What ASA Boot Electro does

ASA Boot Electro B.V. is a Dutch private limited company headquartered in Oosthuizen, Netherlands, that has operated since 1952 as a specialty distributor of marine electrical and hydraulic systems. The company supplies complete electrical household solutions for yachts up to 20 meters and superyachts of 25 meters and above, as well as components for commercial shipping and recreational vehicles, across nine product categories: power supply (inverters, chargers, batteries), cables and connectors, fuses and panels, switches and plugs, lighting, instruments and communication/monitoring, air and water treatment (including Schenker watermakers from November 2025), antennas/intercom/audio/alarm systems, and electric and hydraulic drive systems including bow and stern thrusters, DockMate wireless controls, Lenco trim tabs, linear actuators, and electric propulsion.

The company carries a curated set of third-party brands including Victron Energy, Sleipner/Side-power, DockMate, Lenco, and Cobra, and as of November 2025 holds exclusive Dutch distribution rights for Schenker Watermakers. Products are sourced from these manufacturers and resold under the ASA catalog rather than designed or manufactured in-house, making ASA a value-added distributor rather than an OEM.

ASA Boot Electro monetizes through one-time hardware unit sales at publicly listed prices (ranging from €2.25 for a small fuse holder to €287 for a handheld VHF radio, with higher-value propulsion and water treatment systems also in the catalog). Distribution occurs through three channels: an ASA dealer network across the Netherlands, a direct-to-customer e-commerce webshop, and a physical showroom in Oosthuizen. The company supports sales with always-available advisory staff, an online FLIP catalog, email newsletters, and an active social media presence across Facebook, Twitter, YouTube, and Instagram. Revenue is not publicly disclosed, and ownership is privately held with no parent company, subsidiaries, or institutional investors on record.

Name

ASA Boot Electro

Legal name

ASA Boot Electro B.V.

Website

https://www.asabootelectro.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

ASA Boot Electro B.V. is a Dutch specialty distributor, founded in 1952 and based in Oosthuizen, supplying marine electrical and hydraulic systems — power supply, propulsion, watermakers, and communications — to yacht owners, superyachts, commercial shipping, and camper builders across the Netherlands through dealers, a webshop, and a showroom.

Ownership category

akta.pro rank

Product category

Marine Electrical Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Electrical Equipment Manufacturing (33531), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Switchgear & Switchboard Apparatus (3613), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Integrated Marine Electrical Systems & Switchboards (IMAJAJAA)

akta.pro secondary industries

Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB), Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine electrical systems
• Yacht electrical equipment
• Marine power solutions
• Boat electronics distribution
• Vessel hydraulic systems

Headquarters

HQ city

Oosthuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: ASA Boot Electro sells a wide range of electrical and hydraulic products for yachts, commercial vessels, and vehicles. Products are sold on a one-time transaction basis through dealers and an online catalog. Revenue is generated from hardware sales across multiple product categories including power supply, cables, fuses, switches, lighting, instruments, air/water treatment, antennas, and electric/hydraulic drive systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ASA Boot Electro B.V. distributes and supplies marine electrical systems, hydraulic drive systems, and related technical products for yacht builders, installers, and vessel owners. The company offers a comprehensive catalog covering power supply, cables, fuses, switches, lighting, instruments, watermakers, antennas, and electric/hydraulic propulsion systems, sold through a Dutch dealer network and an online webshop.

