Auralia

What Auralia does

Auralia (legal entity: RAS Medical Limited) is Ireland's longest-established specialised cosmetic and bariatric surgery provider, founded in November 2000 by Dr. Ahmed Ramzi Salman and operated across three clinic locations in Dublin (Park West, headquarters and accredited operating facility), Limerick, and Kilkenny. The company is the first internationally accredited private hospital in Ireland, holding ISO 9001, CHKS, UKAS, and ISOQAR certifications, and serves patients across the island of Ireland including Northern Ireland. The clinical team of five specialist surgeons has collectively performed tens of thousands of procedures, with founder Dr. Salman exceeding 20,000 over his career.

The service portfolio spans cosmetic surgery (breast, body, facial, intimate, and male procedures), bariatric and weight loss surgery (gastric sleeve, bypass, mini bypass, Allurion balloon, endoscopic sleeve gastroplasty, and revisional surgery), non-surgical aesthetic treatments (fillers, Botox, laser, exosomes, radio frequency), and private health screening starting from €139. Auralia is the first clinic in Ireland to offer iGuide neck lift and MIA Femtech™ breast harmonisation, and partnered with Dr. Salman to introduce the Biodynamic Breast Augmentation system to Ireland and the UK. Revenue is generated primarily through one-time all-inclusive surgical fees bundled with surgeon, theatre, and aftercare, supplemented by recurring non-surgical treatments and facilitated by financing partners (CU Health, HUMM) offering payment plans up to €15,000 over 36 months. The GTM motion is direct-to-consumer and sales-led, anchored by free 20-minute consultations (online or phone), an SEO-optimised blog, organic social media (TikTok, Facebook), and strong third-party review performance (Trustpilot 4.8/5, highest in Ireland).

The company operates in a tightly regulated private healthcare environment with all surgeons individually Irish Medical Council registered, distinctive vs. unregulated medical tourism alternatives. Management transitioned to a professionalised structure in 2024 with David Keogh appointed CEO after 12 years inside the business, and the senior team includes a Head of Marketing (Paul Mooney) with international aesthetics industry pedigree from POLYTECH, Allergan, and INAMED. Auralia remains privately held with no disclosed institutional funding, parent company, or subsidiary structure.

Name

Auralia

Legal name

RAS Medical Limited

Website

https://auralia.ie

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Auralia is Ireland's longest-established private cosmetic and bariatric surgery provider, operating from Dublin, Limerick, and Kilkenny clinics, serving 35,000+ patients with surgical, non-surgical aesthetic, and health screening services under ISO and CHKS accreditation.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cosmetic Surgery Procedures: One-time surgical fees for cosmetic procedures across breast (augmentation, reduction, uplift, implant removal/replacement, areola reduction, inverted nipples), body (tummy tuck, liposuction, arm lifts, thigh lift, buttock implants), facial (facelift, neck lift, rhinoplasty, eyelid surgery, face fat transfer, laser resurfacing, ear correction), and intimate surgery (labiaplasty). Also includes male cosmetic procedures (gynecomastia, pectoral implants, male rhinoplasty, male eyelid, male ear correction). Fees are all-inclusive (surgeon, theatre, aftercare) with transparent pricing quoted per procedure.
2. Bariatric/Weight Loss Surgery: One-time surgical fees for weight loss procedures including Allurion Gastric Pill Balloon, Gastric Sleeve, Gastric Bypass, Mini Gastric Bypass, Endoscopic Sleeve Gastroplasty, and Gastric Band Revision. Pricing is all-inclusive with monthly payment options available.
3. Non-Surgical/Aesthetic Treatments: Fees for non-surgical cosmetic treatments including radio frequency deep care, exosome treatments, birthmark removal, acne treatment, acne scar treatment, facial fillers, lines & wrinkles, lip enhancement, excessive sweating (Botox), hand rejuvenation, scar treatment, and laser treatments. Treatments include both one-time procedures and recurring maintenance (e.g., Botox for excessive sweating typically lasts 6-8 months, fillers 6-18 months).
4. Health Screening Services: Fees for private health screening blood tests starting from €139 for 11 tailored blood tests with results in 24-72 hours. Includes Advanced Health Screen, Basic Health Screen, Male Fertility, Female Fertility, Vitamins & Minerals, Fatigue Energy Profile, Nutritional Health, Metabolism Testing, Heart Health, Sports Performance, and Long Covid Assessment.
5. Finance/Payment Plan Revenue: Revenue facilitated through financing partnerships with CU Health and HUMM, offering patients payment plans up to 36 months for amounts up to €15,000. This enables patients who cannot pay upfront to access procedures, expanding the addressable market.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Auralia operates an ISO and CHKS accredited private hospital in Ireland delivering cosmetic surgery (breast, body, facial, intimate, and male procedures), bariatric/weight loss surgery (gastric sleeve, bypass, balloon, endoscopic sleeve gastroplasty, and revisional procedures), non-surgical aesthetic treatments (dermal fillers, Botox, skin rejuvenation, laser resurfacing), and private health screening blood tests across three clinic locations in Dublin, Limerick, and Kilkenny. Patients book free no-obligation consultations with surgeons and receive all-inclusive pricing covering surgeon, theatre, and aftercare with financing available up to €15,000 over 36 months.

