Wierda Bedrijfswagens

What Wierda Bedrijfswagens does

Wierda Bedrijfswagens B.V. is a third-generation, family-owned authorized MAN truck and van dealer headquartered in the Netherlands, serving the Friesland and Groningen provinces through three owned locations in Drachten, Heerenveen, and Westerbroek. The company sells, leases, rents, services, and repairs MAN commercial vehicles across the TGE (light van and eTGE electric van), TGL/TGM (medium-duty distribution), TGS (construction), and TGX (flagship long-haul) model lines, and also handles buses (BusTopService) and trailers (TrailerPartners). The business combines transactional vehicle sales with recurring service revenue from maintenance, periodic inspections (APK, tachograph, ALK, LPK), driver training (MAN ProfiDrive), and fleet management (MAN TeleMatics), supplemented by vehicle leasing through MAN Finance and short/long-term rental.

Beyond core dealership operations, Wierda operates two engineering subsidiaries: Wierda Voertuig Techniek in Joure, which performs custom chassis modifications including wide spread tandems and axle repositioning; and Wierda Hybrid Technologies, which develops electric drivetrain conversions including Electric PTO systems and full electric drivelines for commercial vehicles and construction machinery, with the Stroomwals electric roller as a branded innovation. Customer segments span transport and logistics, construction and civil engineering, horticulture and green services, equipment rental, and healthcare/emergency services (e.g., Ambulance Services Friesland). The company sells through both enterprise field sales and direct-to-consumer channels, supported by a regional marketing mix combining website, social media, customer events, and test-drive tours.

Name

Wierda Bedrijfswagens

Legal name

Wierda Bedrijfswagens B.V.

Website

https://wierdabedrijfswagens.nl

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Wierda Bedrijfswagens is a third-generation, family-owned authorized MAN truck and van dealer in the northern Netherlands, selling, leasing, servicing, and electrifying commercial vehicles across three locations.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Transportation Services (4700)

akta.pro primary industry

Powertrain & Driveline Repair (Transmission, Clutch, Axles, Differentials, PTO) (TLAKABAC)

Keywords

• Commercial vehicle dealership
• Truck sales and service
• Commercial vehicle leasing
• Commercial vehicle maintenance
• Electric commercial vehicles

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. New Vehicle Sales: Sales of new MAN trucks (TGL, TGM, TGS, TGX) and vans (TGE, eTGE) as authorized MAN dealer for Friesland and Groningen.
2. Used Vehicle Sales: Sales of used commercial vehicles through MAN TopUsed program at Heerenveen location, offering certified pre-owned trucks with warranty.
3. Workshop Services: Maintenance, repairs, APK inspections, and periodic vehicle inspections for trucks, vans, and buses.
4. Vehicle Leasing: Fleet management and leasing solutions through MAN Finance partnership for truck and van acquisition.
5. Vehicle Rental: Short and long-term rental of commercial vehicles including tractors, closed box trucks, and trailers to manage seasonal demand fluctuations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wierda Bedrijfswagens is an authorized MAN commercial vehicle dealership that sells new and used MAN trucks (TGL, TGM, TGS, TGX) and vans (TGE, eTGE electric), and provides the full after-sales service lifecycle including maintenance, repairs, APK and tachograph inspections, leasing through MAN Finance, short and long-term rental, and driver training. Through subsidiaries Wierda Voertuig Techniek and Wierda Hybrid Technologies it also delivers custom chassis modifications and electric drivetrain / Electric PTO conversions.

