What COLOURizd does

COLOURizd sells QuantumCOLOUR™, a proprietary machine-based waterless yarn coloration system that replaces conventional reactive dye chemistry with precision mechanical pigment application. Founded operationally in 2018 and headquartered in Hong Kong with production operations in Shandong, China, the company targets textile mills globally that supply major apparel brands seeking verifiable sustainability outcomes. Reported technical metrics include 98% water reduction, more than 80% energy reduction, and 0% liquid discharge versus conventional reactive dyeing, achieved by removing the dye bath entirely rather than treating its effluent.

The technology has been in commercial production since 2018 with confirmed apparel-brand partners including Kontoor Brands, Gant, and Cone Denim. In 2023, COLOURizd pivoted from selling coloured yarn and fabric to selling the QuantumCOLOUR™ machine platform directly to mills, monetising through one-time capital equipment sales plus feasibility evaluation services. The system has accumulated third-party validations including ISO 14067:2018 carbon footprint verification (2021), OEKO-TEX, ZDHC, and bluesign compliance, and secured Woolmark validation in 2024 to extend coverage to wool and wool-blend yarns.

The company operates with three co-founders — Jennifer Thompson (CEO), Anthony Lau (CTO), and Allen Thompson (COO) — and reports a headcount of 1–10 employees. Recent commercial activity includes a recycled-cotton trial with Recover, participation in the Denim Deal pilot programme, and an active European luxury mill trial, alongside a stated 2030 target of 300 QuantumCOLOUR™ machines deployed globally.

Name

COLOURizd

Legal name

COLOURizd LLC

Website

https://colourizd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

COLOURizd sells QuantumCOLOUR™, a proprietary machine-based waterless yarn coloration system, to textile mills globally. Founded operationally in 2018 and pivoted to a technology-company model in 2023, it targets apparel brands and mills seeking verified sustainability outcomes.

Ownership category

akta.pro rank

Product category

Industrial Textile Coloration Machinery

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133), Fiber, Yarn, and Thread Mills (313110)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Dyeing Operations (Piece/Yarn/Fiber/Garment) (IMAOACAB)

akta.pro secondary industry

Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ)

Keywords

• Waterless yarn dyeing
• Industrial coloration machines
• Machine-based coloration
• Sustainable textile machinery
• Recycled fiber processing

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. QuantumCOLOUR™ Machine Sales: Sale of industrial-scale coloration machines to textile mills. Capital equipment sale with configuration varying by yarn count, line configuration, and shade distribution. Pricing not publicly disclosed; commercial terms discussed after feasibility assessment.
2. Feasibility Evaluation Services: Technical feasibility assessment for yarn construction, volume, and shade targets. Technical team responds within three business days with feasibility read and next steps. Under NDA if required.
3. Sample Programme Services: Physical coloured yarn samples produced at company facility for mill review and testing before commitment to machine purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

COLOURizd sells QuantumCOLOUR™, an industrial-scale machine-based yarn coloration system that applies color and chemistry to fiber surfaces within the yarn bundle through precision mechanical application, eliminating the water bath, wastewater discharge, and reactive dye chemistry used in conventional yarn dyeing. The company also provides feasibility evaluation services and sample production programs as precursors to machine purchase.

Product overview

COLOURizd offers a single unified product: QuantumCOLOUR™, a machine-based waterless yarn coloration system. QuantumCOLOUR™ replaces conventional wet yarn dyeing by applying color and chemistry to fiber surfaces within the yarn bundle through controlled, machine-based precision application—no water bath, no reactive dye chemistry, and no wastewater discharge. The system is designed for industrial scale, fits in standard mill buildings without requiring wastewater treatment facilities, and operates alongside existing yarn handling, winding, and finishing equipment. Commercial production has been running since 2018 with leading global apparel brands including Kontoor Brands, Gant, and Cone Denim.

Differentiator

Problem solved

Functional benefit

Brands

• QuantumCOLOUR™: Machine-based waterless yarn coloration system that delivers color and chemistry to fibre surfaces within the yarn bundle without a water bath, wastewater discharge, or reactive chemistry. Trademark of COLOURizd LLC.

Products and services

• QuantumCOLOUR™ Yarn Coloration Machine Machine-based waterless yarn coloration system that delivers color and chemistry to fibre surfaces within the yarn bundle through controlled mechanical application, without water baths, wastewater discharge, or reactive dye chemistry. Suitable for cotton, wool, polyester, viscose, nylon, and blends including recycled content. Configured per yarn count, line configuration, and shade distribution for industrial-scale textile mills.
• Feasibility Evaluation Services Scoped feasibility assessment service for prospective mill customers. Customers share yarn construction, volume, and shade targets; COLOURizd's technical team delivers a feasibility read within three business days, available under NDA. Deployment models and commercial scoping are discussed after feasibility confirmation.
• Sample Programme Services Physical coloured yarn samples produced at COLOURizd's facility for prospective mill customers to review and test before committing to a QuantumCOLOUR™ machine purchase.

Quantifiable outcome

• 98% water reduction: ~1L per kg of yarn vs 50-110L for conventional dyeing
• +7 more outcomes

Named customers3 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Woolmark CompanycoreStrategic or Co-development Partner · 1 January 2024Technical validation partner. Four garment programmes passed Woolmark testing standards in 2024 and 2025. Testing across flat bed waffle knit, circular jersey, seamless activewear in 100% Merino and blended compositions. Active woven wool trial with leading European luxury mill. Collaboration documented at woolmark.com/industry/product-development/processing-innovations/colourizd/.
• RecovercoreStrategic or Co-development Partner · 1 January 2024Trial partnership for recycled content testing. Strength results confirmed across 20%, 30%, and 50% recycled content levels using Recover mechanically recycled cotton. Documented up to +20% yarn strength at 50% recycled content.
• Denim DealminorStrategic or Co-development Partner · 1 January 2024Pilot programme underway with Denim Deal (denimdeal.net/pilots). Collaborative initiative for sustainable denim production using QuantumCOLOUR™ on recycled content denim.
• Kontoor BrandscoreStrategic or Co-development Partner · 1 January 2018Commercial production partner using QuantumCOLOUR™ for yarn coloration in their supply chain. Current confirmed partner as of FAQ page. Production running at Shandong facility since 2018.
• GantcoreStrategic or Co-development Partner · 1 January 2018Commercial production partner using QuantumCOLOUR™ technology. Current confirmed partner. One of the founding commercial relationships alongside Kontoor Brands and Cone Denim.
• Cone DenimcoreStrategic or Co-development Partner · 1 January 2018Denim manufacturer and commercial production partner. Production partner since 2018, confirmed on FAQ page alongside Kontoor Brands and Gant.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Archroma: Archroma is a global specialty chemicals company supplying dyes and finishes for textiles; a broad incumbent whose chemistry portfolio competes with COLOURizd's mechanical approach to coloration.
• Benninger: Benninger supplies textile finishing and dyeing ranges globally; a broad incumbent in the same mills that COLOURizd targets, and a credible competitor if it introduces lower-water coloration systems.
• DyStar Group: DyStar is a leading global supplier of reactive and specialty dyes for the textile industry; broad incumbent in dye chemistry whose products underpin the conventional process COLOURizd is replacing.
• Huntsman Textile Effects: Huntsman Textile Effects is one of the largest global suppliers of dyes and textile chemicals; broad incumbent whose R&D and mill relationships could enable a competing lower-water solution.
• Thies GmbH: Thies is a long-established German textile dyeing and finishing machinery manufacturer serving mills globally; broad incumbent whose installed base and service network represent both competition and partnership channels for COLOURizd.

Direct peers

• Colorifix: Colorifix develops biological, microbe-derived textile dyes that eliminate traditional dye chemistry, competing with COLOURizd for sustainability-mandated apparel and textile brand partnerships in alternative coloration.
• DyeCoo Textile Systems: DyeCoo builds supercritical CO2-based waterless dyeing systems for textiles, the closest direct technological peer to COLOURizd's waterless yarn coloration approach, targeting the same sustainability-driven mill customers.

Emerging players

• Alchemie Technology: Alchemie has developed Endeavour, a digital, waterless dyeing technology for textiles using inkjet-style jet application; comparable to QuantumCOLOUR™ as an alternative yarn and fabric coloration platform targeting mills.
• Pili Bio: Pili develops bio-based textile dyes from fermentation; an emerging alternative-coloration peer competing for sustainability-focused apparel brands that could otherwise evaluate QuantumCOLOUR™.

Others

• Recover Brands: Recover produces mechanically recycled cotton fibre and is a current COLOURizd trial partner; complementary ecosystem participant addressing recycled-fibre supply rather than coloration directly, but a key downstream beneficiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLOURizd