Visible Influence Pictures

What Visible Influence Pictures does

Visible Influence Pictures (视袭文化集团 / Shixi Culture Group), legally 视袭时代（北京）文化传媒股份有限公司, is a private documentary and cultural content production company headquartered in Beijing, China. It operates as a full-service content studio across three format layers — long-form documentary series (notably 《万物滋养》Nourishment of All Things and 《传家》Heritage, both with multiple seasons), short-form and micro-documentaries (such as 传家微记录, 《二十四节气风物》, and 《未来生活家》), and television co-productions including CCTV's 《国家宝藏》National Treasure cultural exploration program, 《国之大运》, and 《中国味道》. Underlying operations consist of integrated production capabilities spanning story development, filming, post-production, and rights management rather than a proprietary technology platform.

The company monetizes through three parallel business streams: (1) content production and licensing to broadcast networks (CCTV and other Chinese national/regional broadcasters), generating royalty-based revenue; (2) copyright investment and trading of documentary IP (版权投资交易) and distribution rights; and (3) direct audience reach via a self-operated documentary viewing platform (纪录片观影平台) and a quality documentary new-media arm (纪录片优质新媒体). The go-to-market motion is sales-led, primarily through direct enterprise partnerships with national broadcasters and through industry awards-based brand recognition (TV地标, 国家广播电视总局 documentary excellence awards). Pricing is not publicly disclosed, consistent with a B2B content licensing model.

The company serves Chinese broadcast television networks and streaming platforms seeking premium documentary and cultural programming — its named enterprise customer is CCTV, and it targets the segment of Chinese networks needing culturally resonant, regulator-recognized content for educated urban audiences. Operating geography is exclusively mainland China. The company is privately held with no disclosed parent, no disclosed funding rounds, no disclosed management team or board, and no patent or trademark filings in the input data.

Name

Visible Influence Pictures

Legal name

视袭时代（北京）文化传媒股份有限公司

Website

https://vif-film.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Visible Influence Pictures is a private Beijing-based documentary and cultural content production company producing long-form, short-form, and TV documentaries — including CCTV's 《国家宝藏》and the 《万物滋养》series — for Chinese broadcast networks and streaming platforms.

Ownership category

akta.pro rank

Product category

Documentary and Television Production

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Issue & Advocacy Documentaries (MPADADAG)

akta.pro secondary industry

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Documentary production
• Cultural content creation
• Television production
• Content licensing
• Copyright trading

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Production & Licensing: Produces original documentary and cultural content for broadcast and licensing to media platforms and streaming services.
2. Copyright Investment & Trading: Invests in and trades documentary copyright assets, including distribution rights and IP licensing.
3. Documentary Viewing Platform: Operates a documentary viewing platform (纪录片观影平台) as part of its digital distribution ecosystem.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Visible Influence Pictures is a documentary and cultural content production company that produces long-form documentary series (e.g., 万物滋养 Nourishment of All Things, 传家 Heritage), short-form and micro-documentaries (传家微记录, 二十四节气风物, 未来生活家), and television productions for major Chinese broadcasters including CCTV. The company licenses its content to broadcast networks and streaming platforms, engages in copyright investment and trading for documentary IP, and operates its own documentary viewing platform for direct distribution.

Product overview

Visible Influence Pictures (视袭文化集团/视袭时代（北京）文化传媒股份有限公司) is a documentary and television production company operating as a content production house with multiple business segments. The core product portfolio includes long documentary series (万物滋养, 传家), short documentary content (传家微记录, 二十四节气风物, 未来生活家), and television productions (《国之大运》, CCTV《国家宝藏》, 《中国味道》). The company operates across three business segments: documentary new media (纪录片优质新媒体), copyright investment and trading (版权投资交易), and a documentary viewing platform (纪录片观影平台). This is a content production company with no unified platform; the products consist of distinct documentary series and TV productions released through various distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• 视袭影视: Film and television production arm under Shixi Culture Group responsible for producing documentaries such as 《万物滋养》 and 《传家》.