Product overview

Wierda Bedrijfswagens is a family-owned MAN dealer (third generation since 1931) operating as a commercial vehicle dealership and service provider across three locations in northern Netherlands. The core product portfolio centers on MAN commercial vehicles including the TGE light van series (with diesel and fully electric eTGE variants), TGL/TGM medium-duty trucks, TGS construction trucks, and TGX flagship trucks. Beyond sales, the company offers a comprehensive services ecosystem encompassing vehicle leasing (MAN Finance), rental, maintenance/repair, periodic inspections (APK, tachograph, cranes, loading platforms), MAN TeleMatics fleet management, and ProfiDrive driver training. Related brands include Wierda Voertuig Techniek (vehicle customization) and Wierda Hybrid Technologies (electrification solutions including Electric PTO and full electric drivelines), with the Stroomwals electric roller as a branded innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• MAN TGE Light commercial van available in multiple configurations including closed van, pickup, chassis, minibus, and camper variants, with diesel engines from 75-130 kW, front-wheel/rear-wheel/all-wheel drive options, and up to 18.4 m³ cargo space. Sold to fleet and business buyers requiring flexible light commercial vehicles.
• MAN eTGE Fully electric delivery van with 136 hp (100 kW) electric motor, up to 173 km range, 10.7 m³ cargo space, 5-year full warranty and 8-year high-voltage battery warranty, providing zero-emission urban and regional delivery capability.
• MAN TGL/TGM medium-duty trucks MAN TGL and TGM medium-duty trucks designed for distribution transport, featuring ergonomic cab design with new cockpit and intuitive operating philosophy. Targeted at logistics and distribution operators.
• MAN TGS construction truck MAN TGS construction and special-purpose truck with fully new driver workplace featuring ergonomic design for easy entry/exit and optimized controls, intended for construction and infrastructure applications.
• MAN TGX flagship truck MAN TGX flagship truck featuring the new MAN Truck Generation with digital cockpit, SmartSelect operation, intelligent assistance systems, and up to 10% fuel savings through the Smart Efficiency concept. Awarded International Truck of the Year 2021.
• Electric PTO (Power Take-off) Electric Power Take-off system from Wierda Hybrid Technologies that automatically switches the vehicle to electric drive for construction equipment including auto-loading cranes, crane trailers, mobile cranes, mixer trailers, and aerial platforms, enabling zero-emission operation in environmental zones.
• Full Electric Driveline Wierda Hybrid Technologies' fully electric driveline replacement for construction machines and vehicles, offering silent, emission-free operation with customized battery capacity and easy charging options.
• MAN TeleMatics fleet management Fleet management and telematics solution that reduces fuel consumption, optimizes vehicle utilization, and maximizes return on investment through intelligent connection between telecommunications and information systems, offered as a support service to fleet customers.
• MAN ProfiDrive driver training Driver training program for truck and bus drivers offering Code 95 certified courses in over 25 countries with 69 trainers, delivering up to 10% more fuel-efficient and vehicle-conserving driving.
• MAN BusTopService Comprehensive repair and maintenance service for all bus models and model years, including pickup and delivery service, offering quick turnaround and qualified service personnel at the certified bus partner workshop.
• TrailerPartners trailer service Complete trailer service including inspection, repair, maintenance, APK testing for trailers, cold and loading platform service, provided at Heerenveen and Drachten locations.
• Periodic inspections (Periodieke Keuringen) Periodic inspection services including APK (light and heavy, petrol/diesel/electric), tachograph calibration, F-gas/airco service, bus lifts, fire extinguishers, alarm systems (SCM), VDK waste containers, ALK crane inspection, LLS container systems, and LPK loading platform inspection.
• MAN Finance Leasing Vehicle leasing and financing services through MAN Financial Services, offering flexible lease products tailored to mobility needs with maximum certainty for truck usage.
• Vehicle rental (Verhuur) Vehicle rental service for trucks, closed delivery vans, and trailers at competitive rates for temporary transport needs including seasonal demand fluctuations.
• MAN TopUsed certified pre-owned vehicles Certified pre-owned truck and touringcar sales program offered at Heerenveen since January 2017, featuring guaranteed mileage accuracy and TopUsed warranty across Europe, selling used vehicles of all brands and types.
• Wierda Voertuig Techniek (vehicle customization) Specialized vehicle customization service in Joure building wide spread tandems, axle placements, and chassis extensions or shortening for increased payload and specific conversion requirements.
• Wierda Hybrid Technologies electrification service Electrification specialist that converts light and heavy commercial vehicles to electric, repairs and maintains electric vehicles, refurbishes them, and develops electric PTO and full electric driveline solutions.
• Stroomwals electric roller Innovative electric roller developed by Wierda Hybrid Technologies and Versluys, featuring 0% emissions while maintaining 100% operational capability for road construction applications.

