Tõsta
Tõsta OÜ is an Estonian equipment rental company that rents lifting, aerial, scaffolding, and material-handling equipment to both private individuals and businesses, delivering nationwide from branches in Tallinn and Tartu via a self-serve online platform.
- Company typePrivate
- Founded2018
- HeadquartersHarjumaa, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tõsta does
Tõsta OÜ is an Estonian private equipment rental company operating exclusively in Estonia, founded in 2018 and headquartered in Harjumaa. The company rents a broad catalog of lifting, access, and material-handling equipment — including front loaders, excavators, counterbalance forklifts (electric and diesel), boom lifts (electric, diesel, and towable), truck-mounted lifts, telehandlers, stockpickers, warehouse forklifts, spider lifts, aluminum scaffolding towers (BoSS series), aluminum ladders, ground protection mats, vacuum lifters (VIAVAC), drywall lifters, material lifts, pallet trucks, fuel tanks, trailers, and heating/drying equipment. The fleet is manufactured by established brands such as Genie, Werner, BoSS, VIAVAC, KSF, and Brentex, and all units are delivered and picked up by Tõsta's own logistics across the country.
The company serves two customer segments in parallel: private individuals (eraisikud) who need occasional access equipment for personal construction or renovation projects, and legal entities (juriidilised isikud) such as construction firms, warehouses, and industrial operators requiring flexible equipment access on a project basis. Tõsta operates a self-serve online ordering platform at tosta.ee with published per-day unit pricing, supplemented by phone-based sales organized regionally into North Estonia (Tallinn) and South Estonia (Tartu). Revenues are generated on a transactional, pay-as-you-go rental basis rather than long-term contracts, with optional damage protection insurance offered as an add-on.
Tõsta's operating model is built around physical asset utilization and last-mile logistics. With two branches (Tallinn and Tartu), a regional sales team structure, and dedicated logistics and technical management, the company focuses on equipment availability, maintenance, and nationwide delivery within Estonia. It is a member of the Estonian Creditors Union (EVUL), which provides background-checked credibility to business counterparties, and reports a 4.9/5 average customer rating. The company is founder-managed, with Riho Villemson as CEO, and operates as a privately-held, self-funded entity with no disclosed external investors, acquisitions, or funding rounds.
Tõsta firmographics
Firmographics- Name
- Tõsta
- Legal name
- Tõsta OÜ
- Website
- https://tosta.ee
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tõsta OÜ is an Estonian equipment rental company that rents lifting, aerial, scaffolding, and material-handling equipment to both private individuals and businesses, delivering nationwide from branches in Tallinn and Tartu via a self-serve online platform.
- Ownership category
- akta.pro rank
Tõsta industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
- akta.pro secondary industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
Keywords
Where Tõsta is headquartered
LocationHeadquarters
- HQ city
- Harjumaa
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Tõsta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Equipment Rental: Tõsta generates revenue through renting construction and lifting equipment including forklifts, aerial work platforms, trailers, scaffolding, and other specialized machinery. Rental pricing is typically per unit per day with VAT added. The company also offers optional damage protection insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ladders and Extension Ladders |
| Unit Pricing | Pay-as-you-go | Aerial Work Platforms and Attachments |
| Unit Pricing | Pay-as-you-go | Trailers |
| Unit Pricing | Pay-as-you-go | Material Handling Equipment |
| Unit Pricing | Pay-as-you-go | Aluminum Towers/Scaffolding |
| Unit Pricing | Pay-as-you-go | Electrical and Heating Equipment |
| Unit Pricing | Pay-as-you-go | Ground Protection Mats |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tõsta product offering
Product offeringCore offering
Tõsta rents lifts, aerial work platforms, scaffolding, forklifts, telehandlers, ladders, trailers, and specialized construction equipment to both private individuals and businesses across Estonia. The company delivers equipment nationwide from its Tallinn and Tartu branches, with per-unit per-day rental pricing plus VAT and optional damage protection insurance. Customers order online via tosta.ee or by phone through regional sales teams.
Product overview
Tõsta OÜ (Tõsta.ee) is an Estonian equipment rental company offering a comprehensive portfolio of lifting and construction equipment for rent across Estonia. The company operates as a unified rental platform providing diverse equipment categories including aerial work platforms (boom lifts, spider lifts, truck-mounted lifts, trailer-mounted lifts), material handling equipment (telehandlers, forklifts, stockpickers, pallet trucks), scaffolding and access solutions (aluminum towers including BoSS MiniMax/850 CLIMA/1450 CLIMA/Staircase systems), specialty equipment (vacuum lifters for glass/metal panel installation, drywall lifters, material lifts), and support equipment (ground protection mats, fuel tanks, heating equipment, electrical cords, trailers). Tõsta provides equipment rental with delivery services to locations throughout Estonia, serving both private individuals and businesses. The company operates from two locations in Tallinn and Tartu.
Differentiator
Problem solved
Functional benefit
Products and services
- Front Loaders (Esilaadurid) Rental of front loaders for construction and material handling applications in Estonia.
- Excavators (Ekskavaatorid) Rental of crawler excavators (roomikekskavaatorid) for excavation and construction work in Estonia.
- Counterbalance Forklifts (Käärtõstukid) Rental of electric and diesel counterbalance forklifts for warehouse and industrial use.
- Boom Lifts (Korbtõstukid) Rental of electric boom lifts, diesel boom lifts, and towable booms (traksipoomid) for elevated work platforms.
- Trailed Boom Lifts (Järelveetavad korbtõstukid) Rental of trailed boom lifts that can be towed to job sites for elevated work.
- Truck-mounted Lifts (Autotõstukid) Rental of truck-mounted aerial work platforms for mobile elevated work applications.
- Telehandlers (Teleskooplaadurid) Rental of fixed and rotating telehandlers (pöördpeaga teleskooplaadurid) for lifting and material handling operations.
- Stockpickers (Akumasttõstukid) Rental of battery-powered stockpicker order picking trucks for warehouse operations.
- Warehouse Forklifts (Laotõstukid) Rental of electric, diesel, and electric counterbalance forklifts for warehouse applications.
- Spider Lifts (Spider tüüpi tõstukid) Rental of compact spider lifts for constrained spaces and indoor/outdoor elevated work.
- Aluminum Towers and Scaffolding (Alumiiniumist tornid-tellingud) Rental of BoSS MiniMax, BoSS 850 CLIMA, BoSS 1450 CLIMA, and BoSS Staircase aluminum tower scaffolding systems with installation services for working at heights.
- Aluminum Ladders (Alumiiniumredelid) Rental of straight, 2-section and 3-section extension, and multi-purpose telescopic aluminum ladders including Werner Teleguard and INDUSTRIAL 500 models.
- Ground Protection Mats (Pinnasekaitsematid) Rental of temporary road plates (2400x1200x15mm) for protecting ground surfaces at construction sites, events, and temporary access roads.
- Electrical Equipment (Elektriseadmed) Rental of extension cords and charging cables (10m, 50m/230v, 50m/400v) for powering equipment at job sites.
- Heating and Drying Equipment (Kütte- ja kuivatusseadmed) Rental of diesel-fired hot air heaters including Master BV77 (20kW) for heating and drying applications on construction sites.
- Vacuum Lifting Devices (Vaakumtõsteseadmed) Rental of VIAVAC vacuum lifters (GB-250, GB-375, GB-500, GBX2 8P-4E SWL=800kg, CladBoy GB-400/FX) for handling glass, metal panels, and other smooth surfaces during installation.
- Material Lifting Equipment (Materjalide tõstmise seadmed) Rental of Genie SLA series (SLA 15 4.5m, SLA 20 6m, SLA 25 7.5m), Genie SLC-24 (7.32m), and Transpordikäru for moving materials on construction sites.
- Drywall Lifters (Kipsplaatide tõstukid) Rental of Kipsitõstuk DW520 by KSF for lifting and installing drywall panels during construction and renovation.
- Pallet Trucks (Kaubaaluste tõstukid) Rental of hydraulic pallet truck Rokla for handling pallets and heavy loads in warehouses and industrial areas.
- Fuel Tanks (Kütusemahutid) Rental of Carrytank 440 (440L) diesel fuel tanks for refueling equipment at job sites.
- Trailers (Haagised) Rental of Brentex trailers including standard and raised sidewall (poordi kõrgendustega) models under 750 kg capacity for transporting goods, vehicles, and construction materials.
- Forklift and Telehandler Accessories (TH lisaseadmed) Rental of telehandler accessories including fork-mounted lifting hook (2.5t) and Genie platform attachments (4000mm/0.27t).
Quantifiable outcome
- Average customer rating of 4.9 out of 5
Companies that use Tõsta
Customer profileSegments2 records
Ideal customer profiles2 records
Tõsta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tõsta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EVUL (Eesti Võlausaldajate Liit / Estonian Creditors Union)minorTõsta is a member of the Estonian Creditors Union (EVUL), which provides background verification and qualifies the company among reliable businesses. This membership gives cooperation partners assurance about the company's background being checked by the Union.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Tõsta competitors and assessment
Company assessmentDirect peers
- Ramirent: Finnish equipment rental specialist (now Boels-owned) with deep Baltic market history. Overlaps directly with Tõsta's lift, scaffolding, and material-handling categories and shares the same Nordic construction-customer base.
- Cramo: Finnish-origin equipment rental company with historic Baltic presence, now part of Boels. Comparable product portfolio (aerial platforms, material handling, scaffolding) and similar Nordic/Baltic geographic orientation; the most direct historical competitor in Tõsta's category set.
- Robirent: Estonian equipment rental company specifically referenced on Tõsta's website footer, suggesting an affiliate or peer relationship. Same domestic Estonian market with overlapping lifting/access equipment offering — the closest local competitor.
- Riwal: European aerial work platform and boom lift rental specialist headquartered in the Netherlands with operations across multiple countries. Directly comparable specialty focus on elevated work platforms — a core Tõsta category.
Broad incumbents
- Boels Rental: Europe's largest equipment rental company with established Baltic operations (acquired Cramo and Ramirent). Directly comparable category overlap — boom lifts, forklifts, telehandlers, scaffolding — but vastly larger fleet and multi-country footprint.
- Loxam: France-headquartered pan-European equipment rental leader with broad category coverage. Overlapping capabilities (aerial platforms, forklifts, material handling) but operates at vastly larger scale with multi-country infrastructure.
- Sunbelt Rentals: North America's largest equipment rental company (part of Ashtead Group). Compares on equipment-rental business model and category breadth (lifts, forklifts, telehandlers) but at dramatically larger scale and different geography.
Regional players
- Stokker: Estonian-based machinery and equipment supplier with a strong Baltic footprint. Comparable in geographic market (Estonia/Baltics) and overlapping categories around construction and material handling equipment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tõsta social profiles
Digital presenceTõsta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tõsta leadership team
Management profileNumber of profiles
Profiles7 records
Tõsta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tõsta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tõsta
What does Tõsta do?
Tõsta rents lifts, aerial work platforms, scaffolding, forklifts, telehandlers, ladders, trailers, and specialized construction equipment to both private individuals and businesses across Estonia. The company delivers equipment nationwide from its Tallinn and Tartu branches, with per-unit per-day rental pricing plus VAT and optional damage protection insurance. Customers order online via tosta.ee or by phone through regional sales teams.
Is Tõsta a public or private company?
Tõsta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tõsta founded?
Tõsta was founded in 2018. It employs 11 to 50 people.
Where is Tõsta based?
Tõsta is headquartered in Harjumaa, Finland, in the Europe region.
How does Tõsta make money?
One revenue line is on record: equipment Rental.
Who are Tõsta's main competitors?
Direct peers on record are Ramirent, Cramo, Robirent and Riwal. Broad incumbents are Boels Rental, Loxam and Sunbelt Rentals. Stokker is listed as a regional player.
Does Tõsta have an API?
No public API is recorded for Tõsta.
What industry is Tõsta in?
Tõsta's product category is Construction Equipment Rental. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing, with a secondary code of TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers). Its NAICS code is 53241 and its SIC code is 7350.