Product overview

ASA Boot Electro is a Dutch marine electrical systems provider offering complete solutions for electricity management on yachts and vessels. The product portfolio is organized as a comprehensive catalog of marine electrical equipment organized into 9 main product categories: power supply systems, cables and connectors, fuses and panels, switches and plugs, lighting, instruments/communication/monitoring, air and water treatment systems (including Schenker watermakers), antennas/intercom/audio/alarm systems, and electric/hydraulic drive systems. The electric and hydraulic systems category includes specialized sub-products like bow/stern thrusters (Sleipner/Side-power), DockMate wireless controls, trim tabs (Lenco), linear actuators, stabilization systems, and electric propulsion. The company also distributes branded products including Victron Energy power equipment and Cobra marine communication devices. ASA Boot Electro serves multiple maritime segments: yachts up to 20m, superyachts 25m+, commercial shipping, and vehicles/recreational vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• SCHENKER 5 Micron Filter Cartridge 10" Replacement 5-micron filter cartridge (10-inch) for Schenker watermakers, sold at €18.00 excl. VAT. Used by yacht, sailing boat, and commercial vessel owners maintaining their onboard water production systems.
• COBRA Handheld VHF BlueBound 650 Handheld VHF marine radio for vessel communication, sold at €287.00 excl. VAT. Used by yacht owners, commercial vessel operators, and recreational mariners for on-board communication.
• COBRA Handheld VHF BlueBound 350 Handheld VHF marine radio for vessel communication, sold at €195.00 excl. VAT. Aimed at yacht owners, recreational boaters, and small commercial vessel operators.
• Vlaksteekzekering Houder Mini (Mini Blade Fuse Holder) Mini blade fuse holder for marine electrical installations, sold at €2.25 excl. VAT. Used by boat builders and installers for circuit protection on vessels.
• Victron Orion XS 12/12 70A DC-DC Acculader High-power DC-DC battery charger from Victron Energy that converts 12V to 12V at 70A for charging batteries on marine vessels and vehicles.
• SCHENKER Watermakers Advanced watermakers that convert seawater into clean drinking water, used on sailing boats, yachts, and commercial vessels. ASA Boot Electro is the Dutch distributor since November 2025.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Schenker WatermakerscoreChannel Partner/ Reseller/ Distributor · 1 November 2025ASA Boot Electro B.V. became the Dutch distribution partner for Schenker Watermakers starting November 2025. Schenker develops advanced watermakers that convert seawater into clean drinking water, widely used on sailing boats, yachts, and commercial vessels. This partnership expands ASA Boot Electro's product portfolio to include water production systems alongside their existing electrical and hydraulic solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WhisperPower: Dutch-based supplier of marine power systems, inverters, chargers, batteries, and hybrid propulsion equipment. Comparable to ASA Boot Electro because both serve the Dutch and European leisure/commercial marine electrical market with overlapping product categories including power supply, batteries, and propulsion accessories.
• Scanstrut: Marine accessories specialist offering cable seals, charging mounts, and deck hardware with integrated electrical functionality. Comparable to ASA as a specialist marine electrical accessories distributor targeting yacht OEMs, installers, and refit yards.
• Blue Sea Systems: Manufacturer and distributor of marine electrical panels, switches, fuses, and battery management products. Comparable to ASA because Blue Sea's fuses, panels, and switching products overlap directly with ASA's 'Zekeringen en Panelen' and 'Schakel- en stekkermaterialen' categories.
• Sterling Power Products: UK-based marine power conversion and charging specialist supplying alternators, battery-to-battery chargers, and inverters. Comparable to ASA due to overlapping marine power supply, battery charging, and DC-DC conversion product lines sold to yacht and commercial vessel installers.
• Offshore Electrics: UK-based online marine electrical retailer and distributor serving yacht builders, installers, and boat owners. Comparable to ASA as a channel peer competing for the same marine installer and refit customer base across northern Europe.

Broad incumbents

• Mastervolt: Established marine and mobile power systems manufacturer offering inverters, chargers, batteries, and integrated power electronics. Comparable as a broader incumbent whose products overlap with ASA's 'Stroomvoorziening' category and which competes for share of OEM marine electrical specifications.
• Victron Energy: Global power electronics manufacturer whose products (inverters, chargers, batteries, monitoring) are explicitly distributed by ASA. Comparable both as a supplier-principal and as a broader market incumbent shaping the marine electrical ecosystem ASA operates in.
• Dometic: Large marine and mobile systems supplier covering climate control, sanitation, power, and onboard amenities. Comparable as a broader incumbent whose marine power, water, and comfort systems partially overlap with ASA's electric/hydraulic and air/water-treatment categories.
• Lewmar: Established marine hardware and equipment supplier covering anchoring, sail handling, hatches, and onboard electrical/control products. Comparable as a broad incumbent serving the same yacht OEM, installer, and refit channels that ASA addresses through its dealer network.

Others

• Schenker Watermakers: Italian manufacturer of marine reverse-osmosis watermakers whose products are now distributed in the Netherlands by ASA Boot Electro. Listed as an adjacent ecosystem participant because Schenker is simultaneously ASA's principal supplier and a direct competitor in the water-treatment equipment market outside the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asabootelectro
• YouTubeyoutube.com/user/asabootelectro
• Facebookfacebook.com/asabootelectro
• Instagraminstagram.com/asabootelectro
• LinkedInlinkedin.com/company/asa-bootelectro-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASA Boot Electro