MBS

What MBS does

MBS (株式会社エムビーエス, Fukuoka Stock Exchange ticker 1401) is a Japanese specialty construction services and building protection company founded in June 1997 by Yamamoto Takashi in Ube City, Yamaguchi Prefecture. The firm operates two principal brands: the Home Makeup (ホームメイキャップ) building renovation service — covering exterior painting, waterproofing, and crack prevention for residential, commercial, and public buildings — and the Skeleton Disaster Prevention Coating (スケルトン防災コーティング), an ultra-thin transparent concrete protection technology applied to bridges, tunnels, elevated roads, and overpasses to extend infrastructure lifespan without demolition. Underpinning both lines is a portfolio of proprietary registered methods — Hyper Met (roof waterproofing), Ultra Jacket (crack-prevention acrylic-urethane coating), Makuhari Newton (waterproof and anti-spalling), and King Boots (foundation reinforcement) — deployed under the Ryokai Reformation (列島リフォーム) nationwide renewal brand.

MBS employs approximately 96 staff (average age 36, with the workforce weighted 58% sales, 31% construction, 8% administrative, 3% building) and operates 29+ branch offices spanning all 47 Japanese prefectures. Its go-to-market is sales-led B2B, targeting general contractors (ゼネコン), house manufacturers (ハウスメーカー), and regional construction companies with direct field account management and no door-to-door or cold-calling activity; approximately 90% of revenue is sourced from partner companies and all construction work is performed in-house, enabling end-to-end quality control from site survey through post-construction monitoring. Named enterprise customers include Nankai Electric Railway (12,000 sqm Skeleton overpass repair in Osaka) and Showa Construction, which has adopted King Boots as a default spec across all newly built homes.

In late 2025 MBS diversified into adjacent high-tech adjacencies through two strategic capital/business alliances: with Donuts Robotics for joint development of humanoid construction robots (with exclusive sales rights for MBS in the building/remodeling industry, yielding the January 2026 launch of the VLM-equipped cinnamon 1 robot) and a joint patent application with Murata Manufacturing for an RFID-based condition/anomaly detection system for structural health monitoring. The company has been listed on the Fukuoka Stock Exchange since 2005 and remains founder-led from Ube.

Name

MBS

Legal name

株式会社エムビーエス

Website

https://homemakeup.co.jp

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

MBS (Fukuoka Stock Exchange: 1401) is a Japanese building renovation and concrete protection company operating the Home Makeup and Skeleton Disaster Prevention Coating brands across all 47 prefectures. It serves general contractors, house manufacturers, and infrastructure operators via proprietary in-house coating methods and a nationwide branch network.

Ownership category

akta.pro rank

Product category

Building Renovation and Concrete Protection Services

NAICS

Paint and Coating Manufacturing (32551), Painting and Wall Covering Contractors (23832)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industries

Industrial Protective Coatings (IMADAKAB), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ), Priming, Sealing & Waterproof Coatings (Stain/Smoke Sealing, Damp-Proofing) (HSAPAHAH)

Keywords

• Building renovation services
• Concrete protection coating
• Waterproofing services
• Infrastructure preservation
• Disaster prevention coatings

Headquarters

HQ city

Ube

HQ country

Japan

HQ region

Asia

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Construction Services: Revenue generated from building renovation, waterproofing, and concrete protection construction services. The company self-performs construction work using its proprietary methods, managing projects from site surveys and estimates through construction and post-construction monitoring. Primary revenue stream.
2. Coating Materials and Products: Sale of proprietary coating materials and systems including Hyper Met, Ultra Jacket, and Skeleton coatings used in construction projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MBS provides building renovation and concrete protection construction services in Japan using proprietary coating technologies. Its Home Makeup service delivers exterior renovation, waterproofing, crack prevention, and aesthetic finishes for residential, commercial, and public buildings. Its Skeleton Disaster Prevention Coating applies ultra-thin transparent protection to bridges, tunnels, and elevated infrastructure to prevent concrete spalling. The company self-performs all construction work and has expanded into construction robotics via a partnership with Donuts Robotics.

Product overview

MBS operates two core business lines: (1) building renovation and protection services under the Home Makeup brand, including proprietary coating and waterproofing methods (Ultra Jacket, Hyper Met, King Boots, Makuhari Newton) and aesthetic finishes (Color Coding, Clear Coding); and (2) public infrastructure protection under the Skeleton Disaster Prevention Coating brand, providing ultra-thin transparent concrete protection to prevent falling hazards on bridges, tunnels, and elevated structures. MBS also entered the robotics sector in 2025 through a capital and business partnership with Donuts Robotics, launching the cinnamon 1 humanoid robot (January 2026) for construction and remodeling applications. Additionally, MBS is developing a joint condition/abnormality detection system with Murata Manufacturing using RFID technology for infrastructure monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Home Makeup (ホームメイキャップ): Building renovation service covering exterior painting, waterproofing, and coating for residential and commercial buildings.
• Skeleton Disaster Prevention Coating (スケルトン防災コーティング)
• Hyper Met (ハイパーメット)
• Ultra Jacket (ウルトラジャケット)
• Makuhari Newton (マクハリニュートン)
• King Boots (キングブーツ)
• Rettohokaho (列島リフォーム)
• Alliance & Just Solution Partners (アライアンス & ジャストソリューションパートナーズ)