Product overview

Auralia is an Irish private hospital providing cosmetic surgery, weight loss surgery, and non-surgical aesthetic treatments across three locations in Ireland (Dublin, Limerick, Kilkenny). The company operates as a unified healthcare services platform offering: Cosmetic Surgery services spanning breast procedures (augmentation, reduction, uplift, MIA Femtech™, Preservé®), body contouring (tummy tuck, liposuction, arm lift, thigh lift, buttock implants), facial surgery (facelift, rhinoplasty, eyelid surgery, neck lift including iGuide technique), intimate surgery (labiaplasty), and male procedures (gynecomastia, pectoral implants); Weight Loss Solutions including gastric sleeve, gastric bypass, mini gastric bypass, Allurion® gastric balloon, endoscopic sleeve gastroplasty, and gastric band revision; Non-Surgical Aesthetic Treatments such as facial fillers, Botox, lip enhancement, laser resurfacing, microdermabrasion, radio frequency treatments, exosomes treatments, acne treatments, and excessive sweating treatment; and Health Screening Services including advanced health screens, fertility testing, metabolism testing, and specialized assessments. Founded in 2000, Auralia serves patients across Ireland with over 35,000 procedures performed.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical procedure to enhance breast size and shape using implants or fat transfer techniques.
• Mia Femtech™ Breast Harmonisation Minimally invasive breast enhancement technology using a specialised approach for natural-looking results.
• Motiva Preservé® Breast Augmentation Tissue-preserving breast augmentation technique that maintains breast sensitivity and natural feel.
• Breast Reduction Surgical procedure to reduce breast size and reshape breasts for comfort and aesthetic purposes.
• Breast Uplift (Mastopexy) Mastopexy procedure to lift and reshape sagging breasts.
• Areola Reduction Surgical reduction of the areola for aesthetic purposes.
• Inverted Nipple Correction Surgical procedure to correct nipples that are turned inward.
• Implant Removal and Replacement Surgical removal and replacement of breast implants.
• Tummy Tuck (Abdominoplasty) Abdominoplasty procedure to remove excess skin and fat from the abdomen while tightening muscles.
• Liposuction Surgical fat removal procedure to contour specific body areas.
• Upper Arm Lift Surgical procedure to remove excess skin and fat from the upper arms.
• Thigh Lift Surgical procedure to reshape thighs by removing excess skin and fat.
• Buttock Implants Surgical procedure to enhance buttock shape and volume using implants.
• Labiaplasty Surgical procedure to alter the labia minora or labia majora for cosmetic or functional reasons.
• Face Lift Surgery Surgical procedure to reduce signs of ageing by tightening facial skin and tissues.
• Neck Lift Surgery Surgical procedure to remove excess skin and tighten neck muscles for a more defined jawline.
• iGuide Neck Lift Minimally invasive neck lift using the iGuide Surgical Suture System with minimal scarring and short recovery.
• Rhinoplasty Nose reshaping surgery to improve appearance or function of the nose.
• Eyelid Surgery (Blepharoplasty) Surgical procedure to remove excess skin and fat from eyelids for a more youthful appearance.
• Face Fat Transfer Autologous fat transfer to restore facial volume and improve contours.
• Laser Resurfacing Laser treatment to improve skin texture, reduce scarring, and address sun damage.
• Ear Correction (Otoplasty) Otoplasty procedure to reshape or reposition ears.
• Gynecomastia (Male Breast Reduction) Male breast reduction surgery to treat enlarged male breasts.
• Pectoral Implants Surgical procedure to enhance chest definition and volume in men.
• Gastric Sleeve Sleeve gastrectomy procedure that permanently reduces stomach size to limit food intake.
• Gastric Bypass Roux-en-Y gastric bypass combining stomach restriction with intestinal bypass for weight loss.
• Mini Gastric Bypass Simplified gastric bypass procedure with a single anastomosis.
• Allurion® Gastric Pill Balloon Swallowable gastric balloon for temporary, non-surgical weight loss.
• Endoscopic Sleeve Gastroplasty Non-surgical endoscopic procedure to reduce stomach size using sutures.
• Gastric Band Revision Revision surgery for patients with complications from previous gastric band procedures.
• Facial Fillers Dermal filler injections to restore volume and enhance facial contours.
• Botox (Lines & Wrinkles) Anti-wrinkle injections using botulinum toxin to reduce facial lines and wrinkles.
• Lip Enhancement Lip augmentation using dermal fillers for enhanced lip volume and definition.
• Radio Frequency Deep Care Treatment Radio frequency therapy for skin tightening and body contouring.
• Exosomes Treatments Regenerative treatment using exosome technology for skin rejuvenation.
• Birthmark Removal Treatment for birthmark removal using various techniques.
• Acne Treatment Medical treatments for acne and acne scarring using various therapeutic approaches.
• Excessive Sweating Treatment (Botox) Botulinum toxin injections to treat hyperhidrosis (excessive sweating).
• Hand Rejuvenation Treatments to improve the appearance of ageing hands.
• Scar Treatment Various treatments to reduce the appearance of scars.
• Health Screening Services Comprehensive private health screening including 11 tailored blood tests with results in 24-72 hours at the accredited Dublin hospital. No GP referral required.

Quantifiable outcome

• 4.8/5 Trustpilot rating — highest in Ireland and second highest in Europe
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves12 records

Expansion highlights12 records

Direct peers

• Phoenix Health: UK specialist bariatric surgery provider offering gastric sleeve, bypass and revisional procedures with consultant-led aftercare programmes. Directly comparable to Auralia's bariatric unit on procedure mix, surgeon-credentialed model, and emphasis on long-term nutrition follow-up.
• Signature Clinic: Cosmetic surgery provider operating across the UK and Ireland with a similar self-pay, multi-procedure (breast, body, face, bariatric) menu. Comparable on geographic footprint spanning UK and Ireland, transparent-pricing model, and direct-to-consumer acquisition motion.
• The Harley Medical Group: UK cosmetic surgery chain operating across 30+ clinics, offering breast, body and facial procedures to a similar self-pay consumer demographic. Closely comparable to Auralia on procedure mix, aftercare-led positioning, and free-consultation acquisition model.
• Transform Hospital Group: UK-based cosmetic surgery and weight-loss hospital group with multiple clinic locations, offering breast, body and facial procedures plus bariatric surgery. Comparable to Auralia in direct-to-consumer model, all-inclusive pricing, surgeon-roster structure, and UK/Irish patient market overlap.
• The Private Clinic: UK private clinic group offering cosmetic surgery, hair transplants, and non-surgical aesthetic treatments across multiple regional sites. Comparable on multi-clinic UK/Ireland-region positioning, premium surgeon-led marketing, and breadth of cosmetic + non-surgical offering.

Regional players

• Blackrock Clinic: Dublin-based private acute hospital offering a wide range of elective surgical and medical services to the Irish self-pay and insured market. Comparable as an Irish-accredited private hospital competing for the same Irish patient base on surgical capacity and accreditation, though broader in scope than Auralia's cosmetic/bariatric focus.
• Beacon Hospital: Large private hospital in South Dublin offering elective surgery and acute care across multiple specialties to Irish self-pay and insured patients. Comparable as a Dublin private-hospital competitor for elective surgical demand and accreditation positioning, but with a much broader medical-surgical portfolio than Auralia.

Broad incumbents

• HCA Healthcare UK: Private hospital group operating leading London facilities including The Wellington, The Princess Grace and London Bridge Hospital, with significant cosmetic and bariatric capacity. Comparable as a high-end accredited private-hospital operator, though positioned at the premium end and at materially larger scale than Auralia.
• Circle Health Group: UK-wide private hospital operator with 50+ facilities offering elective surgery across multiple specialties including bariatric and cosmetic. Comparable as an accredited private-hospital platform serving UK/Ireland self-pay patients, but far broader in scope than Auralia's focused cosmetic/bariatric positioning.
• Spire Healthcare: One of the UK's largest private hospital groups (38 hospitals) offering a broad surgical and medical portfolio including cosmetic and bariatric procedures. Comparable to Auralia as a private-hospital operating platform with regional clinic networks, but operates at much larger scale and is publicly listed.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@auralia.ie
• Xx.com/AuraliaClinic
• Facebookfacebook.com/AuraliaCosmeticClinic
• LinkedInlinkedin.com/company/auralia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auralia