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Dongsuh

Full company profile

uuid003jbn4

Namestring
Dongsuh
Legal namestring
주식회사 동서
Websiteurl
dongsuh.com
Company typeenum
Public
Founded yearint
1975
Descriptiontext

Dongsuh (주식회사 동서) is a South Korean publicly-listed food and beverage company founded in 1975, headquartered in Mapo, South Korea. The company operates across six business divisions: food manufacturing, packaging, tea/beverage, food research, logistics, and procurement/export. Its proprietary product portfolio is anchored by Maxim Mocha Gold instant coffee, which has held Korea's leading coffee mix position for 37 years with cumulative sales of approximately 5.3 billion sticks, alongside Dongsuh Tea (barley, green, and functional teas including Asaebi Kombucha), Richgold and Eloi (deli and cheese lines), and Lichee (foodservice ingredients including syrups, toppings, frozen fruits, and condiments). The company is also the exclusive Korean distributor for major global brands including Red Bull, Ocean Spray, Kraft, Philadelphia (Mondelez), Dr. Oetker, Président, Diamond walnuts, Sun-Maid raisins, Pasta Zara, and American Beverage Marketers.

Dongsuh generates revenue through a dual B2C/B2B model. B2C sales flow through Korean retail chains, supermarkets, convenience stores, and the company-operated Dongsuh Shopping Mall e-commerce platform. B2B sales are made directly to hotels, restaurants, bakeries, and food manufacturers through a nationwide sales office network. Distribution is supported by an ISO 9001-certified logistics infrastructure at Yongin and Busan centers, with Halal certifications (Indonesian MUI, Malaysian JAKIM) enabling exports to Muslim-majority markets across 27+ countries. The company is publicly listed, originally on KOSDAQ from December 1995 with a subsequent KOSPI transfer application filed in 2016.

The corporate group includes wholly-owned operating subsidiaries: Dongsuh Foods (coffee, cereals, teas), Dongsuh Yuji (edible oils and creamers), Dongsuh Mulzan (coffee mixes and JETI), Dongsuh Beverage (beverage imports), and Migabang (biscuit manufacturing). Per reported financial data, 2025 revenue was approximately 369 billion KRW (~$270M USD), with net income of approximately 100 billion KRW (~$73M USD), reflecting a partial recovery from a multi-year revenue contraction between 2021 and 2024. Recent strategic activity includes the announced Representative Director (CEO) change on 2026-03-20 and expanded functional beverage and premium RTD coffee product lines.

Short descriptiontext

Dongsuh is a South Korean food and beverage company, founded in 1975, that manufactures and distributes coffee, tea, and food ingredients domestically and globally, also serving as the Korean distributor for global brands including Red Bull, Ocean Spray, Kraft, and Philadelphia.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersMapo, South Korea
HQ citystring
Mapo
HQ countrystring
South Korea
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
instant coffee manufacturing, food and beverage distribution, tea and beverage products, import and export trading, logistics and packaging services
Industry4 codes
1Coffee & Tea Concentrates, Syrups & Extracts
CodeCRADAHAIPrimaryYes
2Coffee, Tea & Cocoa Beverage Wholesale
CodeAFAIAGADPrimaryNo
3Coffee, Tea & Cocoa Trading/Wholesale
CodeAFAIAKADPrimaryNo
4Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.)
CodeCRADAHAMPrimaryNo
NAICS code3 codes
  • Coffee and Tea Manufacturing311920
  • Beverage Manufacturing3121
  • Ice Cream and Frozen Dessert Manufacturing31152
SIC code2 codes
  • Beverages2080
  • Bottled & Canned Soft Drinks & Carbonated Waters2086
Product category
Food and Beverage Manufacturing and Distribution
Social media profiles1 record
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 18 records shown
1Maxim Mocha Gold
Description

Korea's leading instant coffee mix brand, celebrating 37 years as the top coffee mix product with sales of approximately 5.3 billion sticks annually

dongsuh.com
+17 more records
Core offering1 text field

Dongsuh is a Korean food and beverage company that manufactures coffee products (notably Maxim Mocha Gold instant coffee), tea, edible oils, and creamers, while also distributing international food and beverage brands in Korea (Red Bull, Ocean Spray, Kraft, Philadelphia, Dr. Oetker, Diamond walnuts, Sun-Maid raisins). The company operates through subsidiaries covering coffee/cereal/tea manufacturing, edible oil processing, beverage import, and biscuit production, supported by its own logistics centers in Yongin and Busan.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Dongsuh (주식회사 동서) is a Korean food and beverage import and distribution company operating multiple business divisions: food ingredients, beverages, tea/beverage mixes, coffee products, cheese products, desserts, pizza, and butter/cream. The company distributes international brands including Red Bull energy drinks, Ocean Spray cranberry products, Kraft and Philadelphia cheese products, Dr. Oetker pizza, and Stuart & Jasperson almonds, while also operating proprietary brands such as Lichee (syrups, mixers, condiments, frozen fruits), Dongsuh Tea (barley tea, green tea, functional teas, kombucha), Maxim coffee products, Richgold deli products, and Eloi butter and cream cheese. The business operates through subsidiaries including Dongsuh Foods (coffee, cereals, teas), Dongsuh Oil & Fat (edible oils, creamers), Dongsuh Trading (coffee mixes, jeti), Dongsuh Beverages (beverage imports), and Miga Bang (biscuit manufacturing).

Product and service17 records
1Maxim Mocha Gold
CategoryInstant Coffee
2Maxim T.O.P Coffee Line
CategoryReady-to-Drink Coffee
3Dongsuh Tea Products
CategoryTea
4Dongsuh Asaebi Kombucha
CategoryFunctional Beverages
5Red Bull Energy Drinks (Distributed)
CategoryEnergy Drinks
6Ocean Spray Cranberry Products (Distributed)
CategoryJuice and Beverages
7Philadelphia Cream Cheese (Distributed)
CategoryCream Cheese
8Kraft Cheese Products (Distributed)
CategoryCheese
9Dr. Oetker Pizza (Distributed)
CategoryFrozen Pizza
10Pasta Zara and San Marzano Italian Products (Distributed)
CategoryItalian Food Products
11Diamond Walnuts, Sun-Maid Raisins, and Stuart & Jasperson Almonds (Distributed)
CategoryNuts and Dried Fruits
12Eloi Premium Butter
CategoryButter and Dairy
13President Butter and Cream (Distributed)
CategoryButter and Cream
14Lichee Brand Food Ingredients
CategoryFood Ingredients
15Richgold Deli Products
CategoryDeli and Cheese
16Prima Non Dairy Creamer (Export)
CategoryNon-Dairy Creamer
17Food Service and Logistics Distribution
CategoryDistribution and Logistics
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global snacks and confectionery company whose Philadelphia and other brands are distributed in Korea by Dongsuh. Comparable as a principal whose Korean distribution relationship with Dongsuh shapes the partner's revenue and as a broader CPG incumbent with overlapping categories (cream cheese, snacks).

TypeDirect peer
Description

Korea's largest food manufacturer with diversified portfolio spanning sauces, processed foods, and beverages. Directly comparable as a publicly traded Korean food conglomerate operating across food ingredients, branded products, and distribution channels similar to Dongsuh.

TypeDirect peer
Description

Korean food company with seafood, canned foods, and branded packaged food operations. Comparable to Dongsuh as a publicly listed Korean food conglomerate with proprietary brands plus import distribution infrastructure.

TypeDirect peer
Description

Korea's leading instant noodle manufacturer with growing beverage and snack lines. Comparable to Dongsuh as a publicly listed Korean CPG company with flagship branded product, nationwide distribution, and export operations.

TypeDirect peer
Description

Korean dairy and dessert company producing ice cream, flavored milk, and processed foods. Comparable to Dongsuh's frozen dessert and cheese distribution (Lichee cheesecake bases) and as a domestic Korean branded CPG peer.

TypeDirect peer
Description

Korean food company under the Lotte Group with confectionery, beverages, and food ingredient operations. Directly comparable as a multi-category Korean food manufacturer with both proprietary brands and distribution of imported products.

TypeDirect peer
Description

Korean packaged food manufacturer specializing in sauces, noodles, and processed foods. Comparable to Dongsuh as a domestic Korean CPG manufacturer with proprietary brand portfolio and nationwide retail/foodservice distribution.

TypeDirect peer
Description

Korean dairy and beverage manufacturer producing milk, yogurt, and processed beverages. Comparable to Dongsuh's beverage and dairy-adjacent offerings (Lichee cheesecake bases, Richgold cheeses) and as a domestic Korean branded CPG competitor.

TypeDirect peer
Description

Korean dairy manufacturer producing milk, yogurt, coffee drinks, and cheese products. Comparable to Dongsuh's dairy-adjacent businesses (Philadelphia, Kraft cheese distribution; Eloi butter) and coffee mix exposure.

TypeBroad incumbent
Description

Korean subsidiary of global food giant Nestlé, with Nescafé as a direct competitor to Maxim Mocha Gold in instant coffee. Comparable as a broader incumbent operating across coffee, dairy, confectionery, and nutrition in the Korean market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Dongsuh

Food and Beverage Manufacturing and Distributiondongsuh.com

Dongsuh is a South Korean food and beverage company, founded in 1975, that manufactures and distributes coffee, tea, and food ingredients domestically and globally, also serving as the Korean distributor for global brands including Red Bull, Ocean Spray, Kraft, and Philadelphia.

What Dongsuh does

Dongsuh (주식회사 동서) is a South Korean publicly-listed food and beverage company founded in 1975, headquartered in Mapo, South Korea. The company operates across six business divisions: food manufacturing, packaging, tea/beverage, food research, logistics, and procurement/export. Its proprietary product portfolio is anchored by Maxim Mocha Gold instant coffee, which has held Korea's leading coffee mix position for 37 years with cumulative sales of approximately 5.3 billion sticks, alongside Dongsuh Tea (barley, green, and functional teas including Asaebi Kombucha), Richgold and Eloi (deli and cheese lines), and Lichee (foodservice ingredients including syrups, toppings, frozen fruits, and condiments). The company is also the exclusive Korean distributor for major global brands including Red Bull, Ocean Spray, Kraft, Philadelphia (Mondelez), Dr. Oetker, Président, Diamond walnuts, Sun-Maid raisins, Pasta Zara, and American Beverage Marketers.

Dongsuh generates revenue through a dual B2C/B2B model. B2C sales flow through Korean retail chains, supermarkets, convenience stores, and the company-operated Dongsuh Shopping Mall e-commerce platform. B2B sales are made directly to hotels, restaurants, bakeries, and food manufacturers through a nationwide sales office network. Distribution is supported by an ISO 9001-certified logistics infrastructure at Yongin and Busan centers, with Halal certifications (Indonesian MUI, Malaysian JAKIM) enabling exports to Muslim-majority markets across 27+ countries. The company is publicly listed, originally on KOSDAQ from December 1995 with a subsequent KOSPI transfer application filed in 2016.

The corporate group includes wholly-owned operating subsidiaries: Dongsuh Foods (coffee, cereals, teas), Dongsuh Yuji (edible oils and creamers), Dongsuh Mulzan (coffee mixes and JETI), Dongsuh Beverage (beverage imports), and Migabang (biscuit manufacturing). Per reported financial data, 2025 revenue was approximately 369 billion KRW (~$270M USD), with net income of approximately 100 billion KRW (~$73M USD), reflecting a partial recovery from a multi-year revenue contraction between 2021 and 2024. Recent strategic activity includes the announced Representative Director (CEO) change on 2026-03-20 and expanded functional beverage and premium RTD coffee product lines.

Dongsuh firmographics

Firmographics
Name
Dongsuh
Legal name
주식회사 동서
Website
https://dongsuh.com
Company type
Public
Founded year
1975
Operating status
Operating
Headcount range
251–500 employees
Short description
Dongsuh is a South Korean food and beverage company, founded in 1975, that manufactures and distributes coffee, tea, and food ingredients domestically and globally, also serving as the Korean distributor for global brands including Red Bull, Ocean Spray, Kraft, and Philadelphia.
Ownership category
akta.pro rank

Dongsuh industry classification

Industry
Product category
Food and Beverage Manufacturing and Distribution
NAICS
Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121), Ice Cream and Frozen Dessert Manufacturing (31152)
SIC
Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
akta.pro primary industry
Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
akta.pro secondary industries
Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

  • Instant coffee manufacturing
  • Food and beverage distribution
  • Tea and beverage products
  • Import and export trading
  • Logistics and packaging services

Where Dongsuh is headquartered

Location

Headquarters

HQ city
Mapo
HQ country
South Korea
HQ region
Asia

Markets served

Dongsuh business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels3 records

Marketing channels3 records

Dongsuh product offering

Product offering

Core offering

Dongsuh is a Korean food and beverage company that manufactures coffee products (notably Maxim Mocha Gold instant coffee), tea, edible oils, and creamers, while also distributing international food and beverage brands in Korea (Red Bull, Ocean Spray, Kraft, Philadelphia, Dr. Oetker, Diamond walnuts, Sun-Maid raisins). The company operates through subsidiaries covering coffee/cereal/tea manufacturing, edible oil processing, beverage import, and biscuit production, supported by its own logistics centers in Yongin and Busan.

Product overview

Dongsuh (주식회사 동서) is a Korean food and beverage import and distribution company operating multiple business divisions: food ingredients, beverages, tea/beverage mixes, coffee products, cheese products, desserts, pizza, and butter/cream. The company distributes international brands including Red Bull energy drinks, Ocean Spray cranberry products, Kraft and Philadelphia cheese products, Dr. Oetker pizza, and Stuart & Jasperson almonds, while also operating proprietary brands such as Lichee (syrups, mixers, condiments, frozen fruits), Dongsuh Tea (barley tea, green tea, functional teas, kombucha), Maxim coffee products, Richgold deli products, and Eloi butter and cream cheese. The business operates through subsidiaries including Dongsuh Foods (coffee, cereals, teas), Dongsuh Oil & Fat (edible oils, creamers), Dongsuh Trading (coffee mixes, jeti), Dongsuh Beverages (beverage imports), and Miga Bang (biscuit manufacturing).

Differentiator

Problem solved

Functional benefit

Brands

  • Maxim Mocha Gold: Korea's leading instant coffee mix brand, celebrating 37 years as the top coffee mix product with sales of approximately 5.3 billion sticks annually
  • 리치스 (Richs)
  • 리치골드 (Richgold)
  • 산베니토 (San Benito)
  • 프레지덩 (Président)
  • 크래프트 (Kraft)
  • 몬델리즈 (Mondelez)
  • 레드불 (Red Bull)
  • 오션스프레이 (Ocean Spray)
  • 닥터오트커 (Dr.Oetker)
  • 다이아몬드 (Diamond)
  • 썬메이드 (Sun-Maid)
  • 스튜어트엔제스퍼 (Stuart & Jasper)
  • 동서티 (Dongsuh Tea)
  • 파스타 자라 (Pasta Zara)
  • 산마르노 (San Marzano)
  • 엘로이 (Eloi)
  • ABM (American Beverage Marketers)

Products and services

  • Maxim Mocha Gold
  • Maxim T.O.P Coffee Line
  • Dongsuh Tea Products
  • Dongsuh Asaebi Kombucha
  • Red Bull Energy Drinks (Distributed)
  • Ocean Spray Cranberry Products (Distributed)
  • Philadelphia Cream Cheese (Distributed)
  • Kraft Cheese Products (Distributed)
  • Dr. Oetker Pizza (Distributed)
  • Pasta Zara and San Marzano Italian Products (Distributed)
  • Diamond Walnuts, Sun-Maid Raisins, and Stuart & Jasperson Almonds (Distributed)
  • Eloi Premium Butter
  • President Butter and Cream (Distributed)
  • Lichee Brand Food Ingredients
  • Richgold Deli Products
  • Prima Non Dairy Creamer (Export)
  • Food Service and Logistics Distribution

Companies that use Dongsuh

Customer profile

Segments2 records

Ideal customer profiles2 records

Dongsuh technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Dongsuh partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Dongsuh competitors and assessment

Company assessment

Broad incumbents

  • Mondelez International: Global snacks and confectionery company whose Philadelphia and other brands are distributed in Korea by Dongsuh. Comparable as a principal whose Korean distribution relationship with Dongsuh shapes the partner's revenue and as a broader CPG incumbent with overlapping categories (cream cheese, snacks).
  • Nestlé Korea: Korean subsidiary of global food giant Nestlé, with Nescafé as a direct competitor to Maxim Mocha Gold in instant coffee. Comparable as a broader incumbent operating across coffee, dairy, confectionery, and nutrition in the Korean market.

Direct peers

  • CJ CheilJedang: Korea's largest food manufacturer with diversified portfolio spanning sauces, processed foods, and beverages. Directly comparable as a publicly traded Korean food conglomerate operating across food ingredients, branded products, and distribution channels similar to Dongsuh.
  • Dongwon F&B: Korean food company with seafood, canned foods, and branded packaged food operations. Comparable to Dongsuh as a publicly listed Korean food conglomerate with proprietary brands plus import distribution infrastructure.
  • Nongshim: Korea's leading instant noodle manufacturer with growing beverage and snack lines. Comparable to Dongsuh as a publicly listed Korean CPG company with flagship branded product, nationwide distribution, and export operations.
  • Binggrae: Korean dairy and dessert company producing ice cream, flavored milk, and processed foods. Comparable to Dongsuh's frozen dessert and cheese distribution (Lichee cheesecake bases) and as a domestic Korean branded CPG peer.
  • Lotte Food: Korean food company under the Lotte Group with confectionery, beverages, and food ingredient operations. Directly comparable as a multi-category Korean food manufacturer with both proprietary brands and distribution of imported products.
  • Ottogi Corporation: Korean packaged food manufacturer specializing in sauces, noodles, and processed foods. Comparable to Dongsuh as a domestic Korean CPG manufacturer with proprietary brand portfolio and nationwide retail/foodservice distribution.
  • Namyang Dairy Products: Korean dairy and beverage manufacturer producing milk, yogurt, and processed beverages. Comparable to Dongsuh's beverage and dairy-adjacent offerings (Lichee cheesecake bases, Richgold cheeses) and as a domestic Korean branded CPG competitor.
  • Maeil Dairies: Korean dairy manufacturer producing milk, yogurt, coffee drinks, and cheese products. Comparable to Dongsuh's dairy-adjacent businesses (Philadelphia, Kraft cheese distribution; Eloi butter) and coffee mix exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Dongsuh social profiles

Digital presence

Dongsuh compliance and trust

Trust signal

Compliance2 records

Dongsuh financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dongsuh leadership team

Management profile

Number of profiles

Dongsuh subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Dongsuh funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dongsuh M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dongsuh

What does Dongsuh do?

Dongsuh is a Korean food and beverage company that manufactures coffee products (notably Maxim Mocha Gold instant coffee), tea, edible oils, and creamers, while also distributing international food and beverage brands in Korea (Red Bull, Ocean Spray, Kraft, Philadelphia, Dr. Oetker, Diamond walnuts, Sun-Maid raisins). The company operates through subsidiaries covering coffee/cereal/tea manufacturing, edible oil processing, beverage import, and biscuit production, supported by its own logistics centers in Yongin and Busan.

Is Dongsuh a public or private company?

Dongsuh is a public company. It is classified as public and is currently operating.

When was Dongsuh founded?

Dongsuh was founded in 1975. It employs 251 to 500 people.

Where is Dongsuh based?

Dongsuh is headquartered in Mapo, South Korea, in the Asia region.

Who are Dongsuh's main competitors?

Broad incumbents on record are Mondelez International and Nestlé Korea. Direct peers are CJ CheilJedang, Dongwon F&B, Nongshim, Binggrae, Lotte Food, Ottogi Corporation, Namyang Dairy Products and Maeil Dairies.

Does Dongsuh have an API?

No public API is recorded for Dongsuh.

What industry is Dongsuh in?

Dongsuh's product category is Food and Beverage Manufacturing and Distribution. Its primary akta.pro industry code is CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts, with a secondary code of AFAIAGAD, Coffee, Tea & Cocoa Beverage Wholesale. Its NAICS code is 311920 and its SIC code is 2080.

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Live signals
KoreatimesMaxim Mocha Gold marks 37th anniversaryDongsuh Foods' Maxim Mocha Gold is marking its 37th anniversary, having sold about 5.3 billion sticks last year. The company attributes its popularity to continuous flavor adjustments and has expanded with pop-up cafes since 2015, including a recent Maxim House in Gyeongju.KoreatimesDongsuh Foods expands Kanu Barista range to meet diverse coffee preferencesDongsuh Foods is expanding its Kanu Barista capsule coffee range, which launched in early 2023, to 18 varieties covering light, medium and dark roasts, decaffeinated and single-origin options. New June additions Lively Breeze and Infinite Peak target iced coffee, while each capsule holds 9.5 grams of beans. The company also added the Kanu Barista Oasis machine supporting milk-based recipes.The Korea HeraldMaxim Mocha Gold marks 37 years as Korea’s top coffee mixDongsuh Foods's Maxim Mocha Gold is marking its 37th anniversary this year, having maintained its position as Korea's leading instant coffee mix product since its launch in 1989. Sales over the past year alone reached approximately 5.3 billion sticks, equivalent to roughly 170 sticks every second. The company plans to continue expanding products and marketing initiatives, including pop-up cafes and campaigns targeting both younger and longtime consumers.KoreatimesMaxim Mocha Gold: Most beloved, iconic instant coffeeDongsuh Foods' Maxim Mocha Gold is celebrating its 37th anniversary as Korea's top instant coffee mix, having sold approximately 5.3 billion sticks over the past year — equivalent to roughly 170 per second. The company credits the product's longevity to a carefully calibrated "golden ratio" blend refined over decades of consumer research. Dongsuh Foods recently launched a new advertising campaign featuring actress Park Bo-young and continues engaging consumers through pop-up cafes across major Korean cities.KoreatimesMaxim Mocha Gold marks 37 years of sweetening coffee cultureDongsuh Foods' Maxim Mocha Gold instant coffee brand is celebrating 37 years in the Korean market, having sold 5.3 billion coffee mix sticks last year — equivalent to 170 sticks every second. The brand traces its origins to 1976 when Dongsuh introduced Maxwell House Coffee Mix, later evolving through packaging changes from pouches to stick-type formats and developing innovations like aroma recovery technology and zero-sugar variants. The company continues to engage consumers through pop-up cafes in cities including Busan, Jeonju, Gunsan and Gyeongju, maintaining brand relevance through ongoing product improvements and experiential marketing.