Products and services

• Home Makeup (ホームメイキャップ) Building Renovation Service
• Skeleton Disaster Prevention Coating (スケルトン防災コーティング)

Quantifiable outcome

• Infrastructure projects completed in all 47 prefectures of Japan
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 村田製作所 (Murata Manufacturing Co., Ltd.)coreTechnology or Integration · 17 June 2026Joint development partnership combining MBS's proprietary technology with Murata's RFID technology for a 'condition and anomaly detection system and detection method.' Patent application filed jointly. This enables sensing and management of structural conditions using IC chips embedded in building exteriors.
• ドーナッツロボティクス株式会社 (Donuts Robotics Co., Ltd.)coreStrategic or Co-development Partner · 17 October 2025Capital and business alliance for humanoid robot development targeting the construction industry. MBS provides construction expertise, testing sites, and safety evaluation. Donuts Robotics provides technology and humanoid robot development. The partnership aims to deploy humanoid robots (cinnamon 1) for construction tasks including exterior painting assistance, scaffolding setup, and site security. MBS holds exclusive sales rights for the building/renovation industry. Joint project phases: Phase 1 (prototype development), Phase 2 (practical model and PoC), Phase 3 (commercial service and nationwide expansion).
• 昭和建設株式会社 (Showa Construction Co., Ltd.)coreOthers · 10 December 2024Showa Construction has adopted MBS's King Boots method as a standard specification across all of its housing units. This represents a significant commercial partnership for residential construction applications of MBS's proprietary coating technology.
• 株式会社リグノマテリア (Lignomateria Co., Ltd.)minorStrategic or Co-development Partner · 20 July 2023Capital business alliance concluded in July 2023 for collaborative development. Lignomateria is a materials company with which MBS entered a capital business alliance toward joint development activities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Shimizu Corporation: One of Japan's largest general contractors with extensive infrastructure and renovation divisions covering bridges, tunnels, and urban redevelopment. Comparable because Shimizu is both a potential customer for MBS's Skeleton coatings and a competitor with in-house coating/renovation capabilities.
• Sumitomo Mitsui Construction Co., Ltd. Major Japanese general contractor with infrastructure, bridge, and tunnel operations alongside renovation services. Comparable as a potential customer for Skeleton coatings on social infrastructure projects and as a competitor offering in-house waterproofing and concrete repair capabilities.

Broad incumbents

• Kansai Paint Co., Ltd. One of Japan's largest paint manufacturers with broad architectural, industrial, automotive, and protective coating portfolios. Comparable as a much larger incumbent operating in MBS's waterproofing and protective coatings space, but with nationwide scale and R&D resources far exceeding MBS.
• YKK AP Inc. Japan-based building products subsidiary of YKK Group producing windows, facades, and renovation-related exterior systems. Comparable as a larger incumbent operating in the building envelope and renovation market overlapping with MBS's Home Makeup service line, but with substantially broader product portfolio.
• Nippon Paint Holdings Co., Ltd. Global paints giant with a substantial Japanese architectural and coatings business (including the Nippon Paint, Dulux, and DAI-CLONE brands). Comparable as a broad incumbent in protective and decorative coatings whose DIY/professional channels overlap with MBS's house-manufacturer and contractor base.

Emerging players

• Takara Standard Co., Ltd. Japanese-listed manufacturer and installer of housing equipment (kitchens, bathrooms, and exterior materials) with renovation and new-build channels. Comparable emerging peer for MBS because both firms serve Japan housebuilders and the renovation channel, though Takara is positioned on interior finishes while MBS owns the exterior waterproofing/coating layer.

Direct peers

• Rock Paint Co., Ltd. Japanese specialty paint manufacturer producing industrial coatings, automotive finishes, and construction-related paints. Comparable peer given overlap in protective and architectural coatings used across similar contractor channels.
• SK Kaken Co., Ltd. Japan-listed manufacturer of architectural and industrial coatings including waterproofing and protective paints. Operates in the same paint/coating manufacturing category and serves overlap with MBS's coating material offerings to contractors and housebuilders.
• Toa Road Construction Co., Ltd. Japanese-listed civil engineering and pavement contractor that self-performs infrastructure coatings and surface treatment. Comparable peer given overlap in self-performed coating application for roads, bridges, and public infrastructure — a core Skeleton customer category for MBS.
• Dai Nippon Toryo Co., Ltd. Major Japanese paint and coatings manufacturer offering industrial protective coatings, decorative paints, and renovation-focused products. Comparable as a Japan-domestic coatings supplier whose products compete in waterproofing and surface protection categories similar to MBS's Hyper Met and Ultra Jacket lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubehomemakeup.co.jp/company/youtube.html
• Instagraminstagram.com/make_business_style

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBS