Tourism Savognin Bivio Albula

What Tourism Savognin Bivio Albula does

Tourismus Val Surses Savognin Bivio AG operates the destination management organization for the Val Sures holiday area in the canton of Graubünden, Switzerland, covering the municipalities of Savognin, Bivio, and surrounding villages within the federally protected Parc Ela. It functions as the central marketing, booking, and information backbone for the region, serving leisure travelers, second-home owners, and group/MICE clients through a multi-channel offering that includes accommodation and experience booking webshops, a guest information magazine, event ticketing, and a real estate partner program.

The organization's product surface is anchored by a smartphone-based guest card system that bundles free PostAuto public transport and mountain railway access with discounts across a 30+ partner restaurant network, plus the JULIA digital vacation companion chatbot. Operational technology layers on Outdooractive mapping and OpenStreetMap content for trail and experience discovery. Affiliated operating entities — Savognin Bergbahnen AG (cableways) and Bivio Sportanlagen AG (sports facilities) — execute the underlying transport and recreation infrastructure, while the AG itself captures commissions, membership fees, advertising, ticketing, and service revenue.

The business model is commission- and transaction-driven rather than subscription-driven. Revenue mechanics span guest card subscriptions (CHF 20–40 annual plus seasonal CHF 5/day), accommodation booking commissions, magazine advertising (from approximately CHF 2/mm), activity ticketing, F&B affiliate marketing, real estate referral flows, and media services. The organization is a privately held Swiss AG with 51–100 employees under Managing Director Tanja Amacher, with no external funding disclosed and no public-private M&A or listing activity in the input data.

Name

Tourism Savognin Bivio Albula

Legal name

Tourismus Val Surses Savognin Bivio AG

Website

https://valsurses.ch

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Tourismus Val Surses Savognin Bivio AG is the destination management organization for the Val Sures region of Graubünden, Switzerland, providing accommodation booking, a guest card transport system, digital visitor services, and marketing across the Savognin-Bivio-Albula holiday area.

Ownership category

akta.pro rank

Product category

Alpine destination tourism services

NAICS

Nature Parks and Other Similar Institutions (71219), Tour Operators (561520), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Alpine tourism services
• Destination management organization
• Guest card services
• Mountain cableway operations
• Outdoor activity booking

Headquarters

HQ city

Savognin

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Mountain Cableway Operations: Savognin Bergbahnen AG and Bivio Sportanlagen AG operate cable cars and ski lifts generating revenue from lift tickets (day passes, season passes, multi-day packages) for both summer and winter seasons. Reduced rates are offered to locals and employees of partner businesses.
2. Accommodation Booking and Guest Card: Revenue is generated through accommodation booking facilitation (hotels, holiday apartments, B&B, group accommodation, camping) and the guest card system (CHF 20 for residents, CHF 40 for second home owners annually, CHF 5/day for free-accommodation guests). Guest card also provides free transport using PostAuto in the valley.
3. Activities and Experiences: The Erlebnisshop (experience shop) sells tickets and packages for summer activities (hiking tours, mountain carts, biking, wild animal observation tours, circus weeks for children, trail running packages) and winter activities (skiing, cross-country skiing, sledding, snowshoe hiking, ski tours). Events including the Origen Festival Cultural, Swiss Irontrail, and Pachamama Festival are ticketed.
4. Event and Cultural Programming: The Origen Festival Cultural (a professional music and dance theatre institution) generates revenue through ticket sales. Additional events include Open Air Cinema, Country Seefest, Dorfmarkt Scuntrada, and various local festivals.
5. F&B and Gastronomy: Multiple partner restaurants across the valley (30+ establishments listed including Berghuus Radons, Hotel Post Bivio, Alp Flix, Berghaus Piz Platta, and others) contribute to the tourism ecosystem. Some restaurants are operated by affiliated entities (e.g., Hotel Post Bivio, Berghuus Radons).
6. Advertising and Publishing: The Ferienmagazin Aktuell magazine (published 7x/year, circulation 4,500–5,200 copies) generates revenue through advertising placements. Column rates range from CHF 2.00–4.10 per mm depending on number of columns. Fixed format ads: ½ page CHF 530, 1/1 page CHF 950.
7. Real Estate Facilitation: The organization promotes property purchase and rental in the region through property partners (Curvér Immobilien und Treuhand AG, Immobilien Plaz AG), attracting second home owners who then purchase guest cards and use tourism services.
8. Media and Press Services: The Tourismus Val Surses media team supports journalists with organized media trips including accommodation, catering, guided programs, and on-site support, in exchange for editorial coverage. Media support is provided in cooperation with Graubünden Ferien and Schweiz Tourismus.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Tourismus Val Surses Savognin Bivio AG is the destination management organization for the Val Surses holiday region in the canton of Graubünden, Switzerland. It sells the Gästekarte Val Surses (guest card with free PostAuto transport and summer mountain railway access), facilitates accommodation bookings, and markets mountain cableway services (Savognin Bergbahnen AG, Bivio Sportanlagen AG), year-round outdoor activities (hiking, biking, skiing, sledding, snowshoe tours), experience ticketing through the Erlebnisshop webshop, and cultural programming (Origen Festival Cultural and other events).

Product overview

Tourismus Val Surses Savognin Bivio AG operates the Val Surses holiday region as a multi-faceted tourism destination management organization. The core products include the Gästekarte Val Surses guest card system providing free public transport and mountain railway access, Savognin Bergbahnen mountain cable cars, and Bivio Sportanlagen sports facilities. Digital services encompass the JULIA digital vacation companion, Webshop platforms for booking experiences and accommodations, and an event ticketing system. Seasonal activity packages cover summer offerings (hiking, mountain biking, bathing lakes) and winter activities (skiing, snowboarding, cross-country skiing, sledding). The organization also partners with Origen Festival Cultural for cultural programming and supports various gastronomy establishments throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Gästekarte Val Surses (Guest Card) A guest card providing visitors with free public transport (PostAuto) in Val Surses, free summer mountain railway access, and discounts on activities and dining. Available in digital (smartphone) and print formats (A4 or credit-card-sized). Priced at CHF 20/year for residents, CHF 40/year for second home owners, and CHF 5/day for free-accommodation guests.
• JULIA – Digital Vacation Companion A digital assistant providing visitors with all key information about the Val Surses holiday region on their smartphone, acting as a personal digital guide throughout the stay.
• Savognin Bergbahnen (Mountain Cable Cars) Mountain cable car services connecting Savognin to various alpine destinations for summer and winter activities including hiking, skiing, and scenic rides. Operated by the subsidiary Savognin Bergbahnen AG.
• Bivio Sportanlagen (Bivio Sports Facilities) Sports facilities in Bivio offering both summer and winter activities including skiing, snowboarding, cross-country skiing, sledding, and snowshoe trails. Operated by the subsidiary Bivio Sportanlagen AG.
• Erlebnisshop (Experience Shop) Webshop Online booking platform for experiences, summer programs, events, and activities including wild observation tours, climbing gardens, guided tours, star observations, and coin casting.
• Accommodation Webshop Online booking platform for hotels, holiday apartments, bed & breakfast, group accommodations, and camping sites throughout the Val Surses region.
• Origen Festival Cultural Cultural institution producing professional music and dance theater performances, including summer programs with operas, comedies, and theater at the Julierpass and the White Tower in Mulegns.
• Summer Activities Package Seasonal summer activities including hiking, mountain biking, e-biking, mountain carts, bathing at Lai Barnagn lake, climbing, horseback riding, trail running, fishing, tennis, and access to alp regions.
• Winter Activities Package Seasonal winter activities including skiing, snowboarding, cross-country skiing, winter hiking, ice skating, sledding, snowshoe hiking, ski touring, and access to ewz-Arena La Nars.
• Event Calendar & Ticketing Online event management system featuring concerts, festivals (Pachamama Festival, Swiss Irontrail), village markets, and cultural events with ticket purchasing capabilities.

Quantifiable outcome

• Free public transport (PostAuto) for all guest card holders throughout Val Surses, eliminating the need for private cars
• +2 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Parc ElacoreStrategic or Co-development PartnerParc Ela is the largest nature park in Switzerland, within which the entire Val Surses holiday region is situated. This partnership positions the region within a protected natural landscape of national significance, offering hiking, wildlife observation, and nature experiences. The partnership is prominently featured on the website and in visitor marketing materials.
• Graubünden FeriencoreGTM or Marketing PartnerGraubünden Ferien (Graubünden Holidays) is the cantonal tourism organization for the canton of Graubünden. Tourismus Val Surses works in close cooperation with Graubünden Ferien on media trips and broader regional tourism marketing initiatives.
• Schweiz TourismuscoreGTM or Marketing PartnerSchweiz Tourismus (Switzerland Tourism) is the national tourism marketing organization. Tourismus Val Surses participates in media trips organized in cooperation with Schweiz Tourismus, gaining national and international exposure for the Val Surses region.
• SwisstainableminorStrategic or Co-development PartnerTourismus Val Surses Savognin Bivio AG is a Swisstainable Level 1 'Committed' partner, demonstrating commitment to sustainable tourism practices as recognized by Switzerland's national sustainability certification program for the tourism sector.
• Curvér Immobilien und Treuhand AGminorChannel Partner/ Reseller/ DistributorReal estate agency in Savognin that facilitates the purchase of holiday properties in the Val Surses region. Promoted on the organization's website under 'Buy properties' as an approved partner for second home acquisition.
• Immobilien Plaz AGminorChannel Partner/ Reseller/ DistributorReal estate agency in Savognin facilitating holiday property purchases. Listed alongside Curvér as an approved partner for second home acquisition, driving second home ownership and associated guest card revenue.
• Origen Festival CulturalcoreStrategic or Co-development PartnerOrigen is a cultural institution that operates the Origen Festival Cultural in Val Surses, dedicated to the promotion and production of new professional music and dance theatre. It occupies the historic White Tower (Weisser Turm) in Mulegns and a venue at the Julierpass. Origen is promoted as a year-round attraction and key differentiator for the region, with Origins-affiliated restaurants (Post Hotel Löwe, Ustareia Taratsch, Café Carisch) also listed in the tourism ecosystem.
• Savognin Bergbahnen AGcoreStrategic or Co-development PartnerSavognin Bergbahnen AG operates the mountain cableway system in Savognin (gondola 'Somtgant' and related lifts), providing summer and winter access to high-altitude trails, ski slopes, and viewpoints. A sister organization to Tourismus Val Surses, sharing physical infrastructure and joint marketing. Contact: [email protected]. Delegate of the Board: Ivar Jeker.
• Bivio Sportanlagen AGcoreStrategic or Co-development PartnerBivio Sportanlagen AG operates sports facilities in Bivio including the ski area and various winter sports infrastructure. It is co-promoted on the Val Surses website under the Bergbahnen section alongside Savognin Bergbahnen AG, functioning as a key regional partner for winter sports access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwmWzUEEvaNA8EndO4ynhpw
• Facebookfacebook.com/valsurses
• Instagraminstagram.com/valsurses
• LinkedInlinkedin.com/company/savogninbergbahnen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Savognin Bivio Albula