Mingtai Information

What Mingtai Information does

Shanghai Mingtai Information Technology Co., Ltd. (上海鸣泰信息科技股份有限公司) is a Shanghai-based SaaS provider founded in January 2013 and listed on China's New Third Board (NEEQ: 839396) in November 2016. The company specializes in mobile consumption scenario marketing services for banks, securities firms, and trust companies, and was the first marketing and operations service provider for China Construction Bank's 善融商务 e-commerce platform. Its client roster includes China Construction Bank, Bank of China, Industrial Bank, CITIC Bank, Huaxia Bank, Bank of Communications, Jiangsu Bank, Haitong Securities, and CITIC Trust, supported by a localized service network of 237 offices across 37 cities in 15 provinces.

The company's product portfolio centers on two proprietary SaaS platforms: 九宫格 (Jiugongge), a mobile scenario marketing aggregation platform that modularizes bank consumption scenarios (deposits, investment, insurance, consumption, loans) for plug-and-play deployment, and 泰富通 (Taifutong), a merchant management platform handling onboarding, qualification review, order processing, settlement, and data analytics. Complementary solutions include financial mobile e-commerce, mobile O2O, member points marketing, and 万能码收单 (universal code payment collection) that aggregates third-party and bank QR payments. The company holds 61 software copyrights, 18 trademarks, multiple high-tech patents, and maintains certifications across ISO 27001, ISO 9001, ISO 14001, ISO 45001, and ISO/IEC 20000-1.

Mingtai generates revenue through three primary streams: professional services for financial institution marketing campaigns (tool development, planning, content operations, platform management), SaaS platform subscriptions from the 九宫格 and 泰富通 platforms, and affiliate/referral commissions from insurance product promotion (personal accident, gas/property, non-financing guarantee insurance). Pricing is quote-based and not publicly disclosed. Distribution is via direct enterprise sales teams targeting bank headquarters and branches, supplemented by thought leadership at industry conferences such as the China Electronic Banking Annual Conference. Disclosed revenue was 8.75 million CNY in 2014, 17.73 million CNY in 2015, and 3.97 million CNY in Q1 2016.

Name

Mingtai Information

Legal name

上海鸣泰信息科技股份有限公司

Website

https://9cubic.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mingtai Information (上海鸣泰信息科技) is a Shanghai-based SaaS provider serving Chinese banks and financial institutions with mobile consumption scenario marketing platforms, including the 九宫格 aggregation platform and 泰富通 merchant management system.

Ownership category

akta.pro rank

Product category

Financial Technology SaaS

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

Keywords

• Banking marketing SaaS
• Financial scenario marketing
• Merchant management platform
• Mobile e-commerce solutions
• Financial institution services

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services for Financial Institutions: Providing comprehensive marketing services to banks and financial institutions, including marketing tool development, marketing planning, content operations, and platform management. Revenue is generated through service fees for marketing campaigns, platform operations, and strategic consulting.
2. Platform SaaS Subscription: Providing SaaS platform access to financial institutions through the 九宫格 and 泰富通 platforms. Financial institutions pay for platform usage to manage merchants, run marketing campaigns, and serve their end customers.
3. Insurance Marketing Promotion Services: The company promotes insurance products including personal accident insurance, gas and property insurance, and non-financing guarantee insurance, earning commissions or service fees for marketing these products to financial institution clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mingtai Information builds and operates two proprietary SaaS platforms — 泰富通 (Taifutong) for end-to-end merchant management and 九宫格 (Jiugongge) for mobile consumption scenario marketing aggregation — that banks and financial institutions use to manage merchants, deploy consumption scenarios (deposits, investment, insurance, consumption, loans), and execute digital marketing. The company also delivers packaged solutions including mobile e-commerce, mobile O2O, member points marketing, and universal code payment collection, supplemented by marketing consulting, content operations, and operations support.

Product overview

Mingtai Information offers a platform-plus-solutions architecture built around two core products: '泰富通' (merchant management SaaS platform) and '九宫格' (mobile scene marketing SaaS aggregation platform). These platforms form a 'mobile consumption ecosystem' for financial institutions, enabling open merchant access, data-driven operations, professional planning services, and systematic platform development. The company provides comprehensive solutions including financial mobile marketing, mobile e-commerce, mobile O2O, member points marketing, and universal code payment collection. They serve as the first marketing and operations service provider for CCB's 善融商务 platform and have created specialized platforms like 彩乐盟 for Bank of China Shanghai Branch.

