What ODEL does

ODEL is a Sri Lankan multi-brand fashion and lifestyle retailer operating both a flagship e-commerce storefront at odel.lk and a network of physical stores across the country. It serves Sri Lankan consumers across women, men, kids, and sports personas with a product assortment that spans apparel, footwear, bags, watches, sunglasses, jewellery, beauty, home & lifestyle, food & beverages, and souvenirs/gifts. The catalogue combines over 70 international and local brands — spanning luxury (Gucci, Burberry, Versace), premium (Levi's, Tommy Hilfiger, Calvin Klein, Mango), and accessible tiers — alongside a portfolio of owned private-label brands (ODEL, CLOSET, PREMIUM, LUV SL, BICONIC).

The underlying platform is a standard e-commerce architecture hosted on Oracle Cloud, providing product catalog management, shopping cart, wishlist, user accounts, order tracking, multiple payment options, and a CDN-backed product image library. The site supports both home delivery and store pickup, reflecting an omnichannel design that integrates online ordering with ODEL's brick-and-mortar footprint.

ODEL operates as a subsidiary within the Softlogic Group, one of Sri Lanka's largest diversified conglomerates, and benefits from group-level supply chain, logistics, and cross-promotion synergies with sister entities such as Glomark (supermarkets) and MySoftlogic (technology). The company earns revenue through traditional direct retail — purchasing inventory and reselling at markup across price tiers ranging from budget items under LKR 1,000 to luxury goods above LKR 50,000 — supplemented by regular flash sales and promotional campaigns that drive volume. The business is privately held and serves exclusively the Sri Lankan market.

Name

ODEL

Legal name

ODEL

Website

https://odel.lk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ODEL is Sri Lanka's leading multi-brand fashion and lifestyle retailer, operating an omnichannel business through its odel.lk e-commerce platform and physical stores. It sells 70-plus international and local brands plus private labels across apparel, beauty, home, and F&B to Sri Lankan consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: ODEL generates revenue through direct sales of fashion apparel, accessories, footwear, beauty products, home & lifestyle items, and food & beverages to consumers. The platform operates on a traditional retail model, purchasing inventory and selling to end customers at marked-up prices. The business offers products across multiple price points from budget to luxury, with regular promotional sales driving volume. The company appears to be part of the Softlogic Group, with infrastructure hosted on Oracle Cloud.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ODEL is a Sri Lankan multi-brand fashion and lifestyle retailer that sells apparel, footwear, accessories, beauty products, home and lifestyle items, and food and beverages through an omnichannel model combining an online e-commerce store (odel.lk) with a network of physical retail outlets. The retailer curates both international and local brands across multiple price tiers, ranging from budget to luxury offerings.

Product overview

ODEL operates a comprehensive online fashion and lifestyle e-commerce platform serving the Sri Lankan market. The platform offers an extensive portfolio across multiple product categories including women's fashion (casualwear, formalwear, nightwear, lingerie, swimwear, accessories, beauty), men's fashion (casualwear, formalwear, underwear, accessories, grooming), children's products (apparel, toys, baby care, nursery), footwear, bags, watches & sunglasses, jewellery, home & lifestyle goods, food & beverages, and souvenirs & gifts. The platform also features private label brands including ODEL, CLOSET (women's formalwear), PREMIUM (men's apparel), LUV SL (kids/lifestyle), and BICONIC (trendy fashion). ODEL sells third-party international brands such as Levi's, Tommy Hilfiger, Mango, Nike/Adidas, Michael Kors, Swarovski, Gucci, Armani, and various others.

Differentiator

Problem solved

Functional benefit

Brands

• ODEL: Private label brand offering clothing, accessories, and home goods
• CLOSET
• PREMIUM
• BICONIC
• LUV SL

Products and services

• Apparel Multi-brand clothing assortment for men, women, and children drawn from international and local labels across value, mid, and luxury price tiers, sold to Sri Lankan consumers through odel.lk and physical stores.
• Footwear Multi-brand footwear range including casual, formal, and athletic styles from international and local brands, offered to Sri Lankan consumers online and in-store.
• Accessories Fashion accessories including bags, belts, watches, sunglasses, and jewelry sourced from multi-brand portfolio, targeting Sri Lankan fashion consumers.
• Beauty Products Beauty and personal care assortment including skincare, cosmetics, and fragrances from multi-brand selection, sold to Sri Lankan consumers via ODEL channels.
• Home & Lifestyle Items Home decor, furnishings, and lifestyle products curated for Sri Lankan consumers seeking lifestyle enhancement goods alongside fashion purchases.
• Food & Beverages Food and beverage offerings available through ODEL's retail channels, complementing its fashion and lifestyle assortment for Sri Lankan shoppers.

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Softlogic GroupcoreOthersODEL operates as part of the Softlogic Group, one of Sri Lanka's largest conglomerates with diversified business interests in retail, technology, healthcare, and finance. The group provides ODEL with infrastructure, supply chain capabilities, and cross-selling opportunities through sister companies including Glomark (supermarkets) and MySoftlogic (technology solutions).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/odelonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODEL