What Unisom does

Unisom is the #1 doctor and pharmacist recommended over-the-counter (OTC) sleep-aid brand in the United States, owned by Opella Healthcare Group SAS, a French healthcare company. The brand sells a portfolio of three core products — SleepGels (diphenhydramine HCl softgels for fast sleep onset), SleepTabs (doxylamine succinate tablets clinically proven to help users fall asleep 33% faster and reduce nighttime waking), and the recently launched Magnesium and Ashwagandha Sleep Support Gummies (a natural-ingredient supplement format in midnight berry flavor). All products are positioned to address difficulty falling asleep, difficulty staying asleep, and unrefreshing sleep for adult consumers.

The business operates on a direct-to-consumer retail distribution model, with products sold through major US retail and pharmacy chains and a "Where to Buy" locator on the brand website directing consumers to physical purchase points. The go-to-market motion is anchored on healthcare-professional endorsement rather than direct response — the brand emphasizes doctor and pharmacist recommendations as the primary trust signal. Unisom supplements this with content marketing via its Sleep Hub educational library, a Product Finder tool that helps consumers match products to sleep complaints, an email "Sign Up & Save" community program for coupons, and a money-back guarantee to reduce trial friction.

Revenue is generated through one-time consumer unit purchases of OTC sleep-aid SKUs across three format segments: fast-acting softgels, tablets, and natural gummies. Pricing is not publicly disclosed on the website, and the brand offers coupon-based discounts through its email community program. The customer base consists of US adult consumers segmented by sleep complaint (onset, maintenance, refreshment) and by ingredient preference (traditional antihistamine vs. natural). The brand has obtained B Corp certification and operates a packaging-recycling partnership with TerraCycle, signaling formalized ESG commitments under its Opella parent.

Name

Unisom

Legal name

Opella Healthcare Group SAS

Website

https://Unisom.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Unisom is the #1 doctor and pharmacist recommended OTC sleep-aid brand in the US, owned by Opella Healthcare Group SAS. It sells SleepGels, SleepTabs, and natural Magnesium/Ashwagandha gummies through US retail and pharmacy channels to adult consumers with sleep-onset, maintenance, or refreshment issues.

Ownership category

akta.pro rank

Product category

OTC Sleep Aids

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Sleep, Stress & Mood Support (HLAIADAG)

akta.pro secondary industry

Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)

Keywords

• Over-the-counter sleep aids
• Consumer healthcare products
• Natural sleep supplements
• OTC pharmaceuticals
• Sleep aid formulations

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. OTC Sleep-Aid Products: Direct consumer sales of over-the-counter sleep-aid products including SleepGels, SleepTabs, and Sleep Support Gummies through retail distribution channels

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Unisom manufactures and sells over-the-counter sleep-aid consumer healthcare products through U.S. retail and pharmacy channels. Its portfolio comprises three branded offerings: SleepGels (Diphenhydramine HCl softgels for quick sleep onset), SleepTabs (Doxylamine Succinate tablets for faster sleep onset and reduced nighttime waking), and Magnesium and Ashwagandha Sleep Support Gummies (a natural-ingredient gummy). The brand is positioned as the #1 Doctor and Pharmacist recommended OTC sleep aid and is supported by a Sleep Hub educational content resource and a money-back guarantee.

Product overview

Unisom is a portfolio of over-the-counter (OTC) sleep-aid products, marketed as the #1 doctor and pharmacist recommended OTC sleep-aid brand. The product line consists of three distinct offerings: SleepGels (fast-acting softgels for quick sleep onset), SleepTabs (tablets with a 33% faster fall-asleep claim and reduced nighttime waking), and Magnesium and Ashwagandha Sleep Support Gummies (newer supplement-format product with natural ingredients). All products share the core positioning of helping users fall asleep faster, stay asleep longer, and wake up refreshed.

Differentiator

Problem solved

Functional benefit

Brands

• Unisom SleepGels: Fast-acting softgel sleep aid for better night sleep.
• Unisom SleepTabs
• Unisom Magnesium and Ashwagandha Sleep Support Gummies

Products and services

• Unisom SleepGels Fast-acting over-the-counter softgel sleep aid containing Diphenhydramine HCl, designed to help adults fall asleep quickly for a better night's sleep. Sold through retail and pharmacy channels in the United States.
• Unisom SleepTabs Over-the-counter tablet sleep aid containing Doxylamine Succinate, marketed to help users fall asleep 33% faster and reduce waking up during the night. Sold through retail and pharmacy channels in the United States.
• Unisom Magnesium and Ashwagandha Sleep Support Gummies Natural-ingredient over-the-counter gummy sleep supplement containing magnesium and ashwagandha in a midnight berry flavor, designed to help adults wind down and achieve a better night's sleep without traditional antihistamine actives.

Quantifiable outcome

• SleepTabs help users fall asleep 33% faster and reduce waking up during the night

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TerraCycleminorStrategic or Co-development PartnerUnisom has partnered with TerraCycle to recycle packaging that local recycling programs cannot process. This partnership helps consumers keep Unisom packaging out of landfills through TerraCycle's specialized recycling programs.
• Opella Healthcare Group SAScoreOthersOpella Healthcare Group SAS is the parent company and maker of Unisom. The company is certified as a B Corp, recognizing its commitment to positive impact on people and the planet.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Olly Sleep: Modern wellness-brand sleep gummy (melatonin, L-theanine, botanicals) now owned by Unilever. Direct competitor in the gummy sleep-aid format and the natural-ingredient positioning Unisom's Magnesium/Ashwagandha line targets.
• Natrol Melatonin: Leading melatonin-based sleep supplement brand owned by Aurobindo. Competes with Unisom's natural-format gummy SKU and increasingly with the brand's core SleepTabs/SleepGels as consumers shift toward non-antihistamine options.
• Advil PM: Ibuprofen + diphenhydramine combination sleep-aid from Haleon. Direct OTC competitor sharing the antihistamine sleep-aid mechanism, mass-market drugstore distribution, and adult consumer segment with Unisom.
• Tylenol PM: Johnson & Johnson's combination acetaminophen + diphenhydramine sleep-aid product. Comparable OTC pain+sleep benefit positioning, similar retail channels, and overlapping use cases for adults seeking nighttime pain relief and sleep initiation.
• Nature Made Sleep: Pharmavite's melatonin and herbal sleep-aid line sold through mass retail and pharmacy. Competes directly with Unisom's natural-format products and overlaps significantly on retailer shelf placement and consumer demographics.
• Sominex: Heritage OTC sleep-aid brand (diphenhydramine-based tablets) marketed toward adults. Direct competitor in the antihistamine tablet sleep-aid category with similar retail positioning to Unisom SleepTabs.
• ZzzQuil: Procter & Gamble's flagship OTC sleep-aid brand offering liquicaps and gummies with diphenhydramine. ZzzQuil is the closest direct competitor to Unisom, occupying the same drugstore shelf with comparable dosage forms and similar antihistamine-based positioning.

Emerging players

• MidNite: Herbal and melatonin-based OTC sleep-aid brand targeting consumers seeking non-prescription, non-habit-forming alternatives. Direct competitor in natural/herbal sleep-aid positioning relevant to Unisom's gummy SKU.
• Calm Magnesium: Magnesium-based supplement line from the Calm brand ecosystem. Comparable ingredient story (magnesium for sleep support) that competes with Unisom's natural Magnesium and Ashwagandha gummies in the same consumer segment.

Broad incumbents

• Benadryl: Kenvue's diphenhydramine antihistamine, primarily an allergy brand that is also widely used off-label as a sleep aid. Shares the same active ingredient as SleepGels and competes indirectly for the same nighttime-use occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheUnisom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unisom