Products and services

• 万物滋养 (Nourishment of All Things) A long-form documentary series exploring the relationship between food and nature, featuring multiple seasons covering grasslands, oceans, and other ecosystems. Season 1 won the 2018 Outstanding Domestic Documentary Long-form award from the National Radio and Television Administration (国家广播电视总局). Targeted at Chinese broadcast television networks and cultural audiences.
• 传家 (Heritage) A long-form documentary series about Chinese family traditions and cultural heritage, showcasing customs, celebrations, and lifestyle practices passed down through generations. Produced across multiple seasons for Chinese broadcast television networks.
• 传家微记录 (Chuanjia Micro Documentary) Micro documentary format of the Chuanjia (Heritage) series featuring condensed narratives about family traditions and cultural heritage. Targeted at short-form digital audiences and cultural programming.
• 二十四节气风物 (Twenty-Four Solar Terms Customs) Short documentary series exploring the 24 solar terms of the Chinese agricultural calendar and associated cultural practices and seasonal customs. Targeted at cultural and educational audiences.
• 未来生活家 (Future Living) Short documentary series exploring innovative lifestyle and future living concepts. Targeted at modern Chinese urban audiences interested in contemporary culture and innovation.
• 《国之大运》(National Great Transport) Television production focusing on national achievements and development. Produced for Chinese broadcast television networks.
• CCTV《国家宝藏》文博探索节目 (CCTV National Treasure Cultural Museum Exploration Program) Cultural heritage exploration program produced for CCTV, showcasing museum treasures and historical artifacts. A flagship cultural program produced for China's national broadcaster.
• 《中国味道》(Chinese Flavor) Food and culinary culture program exploring Chinese cuisine and gastronomic traditions. Targeted at Chinese broadcast audiences interested in food culture.
• 版权投资交易 (Copyright Investment and Trading) Copyright investment and trading services for documentary content. The company invests in and trades documentary copyright assets, including distribution rights and IP licensing to streaming platforms and media distributors.
• 纪录片观影平台 (Documentary Viewing Platform) Documentary viewing and streaming platform operated by the company as part of its digital distribution ecosystem, enabling direct audience access to its documentary content library.
• 纪录片优质新媒体 (Quality Documentary New Media) New media platform for quality documentary content distribution and promotion. A digital distribution channel for the company's documentary portfolio.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CCTVcoreStrategic or Co-development PartnerProduced 《国家宝藏》 (National Treasure), a cultural museum exploration program for CCTV. This represents a significant co-production partnership producing flagship cultural programming for China's national broadcaster.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• iQiyi Documentary: iQiyi operates one of China's largest streaming platforms with a sizeable in-house documentary division producing and commissioning premium Chinese documentaries. Comparable as a major buyer and producer of cultural documentary content in the same Chinese market.
• Discovery Asia / Discovery Networks Asia-Pacific: Discovery is a global documentary giant with Asia-Pacific operations that produce and license premium nature, food, and culture content in China. Comparable as both a benchmark international documentary brand and a potential co-production/licensing partner in the Asia region.
• CCTV-9 (Documentary Channel): CCTV-9 is the dedicated documentary channel of China's national broadcaster and the natural commissioning and broadcast home for Visible Influence Pictures' productions. Comparable as the primary buyer and broadcaster of premium Chinese documentaries, including CCTV's National Treasure.
• Shanghai Media Group (SMG) Documentary: SMG operates one of China's largest provincial broadcaster groups (including Dragon TV and ICS) with significant documentary and cultural programming output. Comparable as a state-affiliated broadcaster producing premium Chinese cultural documentaries for national audiences.
• Youku Documentary: Youku (Alibaba) operates a major Chinese streaming platform with significant original documentary production focused on culture, history, and lifestyle. Comparable as a large incumbent in the same documentary licensing and commissioning market.
• Tencent Video Documentary: Tencent Video is a top-tier Chinese streamer with a dedicated documentary channel producing original Chinese cultural, nature, and food programming. Directly comparable as both a potential commissioning buyer and a vertically integrated documentary producer competing for the same audience.

Regional players

• Phoenix TV (Phoenix New Media): Phoenix TV is a Hong Kong-based Chinese-language broadcaster with strong cultural and documentary programming and a focus on Greater China audiences. Comparable as a regional broadcaster and documentary commissioner in the same Chinese cultural content market.

Direct peers

• CNEX (Beijing) Documentary Foundation: CNEX is a Beijing-based documentary foundation and producer focused on Chinese-language non-fiction cinema with co-production and international distribution arms. Highly comparable to Visible Influence Pictures in scale, niche cultural documentary focus, and reliance on broadcast/festival channels in Greater China.

Emerging players

• DocPlay (China) / Chinese Independent Documentary Network: DocPlay is a documentary-focused streaming and distribution platform with growing presence in Asia and Chinese-language markets. Comparable as an emerging digital distribution channel for premium documentaries targeting Chinese cultural and heritage audiences.
• Bilibili Documentary: Bilibili has rapidly expanded its documentary catalog and original productions, particularly cultural and heritage content targeting younger Chinese audiences. Comparable as a growing streaming buyer and original producer in the same cultural documentary niche.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visible Influence Pictures