with custom quote-based pricing and multi-year engagement horizons. Revenue is generated primarily through hardware sales of professional kitchen equipment and hospitality furniture, supplemented by recurring technical service, maintenance, and installation work performed by in-house teams. Go-to-market emphasizes in-person consultation at the showroom, online quote requests, and dedicated specialist advisors who provide custom project solutions. Bonnewits serves five vertical segments — horeca (the primary focus), corporate canteens, education, retail, and healthcare — with a customer roster anchored by Rotterdam-area hospitality operators and hotel groups (Van der Valk Hotel Delft A4, Restobar Harvey, Served WTC, FC Kip). Customer references and the entire operating footprint are Netherlands-domestic, with no disclosed international presence.

Name

Bonnewits

Legal name

Bonnewits

Website

https://www.bonnewits.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonnewits is a Dutch family-owned distributor (since 1970) of professional kitchen equipment, hospitality furniture, and interior solutions, serving horeca, corporate canteen, education, healthcare, and retail clients from a 3,000m² showroom and warehouse in Berkel en Rodenrijs, Netherlands.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• Professional kitchen equipment
• Hospitality furniture
• Commercial refrigeration
• Kitchen installation services
• Horeca interior design

Headquarters

HQ city

Berkel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Professional Kitchen Equipment Sales: Bonnewits generates revenue through the sale of professional kitchen equipment including cooking appliances (fryers, induction cookers, ovens, combi steamers), refrigeration units, dishwashing equipment, and stainless steel furniture. Products are sold to hospitality businesses, healthcare, education, and retail sectors across the Netherlands.
2. Hospitality Furniture Sales: The company sells indoor and outdoor furniture including chairs, bar stools, tables, benches, and table bases for restaurants, hotels, canteens, and other hospitality venues. Furniture is available with extensive customization options.
3. Technical Service and Maintenance: Bonnewits provides technical service, maintenance, and repair services for installed equipment, generating recurring service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bonnewits is a value-added distributor and project integrator supplying professional kitchen equipment, commercial refrigeration, dishwashing systems, stainless steel furniture, and indoor/outdoor hospitality furniture to the Dutch horeca market. The company curates and resells products from leading manufacturers (Giorik, Rational, Hoshizaki, Angelo Po, Retigo, Pedrali, Hobart, Winterhalter, etc.) and complements hardware supply with custom kitchen and interior design, professional installation, and ongoing technical service and maintenance.

Product overview

Bonnewits is a family-owned Dutch company (since 1970) serving the professional hospitality industry with a comprehensive portfolio of kitchen equipment and furniture. The core offering consists of professional kitchen equipment including cooking/frying appliances (induction cookers, fryers, grills, salamanders, ovens, combi steamers) from brands like Giorik, Angelo Po, Rational, Retigo, and Roaster; cooling and freezing equipment (refrigerators, freezers, ice machines, blast chillers, custom cold rooms) from Hoshizaki, Froster, and Impafri; dishwashing and hygiene solutions from Hobart and Winterhalter; ventilation systems; and RVS stainless steel furniture and work tables. Additionally, Bonnewits offers hospitality furniture including indoor and outdoor chairs, bar stools, benches, table tops, and bases from manufacturers like Pedrali and SWV. The company also provides custom kitchen and interior design services, professional installation, and ongoing service and maintenance. Their own brand includes Bonnewits refrigerators, work tables, vacuum packaging machines (BonVacu400), and cleaning supplies. All products are supported by a 3000m² showroom in Berkel en Rodenrijs, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Cooking, Baking & Frying Equipment Complete range of professional induction cookers, gas cookers, fryers, grills, salamanders, bain-marie, pasta cookers, tilting bratt pans, lava grills, water grills, charcoal grills, and chicken grills from brands such as Giorik, Angelo Po, Roaster, and MCM, for restaurants, hotels, and commercial kitchens.
• Cooling & Freezing Equipment Refrigerators, freezers, refrigerated and freezer work tables, blast chillers, bar coolers, ice machines, saladettes, and custom-built walk-in cold rooms from Hoshizaki, Froster, Impafri, Gamko, and Liebherr for professional food service operations.
• Dishwashing & Hygiene Equipment Front-loaders, conveyor (pass-through) dishwashers, glass washers, water treatment systems, taps, detergents, rinse aid, and cleaning supplies from Hobart and Winterhalter, plus own-brand consumables.
• Ovens & Combi Steamers Combi steamers, convection ovens, high-speed regeneration ovens, and pizza ovens from Rational, Retigo, and Giorik, available in multiple capacities for operations serving 51-150, 151-250, and larger meal volumes per day.
• Ventilation & Extraction Systems Kitchen extraction hoods and motors engineered for professional kitchen environments to manage heat, smoke, and grease.
• Stainless Steel Furniture & Work Tables Stainless steel (RVS) work tables with undershelves, supply and discharge tables, waste bins, RVS stands, and etageres meeting HACCP standards, including own Bonnewits-branded RVS work tables with drain holes.
• Hospitality Furniture (Indoor & Outdoor) Indoor and outdoor chairs, bar stools, benches, table tops, table bases, and terrace heaters from Pedrali, SWV, and other manufacturers, with customization options for dimensions, upholstery, materials, and RAL colors for restaurants, hotels, and canteens.
• Installation, Service & Maintenance