Quantifiable outcome

• 310,000 kg CO2 saved annually through HVO fuel adoption
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Sommerauer Trucks B.V.majorStrategic or Co-development Partner · 1 January 2022Acquired Sommerauer Trucks in Westerbroek with 25 employees, expanding Wierda's presence in Groningen and Noord Drenthe. Former owner Ernst Sommerauer transferred leadership to René Wierda, maintaining business continuity under Sommerauer Trucks Westerbroek B.V. name.
• Wierda Voertuig TechniekcoreStrategic or Co-development PartnerSpecialized vehicle engineering company in Joure offering custom builds including wide spread tandems, axle repositioning, and chassis modifications.
• Wierda Hybrid TechnologiescoreTechnology or IntegrationElectric mobility specialist developing Electric PTO systems and full electric drivetrain conversions for commercial vehicles, enabling emission-free operation.
• MAN Truck & BuscoreChannel Partner/ Reseller/ DistributorAuthorized MAN dealer for truck and van sales, service, and parts in Friesland and Groningen provinces since 2004.
• HofcominorStrategic or Co-development PartnerVehicle body builder in Heerenveen specializing in recovery and lifting equipment installations for commercial vehicles.
• Ambulez MobileminorStrategic or Co-development PartnerAmbulance body work specialist providing custom medical vehicle conversions for emergency transport applications.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Truckland: Authorized DAF Trucks dealer network across the Netherlands. Highly comparable as a regional commercial vehicle franchise with new/used truck sales, workshop service, and financing - directly competing for the same enterprise fleet customers in adjacent Dutch provinces.
• Bakker Bedrijfswagens: Authorized Volvo Trucks dealer in the Netherlands offering new/used truck sales, service, parts, and leasing. Comparable as a regional commercial vehicle dealership with the same multi-revenue model (sales, service, lease) anchored to a single premium OEM brand.
• Van der Spek Volvo Trucks: Volvo Trucks dealer in the Netherlands providing new and used trucks, service, parts, and financing. Comparable as a single-OEM authorized commercial vehicle dealer with multi-location workshop operations and similar enterprise fleet customer base.

Broad incumbents

• Louwman Group: Large Dutch automotive group representing multiple passenger and commercial vehicle brands, including fleet and leasing services. Provides a comparable dealership-and-leasing business model at substantially larger scale and broader geographic footprint than Wierda.
• Hedin Mobility Group: Large automotive and mobility group active in the Netherlands, Belgium, and Sweden with multi-brand dealerships including commercial vehicles. Operates a similar franchise-based commercial vehicle service model at much larger scale across broader geographies.
• Wensink Automotive Group: Multi-brand automotive dealer group with locations across the Netherlands representing passenger and commercial vehicle brands. Comparable franchise dealership model with sales-service-leasing streams, but at larger scale and across a broader Dutch territory than Wierda.
• Van Mossel Automotive Group: One of the largest automotive dealer groups in the Netherlands, with multi-brand passenger and commercial vehicle operations across many provinces. Provides a comparable service-only in that it operates franchised dealerships at scale, but at materially larger size and broader geographic footprint.
• MAN Truck & Bus: The OEM brand Wierda represents. MAN's broader portfolio (TGE, TGL, TGM, TGS, TGX, eTGE, Lion's City buses) defines Wierda's product roadmap, pricing, and franchise economics; Wierda's commercial vehicle services are a downstream channel for MAN's product strategy.
• Stern Groep: Dutch automotive dealer group with multiple brands across passenger and light commercial vehicles. Comparable as a multi-brand franchise dealer providing sales, service, and fleet solutions, but at significantly larger scale and across a broader territory than Wierda.
• Broekhuis Groep: Multi-brand automotive dealer group operating across multiple Dutch provinces with passenger and light commercial vehicle franchises. Comparable franchise-based service model but at materially larger scale and broader geographic reach than Wierda's two-province footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mantrucksnl
• YouTubevimeo.com/user100675128
• Facebookfacebook.com/wierdabedrijfswagens
• LinkedInlinkedin.com/company/wierdabedrijfswagensbv
• Instagraminstagram.com/wierdabedrijfswagens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wierda Bedrijfswagens