SHH Group

What SHH Group does

SHH Group is a Malaysian solid wood furniture manufacturer founded in 1981 and listed on the Bursa Malaysia Main Board under stock code 7412. The group operates from Pagoh, Muar, Johor, with a workforce in the 501-1000 range, and generates annual revenue exceeding MYR 120 million. Its core product offering is organized into two series — Bedroom and Dining — covering the principal solid wood furniture categories supplied to export markets.

The group's commercial model is anchored in B2B export to two end-markets, the USA and the Middle East, with no named retail or distribution partners disclosed in the source data. Manufacturing is based in Malaysia, which provides a lower-cost production base relative to Western competitors and supports margin sustainability in the commodity solid wood segment. The group is publicly listed, subjecting it to Bursa Malaysia reporting and governance requirements.

Beyond the legacy manufacturing business, SHH Group is executing a stated diversification into four additional verticals: upstream raw materials, a furniture retail outlet platform, asset management, and real estate investment. This expansion reframes the group from a single-segment furniture exporter into a multi-vertical holding, though the relative revenue contribution of these new verticals is not disclosed. Senior leadership is led by Chairman Dato' Haji Obet Bin Tawil and Group CEO TS Dr Nazry Bin Yahya, with CFO Patrick Lim and a board of executive and non-executive directors providing governance oversight.

Name

SHH Group

Legal name

SHH Group

Website

https://shh.com.my

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SHH Group is a Malaysian solid wood furniture manufacturer, founded 1981 and listed on Bursa Malaysia, producing Bedroom and Dining series for export to the USA and the Middle East, and diversifying into raw materials, retail, asset management, and real estate.

Ownership category

akta.pro rank

Headquarters

HQ city

Pagoh

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Furniture Manufacturing and Export: SHH Group generates revenue through the manufacturing and sale of solid wood furniture, specifically bedroom and dining room furniture. The company exports products to international markets including the United States and the Middle East.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SHH Group manufactures and exports solid wood bedroom and dining room furniture from its facility in Pagoh, Johor, Malaysia. Its two core product lines are the Bedroom Series and the Dining Series, which are sold to international markets including the United States and the Middle East through direct export and its corporate website.

Product overview

SHH Group is a traditional solid wood furniture manufacturer with over 40 years of experience, offering two core product lines: the Bedroom Series and the Dining Series. Both product series consist of solid wood furniture manufactured at their facility in Pagoh, Johor, Malaysia and exported to international markets including the United States and the Middle East. The company operates as a single-category furniture manufacturer without a platform or software product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Bedroom Series: Solid wood bedroom furniture product line
• Dining Series

Products and services

• Bedroom Series
• Dining Series

Quantifiable outcome

• Annual revenue exceeding MYR120 million

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MIECO Manufacturing Bhd: Malaysian wood products manufacturer with exposure to furniture-adjacent categories; shares SHH's raw material cost dynamics and export orientation.
• Latitude Tree Holdings Berhad: Malaysian public-listed furniture group producing wooden bedroom, dining, and office furniture for export to the US and Europe; highly comparable in materials, manufacturing footprint, and channel mix.
• Lii Hen Industries Berhad: Malaysia-based furniture manufacturer specializing in wooden bedroom sets and dining sets exported internationally; direct competitor in the same product categories as SHH.
• Poh Huat Furniture Industries Berhad: Malaysian-listed solid wood furniture manufacturer exporting bedroom and dining furniture globally; closely mirrors SHH in product mix, export orientation, and customer geography.
• Kim Hin Industries Berhad: Malaysian-listed wood-based products group with significant furniture operations and global export distribution; comparable in upstream raw materials and downstream furniture manufacturing.

Broad incumbents

• Ethan Allen Interiors Inc. US-based vertically integrated home furniture manufacturer and retailer with broad product portfolio across bedroom, dining, and living categories; comparable end-market and product range though larger scale and brand-led.
• La-Z-Boy Incorporated: US furniture manufacturer and retailer with broad household furniture lineup; comparable as a large public furniture brand operating in SHH's key US end-market.
• Williams-Sonoma Inc. US multi-brand home furnishings retailer (Pottery Barn, West Elm) sourcing wood furniture from Asian manufacturers including Malaysia; comparable as a downstream customer/channel in SHH's US export market.
• Ashley Furniture Industries: One of the largest US-based furniture manufacturers offering bedroom, dining, and living room furniture through both wholesale and Ashley HomeStore retail; comparable in core product categories and US export market relevance.
• Wayfair Inc. US online home furnishings retailer with broad wood bedroom and dining furniture assortment sourced globally; comparable as a major distribution channel and competitor in the same end-categories SHH serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shhresources

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHH Group