Differentiator

Problem solved

Functional benefit

Brands

• 九宫格 (Jiugongge): Mobile scenario marketing SaaS aggregation platform for financial institutions, providing comprehensive mobile consumption service access and integrated scenario marketing for banks and financial institutions.
• 泰富通 (Taifutong)
• DSP

Products and services

• 泰富通 (Taifutong) Merchant Management SaaS Platform End-to-end merchant management SaaS platform for banks and financial institutions, integrating merchant onboarding, qualification review, activity registration, TA platform connection, order processing and distribution, after-sales handling, financial settlement, and data analytics. Provides customized menu-style BPO services for different merchants while reducing operational costs.
• 九宫格 (Jiugongge/Nine-Grid) Mobile Scenario Marketing SaaS Aggregation Platform Mobile scenario marketing SaaS aggregation platform that helps banks and financial institutions integrate multiple consumption scenarios (deposits, investment, insurance, consumption, loans) as modules. Each grid represents a different consumption scenario and banks can select and integrate modules based on their needs for efficient scenario marketing and comprehensive mobile consumption service access.
• 万能码收单 (Universal Code Payment Collection) Universal code payment collection solution that aggregates third-party payments and bank QR code payments into a mobile payment smart POS for convenient customer checkout, while enabling merchant cash management, marketing management, and transaction flow management.
• 金融移动营销综合解决方案 (Financial Mobile Marketing Comprehensive Solution) Comprehensive financial mobile marketing solution providing consumption scene consulting, product planning, business operations, and integrated marketing. Centers on mobile consumption scene operation and financial institution mobile consumption upgrade themes.
• 金融移动电商综合解决方案 (Financial Mobile E-commerce Solution) Financial mobile e-commerce solution centered on operating bank e-commerce platforms for financial institutions. Mingtai was the first marketing and operations service provider for China Construction Bank's 善融商务 platform and created the 彩乐盟 e-commerce platform for Bank of China Shanghai Branch.
• 金融移动O2O综合解决方案 (Financial Mobile O2O Solution) Financial mobile O2O solution supporting branch-located LBS interaction platforms, enabling financial institutions to serve C-end users based on branch surroundings and develop online-to-offline financial services.
• 会员积分营销综合解决方案 (Member Points Marketing Solution) Member points marketing solution using high-viscosity marketing methods to encourage repeat purchases through post-consumption point earning. Supports various point redemption methods including cash offset, discounts, physical goods, games, and more.
• 一萌传媒 (Yimeng Media) entertainment marketing subsidiary Wholly-owned subsidiary focused on entertainment scene aggregation, fan clustering, and pan-entertainment and vertical video content marketing services for brand clients, combining entertainment video content with data-driven audience targeting.

Quantifiable outcome

• 善融商务 platform achieved 600 billion RMB transaction volume in 2015 with 15 million+ registered members
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Huaxia Bank Shanghai Branch (华夏银行上海分行)coreStrategic or Co-development Partner · 16 August 2017Strategic partnership where Mingtai provides full-year internet marketing planning services including marketing tool development, marketing planning, and content operations. Won the bid through competitive procurement process.
• Jiangsu Bank (江苏银行)coreStrategic or Co-development Partner · 10 February 2017Strategic cooperation signed to enhance brand awareness and user engagement through marketing campaigns. Mingtai provides comprehensive marketing solutions aligned with Jiangsu Bank's brand philosophy.
• Yimeng Media (一萌传媒)coreStrategic or Co-development Partner · 1 February 2017Subsidiary company focused on entertainment scenario aggregation and fan engagement. Provides marketing planning services combining entertainment content with data-driven audience targeting.
• Yongkang Rural Commercial Bank (永康农商银行)minorStrategic or Co-development Partner · 25 December 2016Marketing service cooperation for online deposit collection. Created WeChat cash red packet application scenario, gaining 20,000+ new followers for the bank's WeChat account.
• Green Account (绿色账户)minorStrategic or Co-development Partner · 10 October 2016Marketing campaign cooperation with Green Account public WeChat account, combining environmental protection theme with entertainment scenarios through Dongfang TV's 'I Want to Dance with You' program.
• CITIC Bank Shanghai Branch (中信银行上海分行)coreStrategic or Co-development Partner · 1 August 2016Built 'CITIC Honor Academy' WeChat interactive platform for high-net-worth customers, providing activity registration, forum discussion and other features for customer engagement.
• Industrial Bank Shanghai Branch (兴业银行上海分行)coreStrategic or Co-development Partner · 1 April 2016Created WeChat marketing platform with game, mall, community, activity, credit card, and financial service functions. Platform reached 300,000+ followers in 3 months.
• China Construction Bank (中国建设银行)coreStrategic or Co-development PartnerFirst marketing and operations service provider for China Construction Bank's 善融商务 e-commerce platform. Long-term strategic partner providing mobile marketing services.
• Bank of China Shanghai Branch (中国银行上海分行)coreStrategic or Co-development PartnerCreated 'Cai Le Meng' marketing platform for the bank's Cailian app, providing comprehensive merchant management and marketing services.
• China Financial Certification Authority (CFCA)minorStrategic or Co-development PartnerExhibits and speaks at annual China Electronic Banking Conference organized by CFCA, establishing industry thought leadership.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Temenos: Temenos is a Swiss-listed global banking-software vendor whose products include digital-onboarding, marketing, and customer-engagement suites for retail and commercial banks. It is a broad-incumbent analog to Mingtai for the SaaS-platform-plus-services model sold to financial institutions.
• nCino: nCino is a US cloud banking platform provider that combines CRM, onboarding, and customer-engagement workflows for banks in a single SaaS subscription. It is comparable to Mingtai as a global reference point for selling subscription SaaS for scenario-based customer engagement to banks.
• Pegasystems: Pegasystems is a US low-code platform vendor whose Pega Customer Decision Hub and financial-services CRM are widely deployed by global banks for real-time, scenario-based marketing and next-best-action campaigns. It is a broad-incumbent analog to Mingtai for marketing-orchestration SaaS sold into banks.
• Fiserv: Fiserv is a global financial-technology incumbent serving banks and credit unions with core systems, payments, and digital-experience platforms. It is comparable to Mingtai as a broad-incumbent reference for the category of bank-focused SaaS platforms that handle marketing and customer engagement at scale.

Direct peers

• Sunline Technology: Sunline Technology (长亮科技, 300348.SZ) is a Shenzhen-listed provider of core banking systems and financial-institution digital services in China. It is directly comparable to Mingtai because both sell technology platforms that sit inside Chinese banks' digital transformation stacks — Sunline at the core-system layer, Mingtai at the scenario-marketing layer.
• Yonyou Network Technology: Yonyou (用友网络, 600588.SH) is China's largest enterprise SaaS vendor with a substantial financial-services vertical that sells cloud, ERP, and digital-marketing modules to banks and insurance carriers. It is comparable because it bundles SaaS platform subscriptions with professional services for Chinese financial institutions, exactly the model Mingtai runs with 九宫格 and 泰富通.
• Digital China Holdings: Digital China (神州数码, 0861.HK) is a major Chinese IT services and distribution group with a meaningful financial-services vertical providing system integration and digital solutions to banks. It is comparable to Mingtai because both operate as bank-IT and digital-marketing service vendors inside the same Chinese banking procurement ecosystem.
• Sunyard Technology: Sunyard (新致软件) is a Chinese listed financial-software vendor that supplies core banking, internet banking, and mobile-finance platforms to commercial banks and rural credit unions. It is comparable to Mingtai because both target the same Chinese bank buyer with platform-based technology that supports mobile and scenario-based customer engagement.
• Hande Information: Hande Information (汉得信息, 300170.SZ) is a Shanghai-based enterprise IT services and SaaS provider that serves Chinese banks, manufacturers, and large enterprises with custom IT outsourcing and packaged software. It is comparable to Mingtai because both monetize banking-IT and digital-marketing project work plus recurring platform fees in the China financial-institution vertical.

Emerging players

• Ant Group (Ant Financial): Ant Group operates Alipay and a portfolio of bank-facing technology services including digital-marketing, mini-program commerce, and merchant-engagement tools. It is comparable to Mingtai as a mega-scale emerging platform competing for the same financial-institution digital-marketing wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mingtai Information