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• GiorikcoreChannel Partner/ Reseller/ DistributorBonnewits is an authorized distributor of Giorik professional kitchen equipment including combi steamers, fryers, cookers, induction units, salamanders, and more. Giorik is an Italian manufacturer known for high-quality professional cooking equipment in the Unika 700 series.
• RationalcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Rational combi steamers including the iCombi Pro series. Rational is a German market leader in professional combi oven technology.
• HoshizakicoreChannel Partner/ Reseller/ DistributorDistributor of Hoshizaki ice machines, ice storage bins, and refrigeration equipment. Hoshizaki is a Japanese manufacturer known for premium ice machines and commercial refrigeration.
• Angelo PocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Angelo Po professional kitchen equipment including cookers, fryers, pasta cookers, tilting bratt pans, neutral units, and preparation tables.
• RoastercoreChannel Partner/ Reseller/ DistributorDistributor of Roaster charcoal ovens, robata grills, and related professional cooking equipment. Roaster specializes in charcoal cooking solutions for professional kitchens.
• RetigocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Retigo Vision combi ovens including Blue Vision and Orange Vision series, along with related stands and accessories.
• WinterhaltercoreChannel Partner/ Reseller/ DistributorDistributor of Winterhalter dishwashing equipment including UC-series undercounter dishwashers and reverse osmosis water systems.
• Ice TechminorChannel Partner/ Reseller/ DistributorDistributor of Ice Tech ice cube machines for professional use in hospitality establishments.
• FrostercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Froster refrigeration equipment including forced air refrigerators, freezer cabinets, and refrigerated preparation tables.
• ImpafriminorChannel Partner/ Reseller/ DistributorDistributor of custom-built Impafri walk-in cold rooms and freezer rooms with modular construction.
• GamkominorChannel Partner/ Reseller/ DistributorDistributor of Gamko bar refrigeration including glass door bottle coolers and display fridges.
• BizerbaminorChannel Partner/ Reseller/ DistributorDistributor of Bizerba vertical slicers for professional food cutting applications.
• PedralicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Pedrali outdoor and indoor furniture including chairs, stools, tables, and benches designed for hospitality environments.
• HobartcoreChannel Partner/ Reseller/ DistributorDistributor of Hobart commercial dishwashers including hood-type dishwashers, undercounter machines, and glass washers.
• MCMminorChannel Partner/ Reseller/ DistributorDistributor of MCM charcoal broiler and grill equipment for professional cooking applications.
• LiebherrminorChannel Partner/ Reseller/ DistributorDistributor of Liebherr professional refrigerators including counter-top models.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sligro Food Group: Largest Dutch foodservice wholesaler serving horeca, corporate, and healthcare customers with broad product range including equipment. Direct competitor in the Netherlands horeca supply market with overlapping customer base across hospitality and institutional segments.
• METRO AG (incl. MAKRO Netherlands): European cash-and-carry and foodservice distribution group operating MAKRO stores in the Netherlands. Targets the same horeca and professional-customer base with broad equipment, food, and supplies assortments.

Broad incumbents

• Bunzl plc: Global broadline distribution group supplying foodservice, hospitality, and healthcare customers with equipment, supplies, and consumables. Comparable as a scaled distributor serving the same end markets but with vastly broader geographic and category reach.
• Hoshizaki Europe: Manufacturer of ice machines and commercial refrigeration (a key Bonnewits supplier). Comparable as a channel participant in the same Dutch horeca market — both partner and potential vertical competitor if Hoshizaki expands direct distribution.
• Rational AG: Global market leader in combi-steamer ovens and a core brand in Bonnewits' portfolio. Comparable as a participant in the same Dutch professional-kitchen equipment market — Bonnewits is both a channel partner and operates adjacent to Rational's direct-sales efforts.
• Middleby Corporation: Diversified US-listed manufacturer of commercial kitchen equipment covering cooking, refrigeration, and food preparation. Comparable through its broad product portfolio and growing distribution presence across European horeca markets, overlapping Bonnewits' brand portfolio.
• Ali Group: Italian-based global manufacturer and distributor of commercial kitchen equipment with extensive European horeca channel presence. Comparable as a multi-brand commercial-equipment ecosystem that competes for both supplier mind-share and end-customer relationships.
• Electrolux Professional: Swedish-listed manufacturer of professional kitchen and laundry equipment serving horeca, healthcare, and institutional customers across Europe. Comparable as a scaled brand competing in the same Dutch commercial-equipment purchase decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bonnewits
• LinkedInlinkedin.com/company/bonnewits-horeca
• Instagraminstagram.com/bonnewitshoreca
• Xx.com/bonnewits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnewits