Vesta Care

What Vesta Care does

Vesta Care is a private Swedish home care provider headquartered in Solna, operating under the LOV (Lagen om valfrihetssystem) client-choice framework. Founded in 2012 and legally registered as AB Vesta Care Sollentuna Omsorg, the company delivers hemtjänst (home care services), personlig assistans (personal assistance under LSS), avlösarservice (respite care), ledsagarservice (companion services), and boendestöd (housing support) to elderly and disabled clients primarily in Solna and Sundbyberg. The company employed approximately 90 staff with around 200 customers as of the latest reporting period.

The business operates on municipal reimbursement via approved LOV contracts, with revenue tied to approved care hours at municipality-set rates. Vesta Care differentiates on clinical quality, with 90%+ of staff certified in Demens ABC dementia care and over 50% being nurses or nursing aides, and on operational technology including 98% real-time visit registration and deployment of digital locks in Sundbyberg since May 2025. The company is a member of Vårdföretagarna, the Swedish trade association for private care providers.

In 2025 Vesta Care pursued aggressive consolidation and expansion, including a January 2025 merger with Akleja Vård och Omsorg and a July 2025 entry into Järfälla. Simultaneously, the company terminated its Stockholm (effective June 2025) and Sollentuna (effective October 2025) home care contracts, and Järfälla municipality subsequently terminated all private provider contracts in November 2025. Leadership is centered on Verksamhetschef Farnoush Khorasani. The company is privately held and founder-controlled with no disclosed external funding.

Name

Vesta Care

Legal name

AB Vesta Care Sollentuna Omsorg

Website

https://vestacare.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Vesta Care is a Swedish home care provider based in Solna, delivering hemtjänst, personal assistance, and related care services to elderly and disabled clients in the Stockholm region under the LOV municipal framework.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Private-Duty Caregiver Staffing Agencies (HSABAMAB), Overnight Respite Care (HSABAGAB), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

Keywords

• Home care services
• Personal assistance
• Elderly care
• Disability support
• Respite care

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Care Services (Hemtjänst): Home care services provided under municipal contracts through the LOV system. Pricing is determined by the municipality and is the same regardless of which provider customers choose. Revenue is generated through service fees from municipal funding for approved care services.
2. Personal Assistance (Personlig assistans): Personal assistance services for persons with extensive disabilities, funded through municipalities or the Swedish Social Insurance Agency (Försäkringskassan) based on need assessments.
3. Respite Care (Avlösarservice): Respite services for family caregivers providing temporary care in the home, funded through municipal decisions.
4. Housing Support (Boendestöd): Individualized support for persons with disabilities aged 18+ living independently, funded through municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vesta Care is a private home care provider operating under Sweden's LOV (Lagen om valfrihetssystem) freedom-of-choice framework, delivering home care, personal assistance, respite services, companion services, and housing support to elderly individuals and persons with disabilities in Solna, Sundbyberg, and Järfälla municipalities. Care is delivered by qualified staff (registered nurses, nursing assistants, and trained caregivers) with an emphasis on continuity, multilingual support, and dementia-certified expertise. The company serves approximately 200 customers with around 90 employees and uses digital visit tracking and digital-lock technology for key-free home care access.

Product overview

Vesta Care is a unified home care and personal assistance service provider operating as a single product portfolio rather than a platform-with-modules architecture. The core offering consists of five integrated care services: Hemtjänst (home care with domestic and personal support), Personlig assistans (comprehensive personal assistance for extensive disabilities), Avlösarservice (respite care for family caregivers), Ledsagarservice (companion/escort service for community participation), and Boendestöd (housing support for adults with disabilities). All services are delivered by qualified staff (registered nurses, nursing assistants, or trained caregivers) with high continuity, using standardized quality management under SOSFS 2011:9. The company also offers digital innovations including key-free home care via digital locks and digital grocery purchases through municipal systems. Services operate primarily in Solna, Sundbyberg, and Järfälla municipalities under the LOV (Lagen om valfrihetssystem) choice framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemtjänst (Home Care) Personal and domestic home care service that enables individuals to remain safely and independently in their own homes. Includes service interventions (cleaning, laundry, shopping) and personal care (hygiene, medication reminders, mobility support). Delivered in Solna and Sundbyberg under the LOV system by qualified nurses, nursing assistants, and trained caregivers.
• Personlig assistans (Personal Assistance) Comprehensive individualized support for persons with extensive disabilities covering basic needs such as personal hygiene, dressing, meals, communication, and participation in activities outside the home. Funded through municipalities or the Swedish Social Insurance Agency (Försäkringskassan) and delivered in Solna and Sundbyberg.
• Avlösarservice (Respite Service) Temporary in-home care providing relief for family caregivers of persons with disabilities. Qualified staff take over caregiving duties so relatives can rest, run errands, or participate in social activities. Delivered in Solna and Sundbyberg.
• Ledsagarservice (Companion Service) Support enabling persons with disabilities to participate in activities outside the home such as sports, cinema, visiting friends, or walks. Provided under LSS legislation in Solna and Sundbyberg.
• Boendestöd (Housing Support) Individualized support for persons aged 18+ with intellectual or psychological disabilities to create structure, routines, and increased independence in their own housing. Currently offered in Järfälla municipality.

Quantifiable outcome

• 98% real-time visit registration rate
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Akleja Vård och OmsorgmajorStrategic or Co-development Partner · 7 January 2025Vesta Care and Akleja Vård och Omsorg merged their operations from January 2025. Most of Akleja's staff and Emilia (responsible for planning and daily operations) continued their employment with Vesta Care. Customers who appreciated their fixed care contact, continuity and routines can choose Vesta Care to continue receiving the same high quality and security with the same staff and routines. The merger created a stronger operation for both customers and staff.

Scale indicators7 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Olivia Personlig Assistans: Sweden-focused personal-assistance provider operating under LSS and LOV frameworks nationwide. Strong overlap in personlig assistans and ledsagarservice offerings targeting the same disabled-customer segment.
• Hemtjänstkompaniet: Stockholm-based private hemtjänst provider operating under LOV in multiple Swedish municipalities. Comparable small-to-mid scale private home care operator serving similar elderly municipal-choice customers.
• Nytida: Subsidiary of Ambea providing individual and family services for persons with disabilities and elderly care needs in Sweden. Direct comparable on LSS-funded personlig assistans, boendestöd and hemtjänst offerings.
• Frösunda Omsorg: Swedish personal-assistance and home care operator with nationwide LSS and elderly care coverage. Directly comparable on service portfolio (personlig assistans, hemtjänst, boendestöd) and customer-choice-based acquisition model.
• Humana AB: Major Swedish provider of personal assistance (LSS) and home care services under the LOV framework. Directly comparable business model serving similar disabilities and elderly populations through municipal and Försäkringskassan funding.

Others

• AB Kommunals Omsorgs AB (Akleja Vård och Omsorg): Pre-merger counterpart entity that combined with Vesta Care in January 2025. Provided comparable home care and personal assistance services in the same Greater Stockholm region and represents an example of the small-operator consolidation pool Vesta Care targets.
• Vårdföretagarna: Swedish employers' association for private care providers of which Vesta Care is a member. Adjacent organization that sets collective-bargaining standards and industry frameworks governing how private LOV home care providers like Vesta Care operate.

Broad incumbents

• Attendo AB: Large Nordic care provider with significant Swedish home care and personal assistance operations alongside nursing homes and individual & family services. Compares on the home care side but operates at much larger scale and broader service breadth.
• Ambea AB: Nordic care group operating home care, personal assistance (via Nytida) and elderly care facilities across Sweden. Overlaps directly in non-medical home care but covers a much wider service portfolio.

Emerging players

• Help Moment AB: Swedish personal-assistance and home care provider with similar LSS-focused business model. Comparable on personal assistance delivery, though smaller and more regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SollentunaOmsorg
• LinkedInlinkedin.com/company/vestacareab
• Instagraminstagram.com/sollentunaomsorg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vesta Care